• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.650-660
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• 2011

Purpose of this study is to explore: 1) the difference in color sensibility evaluation, color attractiveness, and attitude toward the product, 2) the difference in the effect of color sensibility evaluation on color attractiveness, and 3) the difference in the effect of color sensibility evaluation on attitude toward the product between the identical clothing product presented in on-line and off-line settings. Experimental method was applied with 230 male and female university students using stimuli of an on-line site as well as an off-line window display presenting the same white t-shirts. Color sensibility factors of white t-shirt were hedonic, stimulating, active, and spatial senses. These color sensibility factors of the clothing product affected product color attractiveness as well as attitude toward the product. Although there were not differences in color sensibility evaluation, product attractiveness, and attitude toward the product between items presented in on-line and off-line settings, difference was found in the effect of color sensibility on the color attractiveness and attitude toward the product. The effect of color sensibility on color attractiveness and attitude toward the product was stronger in on-line than in off-line setting. Hedonic sense was the most important factor influencing attractiveness of product color and attitude toward the product. In addition, spatial sense affected attractiveness of product color in on-line setting; and stimulating sense impacted attitude toward the product in off-line setting. Based on the results implications were generated.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.51-64
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• 2004

In this paper, we propose a web page retrieval system based on the sensibility evaluation induced by the color combination of web pages. The realized system consist of two modules - the indexing module that automatically extracts and indexes the color information from the web page and the retrieval module that retrieves web pages based on the color combination when sensibility adjective is presented. Also, to verify the system usefulness, we analyzed the ranking of web pages retrieved by the system and by human subjects (non-expels and experts for color web page design) using two statistical methods of correlation and paired-t test. Results by non-experts showed the realized system was suitable for 10 sensibility adjectives among 18 sensibility adjectives, and results by experts showed that the realized system was suitable for 14 sensibility adjectives among 18 sensibility adjectives.

• Journal of the Ergonomics Society of Korea
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• v.30 no.2
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• pp.311-317
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• 2011

Objective: The present study was intended to identify (1) the intra- and inter-rater reliabilities of a visual sensibility evaluation protocol and (2) the effects of NaCOC color and scouring method on the visual sensibility of NaCOC. Thirty female participants(20s & 30s) were participated in the visual sensibility evaluation of NaCOC. Background: Interests in naturally colored organic cotton(NaCOC) increase rapidly in parallel with the social trend of eco-friendly living and wellbeing. Method: Three color sets (ivory, green, and coyote-brown) of NaCOC specimens including one untreated and four treated specimens($Na_2CO_3$; NaOH; enzyme; boiling water) were examined in the study. The visual sensibility evaluation was conducted by the test-retest method using nine pairs of bipolar visual sensibility adjectives(bright-dark; clear-murky; heavy-light; vivid-subdued; warm-cool; fresh-stale; strong-weak; showy-plain; and luxurious-cheap). Results: As a result of reliability of a visual sensibility evaluation protocol, inter-rater variability(average SD=1.06) of visual sensibility evaluation was more than 1.4 times the intra-rater variability(average SD=0.74). However, both the sensibility evaluation reliabilities did not show any systematic pattern of changes. Lastly, ANOVA and post-hoc analysis showed that preferred scouring methods for a visual sensibility adjective pair significantly vary depending on NaCOC color. Application: Both the reliability of visual sensibility evaluation protocol and the analysis of proper scoring method of NaCOC in the study would be useful information to design the affective textile.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.11a
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• pp.86-87
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• 2011

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.71-80
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• 2014

The purpose of this study was to investigate consumer evaluation on visual sensibility of stripe pattern shirts for separation coloration. The experimental materials developed for this study were a set of clothing stimuli and response scales. The clothing stimuli were 27 color pictures, in which separation color(white: W, gray: G, black: B), separation width(small: S, medium: M, large: L), and combination color(magenta and yellow: MY, magenta and cyan: MC, yellow and cyan: YC) were manipulated. The subjects of this research were female in their 20s to 30s living in Seoul, Gwangju, Daegu, Busan, and Changwon. The investigation was carried out at December 2013. The data were analyzed by using SPSS program. Analysis methods were factor analysis, ANOVA, and Duncan-test. Results of this study were as follow.; The factors of visual sensibility according to separation color, separation width, and combination color consisted of four dimensions of attractiveness, appeal, individuality freshness, and grace. Separation color showed an independent effect on appeal and individuality freshness. Combination color showed an independent effect on individuality freshness. Interaction effects of separation color and separation width on appeal were found. Interaction effects of separation color and combination color on individuality freshness and grace were found. The study results are highly expected to be used as useful sources in a fashion product.

• Science of Emotion and Sensibility
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• v.4 no.1
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• pp.43-51
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• 2001

When consumer evaluates a product, every aspec of the product affects the evaluation. Human uses at least five sensory organs for the evaluation. Multi-sensory or multi-modal design tries to add auditory and olfactory factors to the traditional visual-centered design. For the multi-modal design, it is essential to understand relationships between combined sensory stimuli and human sensibility. Information between simple sensory stimulus and human sensibility is pre-requisite to combine multi-modal stimuli. This study investigated human sensibility against 8 colors and 30 sounds, presented independently. The combined stimuli of color and sound were made based on the sensibility generated by each stimulus. Human sensibility generated by the combined stimuli of color and sound were made based on the sensibility generated by each stimulus. Human sensibility generated by the combined stimuli was investigated with 20 female subjects. For combined stimuli that generated the same kind of sensibility respectively, generated sensibility was same but strength was diminished. For combined stimuli that generated the different sensibilities respectively, subjects showed neutral sensibility or no special sensibilities. Sensibilities to the same stimuli also showed difference depending on personal background of the subjects.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.69-70
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• 2012

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.251-263
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• 2006

The purpose of this thesis is to make clear of the evaluation structure of sensibility by the colored plastic's roughness through the vision. I presented these samples to the testee, collected. surveys and analyzed. As a result of analyzation of relationship between the sensibility and the physical features, the key figures of sensibility analyzation by the roughness of the plastic can be displayed with three axis. Also, these results are showing the differences of the sensibilities for the five-presented colored samples and roughness. These results are expected to be utilized as the basic research material for the surface design sensibility evaluation by roughness and color before the surface treatment of plastics or other materials.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.28 no.4
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• pp.9-15
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• 2014

An experiment was carried out to evaluate the emotion and sensibility evoked from the different color temperatures(CCT) of electrodeless HID (ELHID) lamp. For this purpose, three ELHID lamps and a metal halide lamp were used as the experimental light sources and thirty Korean adjectives related to the lighting affectiveness were selected for the evaluation. The results showed that ELHID lamps induced different sensibilities according to their color temperature. In particular, 6500 K ELHID was similar to metal halide which has the CCT of 5600 K in the evaluation. Based on the results, we suggested some Korean adjectives and their corresponding English ones which are thought to be suitable for the verbal descriptions of ELHID lamps.

• Science of Emotion and Sensibility
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• v.10 no.4
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• pp.631-637
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• 2007

This research focuses on similarity evaluation of images according to tones of images. Color space of images were converted RGB color space into HSI color space. The information entropy criteria has been taken for evaluating similarity of images for digital library. The similarity was then calculated by combining correlation coefficients and information entropy. Those two values are further analyzed with a relation to human sensibility.