• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.89-99
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• 2021

A brand community refers to a group of people who have a passion and loyalty for the brand, and is attracting attention as an effective marketing strategy to increase brand equity because it actively tends to support and promote the brand without expecting compensation. The objective of this study is to identify factors that are needed for sustainable brand community management. Existing studies on brand community management have mainly been conducted by quantitative methods measuring consumer satisfaction and dissatisfaction towards brand community activities, however, this study applied qualitative methods using means-end chains and laddering approaches in order to deeply identify a consumer's desired value on brand community activities. An in-depth interview of 41 members of BTS ARMY, a representative example of brand community, has been conducted and analyzed. The result of this study is as follows. In order to encourage active brand community activities, it is important to provide brand community members with a variety of high-quality brand-related content for a unique aesthetic experience, and a forum where all members can interact and exchange information and ideas to enhance brand value and experience. Finally, to nurture a strong brand community as a partner to co-create brand equity, rather than just a fan community, it is needed to build an environment that fosters opportunities for brand community members to increase self-respect and fulfillment through their brand community activities.

• Research in Community and Public Health Nursing
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• v.22 no.2
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• pp.131-140
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• 2011

Purpose: This study was to identify the correlation between leisure activities and smoking/drinking of middle school students. Methods: Data were collected through a questionnaire survey of 298 middle school students from the $2^{nd}$ to $30^{th}$ of September, 2009. Collected data were analyzed statistically using frequency, $x^2$ test, t-test, ANOVA, Duncan test, Pearson's correlation coefficient, and hierarchical multiple regression analysis using the SPSS/WIN 17.0 program. The study used the Adolescent Leisure Time Activities Scale (ALTAS) developed by Yin et al. (1999) for types of leisure activities and the Leisure Satisfaction Scale (LSS) developed by Beard & Ragheb (1980). Results: First, smoking/drinking caused significant differences in 'Socialization with friends', and drinking also caused significant differences in 'Sport activities'. Second, leisure satisfaction was positively correlated with 'currently drinking' (r=.126, p<.05). Third, significant factors influencing leisure satisfaction were grades, school life satisfaction, subjective health status, average daily leisure time, participation in leisure health program, and current drinking. These variables explained 23.4% of leisure satisfaction. Conclusion: School nurses should develop and run programs, which promote healthy ways for middle school students with wrong ways such as drinking to get leisure satisfaction. Also family, school and community should be cooperatively connected with one another.

• Journal of Forest and Environmental Science
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• v.35 no.2
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• pp.102-114
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• 2019

The issue of sustainable forest management (SFM) continues to emerge as part of the REDD+ mechanism mitigation efforts. Especially for some developing countries, such as Indonesia, forest management is required to provide benefits to the welfare of local communities in addition to forest conservation efforts. This study aims to identify the economic, social, and environmental impacts of community-based forest management (CBFM) implementation activities, which is one of the implementations of SFM at field level. The primary objectives were to find out the impacts of CBFM activities based on local people's perceptions and to identify what factors need to be considered to increase local people's satisfaction on CBFM activities. The data from 6 sub-villages was derived through surveys with local people involved in CBFM activities, interviews with a key informant, and supported by secondary data. The results of the study state that CBFM activities have increased the local people's income as well as their welfare, strengthening the local institution, and help to resolve conflicts in the study area. CBFM has also been successful in protecting forests by rehabilitating unproductive lands and increase forest cover area. By using binary logistic regression analysis, it found that income, business development opportunities, access to forests, conflict resolution, institutional strengthening, and forest rehabilitation variable significantly affected the local people's satisfaction of CBFM activities.

• Journal of People, Plants, and Environment
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• v.22 no.2
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• pp.119-126
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• 2019

This study was conducted to examine effects of community gardening on job stress and job satisfaction experienced by public officials in general administration working in a 24-hour shift. The subjects were public officials at the Center for Missing Children in the Department of Women and Adolescents at the National Police Agency. The center receives initial reports of disappearance of missing children, the elderly with dementia, and people with intellectual disabilities, sends out the report to each police station, and clears the report after the missing individual is found. Twelve public officials working at the center in a double shift (full day off after a night shift, four-day interval) were grouped into four teams and total 11 of them participated in the experiment. They engaged in autonomous community gardening activities such as sowing seeds, cultivating plants, harvesting, or cooking in the workplace for five weeks from August 19 to September 22, 2018. The findings were as follows. After five weeks of autonomous gardening activities, job stress of the subjects decreased significantly. Their mean scores of job satisfaction and organizational commitment under organizational effectiveness showed a significant increase after the activities. Finally, there were significant differences in their self-esteem after participating in the gardening activities in the workplace. These results suggest that gardening activities in the workplace can help to manage job stress and quality of work life for shift workers.

• Communications of Mathematical Education
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• v.25 no.1
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• pp.47-61
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• 2011

The purpose of this study is to suggest a professional development system for elementary teachers who wish enhance mathematical teaching. The learning community on elementary mathematical teaching was composed of fourth grade teachers in a elementary school and an expert from education university. The activities was processed as establishing of objectives and contents of the learning community, discussing and seeing good lesson video, planning the lesson in collaboration with members, practicing the lesson, and reflecting on activities. To analyze these activities, record materials of meetings, lesson videos, member's writing were used. The results reported that the learning community lead teachers to search the method of professional development and showed itself as the effective media to enhance elementary mathematical teaching professionalism.

• Journal of Korean Library and Information Science Society
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• v.36 no.4
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• pp.45-75
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• 2005

This study intends to investigate the overall Information activities of Korean ethnic community in Japan. and to discuss about the relevance between such information activities and the Information needs of Korean residents in Japan. To the end, 51 Korean ethnic organizations and media were visited for the investigation of their Information activities. and 767 Korean residents were surveyed and 55 Korean residents were interviewed for the assessment of their information need and behavior. The discussion includes (1) the everyday information need and behavior of Korean residents in Japan, (2) the major information activities of Korean ethnic organizations and media, (3) the relevance of the Koreans' information behavior and the Korean organizations' Information activities, and finally (4) a suggestion on the desirable future directions and roles that the Korean ethnic organizations and media should seek for the overall Korean ethnic community's healthy development.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.39-54
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• 2017

This study started from the consciousness that the community media practice studies have been confined to the traditional terrestrial broadcasting. The following research results and implications were obtained by analyzing Daedeok-valley Radio's case to elucidate characteristics of online-based community media and content production and distribution characteristics neglected in previous researches. First, online community media activities are civic/citizen media activities that capture the value of local communities, and this locality is realized through media content production and its online distribution. Second, contents of online community media link members of the community, and individuals become nodes, interacting both online and offline. Therefore, online-based citizen media activities can be utilized effectively as a means to enhance civic participation and to achieve the locality of community in online and offline spaces depending on strategies for online contents production and distribution. Utilizing online infrastructures for media content creation and distribution in Korea demonstrates potential opportunities of local online media to be considered as niche media that can increase its own sustainability.

• Korean Medical Education Review
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• v.23 no.3
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• pp.194-203
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• 2021

Learning communities in medical education have demonstrated favorable outcomes in terms of students' learning, professional development, and wellness. Despite these strengths and the widespread adoption of learning communities in US medical schools, there has been little interest in medical learning communities in Korea. In this context, the present study examined the development and implementation of the Yonsei Medical Learning Community (YMLC) and analyzed its outcomes and areas of improvement. The Yonsei University College of Medicine has operated a learning community as part of the undergraduate medical education curriculum since 2014. The YMLC is the first program of its type in Korea. The overall structure of the YMLC consists of four distinct communities (pillars), which are named after four distinguished alumni, and each pillar is organized into five learning community classes. Each class is vertically integrated across students in different medical school years, and one faculty advisor is matched to about 30 students. As the YMLC focuses on fostering reflective practice in students and providing them with opportunities to build teamwork and experience social relatedness, two educational approaches have been adopted: reflective writing and mentoring and community activities. In this study, we obtained and analyzed second-year students' feedback on the YMLC curriculum and identified its achievements, merits, and areas that need improvement. The results have shown that over 75% and 60% of respondents reported satisfaction with reflective writing and mentoring and community activities, respectively. The educational activities of the learning community helped students regularly reflect on their learning and progress and establish close relationships with faculty advisors. However, several areas of improvement regarding content, format, and logistical issues were also identified. The present findings may provide valuable information for other institutions to develop learning communities relevant to their own context.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.1
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• pp.75-82
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• 2009

The goal of this study is to find a design pattern of platform of chapel according to acceptance of community's social activities and classify a forms of platform design between urban and rural community church. It was surveyed by 18 community churches including of 8 rural churches. And it was comprised in main contents that this study surveyed about social functions of church and composition of room, a transformation of worship and platform, and furniture of platform. As a results of this study, I could suggest a conclusions as follows; firstly, community churches are trying hard to make their social functions wide and deep. Secondly it was necessary for them to prepare a spaces and rooms for service of community people like a social welfare and christian cultural activities. Thirdly, the form of platform and style of worship were serviced by transformation for the acceptance of community requirements. Finally, the service style of chapel and platform have been transformed in a view point of accommodation of community since early 2000.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.110-124
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• 2013

The spread of internet media is accelerating companies to create their own on-line brand community as one of their marketing communication tools because of the advantages in terms of cost-saving and raising their brand loyalty. The purpose of this study was to examine how the consumer's activities in the customer self-driven on line fashion brand community ultimately affect building a structural relationship between brand attitude and brand loyalty. In order to conduct this study, on-line field survey was conducted including a series of filtering questions measuring respondent's level of the community participation. SPSS 18.0 and AMOS 18.0 were used for the structure equation modeling. The result of empirical analysis showed that the attachment and the loyalty of online community have significant influences on brand attitude and brand loyalty. Also, brand attitude partly played a role as a mediating variable in the path to influence brand loyalty. Lastly, the mediating effects of brand attitude may depend on participation level of these online fashion brand community relationships.