• 제목/요약/키워드: company analysis

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위탁급식 전문업체의 브랜드 자산 구성 요인간 인과 관계 분석 - 인천지역 일부 대학생을 대상으로 - (Causal-effect Analysis of Brand Equity Factors in Contract Foodservice Management Company in College and University in Incheon Area)

  • 김현아;양일선;허은정
    • Journal of Nutrition and Health
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    • 제38권5호
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    • pp.395-403
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    • 2005
  • The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

1인 창조기업 특성과 경영성과와의 관계 연구 (A Study on Relationship between Financial Performance and Characteristics of Self-Employed Creative Company)

  • 장영순;육헌영;서종현
    • 대한산업공학회지
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    • 제40권2호
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    • pp.250-256
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    • 2014
  • In order to create more jobs and cope with big change of economic paradigm, a self employed creative company is suggested as an alternative mean. The understanding of relationship between performance and characteristics of self employed creative company will be helpful in establishing and efficiently operating a relevant government policy. Therefore, this study identifies empirically relationship between financial performance and characteristics of self-employed creative company. Through exploratory factor analysis and regression analysis, creativity and network is essential in increasing the financial performance of self-employed creative company.

가스냉방의 경제성 분석 (An Economic Analysis of the Natural Gas Air-conditioning)

  • 김봉진;박연홍
    • 산업공학
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    • 제11권1호
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    • pp.207-214
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    • 1998
  • Since the natural gas air-conditioning not only increases the base load of the gas company but also decreases the summer peak load of the electricity company, it is considerded as an efficient demand-side management program. This paper suggests the economic evaluation method of the gas air-conditioning program from the perspectives of the participants, the pipeline gas company, the local distribution company, the electricity company, and the total resources. The absorption type gas air-conditioning/space-heating is selected as a case study to illustrate the economic analysis of the natural gas air-conditioning.

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The Polarization of Wealth: The Effect of Support of Knowledge Management on Knowledge Management Activity and Company Performance

  • Yang, Hoe-Chang;Lee, Chun-Ho;Kim, Jung-Ho
    • 동아시아경상학회지
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    • 제5권2호
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    • pp.1-11
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    • 2017
  • This study attempts to verify effects of CEO' supports, compensation and educational training and those of individual annual salaries and company's sales on promotion of knowledge management expected to contribute to enhancing construction industry's competitiveness, from the perspective of person-organization fit. For the analysis, a total of 368 effective questionnaires were used to conduct independent sample t-test, regression analysis and hierarchical moderated regression analysis. The findings show that individual annual salaries have a positive relationship with company's performance and company's sales also have positive relationships with both knowledge management activities and company performance, and CEO's supports, compensation and educational training are important factors that can improve knowledge management activities. In addition, the principle that the rich get richer and the poor get poorer is also operated in construction industry, as in other industries. Therefore, members in a company should conduct optimal strategies to enhance the knowledge management activities through selection and concentration, while governmental agencies require the establishment of IT system for it and supports for related cost and consulting of it.

국내 연구소 기술지주회사 운영 현황 분석 및 개선 방안 -에트리홀딩스 사례를 중심으로 (Analysis and Improvement Directions of Technology Holding Company : A Case Study of ETRI Holdings)

  • 이현근;한관희
    • 한국콘텐츠학회논문지
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    • 제15권10호
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    • pp.597-606
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    • 2015
  • 창업에 있어 중요한 요소 중 하나가 기술이다. 기술을 가진 연구자가 창업을 주도하였고 기술을 기반으로 창업하는 형태중의 하나가 연구소 기업이다. 또한 연구원 창업과 연구소 기업을 지원하기 위해 기술지주회사가 설립되었다. 한국에 연구소 기업이 도입된 시기는 2005년이며, 법률에 따라 대학에 기술지주회사가 설립된 시기는 2006년부터 시작되었다, 대학의 기술지주회사는 2014년 기준으로 39개가 설립되어 운영 중이지만 연구소의 기술지주회사는 에트리홀딩스가 유일하다. 에트리홀딩스는 연구소 기술의 사업화를 촉진하기 위해 2010년 전자통신연구원(ETRI)에 의해 설립된 창업투자회사이다. 본 연구에서는 연구소 기술지주회사인 에트리홀딩스의 최근 5년간의 재무제표 분석을 통해 에트리홀딩스와 자회사인 연구소 기업의 현황을 분석하였다. 분석한 결과에 따르면, 기술지주회사로서 연구소 기업에 투자를 하는 지주회사의 역할을 수행하고 있으나, 재무적 성과는 아직 나타나지 않고 있고 있어 아직 선순환모델이 정착되었다고 볼 수는 없다. 아울러 본 연구에서는 재무분석에 근거하여 에트리홀딩스 운영의 개선안을 제시하였다.