• 제목/요약/키워드: color assortment

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Color Assortment Decision Factors Considered by Women's Clothing Merchandisers in Korea & United States

  • Kang, Keang-Young
    • 패션비즈니스
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    • 제12권6호
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    • pp.34-45
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    • 2008
  • This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.

인터넷 쇼핑몰의 의류상품구색과 상품정보 현황 (Merchandise Assortment and Information Present Situation in Internet Fashion Shopping Mall)

  • 오현정;유연실
    • 한국가정과학회지
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    • 제4권2호
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    • pp.110-122
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    • 2001
  • The purposes of this study was to examine the present situation of merchandise assortment and informations in internet fashion shopping mall. Merchandise assortment dimensions were width and depth. Merchandise assortment factors for apparel were style, size, and color. Merchandise informations were investigated using price and fabric contents. The data were collected from 11 internet fashion site to investigate styles. colors, sizes. price and fabric contents. The data analysed with frequency. crosstab analysis, $\chi$$^{2}$-test. The results were as follow : 1. Upper items(37.5%) as T, knits, shirts, and blouses were offered more style than bottom items(13.5%) as skirts, pants. 2. The 36.4% of styles offered one color. Basic color as black, white, grey, beige, ivory was 38.1%. 3. The 54.4% of merchandises carried same size. 4. Fiber contents was made up of cotton(44.2%). hemp & rayon(22.5%), and synthetic (33.3%). 5. The 75.1% of merchandise was relatively low price of below 50,000 won, the 24.9% of merchandise was rather high price of more than 50.000 won.

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Assortment Optimization under Consumer Choice Behavior in Online Retailing

  • Lee, Joonkyum;Kim, Bumsoo
    • Management Science and Financial Engineering
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    • 제20권2호
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    • pp.27-31
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    • 2014
  • This paper studies the assortment optimization problem in online retailing by using a multinomial logit model in order to take consumer choice behavior into account. We focus on two unique features of online purchase behavior: first, there exists increased amount of uncertainty (e.g., size and color of merchandize) in online shopping as customers cannot experience merchandize directly. This uncertainty is captured by the scale parameter of a Gumbel distribution; second, online shopping entails unique shopping-related disutility (e.g., waiting time for delivery and security concerns) compared to offline shopping. This disutility is controlled by the changes in the observed part of utility function in our model. The impact of changes in uncertainty and disutility on the expected profit does not exhibit obvious structure: the expected profit may increase or decrease depending on the assortment. However, by analyzing the structure of the optimal assortment based on convexity property of the profit function, we show that the cardinality of the optimal assortment decreases and the maximum expected profit increases as uncertainty or disutility decreases. Therefore, our study suggests that it is important for managers of online retailing to reduce uncertainty and disutility involved in online purchase process.

중의 변증론치와 동의보감의 변증론치에 대한 연구 (Study of Relationship between China BeunJungLonChi and DongEuiBoGam BeunJungLonCh)

  • 고흥
    • 동의생리병리학회지
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    • 제18권1호
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    • pp.16-21
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    • 2004
  • It is different from the DongEuiBoGam(東醫寶鑑) of Korea traditional medicine that China BeunJungLonChi(中醫辨證論治) was made for the scientific and systematic assortment of China medicine. Symptom(症)is more important than symptom complex(證)in china BeunJungLonChi at DonEuBoGam. And unusual symptoms generally are diseases in DongEuiBoGam. DongEuiBoGam is emphasis on body form, temper, body color, pulse(形氣色脈) and the functional difference of organs by body form and body color. there are many problems in order to unify the theory of Korea traditional medicine by china BeunJungLonChi. I suggest that a new assortment that can combine Sasang constitutional medicine(四象醫學), Constitution-Acupuncture(體質針), and Hyungsang medicine(四象醫學) will be necessary. BeunJungLonChi : diagnosis and treatment based on overall analysis of symptoms and signs, the cause, nature and location of the illness and the patient's physical condition according to the basic theories of traditional Chinese medicine

한국 어패럴 머천다이저의 역할에 대한 연구 (The Role of Apparel Merchandisers’in Korea)

  • 유연실
    • 한국의류학회지
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    • 제24권7호
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    • pp.995-1003
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    • 2000
  • This study examined the role of apparel merchandisers’in Korea. Data were collected by interviewing 7 apparel merchandisers who had worked for major apparel manufacturers. The interviews were analyzed by use of chronologically sequenced events. Korean apparel merchandisers take part in planning and production of the merchandise, sales management, and promotion. Merchandisers’activities related to merchandise planning were as follows: analysis of fashion trend and market, concept evolvement, planning of assortment and volume assortment, time table set up, color pallette decision, fabrication, line adoption, pricing, line preview, production planning, and placing order of materials. Merchandisers’activities related to apparel production were planning and controlling production and consolidation. In sales, merchandisers analyze retail sales and control inventory by reorder or conducting markdown sale. In relation to promotion, apparel merchandisers monitor merchandise advertisement, and educate salesman.

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일본 평안시대의 복식색채의장의 특성 (The Characteristics of Costume Color Design in Japanese Heian Period)

  • 이경희
    • 복식
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    • 제31권
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    • pp.17-31
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    • 1997
  • The Heian Period(794-1192) was the period when luxury and elegance flourished. Gorgeous colors were adopted for the costumes and an el-egant assortment of colors prevailed. Representatiove of such costumes is kasane-no-irome. The world Kasane-no-irome originally came from two colors on both sides of one of the japanese kimonos called Uchiki. In later times it turned to indicate the combination ef-fect of colors of several Uchiki's worn in layers one over the other. This paper describes in de-tail the kasane-no-irome in both meanings. In so doing I distinguish two different kinds of kasane-no-irome using a Chinese character for the formed and for the latter though both are pronounced Kasane in the Japanese language. Part one of this paper which concerns the color combinations of presents typical 148 samples through reproduced dyeing clothes by Matumoto. Part two describes the color com-bination of which was so called Junihitoe. It presents typical 41 samples from reproduced dyeing clothes by Matumoto. The purpose of this study was to investigate the characteristics of color distribution and the structure of color combination in Kasane-no-irome. Therefore we obtained the following results in Kasane-no-irome. 1. The color combination of Kasane-no-irome came from the natural color harmony there-fore the names of kasane-no-irome which adopt the names of flowers and leaves of the foure seasons. Accordingly the seasons for wearing them are fixed. 2. In the hue the most frequent appearance was green. And in the tone the most frequent apperance was moderate. 3. In the color combination the most fre-quent type were monochromatic combination and contrast combination.

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의류 상품화 과정에서 패션 제품과 베이직 제품의 차이 (제1보) -패션과 베이직 제품의 개념- (Fashion And Basic Apparel Goods In Merchandising Process (Part I) - Concept Of Fashion And Basic Apparel Goods -)

  • 이유리
    • 한국의류학회지
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    • 제28권2호
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    • pp.280-291
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    • 2004
  • Apparel goods are classified by many criteria for ease of merchandising implementation. Fashion and basic goods are also an oucome oi classification. Previous studies pnvide some criteria by which apparel products can be classified into fushion and basic goods. Among those ciiteria, seasonality, fashionability, clothing types, complexity in pnduction, simplicity of style, pioducuon volume, degree of style change by season, could be listed. This study, first explored how apparel merchandisers and designers define fashion and basic goods in relation with those criteria. Definitions of fashion and basic goods were explored in terms of design elements (i.e., style, color, material), production volume, sales ratio, proportion in product assortment, and contribution to profit. The study adopted a qualitative approach by use of eighteen infepth interviews with menhandisers and designers. Six were from women's wear brand, Seven from men's wear brand, and 5 from casual wear brand. All the interviewees agreed that they are using the classification of basic vs. fashion goods. However, they are using diverse terms to indicate the basic and fashion goods. The interviewees defined each group based on its contribution to total sales or profit complexity in design, production volume, and style change by season. Basic goods had a higher level of production quantity, contribute more to profit simpler design, and less style change by season than fashion goods.

Effect of Different Pediococcus pentosaceus and Lactobacillus plantarum Strains on Quality Characteristics of Dry Fermented Sausage after Completion of Ripening Period

  • Seleshe, Semeneh;Kang, Suk Nam
    • 한국축산식품학회지
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    • 제41권4호
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    • pp.636-649
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    • 2021
  • The aim of this study was to evaluate the effect of three different strains of lactic acid bacteria (LAB) starter cultures: Pediococcus pentosaceus (KC-13100) (PP), Lactobacillus plantarum (KCTC-21004) (LP1), and L. plantarum (KCTC-13093) (LP2) on the physicochemical and microbiological characteristics, and sensory quality of dry fermented sausages after 21 days of drying and ripening period. Treatments added with PP and LP2 strains showed a significant higher (p<0.05) LAB and total plat counts, and water activity (aw) of all three treatments was below 0.85 after the completion of the ripening process. A significant variation (p<0.05) in pH values of treatments was exhibited due to the difference in acidification capacity of the LAB strains: LP2PP>LP2. Substantial variations (p<0.05) in shear force values were detected amongst three batches (LP2>LP1>PP). In sensory attributes, PP treated samples had significantly higher (p<0.05) color and overall acceptability scores. The current findings proved how important the optimal assortment of starter culture. Inoculation with PP produced importantly beneficial effects on sensory quality improvement of dry fermented sausage.

남성복(男性服) 브랜드의 상품기획시(商品企劃時) 최신유행(最新流行) 반영(反映)에 관(關)한 연구(硏究) (A Study on the Latest Fashion Adoption of Men's Wear Manufacturers in Their Merchandise Assortment Plan)

  • 정성지
    • 패션비즈니스
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    • 제4권2호
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    • pp.113-126
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    • 2000
  • The purpose of the study was to investigate the level of latest fashion adoption of men's wear manufacturers and differences in the level of fashion adoption according to characteristics of brands and merchandise. Thus, this study was to be an exploratory study to examine the trends in fashion adoption of men's wear manufacturers. The questionnaire consisted of questions on 7 elements of fashion adoption and characteristics of men's wear manufacturers and their merchandise. The subjects were to evaluate their level of fashion adoption and rated on 5 point Likert-type scales of 7 elements. For the survey, the subjects were 100 employees (62 merchandisers, and 24 designers, etc.) who are employed by men’s wear manufacturers which have national brands, designer brands, license brands, import brands or private brands. The SAS PC+ package was used to calculate factor analysis, mean, t-test, ANOVA, Duncan's test, and Tukey's test. The results from the study were as follows: 1) The elements of fashion adoption of men's wear manufacturers were divided into 4 factors (clolr/fabric, silhouette/fashion image, detail/item coordination, accessories) which explained 83.61% of the whole of factors. 2) The highest score of mean of fashion adoption factors was fabric/color, but the lowest was accessory factor. 3) There were significant positive correlations between fashion adoption factors except between fabric/color and accessories. 4) There were significant differences in the level of fashion adoption according to types of brands and ages of target consumers. 5) There were significant differences in the level of fashion adoption according to the categories of apparel (suits vs. casual clothing) and types of suits and casual wear.

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成人 女性의 水泳服 購買行動에 관한 硏究 -製品評價基準을 中心으로- (A Study on Adult Women`s Swimming Suit Buying Behavior -Focused on Product Evaluation Criteria-)

  • 이영아;서민아
    • 복식문화연구
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    • 제7권6호
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    • pp.68-84
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    • 1999
  • The purpose of this study was analyze how korean adult women\`s swimming suit buying behavior varied according to consumer characteristics. Especially, it was intended to provide basic materials for swimming suit product development and quality improvement appropriate to consumer characteristics with a focus on product evaluation criteria. Questionnaire research was conducted for 850 adult women resident in Seoul, to whom questionnaire were distributed and who were asked to complete their questionnaires. 1. As for buying motive, of swimming suit buying behavior, it was shown that the highest proportion of adult women bought their new swimming suit because their old swimming suit was wornout and most adult women tended to buy their new swimming suit or their own will rather than at others\` suggestion. 2. As for the source of information at a time. of swimming suit purchase, adult women collected information from the product on display most and bought their swimming suit in a planned way in relation to the degree of purchase planning. 3. As for product evaluation criteria, adult women showed the high scores in order of the type and quality of material, activity and functionalism, dimensions and fitness. 4. In many cases actual swimming suit purchasers were the adult women who bought their swimming suit, and they used the department store or the large shopping center as the place of purchasing the swimming suit. Its reason was that the department store or the large shopping center had a diverse assortment of products. As for the degree of their travelling companion\`s influence, it was found that most adult women were influenced by their travelling companions when purchasing their swimming suits. 5. As for the level of satisfaction with swimming suit purchase, it was shown that adult women were generally satisfied with their swimming suit purchase. It was found that their level of satisfaction was higher in order of activity and functionalism, the type and quality of swimming suit materials, and ease in washing management while they showed the low level of satisfaction with price, the fastness of color to washing, light and detergents and durability.

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