• 유통과학연구
• /
• 제17권2호
• /
• pp.43-51
• /
• 2019

Purpose - This study was intended to provide implications for the importance of color to airlines where the image customers feel about the business is paramount. The importance of colors shown by the airline crew, an important human resource for airlines as contact workers, was investigated. We wanted to present suggestions by investigating and comparing the difference in customer attitude regarding the color of uniforms of the airline crew. Research design, data, and methodology - A survey was conducted to examine differences in perception of airline uniform color, with the research that suggests that the customer's attitude to uniform color will vary. The difference in the perception of passengers according to the colors of the airline uniforms was determined by conducting an empirical analysis. Results - Customers have a different attitude about the color of the uniform of airline's flight attendants' uniform. Full service airlines (FSC) generally have a bright, calm, neat, and heavy-handed feeling, while low-cost carriers (LCC) have a distinctive, dynamic, energetic, and cheerful feeling. Conclusions - An empirical analysis of the study found that customers' attitudes vary by uniform color for each airline. It has also been revealed that Airline's uniform color can communicate the company's goals it wants to convey.

• 대한화장품학회:학술대회논문집
• /
• 대한화장품학회 2003년도 IFSCC Conference Proceeding Book II
• /
• pp.438-447
• /
• 2003

We selected 113 subjects (male:59, female:54) in 20 to 29 age and observed the skin color difference between female and male. Also we measured the minimal persistent pigment darkening dose (MPPD) in same subjects. The skin colors of upper inner arm and back were measured with chromameter (CR10, Minolta, Japan) which represents skin color as $L^{*}$, $a^{*}$, and $b^{*}$ in value. MPPD was measured with solar simulator multi-port 601(Solarlight Co. USA). All statistical analysis was performed on the computer software package SPSS 8.0. The skin colors between male and female was significant difference in back and upper inner arm. There was significant difference of skin colors between back and upper inner arm in both male and female. There was no relationship existed between the values of MPPD and skin color ( $L^{*}$ $a^{*}$ $b^{*}$) of back in both male and female. As a result of survey, we knew that there was apparent difference of skin color between back and upper inner arm due to gender. Also we hope these data will be helpful to study on the correlation of the pigmentation index and skin color.(omitted)omitted)ted)

• 한국의상디자인학회지
• /
• 제3권1호
• /
• pp.33-46
• /
• 2001

The purpose of this study was to investigate the natural dyeability of silk on extract of Artemisia princeps, The experimental items were divided into the mordanting method. comonent of fabric, kind of mordant. The experimental study was done by laundering fastness, abrasion(dry/wet) fastness, perspiration(acid/alkali) fastness, light fastness test and color difference by C.C.M system. The summarized finding resulted from experiments and investigation are suggested as follows; First, in the C. C. M test on mordanting methods, color difference was significantly improved when mordants were treatmented. And the premordanting method showed the highest color difference, color was most yellow-greenish, Second, in the C.C.M test on component of fabrics, color difference of silk was higher than cotton. It is considered that silk has -$NH_2$ , -COOH, -OH than more than cotton. Third, in dyeing-fastness on mordants, laundering fastness showed that color-change was 2~3 grade, the contamination on attached fabric was 4~5 grade. perspiration fastness(acid/alkali) showed 4~5 grade nearly and those of acid was higher than alkali. abrasion fastness(dry/wet) was 4~5 grade and in Fe(3~4 grade) was lower than the other mordants. Forth, in color difference analysis on mordants, Fe(50.0) showed the highest and the order of color difference was alum(16.0), Cu(7.2), Sn(3.5), Al(3.1), Cr(2.3), The Hue was turned into yellow-greenish in alum mordant treatment, the luminocity of color was most dark in Fe(-48.9) and Cu(-7.2), chroma was the highest in alum (15.7) method.

• 대한가정학회지
• /
• 제30권4호
• /
• pp.167-182
• /
• 1992

The purpose of the study was to determine if an abstract color palette was representative of a color scheme of interior environment by which the meaning of colcor could be determined. An abstract color palette was developed by the researchers to show contrast, overlapping, and adjacencies as they might actually appear in an interior environment. Six pictures and six color palettes were used to test the meaning of color. The questionnaire consisted of 21 words to describe the color of interior environment. The sample consisted of 73 undergraduate students of varied majors. A factor analysis was used to identify the structure of color meaning. Five factors; emotional factor, factor of unity, spatial quality factor, factor of complexity, and social evaluation factor were identified. A t-test was used to analyze the difference in responses to the descriptor words for the pictures and palettes. It was found that in 14 of 21 descriptor, there was no significant difference between evaluation of color meaning for the pictures and palettes in 50% or more of the cases.

• 패션비즈니스
• /
• 제12권6호
• /
• pp.34-45
• /
• 2008

This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.

• 한국의상디자인학회지
• /
• 제17권1호
• /
• pp.131-140
• /
• 2015

After drawing the sensory images from the color green, the difference of sensory images and the difference of the color green according to demographic characteristics and which factors affect the preference have been analysed. The thirty six-photos of 2013 women fashion show on the STYLE.COM were used for the stimuli of green colour fashion for the questionnaire. The people surveyed were adults in their 20s to 50s. The 123 copies of the questionnaire were used for the statistical analysis of this study. Factor analysis, Cronbach's ${\alpha}$ test, t-test, ANOVA, Duncan test and Regression analysis test were carried out by SPSS 19 for the statistical analysis of collected data. The results were as follows. The sensory images of green fashion were drawn in six types. The sensory images of green fashion according to demographic characteristics showed a significant difference depending on martial status, age, monthly income and occupation. The preference of green colour fashion according to demographic characteristics showed a significant difference depending on sex, age, monthly income, occupation. The variables affecting the preference of green fashion were identified as four types, and the most affecting variable to the preference was the favorable and familiar factor. These research results will become available on selecting the target customer and making the marketing differentiation strategy when planning fashion products.

• 한국재료학회지
• /
• 제27권7호
• /
• pp.381-385
• /
• 2017

In order to replace 14K white gold alloys, the properties of 5K white gold alloys (Au20-Ag80) were investigated by changing the contents of In (0.0-10.0 wt%). Energy dispersive X-ray spectroscopy (EDS) was used to determine the precise content of alloys. Properties of the alloys such as hardness, melting point, color difference, and corrosion resistance were determined using Vickers Hardness test, TGA-DTA, UV-VIS-NIR-colorimetry, and salt-spray tests, respectively. Wetting angle analysis was performed to determine the wettability of the alloys on plaster. The results of the EDS analysis confirmed that the Au-Ag-In alloys had been fabricated with the intended composition. The results of the Vickers hardness test revealed that each Au-Ag-In alloy had higher mechanical hardness than that of 14K white gold. TGA-DTA analysis showed that the melting point decreased with an increase in the In content. In particular, the alloy containing 10.0 wt% In showed a lower melting temperature (> $70^{\circ}C$) than the other alloys, which implied that alloys containing 10.0 wt% In can be used as soldering materials for Au-Ag-In alloys. Color difference analysis also revealed that all the Au-Ag-In alloys showed a color difference of less than 6.51 with respect to 14K white gold, which implied a white metallic color. A 72-h salt-spray test confirmed that the Au-AgIn alloys showed better corrosion resistance than 14K white gold alloys. All Au-Ag-In alloys showed wetting angle similar to that of 14K white gold alloys. It was observed that the 10.0 wt% In alloy had a very small wetting angle, further confirming it as a good soldering material for white metals. Our results show that white 5K Au-Ag-In alloys with appropriate properties might be successful substitutes for 14K white gold alloys.

• 복식
• /
• 제37권
• /
• pp.119-132
• /
• 1998

Niveteen stimulus photographs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to explore the differences in perceptive effect of clothing cues(color, color scheme, structure) on impression formation and graduate students. The data were analyzed by factor analysis, factor score, ANOVA and Scheffe-test. Results indicate perceptive effects of clothing cues on impression formation are influenced by gender-differences and major-difference of perceivers. Significant gender differences were found in perception of clothing cues on impression effect. Interaction effects were found between clothing cues and gender. Significant major differences were found in perception of clothing cues on impression effect. Interaction effects were found between clothing cues and perceiver's major. Female perceivers and perceivers of major-ing in Liberal Arts reacted to clothing cues on impression formation with greater sensitivity than male perceivers and perceivers of majoring in Natural Sciences. Frequent interaction effects between gender and color of China (cool-warm color), between major difference and color scheme(related color harmony-contrasting color harmony) appeared on factors of impression effect. The influence of perceiver variables on their perception of clothing cues for impression effcet has important implications for gender difference and perceiver's maforing backgroung in a social situation.

• 한국의류산업학회지
• /
• 제3권1호
• /
• pp.31-34
• /
• 2001

The color difference values of dyed fabrics with colorant in Eucommiae Cortex were as follows; One hour of dyeing depending on pH at $95^{\circ}C$ exhibited colors of dark brown, light brown, light beige and grey. The colors of wool, nylon and silk was darkest brown at pH 3 but light brown or yellow as pH increased. In all dyed fabrics the color was changed to darker brown as time prolonged, however; there was no further color change and value and chroma of wool declined. At pH 3, the increase in temperature turned colors of all dyed fabrics into dark brown from light yellow. As the result of repetitive dyeing, colors of all dyed fabrics gradually turned into darker brown. The methods of mordant resulted in color changes between light yellow and dark brown without various color changes.

• 한국실내디자인학회논문집
• /
• 제17권3호
• /
• pp.102-110
• /
• 2008

The purpose of this study is to find out the characteristics of color preference(interior color preference and general. color preference) and preferred color scheme of the youth and the elderly. This is to proffer basic data for the color planning of the youth and the elderly. The color preference study was carried out with 50 color chips and preferred color scheme study was carried out with 25 interior color scheme. The research was conducted with the youth 50 sample and the elderly 51 sample. The analysis used spss program. The results of this study are as follows;1) In general color perference, most of the youth preferred PB and GY, and the elderly preferred RP. According to tone, two groups preferred pale, bright and vivid tone. 2) In interior color perference, most of the youth preferred GY and Y, and the elderly preferred PB and YR. According to tone, two groups preferred pale tone. Compared with general color perference and interior color perference, the youth had the similarity in preference profile, but the elderly didn', there was the outstanding difference in the perference of B, PB, P and RP. 3) In the preference of interior scheme, two groups preferred GY-analogous harmony1, G-analogous harmony1 and RP-analogous harmony1. According to age, the youth preferred Y-analogous harmony2 and PB-analogous harmony1, and the elderly preferred YR-analogous harmony1 and RP-complementary harmony1. On the whole, two groups more preferred analogous harmony than complementary harmony, and preferred type1(tone difference is slight). But there was the significant difference in analogous harmony of cool color.