• Title/Summary/Keyword: commerce strategy

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Convergence Study on Factors that Influence Cancer Screening Rate in Korea and Japan (한일간 암검진 수검율에 영향을 미치는 정책적 요인에 대한 융합연구)

  • Mun, Sung-Hyun
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.247-253
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    • 2015
  • The purpose of this convergence study was to analysis the current status of the cancer screening and background healthcare systems in Korea and Japan. First, Cancer Screening Program is coordinated well with National Health Insurance Service(NHIS) under a unified insurer system in Korea. But in Japan, there are over 3,500 insurer and coordinating a comprehensive strategy for cancer screening promotion has been very difficult. Second, Rate of cancer screening is influenced by public healthcare system. In Korea public healthcare does not cover a wide rage of services. Almost free cancer screening provides high incentive to participation. It is very important to understand the impacts of each healthcare system when designing an efficient cancer screening system.

A Study on E-trade Securities and Strategic Solutions (전자무역보안과 전략적 대응방안에 대한 소고)

  • Jung, Jo-Nam;Lee, Chun-Su;Kang, Jang-Mook
    • The KIPS Transactions:PartC
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    • v.11C no.5
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    • pp.577-584
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    • 2004
  • Recently many company has been cracked by crackers information security and everyday new computer virus come out. so e-trade partners should prevent the disasters. A few studies researched e-trade securities broadly but the new trend in information security division especially focused on electronic payment, EDI, Transportation, Contracts, Insurances and that of subjects have been researched through interdisciplinary evolution. Our research e-trade security on three part, First system attack, second is data attack and third is business attack. the attacks have theirs own solution, so e-trade company use this solution timely and powerfully. It is the most important thing to prepare the cracking with securities system. also manager should catch recent hacking technologies. The research results propose that e-trade firms should use information security policies and securities systems that including H/W and S/W. therefore manager's security mind is very important and also using electronic commerce securities device and should be considered exploiting solutions by each special usage according to e-trade company' environments.

Chinese Online Circulation Market and Market Approaching Strategy (중국 온라인 유통시장의 발전과 시장진출 전략)

  • Song, Jae-Do;Lee, Chan-Woo
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.477-487
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    • 2017
  • This paper releases strategies for firms that wish to enter into online circulation business in China. SWOT based on a Korean manufacturing company teaches us better way to approach Chinese online market. Chinese online market is under oligopoly, where Alibaba and Jingdong account for about 80% of the total market. Game theory is used as a measure of threat and opportunity between Korean manufacturer and Chinese online market retailer. Game shows that they are easy to accept opportunity and sales uplift rather than low risk. Analysis shows that Korean companies should improve its products and brand competitiveness in the offline market before entering into the Chinese online retail market. They need to prepare a localization model.

The Effects of Price-Framing and Message-Framing Strategies on Consumer Attitudes: Focusing on Online Travel Products (가격 프레이밍과 메시지 프레이밍 전략이 소비자 태도에 미치는 영향: 온라인 여행상품을 중심으로)

  • Kim, Mi-Kyung;Chung, Nuree;Yang, Sung-Byung
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.119-147
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    • 2017
  • Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

The Critical Role of ICT and Core Strategies: The Case of Korean Travel Agencies (ICT가 여행사 경영환경에 미친 영향과 대응방안: 한국 여행사를 중심으로)

  • Kim, Nan-young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.9
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    • pp.1179-1184
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    • 2018
  • Korean travel agencies that have been utilizing the Internet passively feel threatened as global online travel agencies are quickly permeating the Korean travel market. Under these circumstances, this study conducted a focused analysis on how ICT affects the business environment of travel agencies. Based on the analyzed data, it also presents coping strategies for the Korean travel agencies. First, it is imperative to accelerate platform development to counteract the distribution structure of global tourism products. Second, it is essential that travel agencies actively utilize big data, the new paradigm of technology where data are generated at high speed, high volume, and for numerous purposes. Third, it is necessary to actively utilize a travel blog marketing strategy. As a communication tool for travel agencies, the continuing development of the Internet highlights the usefulness of marketing activities using blogs. Finally, it is essential to provide each customer more specialized travel consultancy.

Agent-based System for Complex Decision Making and Negotiation: Application to Virtual Manufacturing (복잡한 의사결정과 협상 환경을 위한 에이전트 기반 시스템: 가상생산 응용)

  • Lee, Kyoung-Jun;Chang, Yong-Sik;Choi, Hyung-Rim;Kim, Hyun-Soo;Park, Young-Jae;Park, Byung-Joo
    • Information Systems Review
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    • v.4 no.2
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    • pp.223-236
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    • 2002
  • In an agent-based system, each agent has its own decision making capability and competes, cooperates, and communicates each other with an agent interface. Virtual manufacturing has characteristics as a typical application area of agent-based system: complex and time-bound decision making and negotiation. The time-boundness influences the choice of decision making models and design of protocols for internal and external negotiation. In this paper, we provide a case study which suggests a time-bound framework for external and internal negotiation between the agents for virtual manufacturing environment. We illustrate decision making model selection strategy and the system architecture of the agent-based system for the complex and time-bound environment.

An Exploratory Study on Acceptance of China Internet Entertainment Personal Broadcasting Contents (중국 인터넷 엔터테인먼트 개인방송 콘텐츠 수용에 대한 탐색적 연구)

  • Li, RuiXiang;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Journal of Digital Contents Society
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    • v.19 no.5
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    • pp.907-916
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    • 2018
  • This paper is an exploratory study on the acceptance of Chinese Internet entertainment personal broadcasting contents. After analyzing the factors affecting viewer satisfaction, we analyzed the relationship between these factors and viewer satisfaction on reuse intention. As a result of the survey, first, the information system quality has a significant effect on the viewer satisfaction of internet personal broadcasting. Second, indirect experience, entertainment pursuit, and social relationship have a significant effect on viewing satisfaction of internet personal broadcasting. Third, viewing satisfaction of internet personal broadcasting has a significant effect on reuse intention. These results are expected to help establish the marketing strategy of the company operating the Internet personal broadcasting and prepare the requirements to be provided by the host.

The Announcement Effects of Stock Repurchase and Stock Dispositions on Shareholder Wealth (자기주식 취득 및 처분 공시가 주주의 부에 미치는 영향 - 취득 및 처분목적을 중심으로 -)

  • Sul, Won-Sik;Kim, Soo-Jung
    • The Korean Journal of Financial Management
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    • v.22 no.1
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    • pp.37-69
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    • 2005
  • This study intends to verify whether stock repurchase, as well as stock dispositions, affects shareholder's wealth and also whether repurchase/dispositions has varying impact de-pending on its purpose. According to empirical analysis, announcement of stock repurchase results in positive abnormal returns when the objective of stock repurchase is stock price stabilization or cancellation of shares. However, when the purpose of stock repurchase is granting incentives to executives/employees, we get the negative abnormal returns. Also, the termination of stock trust for reason of expiration or stock dispositions of which goal is to give incentives to executive/employees has a negative impact on stock price, whereas direct dispositions of stock to raise cash or to improve financial structrue are shown to significantly increase the wealth of shareholders. Cross-section analysis also confirms that stock repurchase and dispositions has different impact on excess returns depending on its purpose. The results of this study imply that the dispositions of stock should be regarded as an important financial strategic tool to be used by companies and what's more, such studies dealing with stock repurchase or dispositions should take firm's purpose into consideration in their approach.

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A New Latent Class Model for Analysis of Purchasing and Browsing Histories on EC Sites

  • Goto, Masayuki;Mikawa, Kenta;Hirasawa, Shigeichi;Kobayashi, Manabu;Suko, Tota;Horii, Shunsuke
    • Industrial Engineering and Management Systems
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    • v.14 no.4
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    • pp.335-346
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    • 2015
  • The electronic commerce site (EC site) has become an important marketing channel where consumers can purchase many kinds of products; their access logs, including purchase records and browsing histories, are saved in the EC sites' databases. These log data can be utilized for the purpose of web marketing. The customers who purchase many product items are good customers, whereas the other customers, who do not purchase many items, must not be good customers even if they browse many items. If the attributes of good customers and those of other customers are clarified, such information is valuable as input for making a new marketing strategy. Regarding the product items, the characteristics of good items that are bought by many users are valuable information. It is necessary to construct a method to efficiently analyze such characteristics. This paper proposes a new latent class model to analyze both purchasing and browsing histories to make latent item and user clusters. By applying the proposal, an example of data analysis on an EC site is demonstrated. Through the clusters obtained by the proposed latent class model and the classification rule by the decision tree model, new findings are extracted from the data of purchasing and browsing histories.

An Efficient Multi-Attribute Negotiation System using Learning Agents for Reciprocity (상호 이익을 위한 학습 에이전트 기반의 효율적인 다중 속성 협상 시스템)

  • Park, Sang-Hyun;Yang, Sung-Bong
    • The KIPS Transactions:PartD
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    • v.11D no.3
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    • pp.731-740
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    • 2004
  • In this paper we propose a fast negotiation agent system that guarantees the reciprocity of the attendants in a bilateral negotiation on the e-commerce. The proposednegotiation agent system exploits the incremental learning method based on an artificial neural network in generating a counter-offer and is trained by the previous offer that has been rejected by the other party. During a negotiation, the software agents on behalf of a buyer and a seller negotiate each other by considering the multi-attributes of a product. The experimental results show that the proposed negotiation system achieves better agreements than other negotiation agent systems that are operated under the realistic and practical environment. Furthermore, the proposed system carries out negotiations about twenty times faster than the previous negotiation systems on the average.