• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.199-214
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• 2012

This study analyzed the differences of the sex-role attitude, communication, and marital satisfaction according to a demographic factors as well as analyzed the relationship of the effects on sex-role attitude(sex-role awareness, sex-capacity awareness), communication(close relationship, exclusive relationship, passive relationship), and marital satisfaction of elderly couples. The survey was conducted from June 20 to July 30, 2012 among the elderly couples aged 60 or older in the Gyeonggi-do areas, and 378 responses were used in the data analysis. The statistical analysis methods were frequency analysis, reliability analysis, t-test, ANOVA, and hierarchical regression analysis. As a results, there were partially differences in the sex-role attitude, communication, and marital satisfaction. The sex-role awareness and sex-capacity awareness had a positive impact on close relationship and passive relationship of the communication. But the sex-capacity awareness had a negative impact on exclusive relationship of the communication. In addition, The sex-role awareness and close relationship had a positive impact on marital satisfaction, but exclusive relationship and passive relationship had a negative impact on marital satisfaction of elderly couples.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.169-175
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• 2021

The purpose of this study was to investigate the relationship between the formation of advertising attitudes and purchase intentions for users' products according to the difference in engagement of SNS sports advertisements and provide them with evidence to suggest directions for SNS sports advertising strategies. For this purpose, after establishing a hypothesis between engagement, advertising attitude, and purchase intention, a questionnaire was distributed to employees of sports administration organizations that have experienced or are using SNS and statistically processed using 460 copies of self-administeration. Through this process, we obtained the following results. First, it was found that engagement had a significant effect on advertising attitude. Second, it was found that engagement had a significant effect on purchase intention. Third, it was found that advertising attitude had a significant effect on purchase intention. From the results of this study, it can be seen that the SNS sports advertisement engagement has a positive effect on the attitude and purchase intention of advertisements conducted on SNS. In other words, it should be actively used to increase more efficient advertising attitudes and purchase intentions through this identified engagement.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.355-376
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• 2008

The purpose of this study was to investigate the variables that had an effect on the maturity of career attitude in middle school students. Independent variables were categorized into three groups: individual-related variables, family-related variables, and school-related variables. The individual-related variables were gender difference, academic year, academic achievement, and self-efficacy. The family-related variables were socio-economic status of the family, communication about career with parents, parental support, sibling's support, and value orientation of the family. The school-related variables included communication about career with friends, teacher's support, and friend's support. The subjects of this study were 490 students who were selected at random from first, second, and third grade of middle school in Daegu. A questionnaire was used for the survey. It consisted of a career attitude maturity scale, a self-efficacy scale, a communication scale, a value orientation of the family scale, and a social support scale. The data was analyzed by factor analysis, multiple regression analysis, and hierarchical regression analysis. The major findings of this study are summarized as follow: First, among the individual-related variables that had an effect on the maturity of career attitude in middle school students, self-efficacy affected all sub-factors of how mature they were in matters relating to career. Academic achievement affected decisiveness and preparation-- maturity of career attitude subfactors. And gender difference and academic year affected preparation and goal orientation. Second, the results of the family-related variables that had an effect on the maturity of career attitudes in middle school students were that communication about career with parents affected decisiveness, preparation, and confidence-- maturity of career attitude sub-factors, socio-economic status of the family and sibling's support affected confidence. And value orientation of the family affected goal orientation and independence. Third, the results of the school-related variables that had an effect on the maturity of career attitude in middle school students were that communication about career with friends affected preparation-- a maturity of career attitude sub-factor; teacher's support affected decisiveness, preparation, and confidence; and friend's support affected confidence and independence. Fourth, decisiveness, preparation, and confidence among the maturity of career attitude sub-factors were affected the most by individual variables. And self-efficacy was the most significant. Goal orientation and independence were affected the most by family-related variables.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.307-314
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• 2020

This purpose of the study is to investigate the influence of perception of importance of communication, self-esteem and communication skill on patient safety attitude of nursing students. Subjects were 164 associate nursing students associate nursing students(3·4rd). The data were collected using self -report questionnaire from May 17 to June 14, 2019. Data were analyzed by descriptive statistics, t-test, ANOVA, Pearson correlation and hierarchical multiple regression with SPSS/WIN 23.0. Mean point of perception of importance of communication(5 point scale) was 3.75. self-esteem(4 point scale) was 3.64, and communication skill(5 point scale) was 3.60 and patient safety attitude(5 point scale) was 4.44. Patient safety attitude were positively correlated with perception of importance of communication (r=.57, p<.001), self-esteem(r=.32. p <.001) and communication skill(r=.34. p <.001) of nursing students. Perception of importance of communication(β=.520, p<.001), self-esteem(β=.165, p=.039) explained 34.76% of total variance of patient safety attitude of nursing students. Therefore, To increase patient safety attitude of nursing students, it is necessary to develop and test the program for improving perception of importance of communication and self-esteem of nursing students.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.20-35
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• 2022

COVID-19 vaccines have been developed worldwide in order to prevent the spread of coronavirus infection-19, but some people tend to refuse to be vaccinated against COVID-19. Therefore, we will investigate how people's understanding of COVID-19 vaccines affects their attitude to accept COVID-19 vaccination information. Therefore, the purpose of this study is to examine the determinants that affect the acceptability of COVID-19 vaccine through the informational characteristics of COVID-19 vaccine and the individual health belief theory. This study conducted an offline survey of 215 adult men and women living in Seoul and Gyeonggi-do Province during the period from September 1 to September 10, 2022, and we have conducted a final analysis using a total of 212 questionnaires. The results of our study were as follows. First, among the information characteristics of COVID-19 vaccine, it was confirmed that the amount of information had a significant positive effect on susceptibility, severity, and barriers in health belief theory, respectively. Second, among the information characteristics of COVID-19 vaccine, it was found that the quality of information had a significant positive effect on the susceptibility in health belief theory. Third, susceptibility and barriers in the health belief theory significantly had a positive effect on voluntary attitude and involuntary attitude in acceptance attitude, respectively. And finally, it was found that the severity of the health belief theory had a positive effect on the involuntary attitude in acceptance attitude. The results of this study suggest that policy efforts are needed to make accurate information about COVID-19 vaccine known to the people.

• Child Health Nursing Research
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• v.16 no.3
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• pp.220-229
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• 2010

Purpose: The purpose of this study was to describe quality of life in school age children and the relationship between quality of life and parenting attitude as perceived by children and parent-child communication pattern. Methods: Data were collected between May 26 and June 3, 2009 using self-report questionnaires from 148 pairs of children and their parents. The children were enrolled in 4th to 6th grades. The questionnaires included the Parental Bonding Instrument (PBI), Parent-Child Communication (PCC) Scale, and Pediatric Quality of Life Inventory (PedsQL). The data were analyzed using the SPSS WIN 17.0 program. Results: The Quality of Life (QOL) score for the children was significantly higher among children reporting higher parental bonding attitude (mother r=.38, father r=.34) and parent-child communication (mother r=.43, father r=.36). Results of multiple regression showed that factors significantly associated with QOL were academic achievement, caregiver available after school, parent-child communication, school satisfaction, relationship with peers, and birth order among siblings. Conclusion: Positive relationships and good communication with parents and satisfaction with school life were important factors associated with quality of life in school age children.

• Journal of Family Relations
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• v.22 no.1
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• pp.41-62
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• 2017

Objectives: The purpose of this study was to examine the relationship between parenting attitudes and martial intimacy and was to examine the mediating effect of marital communication in order to provide effective help to improve marital intimacy of middle-aged married women who have difficulty in marital relationship. Method: The subjects of this study were 229 married women aged 40-59. Statistical analysis of this study was performed using the SPSS 18.0 program. Results: The results of this study are summarized as follows. First, Pearson 's correlation analysis was conducted to investigate the relationship between parenting attitude, marital intimacy, and marital communication and the results were statistically significant. Second, the three - step hierarchical regression analysis proposed by Baron and Kenny (1986) was conducted to examine the mediating effect of marital communication on the relationship between parenting attitudes and marital intimacy, it was confirmed that marital communication was partially mediated between parenting attitudes and marital intimacy. Conclusion: This study is meaningful in that it was confirmed that marital communication was partially mediated between parenting attitudes and marital intimacy.

• Journal of the Korean Graphic Arts Communication Society
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• v.30 no.1
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• pp.71-81
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• 2012

A research framework and hypothesis were established for analysing layout-factors of bus wrapping which influence on brand attitude. 130 questionnaire were distributed and 123 copies were retreated at metropolitan area. SPSS 12.0 was used for frequency analysis, factor analysis, and reliability analysis. For testing hypothesis multi-regression analysis were utilized. Attention, readability, explicitness, formativeness, creativity are partially significant to establish brand attitude. Attention and readability are insignificant, while explicitness, formativeness, creativity are significant to establish brand attitude. The most effective independent variables are creativity, and explicitness and formativeness are followed. In particular sensual, original, fresh layout of bus wrapping are highly significant.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.36-46
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• 2024

This study is a descriptive survey to determine the effects of fundamentals of nursing skills education with peer evaluation on self-leadership, self-directed learning ability, and learning attitude. The factors affecting self-directed learning ability were peer evaluation, self-leadership, and learning attitude (F=118.81, p<.001), with an explanatory power of 50.4%. The factors affecting learning attitude were peer evaluation, self-leadership, and self-directed learning ability (F=48.89, p<.001), with an explanatory power of 29.5%. Based on the results of this study, we believe that it is necessary to apply various teaching methods such as peer evaluation and promote self-leadership to improve self-directed learning and learning attitude.

• Korean Parent-Child Health Journal
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• v.14 no.2
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• pp.76-83
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• 2011

Purpose: The purpose of this study is to compare the mother's rearing attitude and communication between mobile phone addiction group and non-addiction group in middle school students. Methods: A cross-sectional descriptive study was performed with 574 students from 3 middle schools (1 boy school, 1 girl school, 1 coeducation school) at G-city in Gangwon Province. The data was collected from the 10th to 24th of July in 2010. Statistical analysis of the results was carried out by means, frequencies, chi-square, t-test and multiple regression with SPSS/WIN 18.0 program. Results: There were significant differences in mobile phone addiction group and non-addiction group in regard to sex, school year, grades, mother' age, purpose of mobile phone use, activity after school, phone bill per month. Also There were significant differences in mother's rearing attitude and mother's communication between two groups. Conclusion: Mobile phone addiction among students is not serious, however, possibility of becoming an addict still remains. This study suggests that we have to educate them about proper mobile phone use in advance to prevent them from becoming a mobile phone addict in early stage. Therefore, we need to develop an educational program to prevent mobile phone addiction.