• The Korean Journal of Community Living Science
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• v.20 no.2
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• pp.247-262
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• 2009

A concept of community attachment was applied to investigate the residents' support for tourism development. This study aims to identify the factors influencing conflict management and community attachment on community resident in rural tourism villages. On-site survey with self-administered questionnaires was conducted for 348 residents in the rural tourism communities. Two distinct segments were identified by factor-clustering methods: functional-affective community attachment(80.72%) and anti-community attachment(19.28%). The characteristics of community residents with each type of community attachment were determined using a Bionomial Logistic Regression model. The most important determinants of positive community attachment were the degree of tourism business involvement, sex, and education. Therefore, some government supportive programs are needed to improve community attachment for the people who are under educated and females. In addition, the functional aspects of community attachment should be considered for rural tourism development.

• Journal of Families and Better Life
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• v.15 no.3
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• pp.45-58
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• 1997

The purpose of this study was to investigate the relationship between the maternal child rearing behaviors and home environmental variables related with children's self-esteem in urban and rural community. Subjects were 435 boys and girls enrolled in grade 4, 5, 6 and their mothers from five public elementary schools in Chonan city and Naju city. The instruments for the study were coopersmith's Self Esteem Inventory Korean Maternal Behavior Inventory and questionnaire on home environmental variables. The data were analyzed by Pearson's one-way ANOVA t-test and Duncan post hoc test. The major findings were as follows: 1. Children's self esteem and 'Affection' and 'Achievement' of maternal child rearing behaviors were a positive correlation. 2. Children's self esteem of urban community was higher than that of rural community. Maternal child rearing behaviors of urban community was 'Achievement' of maternal child rearing behaviors were a positive correlation. 2. Children's self e teem of urban community was higher than that of rural community. Maternal child rearing behaviors of urban community was 'Active Involvement' and that of rural community were 'Authoritaran Control', 'Overprotection' and 'Achievement' 3. There were no differences in children's self esteem with family size. 4. There were significant differences in children's self esteem with parent's educational leveland monthly family income; the higher parent's educational level and the more monthly family income the higher children's self-esteem. 5. There were also significant differences in maternal child rearing behaviors 5. There were also significant differences in maternal child rearing behaviors with 'Achievement' by parent's age monthly family income and family size in 'Reasoning Guidance' and 'Active Involvement' by parent's educational level. in 'Authoritarian Control' and 'Overprotection' by monthly family income and in 'Reasoning Guidance' and 'Authoritarian Control' by family size.

• The Korean Journal of Community Living Science
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• v.27 no.3
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• pp.351-369
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• 2016

Individual lifestyle and eating habits have changed rapidly due to the evolution of society. Especially, climate change caused by industrialization has influenced society, with the result that today's consumers perceive sustainability to be an important value. The purposes of this study were to segment consumers on the basis of their food-related lifestyle and to explore climate-friendly food consumption behavior by considering factors such as moral intensity, propensity for disgust with meat as well as consumer characteristics. The results of this study were as follows: first, consumers were segmented into three groups(high involvement, low involvement, convenience oriented). Consumers in the high involvement group presented a higher level of moral intensity and climate-friendly food consumption behavior than the other groups. Furthermore, factors influencing the selection of climate-friendly food were found to differ according to the type of consumer. Consumers in the high involvement group were found to be significantly influenced by age, concentration of effect, the morality of eating meat and meat texture, while consumers in the low involvement were found to be significantly influenced by social consensus and the morality of eating meat. Finally, consumers in the convenience oriented group for food life were found to be significantly influenced by age, harm perception, and the morality of eating meat.

• Journal of Families and Better Life
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• v.32 no.5
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• pp.179-191
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• 2014

Parents are one of the principal agents of education along with students and teachers. The father, who is also a member of the educational community, plays a role in and has responsibility for his children's education. But, in Korea, as mothers are largely responsible for the children's care and education, fathers' school involvement has not been treated as a research subject. However, changes in family structure and function have challenged the notion of the father's traditional role. Recently, the father who participates actively in the rearing and education of his child has emerged as a new trend of the father model. It has been proven through many studies that the father's involvement has unique positive effects on his children, a phenomenon known as the "father effect". This research investigates the father's school involvement through focus group interviews with fathers. The results showed that the father's school participation rate was not high, while the father's desire for school participation was very high. These results are explained by the situation of fathers having no time or pathway to participate in their children's school. In order to enable fathers' participation, leave for school participation needs to be implemented and the development of fathers' activities is necessary. A father education program is needed to bring about changes resulting in fathers' greater participation in their children's education. This study suggests policy implications for supporting fathers' school involvement.

• Journal of Agricultural Extension & Community Development
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• v.28 no.1
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• pp.13-23
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• 2021

This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

• Korean Journal of Health Education and Promotion
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• v.27 no.4
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• pp.1-6
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• 2010

Objectives: This paper aims at addressing the importance of community-based health promotion. It would identify the origin of community health programs in Korea, which emphasized community involvement. And it would reveal the discontinuity of community-oriented health programs in the current health promotion activities. Finally, the methods of attaining community-based health promotion would be suggested. Results and Conclusion: Community-based health promotion had been implemented in rural areas by medical schools in the 1970s and 1980s, which emphasized the role of village health workers. But their roles has disappeared since the government-initiated health promotion policies and programs have been implemented in the mid-1990s. This paper addressed the factors contributing to this discontinuity, such as the expansion of heath insurance system, the change of health care discourses, the monopoly of resources for health promotion by government, and the bureaucratic approach to health promotion, etc. This paper suggested the utilization of voluntary and civic organizations in community for realizing the goal of community-based health promotion.

• Asia Marketing Journal
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• v.20 no.4
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• pp.65-94
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• 2019

The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer's behavior and their decision. This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms. Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory factor analysis helped to purify measures and verify the psychometric properties of the scale. Structural equation modeling with AMOS was used for testing of research hypotheses. The result of data analysis demonstrated the positive relationship between labeling and brand loyalty, i.e. positive labeling indirectly leads to consumers' loyalty toward a brand. Findings revealed significant relationship between involvement and emotional attachment, as well as the relationship between community engagement and choice cutback. The results gave support for the hypothesis of moderating effect of buzz on the relationship between involvement and emotional attachment, even though the hypothesis of moderating effect of distinction was rejected. Taking Apple's rivalry strategy as initial point, this study highlights the role of labeling in creating social identity. The study attempts to show the positive consequences of labeling strategy for firms that seeks ways of good competition without engaging into conflicts.

• Journal of Korean Home Economics Education Association
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• v.24 no.1
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• pp.73-84
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• 2012

The purpose of this study was to explore the role of home economics education in a low fertility society in the contexts of curriculum contents, community involvement, public policy participation, and advocacy. The results showed following. First, home economics is a key subject matter in dealing with a low fertility problem among 2007 revised curriculum for secondary education level. Home economics curriculum contents was systematically organized through 8th grade to 10th grade in 4 units, where as curricula contents of social studies, science, and moral education deal with a low fertility problem in partial. Second, it is proposed to be active in community involvement incorporating with secondary education, college education, and lifelong education by service learning, outreach program, and extension program. Third, public policy and advocacy participation of home economics teachers are crucial for transformative leadership and practice in enhancing the condition of individual, family, and community wellbeing such as a low fertility problem. To perform this role of home economics education, home economics teachers should participate in developing curricula and teaching materials for the extra curricula activity, creative experiencing activity, and service learning activity. Home economics teacher educators also should actively involved in outreach program and extension program as well as in public policy advocacy activity for solving a low fertility problem.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.343-346
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• 2004

The purpose of our research is to identify the critical variables and to develop a new methodology for market segmentation of online game market. Our research tested the model with Korean online game users because Korean online game industry is the frontier of global online game industries. Conclusively, the critical variables are the suitability of feedback, the reality of design, the precision of information and the involvement of virtual community. The analysis of segmentation shows that the primary target audiences are positively influenced by the reality of design and the involvement of virtual community. To attract the primary target audiences, online game companies should develop strategies depending on the effectiveness of the variables and the demographic and behavioral characteristics of target audiences.

• Korean Journal of Rural Living Science
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• v.5 no.1
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• pp.43-56
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• 1994

This study examines the father involvement during the infancy period. In order to explore the influence of the father's characteristics, the infant's characteristics and the contextual sources of stress and support on reports of father-infant interaction and paternal responsibility 500 fathers are studied. Results show that fathers in this sample are not regularly involved in the caretaking and the play tasks. The caretaking tasks are most significantly associated with fathers' emotional reaction while indirectly with the first baby, the difficult baby, and the marital satisfaction. The play tasks differ somewhat by their work hours and the marital satisfaction.