• Title/Summary/Keyword: collaboration types

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The Effect of Collaboration Motive Types on Collaboration Areas, Trust/devotion, and Performance/satisfaction in Fashion Business (한국 패션기업 콜레보레이션 동기 유형에 따른 콜레보레이션 분야, 신뢰와 몰입, 성과 및 만족도)

  • Hong, Won-Pyo;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.5
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    • pp.692-703
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    • 2008
  • In the fashion enterprises of today, there are many kinds of inter-enterprises' collaborations which are related to the strategic management for reinforcing their competitiveness in various fields. These inter-enterprises' collaborations, which began to increase in the year 2000, will increase even more in the near future. The study investigated the differences of collaboration motive types in collaboration areas, trust/devotion, performance and satisfactions of collaborations, and characteristics of collaborated companies and their partners. A questionnaire was administered to 194 key employees of the fashion enterprises in Korea and the analysis was performed by factor analysis, cluster analysis, ANOVA, and $X^2$ test. The results showed that the collaboration motive had four factors: economic efficiency, business expansion, product planning improvement, and brand competitiveness increase. The cluster analysis showed that there were four collaboration motive types: brand competitiveness type, economic efficiency type, product planning type, and passive collaboration type. There were significant differences among the collaboration motive types in regard to collaboration areas, trust/devotion, and the performance/satisfactions of collaboration, and characteristics of companies. The brand competitiveness motive type tended to choose the marketing and brand collaboration areas, had a higher trust, and had higher scores on the performance and satisfactions of collaboration than did the other types.

Proposing Collaboration Classification Model considering Collaboration Purpose Recognition (목적인지를 반영한 협업 분류 모델 제안)

  • Ju, Jung Eun;Koo, Sang Hoe
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.2
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    • pp.203-211
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    • 2014
  • In recent highly competitive business environment, collaboration has become one of the important business strategies for companies to survive and/or prosper. There are many different types of collaboration strategies, and it is crucial for companies to select the right ones according to the types of collaboration they require. To select the right type of collaboration options for business, in the past research, there have been two important criteria to classify collaboration types, namely governance (who makes key decisions - one kingpin participant or all players?) and membership (can anyone participate, or just select players?). In this research, we add a new classification criterion, recognition of collaboration purpose, which means whether collaborators know or do not know the purpose of collaboration in advance. Recently, we see many cases in which social media data are used in many unknown purposes a priori. In this research, we add such cases to develop new classification model.

An Analysis on Cases of Fashion Collaboration Strategy

  • Jang, Eun-Young
    • Journal of Fashion Business
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    • v.10 no.6
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    • pp.110-121
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    • 2006
  • The purpose of this study is to analyze the various types and areas of recent collaborations in fashion industry and to find the utility value of collaboration. Seventy seven cases of fashion collaboration marketing strategies were selected from officially announced literature survey and enterprises information around the world. Among the seventy seven cases of fashion collaboration surveyed in this study, collaboration with other fields made up 59.7 percent, collaboration between the same fashion categories made up 40.3 percent. Among the areas of other fields, collaboration with IT(Information Technology) or Motor enterprises were included and made up 36.4 percent. Collaborations with Culture and art world that fashion brands collaborate with world-renowned industrial designer or artist and star entertainers were also included and made up 23.3 percent. Among the areas of the same categories, collaboration of fashion designer and sports or casual brand made up 22.1 percent. Collaborations of home shopping mall and fashion designer made up 18.2 percent. Collaboration cases surveyed in this study were classified according to three types; co-product development, co-branding, and co-marketing. Collaboration for co-product development made up 72.7 percent. Collaboration for co-branding made up 27.3 percent. Collaboration for co-marketing made up 37.7 percent. These collaboration marketing strategies are very efficient to upgrade brand image and cut the marketing cost by creating new target, product, brand, and promotion through successful partnerships. Therefore, much more various types and areas of fashion collaborations should be developed to create something new for future consumers.

Overseas Expansion Strategy of Korean Fashion Character through Sensitive Space Creation (감성적 공간창출을 통한 한국 패션 캐릭터의 해외진출전략)

  • Park, Hyun-Hee
    • Journal of the Korean Home Economics Association
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    • v.49 no.4
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    • pp.25-35
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    • 2011
  • This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

Performance Evaluation of Collaborative Research in Government Research Institutes (정부출연연구기관의 산학연 공동연구 성과 평가)

  • Lee, Seonghee;Lee, Hakyeon
    • Journal of Korean Institute of Industrial Engineers
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    • v.43 no.3
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    • pp.154-163
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    • 2017
  • Research collaboration is regarded as core source to lead various innovations in all countries. This paper compares and analyzes the performance of Industry-University-Government Research Institutes (GRI) collaboration based on the four types of research collaborations; GRI-GRI, Industry-GRI, University-GRI and Industry-University-GRI. So this paper will show which collaboration type has the best work on each R&D step. We use four R&D steps; research, development, commercialization and overall. We also evaluate the performance of research collaboration of GRIs based on the collaboration types. In order to evaluate the performance of research collaboration, Data Envelopment Analysis (DEA) is employed for measuring the efficiency of GRIs in this paper. DEA is a non-parametric approach to measuring the relative efficiency of decision-making units (DMUs) with multiple inputs and outputs. The empirical results represent that the performance of collaboration with industry is generally superior to other collaboration types. These findings from this paper are expected to provide basic information for national collaboration strategy making.

The effect of Pre-training and Collaboration script types on Collaboration skills and Shared meatal model in CSCL (CSCL 환경에서 사전훈련과 협력 스크립트 유형이 협력능력과 공유정신모형에 미치는 영향)

  • Kim, Soo Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.11
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    • pp.4984-4993
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    • 2012
  • This study was initiated with the need of studies to promote learning and use of collaboration skills that learners should have in collaborative learning in CSCL. The researcher carried out research on 96 students taking the course of 'educational methods and educational technology' in K collage to take a look at the impact of prior training on collaboration in CSCL and interaction of types of collaborative scripts. To answer the first research question, the scores of each group's chatting in collaborative learning process and messages represented in the process of task performance based on collaborative skills were measured and analyzed. In addition, to answer the second research question, the scores of each group's shared mental model formulation based on relevant evaluation standards were analyzed. This study results, First, there was no significant difference in the acquisition of collaboration skills caused by interaction of prior training on collaboration and collaboration skills and collaborative scripts. However, it turned out that types of collaborative scripts give significant impacts on acquisition of collaboration skills. Second, there was also no significant difference between prior training on collaboration and the formulation of shared mental model by the interaction of collaborative scripts. However, it is showed that types of collaborative scripts have significant impacts on the formation of shared mental model.

A Study on the Role of Collaboration as Safeguard for Supplier's Relationship-specific Intangible Asset (공급자가 구축한 관계 특유적 무형자산의 보호수단으로서 협업의 역할에 관한 연구)

  • Kim, Jin Wan;Lee, Seok Yong;Park, Ji Young;Hong, Tae Ho
    • Knowledge Management Research
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    • v.10 no.3
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    • pp.35-49
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    • 2009
  • The purpose of this study is to examine whether suppliers are able to benefit by means of constructing a relationship-specific intangible asset and participating in collaboration with purchasers to actively maintain value created while mutually using inter-organizational information systems. To achieve the purpose of this study. 82 questionnaires have been analyzed from suppliers which are using electronic transactions through inter-organizational information systems. As a result, business process specificity and domain knowledge specificity, which are relationship-specific intangible assets, affect operational collaboration and strategic collaboration, which are classified by level of decision-making. Although both types of collaboration are needed to achieve both strategic and operational benefits, we find each collaboration to be uniquely promoted by a specific types of relationship-specific intangible asset. Operational collaboration is found to be an antecedent to operational benefit and strategic collaboration is found to be an antecedent to strategic benefits. No crossover between collaboration and supplier's benefits is found. Consequently, the result of this study shows collaboration is needed for domestic suppliers, which have relatively low levels of collaboration, to keep maintain relationship-specific intangible assets and to prevent the relationship termination cost when transactions have been stopped between supplier and purchaser. Also the results imply the supplier can have advantages by participating in collaboration.

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A Design Methodology of Task Safety Scenario for the Application of Collaborative Robots (협동로봇 활용을 위한 작업안전 시나리오 설계 방법론 연구)

  • Kim, Yull-Hui;Kim, Jin-Oh
    • The Journal of Korea Robotics Society
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    • v.15 no.3
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    • pp.256-268
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    • 2020
  • This study is about a design method for deriving task safety scenarios for the application of collaborative robots. A five-step process for deriving task safety scenarios for collaborative robots has been proposed, which focuses on the type of collaboration between human and collaborative robot. The three types of collaboration were classified according to the collaboration workspace and the worktime of human and collaborative robot. Based on these three types of collaboration, task safety scenarios include scenarios that predict risk from unintended use during work. Collaboration with collaborative robot is a human-centered process because human actions can create dangerous situations. Besides, we improved the understanding of this design methodology by presenting examples of the application of task safety scenarios according to the process for each type of collaboration.

A case study on value creation of fashion brands using content collaboration targeting MZ generation (MZ세대의 콘텐츠 콜라보레이션을 활용한 패션브랜드의 가치창출 사례연구)

  • Shin, Haekyung
    • The Research Journal of the Costume Culture
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    • v.28 no.6
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    • pp.830-844
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    • 2020
  • The fourth Industrial Revolution, known as digital transformation, has made MZ generation to be the focus of the new consumer market, brought about the use of technological platforms a new consumption method. Currently, as various types of content collaboration are emerging that specifically targeting at the MZ generation. Content collaboration are considered an integration of content to create new values through co-existence and co-prosperity. This study identified the characteristics of collaboration of fashion brands from 2018 using literature and online news articles, and identified and classified through case studies of it determined movie content, game and virtual characters. By this research, it shown that collaboration with movie contents have increased the collaborative synergy by using the story in global media content. Collaboration with mobile games was generally used by young casual and sportswear brands. These brands which utilized characters from mobile games popular with to attract more teen consumers and strengthen brand awareness by adding values of high-technology and scarcity to the familiar images. In addition, collaboration with virtual characters has expanded value of the collaborative approach on expanding the range of advanced digital technology, from a promotional strategy during the distribution process through to the use of virtual models. As such, collaboration using the various types of content has developed beyond simple integration of identities among various areas, integrated products or brands that as a new value.

Collaboration Development Factors and Consideration for Community Health Promotion Practice (지역사회 건강증진을 위한 협력개발 요인과 논점)

  • Yoo, Seung-Hyun
    • Korean Journal of Health Education and Promotion
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    • v.27 no.5
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    • pp.73-78
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    • 2010
  • Background: Although collaboration for community health is emphasized, the concept and process of collaboration are rather unclear. International research has classified the types of collaboration and focused on the factors influencing successful collaboration. Greater attention is needed for collaboration practice and research domestically. Findings: By the level of intensity, the types of collaboration range from simpler networking to more formal and sophisticated collaboration. A 4-stage collaboration development consists of formation, implementation, maintenance, and institutionalization stages. Influential factors for collaboration development include: shared goals; operational structure and process; sufficient resources; member and leadership characteristics; environment and climate for collaboration; and information exchange and communication. Discussion: Most of collaboration research so far has dealt with partnerships and coalition building with community-based organizations, and much attention is given to private-public partnership for health. Contextual understanding and collaborative environment are the foremost tasks for us to enhance collaboration for community health in our centralized public health system.