• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1161-1179
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• 2022

In this study, the effects of show host's verbal communication subfactors, such as paralanguage, friendliness, and professionalism, as well as nonverbal communication subfactors, such as demonstration attitude, appearance, and attractiveness, on purchase intention were examined by evaluating customer empathy and product reliability. Data was collected from 20s-50s females. SPSS 23.0 and AMOS 23.0 were used for data analysis. The results revealed that professionalism and friendliness had a positive impact on customer empathy; however, friendliness had a negative impact on product reliability. Moreover, nonverbal communication subfactors had a positive impact on empathy, and appearance had a positive impact on product reliability. In contrast, attractiveness had a negative impact on product reliability, whereas empathy and product reliability had a positive impact on purchase intention. Thus, ensuring appropriate verbal and nonverbal communication is essential for customer empathy and product reliability. Given that a show host's friendliness, professional verbal communication, demonstration attitude, appearance, and attractiveness have a positive impact on customer empathy, these factors should be considered critical qualities of show hosts.

• ETRI Journal
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• v.44 no.6
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• pp.936-944
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• 2022

The mobile network allows redundant transmission via disjoint paths to support high-reliability communication (e.g., ultrareliable and low-latency communications [URLLC]). Although redundant transmission can improve communication reliability, it also increases network costs (e.g., traffic and control overhead). In this study, we propose a reliability-guaranteed multipath allocation algorithm (RG-MAA) that allocates appropriate paths by considering the path setup time and dynamicity of the reliability paths. We develop an optimization problem using a constrained Markov decision process (CMDP) to minimize network costs while ensuring the required communication reliability. The evaluation results show that RG-MAA can reduce network costs by up to 30% compared with the scheme that uses all possible paths while ensuring the required communication reliability.

• Journal of the Korean Graphic Arts Communication Society
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• v.29 no.3
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• pp.31-40
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• 2011

Using of QR(Quick Response) code is dramatically extended to various marketing area; not only substitute of bar code but also new tool of PR and marketing. This research attempts to analyze brand communication effect using QR code printed on product package especially in snack product category. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, Analysis result of hypothesis I showed that characters of QR code influence on brand attitude. Among dependent variables, only reliability is significant. That means reliability of company and brand using QR code influence on brand attitude. The higher reliability of QR code, the better brand attitude of the brand. Analysis result of hypothesis II found that only reliability is significant on purchasing intention. Reliability of company and product using QR code influences on purchasing intention. The higher reliability of QR code, the higher possibility of purchasing products. Therefore, company can enhance reliability of both company and its products by using QR code. Using QR code will bring high reliability and high brand attitude and purchasing intention.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.11 no.8
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• pp.3766-3788
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• 2017

A blockchain is an underlying technology and basic infrastructure of the Bitcoin system. At present, blockchains and their applications are developing rapidly. However, the basic research of blockchain technology is still in the early stages. The efficiency and reliability of blockchain communication is one of the research problems that urgently need to be studied and addressed. Existing algorithms may be less feasible for blockchain-based communication because they only consider a single communication factor (node communication capability or node trust degree) and only focus on a single communication performance parameter(communication time or communication reliability). In this paper, to shorten the validation time of blockchain transactions and improve the reliability of blockchain-based communication, we first establish a multi-link concurrent communication model based on trust degree, and then we propose a novel integrated factor communication tree algorithm (IFT). This algorithm comprehensively considers the node communication link number and the node trust degree and selects several nodes with powerful communication capacity and high trust as the communication sources to improve the concurrency and communication efficiency. Simulation results indicate that the IFT algorithm outperforms existing algorithms. A blockchain communication routing scheme based on the IFT algorithm can increase communication efficiency by ensuring communication reliability.

• Journal of the Korea Institute of Building Construction
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• v.14 no.1
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• pp.102-109
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• 2014

The purpose of this study is to analyze collaborative relationship between members of a building construction organization. For the analysis of collaborative relationship, this researcher collected data by conducting a questionnaire survey with members of three large building construction organizations for apartment housing. The analyzed contents of collaborative relationship were the 'frequency of communication between organizational members' and their 'reliability'. According to the analysis of communication network, construction managers had low frequency of communication, whereas those responsible for each area, like construction deputy managers, had high frequency of communication. It indicates that middle managers are at the center of communication related to construction work in construction organizations. According to the analysis of reliability network, construction managers showed highest reliability, and employees at the top level in an organizational map also showed high reliability. Since they generally have a lot of experience, are some older of age, and assume responsibility for work, they are considered to receive reliability from other organizational members. This study proved that it was possible to numerically express reliability of organizational members, which is an abstract concept, and analyze it. Therefore, it is expected that the analysis result will highly be likely to be used in the area of construction management.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 1991.10a
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• pp.145-149
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• 1991

In this paper, an algorithm is proposed to analyze the approximating reliability of the capacity considered communication networks. In the case ofthe former methods to evaluate the source-to-termianl node reliability, it is very difficult to contract and delete the jointed terms in the simple path group. Therefore, the reliability bounds are used and compared to the exact reliability by TURBO PROLOG, the natural lanquage of artficial intelligence. In the reliability bounds, the upper bound used the valid cutset that isthe group of simple path and the lower bound used the minimal cutset by complement operation and the esact reiability is compared to this reliability bounds.

• Journal of Applied Reliability
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• v.6 no.2
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• pp.187-194
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• 2006

In this paper, We presented the algorithm for estimating a reliability between nodes in wireless communication network such as RBN and MANET To estimate the reliability between nodes, we first modeled RNB and MANET as probability graph. Branches of the graph are always reliable and the probability of node failure is independent. After all possible simple path which can be established between two nodes are examined, we perform sharp arithmetic to remove repetition event between two nodes. Using probability for each variable of the minimized Boolean equation, we present the reliability formula.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.1
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• pp.88-97
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• 2017

With the increasing of the penetration rate of large-scale wind farms, a reliable, highly available and cost-effective communication network is needed. As the failure of a WF communication network will significantly impact the control and real-time monitoring of wind turbines, network reliability should be considered into the WF design process. This paper analyzes the network reliability of different WF configurations for the Southwest Offshore project that is located in Korea. The WF consists of 20 WTs with a total capacity of 60 MW. In this paper, the performance is compared according to a variety of indices such as network unavailability, mean downtime and network cost. To increase the network reliability, partial protection and full protection were investigated as strategies that can overcome the impact of a single point of failure. Furthermore, the reliability performances of different network architectures are analyzed, evaluated and compared.

• Proceedings of the KIEE Conference
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• 2002.11c
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• pp.472-475
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• 2002

This paper presents a high speed ethernet communication and depulication method of communication to prevent decrease of reliability that was generated by high speed communication. Thus communication reliability was improved and this paper was considered that if any physical breakdown of line of communication occurred, other line of communication could operate collect. This paper used Flash memory for setting storage of backup data at Electric Car that have an humidity and a temperature and an impact. also improved reliability and besides matching data format to windows data format realized to confirm application program at PC or note book computer.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.45-52
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• 2009

In this paper, we develop queueing network models of communication networks with reliability model considering link failures. The reliability of a communication network with a virtual connection exposed to link failures is analyzed. Stochastic Reward Nets (SRN) is an extension of stochastic Petri nets and provides compact modeling facilities for system analysis. To get the performance index, appropriate reward rates are assigned to its SRN. It is shown that SRN modeling is well suited to specify, automatically generate and solve for reliability under rerouting. Markov models using SRN are developed and solved to depict various rerouting caused by link failures and reliability analysis in communication networks.