• 통상정보연구
• /
• 제12권2호
• /
• pp.109-132
• /
• 2010

The purpose of this study is to survey the learning strategies and learning styles of the undergraduates in international e-trade simulation education. The set of learning strategies are investigated and the analysis is made how learning styles could affect the learning strategies. The subjects of this study were 112 undergraduates majored in international trade and their classes were using e-trade simulation. It is found that the undergraduates' learning strategy level is not high because the simulation education is not common yet in e-trade classes. The levels of self-efficacy and positive attitudes have high level whereas the expression strategy has the lowest. Strong results were not found among undergraduates' learning styles by each of the 11 strategies except two cases. One is that the undergraduates who had experiences of e-learning have higher level of social strategy than those of non e-learning experience group. The other is that the more the students spend the time in the simulation class, the more they have positive attitudes. This study supports that the simulation can increase the effectiveness of e-trade learning.

• 통상정보연구
• /
• 제6권3호
• /
• pp.297-318
• /
• 2004

This paper examines export promotion plans of digital content industries, particularly of game, animation & character industry based on the OSMU(One-source Multi-Use) strategy. As the digital content industry is one of the newest industries as a source of strategic export, we must promote the export of digital contents that hold so much international competitiveness and through that promotion, we have to strengthen the international competitive power. The game, animation & character contents are very easy to adapt each other for creating new contents by omnidirectional OSMU. Therefore, it is intended to present some primary factor for export promotion of game, animation & character contents through the OSMU strategy.

• 통상정보연구
• /
• 제9권1호
• /
• pp.333-353
• /
• 2007

This paper is to explore that there are structural problems in the Korea-U.S. Free Trade Agrement negotiation by examining the Korean FTA policy and to introduce some alternatives to overcome them. The structural problem stems in part from the inefficient system in FTA policy making and its implementation. Most importantly, there is a lack of ex-ante consensus building among stake-holders. As an alternative to the current FTA policy, we suggest two things. First, we argue that an FTA negotiation strategy should correspond to Korea's overall industrial development strategy. Second, the National Assembly should play an important part for enforce of trade policies as a tool for advancing a comprehensive strategic measures.

• 무역상무연구
• /
• 제13권
• /
• pp.283-302
• /
• 2000

The firms aim to acquire services and costs advantage from logistics outsourcing strategy. But it is very important to select optimum service provider. A checklist of the criteria for the evaluation of service providers follows : service quality, low cost, logistics information system, service network, financial stability, investments in plant and equipment, management attitude and lookout for the future strategic fit, cultural and psychological barriers etc. Also, a 8-step implement of logistics outsourcing strategy will be of help for maximizing benefits of logistics outsourcing. It follows : 1-step : logistics environment analysis, 2-step : check service provider availability, 3-step : logistics outsourcing determinant analysis, 4-step : select of optimum service provider, 5-step : contract with optimum service provider, 6-step : identify of remaining barriers, 7-step : performance of logistics outsourcing, 8-step : evaluation.

• 통상정보연구
• /
• 제10권3호
• /
• pp.437-458
• /
• 2008

In these days the global software market is experiencing diastrophism due to globalization, convergence, and the spread of web 2.0. In particular, today"s global economy has entered the so-called "Globalization 3.0" era, and the world is evolving into a flat world where labor, capital, and resources are moving freely. In this rapidly changing global economy, the growth of the Korean economy is in a state of continuous decline. Particularly software industry is also suffering continuously slow growth due to market saturation and low service earning, which require urgent countermeasures. Therefore, the purpose of this study is: 1) to analyze the current industrial condition of the software industry, which have special characteristics differ from manufacturing industry; and 2) to analyze the major obstacles of local companies working in the software industry in order to cope with the recent changes in the global market environment and 3) to draw out the strategy for the domestic software industry in gangwon province in order to promote local software industry and to achieve globalization.

• 통상정보연구
• /
• 제8권1호
• /
• pp.15-31
• /
• 2006

There is no overdoing of enforcement of the importance of strategical mind which indicates future direction when management environment around organizations are variously changing. This document describers preceding and comparison research about competition strategy, competitive advantage and IT centered on organizations' common issue "Guarantee of Continuous Competitive Advantage" and researched various factors to determined if Information Technology is functioning properly through the cases of excellent organizations operating continuous competitive advantage Continuous competitive advantage's source is evaluating positively about resource based view which is described by innovation of business process. However, reality of operating continuous competitive advantage with difficult imitation of business process' "Time" "Complexity" is insufficient. Confirm how continuous competitive advantage is operated in reality by accepting easy application of "Simple Concise" business process. Confirm existence of information technology capability creating difficult imitation is functioning as a source of continuous competitive advantage, not Information Technology resource supporting business process.

• 통상정보연구
• /
• 제9권3호
• /
• pp.255-271
• /
• 2007

It is widely acknowledged that Chinese economy becomes a center of world economy and takes up a considerable portion of the trade in Northeastern Asia. Due to the investment and the logistics modernization strategy of Chinese government, recognizing the importance of logistics, the competitiveness of Chinese major ports is tending upward rapidly. Therefore, it is necessary to analyze the competitiveness of Chinese major ports in order to develop the logistics strategy of Korea by cooperating or competing with Chinese ports. In this study, we analyzed the competitiveness of 10 major Chinese ports with Data Envelopment Analysis(DEA). Through the analysis, we could investigate the efficiency of 10 major Chinese ports and figure out the trend of the efficiency within recent 10 years. In order for Korea to achieve the national strategic goal, becoming a logistics hub in East Asia, it is obvious to understand the competitiveness of Chinese major ports which are major competitor and strategic partner at the same time. This study will be useful to understand the competitiveness of Chinese ports and to develop a logistics hub strategy of Korea.

• 한국데이타베이스학회:학술대회논문집
• /
• 한국데이타베이스학회 2010년도 춘계국제학술대회
• /
• pp.203-212
• /
• 2010

The mam purpose of this study is to find out how perceived risk elements influence to customers' perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimensions - privacy risk, social risk, time loss risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. The results of this study are summarized as follows. Firstly, five perceived risk characteristics of privacy risk, time loss risk, economic risk, psychological risk, and performance risk are significantly positive effect on perceived value. Secondly, perceived value IS very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also we suggested the implications and further research directions.

• 한국전자거래학회지
• /
• 제2권2호
• /
• pp.31-54
• /
• 1997

While Electronic Commerce is believed to provide new opportunities and environments toward the information society, not many companies have achieved successful construction of Electronic Commerce systems regarding their own technology factors and business process types. This work provides a brief review of Electronic Commerce information infrastructure based on the technology architecture developed. Three major technologies-telecommunication, information processing, and process enhancement - support the architecture, and each major technology consists of its technical enablers. Also, the application factors of Electronic Commerce are defined and analyzed in term of inter-enterprise, intra-enterprise, and enterprise-consumer interactivity. Finally, the implementation strategy is drawn with respect to the technology architecture and three application types.

• Asian Journal of Business Environment
• /
• 제8권1호
• /
• pp.31-38
• /
• 2018

Purpose - This study aimed to verify some cues for invigorating sales of mobile social commerce companies by analyzing differences in consumers' perceptions on characteristics of mobile commerce, after applying the step 1 of strategy deduction approach using the differences in their perceptions. Research design, data, and methodology - Efficient questionnaires of a total of 365 respondents who answered the questions about the importance of and the satisfaction with 14 characteristics of social commerce were returned, and then, paired-samples t-test and IPA by all respondents, gender, age and incomes were conducted. Results - The analysis showed that a maintenance/reinforcement strategies planned by companies are required for some factors including discount rate at the first quadrant, while active improvement strategies are required for others including reliability and interactivity at the second quadrant. Conclusions - The findings show that different marketing strategies should be established for each consumer who often uses mobile social commerce, and that more effective and efficient performance of mobile social commerce may be acquired by establishing and operating active improvement strategies.