• 제목/요약/키워드: communication skill

검색결과 488건 처리시간 0.03초

한복판매원의 속성이 고객과의 관계의 질과 행동의도에 미치는 영향 (Influence of Hanbok Salesperson's Attributes on Relationship Quality with Customers and the Behavioral Intention)

  • 황복희;이영선
    • 한국의류학회지
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    • 제37권7호
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    • pp.907-921
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    • 2013
  • This study shows the importance of human factors in relationship marketing by revealing the influence of Hanbok salesperson's attributes on relationship quality and long-term relationship orientation at the time when a culture is newly understood. A questionnaire surveyed 376 women living around the Seoul and Daejeon Metropolitan areas from February to March 2013. SPSS WIN 20.0 and AMOS 20.0 programs analyzed the gathered data. We review the influence of Hanbok salesperson's attributes (expertise, ethics, communication skill, customer orientation, similarity, and likeability) on relationship quality and behavioral intention. The research indicates that only customer orientation and Hanbok salesperson's expertise attributes influence relationship quality. All the attributes had a positive influence; in addition, the relationship quality had a significant influence on customer loyalty. However, communication skill, similarity, and likeability did not influence relationship quality. Customer orientation, which provides a customized service based on the recognition of individual customer trends and expertise in developing a relationship with customers, are important factors to form relationship quality and loyalty.

일 간호대학 통합교육과정의 교육성과 평가 (A Study for the Evaluation of the Educational Outcome of Applied Integrated Curriculum in a Nursing College)

  • 윤진;차영남;장효순
    • 간호행정학회지
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    • 제14권4호
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    • pp.387-395
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    • 2008
  • Purpose: The purpose of this study was to evaluate the educational outcome of applied integrated curriculum in a nursing college. In order to evaluate the educational outcome students' ability was surveyed for the four main elements of the curriculum. Four main elements were ability in application of nursing process, communication skill, critical thinking disposition, and competence in nursing profession. Method: The subjects were 97 nursing students who had been educated by the integrated curriculum for 4 years. Data were collected using self-report questionnaire on Dec. 6, 2006, and analyzed by using ANOVA, t-test, and pearson correlation coefficient. Result: The mean score of ability in application of nursing process was 3.78/5.00, communication skill was 3.98/5.00, critical thinking disposition was 3.73/5.00, and competence in nursing profession was 4.04/5.00. There was a significant correlation between four main elements of the curriculum. There was a significant difference in students' level of ability according to subjects' evaluation to the curriculum. Conclusion: The study results suggested that review and supplementation of the integrated curriculum. And further study on the educational outcome in order to upgrade the curriculum are needed.

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의사소통양식, 의사소통도 및 결혼생활만족도 (Communication Style Communication in the Family & Marital Satisfaction)

    • 가정과삶의질연구
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    • 제15권4호
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    • pp.201-220
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    • 1997
  • The purpose of this study is to investigate communication style & communication in the family and marital satisfaction. This study focuses on the following aspects: 1) to find out which variables of background variables(oe, sociodemographic variables & communication styles) have effect on communica-tion and marital satisfaction in the family. 2) to find out the relationships between communication in the family and marital satisfaction. 3) to find out the independent influence of background variables on marital satisfaction. In order to clarify the above problems the data were obtained from questionaires with 72 items. The selected sample is composed of 365 housewives in chong Joo city. SAS pc program was used for th statistical analysis of the data. Data was analyzed by frequency percentage mean F-test Duncan's multiple range test regression analysis path analysis pearson's correlation coefficient. Major findings are as follows: first age of couples education of couples durati n of marriage family life cycle number of children income were variables to have influence on communication in the family, And communication styles were variables to have influence on communication in the family. Second age of couple education of couple duration of marriage family life cycle number of children were variables to have influence on marital satisfaction. And communication styles were variables to have influence on marital satisfaction. Third there were positive relation between communication in the family and marital satisfaction. The higher communication about clothing food housing skill health affection money, time and infstitutional facilities the higher marital satisfaction. Fourth influential variables related to marital satisfaction were communication about clothing affection & money and communication styles(ie, random style, morphogenic style, mophostatic style)

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지역사회치위생학 교육의 프로젝트기반학습을 적용한 의사소통능력과 문제해결능력의 향상 융합연구 (Convergence study about Improvement of Communication ability and Problem-Solving applying Project-Based Learning on Community dental hygiene Practice Education)

  • 최문실
    • 융합정보논문지
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    • 제8권6호
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    • pp.67-74
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    • 2018
  • 본 연구의 목적은 지역사회치위생학 교과목의 현장실습과 연계한 프로젝트기반 수업을 적용하여 의사소통능력과 문제해결능력의 차이를 검증하고자 하였다. 이를 위해 수강생 30명을 대상으로 프로젝트학습을 경험하기 전과 후에 대한 동일한 검사지를 이용하여 학생의 의사소통능력과 문제해결능력에 대해 측정하였다. 그리고 사전검사와 사후검사결과의 유의성을 확인하기 위해 SPSS를 이용하여 대응표본 T-검정법으로 분석하였다. 분석결과 프로젝트 학습법이 지역사회치위생학 수업에서 의사소통능력과 문제해결능력의 향상에 효과가 있음을 확인하였다. 본 연구결과를 근거로 의사소통능력과 문제해결능력을 향상시키기위해 지역사회치위생학 교과목뿐만 아니라 다른 전공교과목에도 자기주도적이며 능동적인 학습법을 활성화하여 융합역량을 개발할 필요가 있겠다.

간호학생의 감성지능, 대인관계 유능성이 의사소통 능력에 미치는 융합적 영향 (The Convergence Effect of Emotional Intelligence and Interpersonal Relationship Competence on Communication Skill of Nursing Students)

  • 우미영;배현지;홍성정
    • 한국융합학회논문지
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    • 제11권12호
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    • pp.401-408
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    • 2020
  • 본 연구는 간호대학생의 의사소통능력에 영향을 미치는 요인을 파악함으로써 의사소통능력을 향상시키는 교육프로그램의 개발을 위한 기초자료를 제공하고자 시도하였다. 연구대상은 K시에 재학 중인 187명의 간호학과 학생으로 구조화된 설문지를 이용하여 2019년 11월 20일부터 2019년 12월 20일까지 자료를 수집하였다. 연구결과는 대상자의 감성지능은 7점 만점에서 평균 5.09점이었으며, 대인관계 유능성 점수는 5점 만점에 3.53점, 의사소통능력은 5점 만점에서 3.56점이었다. 의사소통능력에 영향을 미치는 요인으로는 감성지능(β=.354,p <.001), 대인관계 유능성(β=.475, p<.001)이 통계적으로 유의하여, 감성지능과 대인관계 유능성이 높을수록 의사소통능력이 높은 것으로 나타났다. 따라서 간호학생의 의사소통능력을 향상시키기 위해서는 감성지능과 대인관계 유능성을 높일 수 있는 교육 프로그램의 개발이 필요하다.

S-OJT 성공요인과 예기치 않은 성과에 관한 사례연구 (Case Study on Critical Success Factors and Unexpected Consequences of Structured OJT)

  • 문재승;황희중
    • 유통과학연구
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    • 제14권2호
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    • pp.65-72
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    • 2016
  • Purpose - Recently on-the-job training (OJT) has become the most preferred training and development method with the emergence of the concept that workplace is the best place where learning take place. But many researchers argue that OJT is not helpful for the performance of organization because OJT is not systematic and mostly depend on quality of trainer. Since Jacobs & McGriffin introduced S-OJT (structured OJT), there has been plenty of researches. But most of the researches have focused mainly on employee's attitude and organizational performance caused by S-OJT and neglected a holistic approach of S-OJT as a system. S-OJT need to be analyzed comprehensively to understand training performance because S-OJT is operated as a system consist of input, process, and organizational context. Although S-OJT may create unintended consequences, there were few researches to explore them. Thus, the purpose of this study is to identify the critical success factors for S-OJT and to find unintended consequences of it. Research design, data and methodology - We conducted a case study on M business unit of A company which developed and has been implementing S-OJT program for years. We designed and prepared the process, collected and analyzed data for the study. We set the theoretical framework to analyze the case after reviewing theories and previous studies on S-OJT. We collected and analyzed internal reports and interview results of the employees of the M business unit. We tried to collect as many information as possible to secure the validity of the research results. Results - The critical success factors identified in the study are as follow. First, it is important to select and train proper trainers for S-OJT. Second, it is needed to develop structured training module. Third, organization have to use effective communication system like on-line community. Forth, trainer should have proper skills for training such as facilitating skill, coaching skill, and delivering skill etc. Fifth, proper learning place is needed. Sixth, organizational support is important especially, immediate supervisor support and concern is critical. Eleventh, it is needed to consider situational contexts. Among them, overload to the trainer will affect the effectiveness of S-OJT. In this study, we found an additional unintended consequence. "To teach is the best way to learn." Experience as a trainer give employee an opportunity to organize one's knowledge and skill and to attain facilitation skill, coaching skill, and relation skill. Thus, organization may use S-OJT to train the potential talent. Conclusions - Many organizations introduced S-OJT to train the newcomers because S-OJT drew attention as an important tool to develop employees. Following this trend, there has been increasing number of researches to find the results of S-OJT and identify the determinants of S-OJT success. However, most of the researches concentrated on finding effects of some factors neglecting holistic approach. This study tried to identify critical success factors affecting effectiveness of S-OJT by using case study and find additional unintended consequence. The results of the study will be useful for organizations which have a plan to adopt S-OJT.

의사소통 훈련 집단프로그램이 간호대학생의 대인 의사소통과 인간관계에 미치는 효과 (The Effects of a Communication Training Program on Communication and Interpersonal Relationships of Nursing Students)

  • 신경아;이은숙
    • 한국간호교육학회지
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    • 제17권2호
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    • pp.149-158
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    • 2011
  • Purpose: The present study was to examine the effects of a communication training program on nursing students' interpersonal communication and relationships. Methods: This study was quasi-experimental research using a non-equivalent pre-post design. The subjects were 40 sophomore nursing students who were divided into an experimental group of 20 members and a control group of 20 members. The communication training program consisted of 8 sessions of small group training and each session lasted 120 minutes. A pretest, posttest and follow-up test (6 months after the program was terminated) were conducted to measure Inter-personal Communication Inventory and Relationships Scale. Data was analyzed by $X^2$-test, independent t-test, paired t-test and Friedman test with SPSS. Results: The communication training program was very effective in enhancing the nursing students' communication and interpersonal abilities. Nursing students' communication ability in the experimental group, however, decreases after 6 months while there is no change in the control group. Nursing students' interpersonal relationships in the experimental group was maintained at the follow-up test. Conclusions: This study supports that a communication training program has a positive effect on improving the nursing students' communication skill and interpersonal relationships.

간호 관리 능력 개발을 위한 교육 연구 (Needs on Management Development Program for Head Nurse)

  • 박정선
    • 가정간호학회지
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    • 제5권
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    • pp.84-99
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    • 1998
  • The objectives of this study are to identify the actual educational contents of management for head nurse and to propose the educational subjects according to identity the needs of head, charge, and staff nurses. The subjects were investigated the actual Management Development Programs and educational needs of head nurses and prospective nurse manager(charge nurse, staff nurse with a lot of clinical experiences) in general hospitals. The tools were composed of two questionnaires: One was developed from the literature review for making items to measure actual situation. The other was revised Katz's model for measurement of educational needs. The first respondents of actual situation were 27 general hospitals with over 400 beds in Seoul and the second respondents were 89 head nurses, 67 charge nurses and 136 nurses at 3 hospitals by convenient sampling out of 27 general hospitals. Data were collected by telephone interview, mail questionnaire and visiting from 7th of October through 30th of November in 1997. In data analysis, general characteristics of the respondents and actual status of Management Development Programs were analyzed by frequency and percentage. Educational needs according to general characteristics were analyzed by ANOVA The results were as follows: 1. Actual situation of Management Development Program 1) Seven hospitals(26%) had Management Development Program for prospective managers and 14 hospitals (52%) for head nurses. 2) Education Department existed in 14 hospitals (52%). 3) One hospital(4%) had top level managers took part in the Management Development. 4) Two hospitals selected head nurse, who had finished courses of Management Development. Eight hospitals(30%) assessed educational needs. The assessment tools consisted of making a question via questionnaire(75%), determining at department meeting(12%) and interview(13%). 5) Educational programs had 3 types: 10 lecture type, 7 discussion type and 4 role play type programs. 6) One hospital evaluated the change of learner's attitude. 7) Four hospitals scored educational point, but that was measured only by attending. 8) Actual Management Development Programs were as follows. parenthesis indicates the number of hospitals. (1) Management Development Programs for Prospective manager. Role perception of Middle level Manager (1) . Role reconstruction of Nurse Manager (1). Workshop for Charge Nurse (1). Nursing Delivery System and Nursing Process (1). Communication (1). Motivation (1) (2) Management Development Programs for Head nurse.. Head nurse's Role (5). Administrative Work (7). Service Education (4). Prevention and Countermeasure of Nursing Incidence (3). Appraisal (3) 2. The results of needs on Management Development subject 1) The educational needs of all respondents on 3 skill domains showed positive agreement to strongly positive agreement. 2) High priority(more than 4.5) items were 12 of 24 Human skill items(50%), 1 of 6 Technical skill items(16%), and 2 of 13 Conceptual skill items (15%). 3) Out of high priority items, 8 items were instituted. 4) All respondents showed high needs on 3 skill domains regardless of 3 positions (head nurse, charge nurse, and nurse). Educational needs of Human skill domain, according to position were 108. S, 108.7, 106.8 (mean score = 72) , needs of Technical skill domain were 26.5, 26.6, 26.I(mean score=18), and needs of Conceptual skill domains were 56.9,56.7, 55.1(mean score=39). 5) Needs of 3 skill domains according to clinical career showed significant difference. Out of respondents, nurses with career of over 16years showed lowest degree of needs in Human skill domains(F=4.47, P=.004) and Conceptual skill domain(F=2.93, P=.034). 6) Educational needs according to educational background were not significant difference. But out of respondents, nurses educated at 3-year junior college relatively showed lowest needs in all of the 3 skill domains. With the above-mentioned findings, further study is necessary for generalization of this study at hospitals with different bed size and location. Also it is needed to study about management skill of nurse and charge nurse, and effective educational method.

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환자-의사 커뮤니케이션 개선을 위한 의사코칭 모델 개발 (Development of Physician Coaching Model for Improvement of Patient-Doctor Communication)

  • 나현숙;권영대;노진원
    • 한국콘텐츠학회논문지
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    • 제13권2호
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    • pp.331-340
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    • 2013
  • 최근 의과대학과 의료서비스 산업에서 환자-의사 커뮤니케이션에 관한 논의가 활발히 이루어지고 있다. 환자-의사 커뮤니케이션이란 '진료면담'에서 환자와 의사간의 쌍방향 의사소통으로써, 환자와 의사 양자에게 모두 긍정적인 효과를 가져다주는 것으로 알려져 있다. 이 연구에서는 의사의 커뮤니케이션 스킬을 향상시켜 환자와 의사간의 의사소통을 원활히 할 수 있는 방안으로 코칭기법을 접목한 의사코칭 모델을 개발하였다. 모델 개발 방법은 문헌검토를 통해 초안을 개발하였고, 전문가 자문과 의사평가를 통해 수정 보완하였다. 연구 결과, 의사코칭 모델을 총 5단계로 구성하였다. 첫째, '관계 형성'으로 의사가 코칭에 대한 기대나 관심을 가지도록 한다. 둘째, '변화 주제 인식'으로 환자와의 커뮤니케이션에서 의사의 문제점과 장점을 파악하여 코칭의 방향을 설정한다. 셋째, '관점의 획득'으로 의사가 환자의 관점에서 생각할 수 있도록 유도한다. 넷째, '문제 해결 및 의사소통 역량 강화'로서 의사의 커뮤니케이션 스킬 개선사항을 세부항목으로 제시한다. 다섯째, '목표 설정 및 지원'으로 개선 사항 목표를 설정하고 장점을 유지 강화할 수 있는 실천 방안을 합의한다. 개발된 의사코칭 모델은 환자-의사 커뮤니케이션 개선을 위해 의사들을 대상으로 코칭기법을 처음으로 적용했다는데 가장 큰 의의가 있다. 향후 의료서비스 현장에서 활용될 경우, 의사들의 커뮤니케이션 스킬 향상과 환자 공감적 능력 향상에 효과가 있을 것으로 판단된다. 이를 통해 환자들의 진료만족도를 높이는데 기여할 것이다.

미디어스킨 기반의 그래픽 조형 요소에 관한 연구 (Research about Graphic Modeling Element of Media Skin)

  • 김문석;오문석
    • 디지털산업정보학회논문지
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    • 제6권3호
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    • pp.151-158
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    • 2010
  • Media Skin is in form extended of TV or computer monitor that is digital media picture or digital output of graphic. Mean reflex or graphics applied in LCD Window of portable phone or LED display etc. of city environment mainly. Draft and study skill development trend and studied about role as graphic modeling to Media Skin. Media Skin that inflect LED over inside and outside of the country impulse to steal current is embodied. It is situating from modern society to one media trend. Progressed general investigation about Media Skin's connection skill in research. As culture contents progressed determinate research to graphic modeling element etc. As graphic modeling of new media special quality is construed by 4 as following. Contact, Real time, Nonlinear, Multi-Communication are it. Media Skin has function as symbol of city or media construction facade. Also, have enough value as function new media as information offer function, art.