• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.399-409
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• 2022

The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

• 한국주거학회논문집
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• 제21권1호
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• pp.171-180
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• 2010

Amongst society's transitional presuppositions towards the future, population aging is the most critical issue in Korea. Immediate attention to devise a countermove is required. One of the major trends appeared in retirement communities of advanced countries is social integration which has been considered as a promising future direction of elderly housing development. This study aims to find out social integration characteristics and to categorize local engagement types of recent retirement communities through the characteristics of sharing common facilities and programs. Data were collected through mainly web site and literature reviews. Contentent analysis technique was used. Ten CCRC cases were selected through web search using the major key words such as 'intergenerational'. As a result, community engagement types were classified into six categories by the degree of sharing both physical and program resources between the retirement community and local area. This type can be utilized to develop alternative housing and retirement community for the older adults as a new model which activates the resident and vitalizes the retirement community through local engagement by physical and social resources.

• 한국정보시스템학회지:정보시스템연구
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• 제33권1호
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• pp.183-205
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• 2024

Purpose This study aims to identify the factors that form the social identity of metaverse community users and to investigate the processes that influence engagement behavior. Specifically, this study is to verify the structural relationship between socio-technical factors and social identity of metaverse community. Furthermore, we would figure out the role of psychological ownership and virtual assets in engagement of metaverse community members. Design/methodology/approach Hypotheses were derived through literature research and a survey was conducted for users of the metaverse community. 357 collected responses were analyzed for the structural equitation modeling(SEM) with AMOS 24.0. Findings As a result of the study, all of the proposed hypotheses were supported. As a result, it was found that technical and social perceptions of the metaverse community platform had a positive effect on social identity. Social identity affects the intention to engage in the metaverse community through psychological ownership, and its influence is reinforced by the perceived value of virtual assets.

• Journal of Community Nutrition
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• 제7권2호
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• pp.100-106
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• 2005

The purposes of the study were to assess levels of burnout, engagement, and turnover intention of dietitians and chefs and to investigate the relationships among the antecedents and consequences of burnout and engagement. A total of 257 dietitians and chefs at a contract foodservice management company in Korea were surveyed using a self-administered questionnaire. Burnout (exhaustion, cynicism, and professional efficacy) and engagement (vigor, dedication, and absorption) were measured with three dimensions each. The dietitians showed significantly higher exhaustion (p < .05) and significantly lower vigor and dedication than the chefs (ps < .05). The exhaustion and cynicism dimensions of burnout were negatively correlated with all three dimensions of engagement (ps < .001) and positively correlated with turnover intention (ps < .001). The professional efficacy was positively correlated with all three engagement dimensions (ps < .001), but not with turnover intent. In addition, turnover intention was positively correlated with negative affectivity and work-load and negatively correlated with vigor, dedication, and absorption. A series of hierarchical regression analyses were conducted to assess the effects of the personal (positive and negative affectivity) and situational factors (workload, interpersonal conflict) and job stresses on turnover intention. After removing the effects of the personal and situational factors, cynicism (p < .01) was the only significant predictor of turnover intention. Based on the findings, suggestions for recruiting and retaining qualified and motivated employees were provided.

• 복식문화연구
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• 제28권5호
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• pp.621-638
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• 2020

Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

• 농촌지도와개발
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• 제19권2호
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• pp.355-380
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• 2012

Youth leadership development is crucial domain of youth development. The study was to analyze the influences of youth community participation and organizational engagements on youth leadership development. Community participation of youth was categorized fours factors; service activity, school engagement, conversation participation and political activity. The survey was employed by rural students in Daegu and KoungBuk area. Major findings of the study were as followed; First rural students' community participation of eup-myoun area were higher than that of outside area. Second, rural students' participating community organization of eup-myoun area were higher than that of outside area. Third, youth leadership skill was positively influenced by students school engagement. The study showed that youth leadership is positively influenced by community participation of rural students. The study suggested that rural youth should encourage to participate community organization and community activities for developing youth leadership skill.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.237-248
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• 2020

본 연구는 지역아동센터 종사자들의 직무열의 증진 및 소진 예방을 위한 정책적, 실천적 대안 마련에 필요한 기초자료를 제공하기 위해 직무요구-자원(JD-R) 모형을 기초로 업무환경(직무요구와 직무자원)과 직무열의, 직무소진 간의 관련성을 검증하는데 목적이 있다. 조사대상은 대전지역 지역아동센터 종사자 447명으로, 자기 기입식 설문조사방식으로 진행하였다. 분석에는 SPSS 23.0과 AMOS 23.0을 사용하였다. 연구결과를 요약하면, 첫째, 연구모형의 적합도는 CFI=.900, RMSEA=.077로 나타났다. 둘째, 주요변수 간 관련성을 살펴본 결과, ①직무자원이 많다고 인식할수록 직무열의가 높아진 반면, 직무소진에는 직접적인 영향을 미치지 않았다. ②직무요구가 많다고 인식할수록 직무소진이 높아졌으나 직무열의에는 직접적인 영향을 미치지 않았다. ③직무열의가 높을수록 직무소진은 낮아지는 것으로 확인되었다. 이러한 결과는 JD-R 모형을 근거로 지역아동센터 종사자의 업무환경이 직무열의와 직무소진에 미치는 영향력을 증명했다는 것에 학문적 의의가 있다. 또한 지역아동센터 종사자들의 직무열의 향상과 직무소진 감소를 위해 지역아동센터의 업무환경 변화를 도모해야 할 필요성에 대해 시사하고 있다.

• 지식경영연구
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• 제23권2호
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• pp.211-228
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• 2022

소비자와의 소통을 위한 온라인 커뮤니티의 중요성이 점차 강조됨에 따라, 이용자의 참여를 증진시키고 성공적으로 커뮤니티를 운영하기 위해서는 관리자의 역할에 대한 이해와 세분화된 운영 전략 도출이 필요하다. 본 연구에서는 온라인 커뮤니티 이용자 참여를 소극적 참여와 적극적 참여의 두 가지 유형으로 분류하고, 관리자로서의 전략적 참여 요소가 어떻게 이용자 참여에 차별적으로 영향을 주는지 살펴보았다. 구체적으로, 관리자가 가시적으로 존재하는 대학별 대나무 숲 데이터를 활용하였으며, 상관관계를 반영하여 보다 효율적인 추정이 가능한 SUR(Seemingly Unrelated Regression; 겉보기 무관 회귀분석) 모형을 적용해 실증적으로 검증하였다. 분석 결과, 관리자의 직접적인 커뮤니티 참여는 이용자의 소극적 참여와 적극적 참여 모두에 긍정적인 영향을 주는 것으로 나타났다. 한편, 관리자가 간접적인 커뮤니티 참여의 일환으로 게시글 및 댓글을 관리함에 있어, 게시글에 포함된 감성 단어의 수는 이용자의 소극적 참여에 긍정적인 영향을 주지만 적극적인 참여에는 오히려 부정적인 영향을 주는 것으로 나타났다. 또한, 게시글의 감성과 극성이 일치하는 댓글이 상단에 노출된 경우, 이용자의 소극적 참여가 증진되었다. 본 연구는 온라인 커뮤니티 이용자 참여에 영향을 주는 요인에 대한 실증 분석을 통해 관련 이해의 확장에 기여하고 이를 토대로 커뮤니티 관리자의 역할 및 운영 전략의 방향을 제시한다는 점에서 이론적 의미와 실천적 의미를 지닌다.

• 한국식품영양학회지
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• 제31권1호
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• pp.70-79
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• 2018

The purpose of this study was to obtain data on the contribution of job characteristics (work, autonomy, reward, community, fairness, value) towards job burnout (emotional exhaustion, cynicism), job engagement (vigor, dedication, absorption) and turnover intention in school foodservice employees. Typically, 594 school foodservice employees in the Busan area participated in our survey. Workload (${\beta}=-0.512$, p<0.001) had the highest negative influence on emotional exhaustion, whereas reward (${\beta}=-0.216$, p<0.001) and community (${\beta}=-0.214$, p<0.001) had the highest negative influence on cynicism. Community (${\beta}=0.305$, p<0.001) and workload p<0.001) had the highest positive influence on vigor. Community (${\beta}=0.261$, p<0.001) and (${\beta}=0.238$, p<0.001) had the highest positive influence on dedication. (${\beta}=0.287$, p<0.001) and community (${\beta}=0.224$, p<0.001) had the highest positive influence on absorption. Workload (${\beta}=-0.195$, p<0.001) and community (${\beta}=-0.182$, p<0.001) had the highest negative influence on turnover intention. Overall, the results show that job characteristics are very important factors affecting foodservice employee's burnout, engagement, and turnover intention. So should try to reduce the employees' workload and increase the rewards for them along with activating communication among each other.

• 서비스연구
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• 제7권4호
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• pp.83-107
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• 2017

본 연구는 맥락 특화적인 서번트 리더십의 제안을 목적으로 항공운수서비스 업종의 승무원 직종을 대상으로 서번트 리더십이 하위직급 리더(사무장)에 대한 부하의 신뢰와 직무몰입에 미치는 영향을 분석하였다. 회귀분석의 결과, 리더신뢰에 대해서는 청지기정신 차원에서 리더 자신이 희생을 보이는 일, 부하들의 의견을 적극 반영하는 일이 영향력을 행사하였다. 공동체형성 차원에서는 협력을 통하여 일하는 것과 원칙 규칙을 지키는 일, 리더가 보상을 추구하지 않는 것, 부하에게 필요한 권한을 주는 것이 유의한 영향을 끼쳤다. 직무몰입에 대해서는 청지기정신 차원에서 부하가 성장할 수 있도록 돕는 일과 리더가 도전적으로 업무에 임하는 것이 유의한 영향력을 행사하였다. 공동체형성의 항목 중에는 리더가 보상을 추구하지 않는 것과 원칙 규칙을 지키는 일이 부하의 직무몰입을 조성하는 것으로 나왔다. 이러한 결과를 바탕으로 본 연구는 기업의 인사책임자에게 재래의 리더십프로그램을 지양하고, 기업이 처한 맥락에 맞는 맞춤형 인재의 선발과 훈련을 제안한다.