• Title/Summary/Keyword: communicative competence

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The Influence of Beauty Influencer's Characteristics on Makeup Behavior and Color Cosmetics Purchase Intentionin Young Female Consumers aged 20-30s (뷰티 인플루언서 특성이 20-30대 여성 소비자의 메이크업행동 및 색조화장품 구매의도에 미치는 영향)

  • Park, A-Reum;Lee, Jae-Nam
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.4
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    • pp.1093-1106
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    • 2021
  • This study attempted to investigate the influence of a beauty influencer's characteristics on makeup behavior and color cosmetics purchase intention against young female consumers in their 20-30s, who are a primary target for beauty influencer marketing. It aimed to provide basic data which are helpful in promoting marketing and expanding markets for color cosmetics through beauty influencers. For this, a questionnaire survey was conducted. Among a total of 563 questionnaires distributed across Seoul and capital region, 531 copies were used for final analysis, and the results found the followings: In terms of age, factors affecting beauty influencers' characteristics differed depending on reliability and expertise. Specifically, reliability and communicative competence had a positive effect(+) on all makeup behavior while expertise revealed a positive influence on base makeup only. In color cosmetics purchase intention, a positive effect was observed in reliability, communicative competence and attractiveness. In particular, reliability showed the largest influence. Therefore, there should be continued efforts to maintain a long-term relationship with consumers through communication based on beauty influencers' characteristics and by delivering more diverse makeup and color cosmetics-related information in an open and honest fashion.

Schemes to incorporate key competencies for the gifted in the middle school math teaching (핵심역량에 기초한 중학교 수학 수업 방안 탐색 -수학 영재 수업을 중심으로-)

  • Choe, Seong Hyun;Park, Ji Hyun;Nam, Geum Cheon
    • Communications of Mathematical Education
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    • v.27 no.2
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    • pp.99-119
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    • 2013
  • This study investigated the schemes to apply key competencies to middle school math teaching. Key competencies (KCs, hereafter), however, have been discussed only at the national-level general curriculum. Through the survey with mathematics educators, we selected key competencies that can be better developed through mathematics subject. We investigate ways to apply key competencies into math teaching and learning with the math-talented students who usually lack interpersonal skills and communication skills. Along with KC goals, we selected graphs (or graphing skills in math contents) as learning goals, and we designed and implemented competency-based instruction for the gifted. Through participant observation of math teaching and learning, we identified students' improvement in interpersonal skills and communication skills. We also identified students' skill development in other key competencies such as creativity, problem solving, information processing skills, etc., which can be developed through mathematics teaching and learning. Through this study, we found out that key competencies can be developed through mathematics teaching and we need in-depth studies on this matter.

An applied English drama in primary English education (초등영어교육에서의 영어연극 활용법)

  • Park, Chan-Jo
    • English Language & Literature Teaching
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    • v.17 no.2
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    • pp.161-180
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    • 2011
  • This study aims to illustrate the value of teaching English drama in the course of teaching primary English and suggests a model for primary English drama in an English camp for Children. Drama is the world of assumption where language is used just like in real life. It has a positive effect on foreign language learning by encouraging the operation of certain psychological factors which facilitate oral communication. Dramatic techniques such as storytelling, role play, chant, song and games can be used in the EFL classroom to help bring about such results. Meanwhile, making a primary English drama in an English camp for Children would be practical mode to attain the essential purpose of EFL teaching particularly to get over the drawbacks of Korean students' communicative competence under the school's inflexible EFL education curriculum. In this paper, I will present the effectiveness of English drama and the skills for using it with ESL students and suggest some notes that can be used to reinforce the goals set out from the position of the teacher, student and teaching material. It is confirmed that the trained leader, students' affirmative attitude and systematic teaching materials are needed to maximize the effects of drama activities. In addition to that, there will be showed a model of instruction targeted to the primary students learning English in an English camp for Children.

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A study on the relationship between student variables and English accomplishment of high school students (고등학교 학생들의 학습자 변인과 영어 학업 성취도 사이의 상관관계 연구)

  • Shim, Soon-Hee
    • English Language & Literature Teaching
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    • v.11 no.4
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    • pp.261-286
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    • 2005
  • Lately, teaching methods and instruments have become student-centered and are directed towards developing a communicative competence of learners. However, compared with that of other countries, the level of our students English is not very good. I guess the reason is that our English education is focused on the uniformal teaching methods regardless of the differences of intelligence, affective domains and study time. I tried to find the relationship between these factors and the students' English accomplishments. So I divided the students into 2 groups of superior and inferior students by the standard of intelligence, affective domain and study time and compared the scores between the groups in the fields of reading comprehension, grammar, pronunciation, accent, vocabulary, and listening. These were the results that followed: First, intelligence has a great influence students' English accomplishment in all fields. Second, affective domains such as motivation, anxiety, attitude, confidence, and studying time also have some influence on the students' English accomplishments. Third, the sequence of these factors according to their influence force are as follows: study time, anxiety, intelligence, motivation, attitude, and confidence. So we can conclude that we should teach English according to our students' ability in the field of intelligence and affective domains and should not ignore the individual differences they have.

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Helping our Children with Homework: Homework as an Activity of Anxiety for First Generation Bilingual Korean American Mothers

  • Park, Hye-Yoon;Jegatheesan, Brinda
    • Child Studies in Asia-Pacific Contexts
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    • v.2 no.2
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    • pp.91-107
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    • 2012
  • This study aimed to understand communicative and socialization practices of immigrant bilingual families in everyday learning situations by examining interactions between parents and children in the United States. Drawn on language socialization theory and socio-cultural factors influencing immigrants, this study explored how three Korean American mothers struggled as they helped their children with homework by interviewing the mothers and observing mother-child interaction during homework time. The study paid attention to the emotional values of immigrant parents that they tried to teach their children who are members in two distinctive communities, such as Korean American and mainstream American. The findings showed that parental socialization practices had effects on children's emotional and social competence and at the same time the socialization process was bidirectional. Mothers started with Korean values, but they faced challenges with the English language, different demands for American homework, and children's rejection of their attempts. Mothers needed to change their strategy and borrow American ways of keeping emotional distance from their children by acknowledging their independence. Their struggles are discussed with attention to their language choice and culture.

A Study of Low Back Pain Patient's Satisfaction with Physical Therapist in Seoul and Uijongbu City (요통환자의 물리치료사 만족도에 대한 조사 -서울 및 의정부 시 일부 병, 의원에 내원하는 외래, 재진 환자를 중심으로-)

  • Oh Seung-Kil
    • The Journal of Korean Physical Therapy
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    • v.9 no.1
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    • pp.37-50
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    • 1997
  • Low back Pain(LBP) is a common problem, and the resulting disability frequently contains nonorganic, psycho-logical and social elements that are difficult for the physical therapists to manage. The physical therapist-patient relationship is the most important factors in the management of low back pain as chronic disease. The purpose of this study was to evaluate and to identify factors that had influenced low, back pain patients satisfaction with physical therapist The subjects of this study were 223 out-patients(116 males and 107 females) who had been visited to physical therapy room of medical institutions in Seoul and Uijgngbu city. They were examined by the questionaire of Dimatteo and Hays which was amended to serve the purpose of this study by author. The collected data was analyzed by ANOVA according to the purpose of this study. There was no difference with statistic value in LBP patient's satisfaction according to occupation, sex, schooling, religion, marital status, medical security, duration of disease, the tine required, recurrence, but was a difference according to age, income, period of treatment, cost, diagnosis, waiting time, the number of physical therpy's sort, sex ane age of physical therapists (p<.05). LBP patients was satisfied with physical therapist's communicative behavior, but was dissatisfied with physical therapist's competence.

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Relationship of resilience and organizational commitment in dental hygienists (치과위생사의 회복탄력성과 조직몰입과의 관계)

  • Cho, Myung-Sook;Lee, Seong-Sook;Kim, Jin-Hee
    • Journal of Korean society of Dental Hygiene
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    • v.14 no.5
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    • pp.695-701
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    • 2014
  • Objectives : The purpose of this study was to investigate the relationship between the resilience and organizational commitment of dental hygienists for the improvement of organizational performance. Methods : A self-reported questionnaire was filled out by 323 dental hygienists from May 2 to June 5, 2014. The collected data were analyzed by a statistical package SPSS WIN 12.0. Results : The dental hygienists had the highest score in relationship(4.09), and had the lowest score in communicative competence(3.29). In organizational commitment, they had the highest score in affective commitment(3.20). There were statistically significant differences in that regard according to age(p<0.001), marital status(p<0.05) and career(p<0.001). The organizational commitment varied significantly with age(p<0.05) and career(p<0.01), and normative commitment significantly varied with the number of work days(p<0.05) and career(p<0.05). There was a significant correlation between the resilience and organizational commitment of the dental hygienists(p<0.001). Conclusions : The organizational commitment of the dental hygienists was better when they had a better resilience, and that resilience made a contribution to the improvement of organizational commitment in the clinical dental hygienists.

A Corpus-based Analysis of EFL Learners' Use of Hedges in Cross-cultural Communication

  • Min, Su-Jung
    • English Language & Literature Teaching
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    • v.16 no.4
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    • pp.91-106
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    • 2010
  • This study examines the use of hedges in cross-cultural communication between EFL learners in an e-learning environment. The study analyzes the use of hedges in a corpus of an interactive web with a bulletin board system through which college students of English at Japanese and Korean universities interacted with each other discussing the topics of local and global issues. It compares the use of hedges in the students' corpus to that of a native English speakers' corpus. The result shows that EFL learners tend to use relatively smaller number of hedges than the native speakers in terms of the frequencies of the total tokens. It further reveals that the learners' overuse of a single versatile high-frequency hedging item, I think, results in relative underuse of other hedging devices. This indicates that due to their small repertoire of hedges, EFL learners' overuse of a limited number of hedging items may cause their speech or writing to become less competent. Based on the result and interviews with the learners, the study also argues that hedging should be understood in its social contexts and should not be understood just as a lack of conviction or a mark of low proficiency. Suggestions were made for using computer corpora in understanding EFL learners' language difficulties and helping them develop communicative and pragmatic competence.

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An analysis of nonnative English teacher trainees' foreign language teaching anxiety in reflective microteaching course (반성적 마이크로티칭과 비원어민 예비 영어 교사의 외국어 교수 불안감)

  • Kim, Hyun-Jin
    • English Language & Literature Teaching
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    • v.15 no.4
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    • pp.265-290
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    • 2009
  • The present data-driven study attempted to explicate nonnative English teacher trainees' foreign language teaching anxiety in microteaching settings from their perspectives. It is assumed that nonnative English teachers or teacher trainees may experience anxiety not only as foreign language learners but also as foreign language teachers. In order to inquire into their anxiety, the researcher had 172 teacher trainees perform extended microteaching tasks and reflect on their teaching and anxiety through group discussion. Based on the analysis of their discussion, three aspects related to nonnative English teacher trainees' anxiety were identified. First, teacher trainees identified three main types of anxiety-provoking situations: communicative-competence-threatening situations, unexpected situations, and instruction-hindering situations. Second, they identified three sources of anxiety: limited ability to use English, lack of English teaching skills, and fear of criticism. Third, they were aware that they used diverse strategies to lower anxiety before and while teaching for different purposes. From their identification and awareness of anxiety-provoking situations, sources of anxiety, and anxiety-lowering strategies, they could reflect on professional qualifications as a foreign language teacher.

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Web-based Cyber Instruction for EFL Learning

  • Cha Mi-Yang
    • Journal of Digital Contents Society
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    • v.6 no.4
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    • pp.209-216
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    • 2005
  • The aim of this study is to examine the effects of web-based cyber instruction on EFL learning from the viewpoint of learners` perceptions and needs. Data was collected through a questionnaire survey that was carried out with 709 undergraduate student enrolled in three cyber English courses offered at N university during the secind semester in 2004. The results of the study indicated that the learners exhibited a positive attitude towards web-based cyber instruction and considered it a paper educational method in the cyber age. However, the students perceived that web-based cyber instruction was not greatly satisfactory in terms of cultivating their English communicative competence or improving the language skills they needed. It was also found that cyber instruction was still teacher-dominant, lacking in interaction, which made the students passive recipients of informaton presented. In comparison with off-line instruction, cyber instruction was not particularly better in enhancing their motivation interest or concentration on class. To be more effective, cyber instruction needs to be equipped not only with a large variety of contents and class activities, but also with more exposure to authentic language by native English speakers. The finding of the investigation yield some implications for the design and development of web-based cyber EFL programs.

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