• Title/Summary/Keyword: cognitive enhancement

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Effect of Experiential Marketing on Brand Loyalty in Local Festival (축제 체험마케팅이 브랜드 충성도에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.406-414
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    • 2010
  • This research the impacts of the experiential marketing elements to the festival brand loyalty and the results are as follow. First, the research showed 2 difference parts as the age and income in the experience and cognitive items. Second, it showed all items of sensory experiences of experiential marketing, emotional experience, cognitive experiences positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the brand loyalty.

The Effects of Job Crafting on Work Engagement and Work Performance: A Study of Vietnamese Commercial Banks

  • NGUYEN, Ha Minh;NGUYEN, Cuong;NGO, Trung Thanh;NGUYEN, Luan Vinh
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.189-201
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    • 2019
  • The purpose of this study is to identify elements of job crafting impacts on work engagement and individual work performance in Vietnamese commercial banks. The research data, collected from 226 bank officers, uses the quantitative research tools as: Cronbach's Alpha Analysis, Explanatory Factor Analysis, Confirmatory Factor Analysis as well as Structural Equation Modeling. The results of the hypothesis test show that only two hypotheses (H2, H3) are accepted: the impact of cognitive crafting on work engagement of bank officers (H2) and the impact of work engagement on individual work performance (H3). However, three remaining relationships (H1, H4, H5) are not accepted in the study: the impact of relational crafting on work engagement of bank officers (H1), the impact of relational crafting on individual work performance of bank officers (H4) and the impact of cognitive crafting on individual work performance of bank officers (H5). The study results indicate that cognition on job crafting leaves positive impacts on work engagement, leading to individual work performance enhancement. On the other hand, the relational crafting element implies contribution on neither collective nor individual working performances. Furthermore, no direct effect of cognition on job crafting to individual performance has been identified.

The effect of 'Cognitive Restructuring Strategy' for the Enhancement of Self-Esteem (자아존중감 향상을 위한 '인지적 재구조화 전략'이 환경 단원의 학습에 미치는 효과)

  • 박진회;장남기
    • Hwankyungkyoyuk
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    • v.11 no.1
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    • pp.237-250
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    • 1998
  • 'Self-esteem' is defined as 'the lived status of one's individual competence and personal worthiness in dealing with the challenges of Life over Time'. High self-esteem is associated with self-confidence, effectively coping, well-being, and responsibility and it is essential for the responsible choice and determination of environments. The purposes of this study were to develop a strategy to enhance the self-esteem and to verify the effects. A new strategy, 'Cognitive Restructuring Strategy' was based on the characteristics of self-esteem and the key idea of this was to eliminate negative thoughts and to reinforce affirmative thoughts. We developed the statement to embody this strategy and applied to the experimental group. According to the results, self-esteem for the control group(155) did not changed but that for the experimental group(158) was significantly enhanced. Continuously, environmental learning instructions of 3 units were carried out on two groups. By applying the t-test, achievement-test scores for the experimental group per unit were significantly higher than those of the control group as regards the four respective goals of EE. Therefore this strategy and statement are helpful in enhancing self-esteem and it was found that 'self-esteem' is a influential factor to form environmental responsible behaviors(ERB).

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Psychosocial Intervention for Patients with Schizophrenia (조현병 환자를 위한 정신사회적 중재)

  • Kim, Sung-Wan
    • Journal of Korean Neuropsychiatric Association
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    • v.57 no.3
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    • pp.235-243
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    • 2018
  • Treatment of schizophrenia has as its ultimate goals, the functional recovery of the patients and improvement of their quality of life. While antipsychotic medication is the fundamental method for treating schizophrenia, it has certain limitations in terms of treating the illness beyond its positive symptoms. Therefore, psychosocial intervention should be used in tandem with pharmacological methods in treating schizophrenia. The efficacy of several modes of psychosocial intervention for improving outcomes in schizophrenia is well attested. Approximately 10 modes of psychosocial intervention have been recommended based on existing evidence, including family intervention, cognitive behavioral therapy, supported employment, early intervention services, lifestyle intervention for physical health enhancement, treatment of comorbid substance abuse, assertive community treatment, cognitive remediation, social skills training, and peer support. Ideally, these interventions are offered to patients in combination with one another. Over the last decade, increased emphasis has been placed on early detection and intervention, with particular focus on long-term recovery. Early intervention with comprehensive psychosocial interventions should be enacted promptly from the initial detection of schizophrenia.

Voice quality distinctions of the three-way stop contrast under prosodic strengthening in Korean

  • Jiyoung Jang;Sahyang Kim;Taehong Cho
    • Phonetics and Speech Sciences
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    • v.16 no.1
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    • pp.17-24
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    • 2024
  • The Korean three-way stop contrast (lenis, aspirated, fortis) is currently undergoing a sound change, such that the primary cue distinguishing lenis and aspirated stops is shifting from voice onset time (VOT) to F0. Despite recent discussions of this shift, research on voice quality, traditionally considered an additional cue signaling the contrast, remains sparse. This study investigated the extent to which the associated voice quality [as reflected in the acoustic measurements of H1*-H2*, H1*- A1*, and cepstral peak prominence (CPP)] contributes to the three-way stop contrast, and how the realization is conditioned by prominence- vs. boundary-induced prosodic strengthening amid the ongoing sound change. Results for 12 native Korean speakers indicate that there was a substantial distinction in voice quality among the three stop categories with the breathiness of the vowel being the greatest after the lenis, intermediate after the aspirated, and least after the fortis stops, indicating the role of voice quality in the maintenance of the three-way stop contrast. Furthermore, prosodic strengthening has different effects on the contrast and contributes to the enhancement of the phonological contrast contingent on whether it is induced by prominence or boundary.

Development of a Robot Programming Instructional Model based on Cognitive Apprenticeship for the Enhancement of Metacognition (메타인지 발달을 위한 인지적 도제 기반의 로봇 프로그래밍 교수.학습 모형 개발)

  • Yeon, Hyejin;Jo, Miheon
    • Journal of The Korean Association of Information Education
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    • v.18 no.2
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    • pp.225-234
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    • 2014
  • Robot programming allows students to plan an algorithm in order to solve a task, implement the algorithm, easily confirm the results of the implementation with a robot, and correct errors. Thus, robot programming is a problem solving process based on reflective thinking, and is closely related to students' metacognition. On this point, this research is conducted to develop a robot programming instructional model for tile enhancement of students' metacognition. The instructional processes of robot programming are divided into 5 stages (i.e., 'exploration of learning tasks', 'a teacher's modeling', 'preparation of a plan for task performance along with the visualization of the plan', 'task performance', and 'self-evaluation and self-reinforcement'), and core strategies of metacognition (i.e., planning, monitering, regulating, and evaluating) are suggested for students' activities in each stage. Also, in order to support students' programming activities and the use of metacognition, instructional strategies based on cognitive apprenticeship (i.e. modeling, coaching and scaffolding) are suggested in relation to the instructional model. In addition, in order to support students' metacognitive activities. the model is designed to use self-questioning, and questions that students can use at each stage of the model are presented.

Analysis of the Nursing Interventions done by MICU and SICU nurses using NIC (간호중재분류체계 (NIC)를 이용한 내외과계 중환자실 간호중재 분석)

  • 류은정;최경숙;권영미;주숙남;윤숙례;최화숙;권성복;이정희;김복자
    • Journal of Korean Academy of Nursing
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    • v.28 no.2
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    • pp.457-467
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    • 1998
  • The purpose of this research was to identify nursing interventions performed by MICU and SICU nurses. For data collection this study used the taxonomy of the Nursing Interventions Classification (NIC : 433 nursing interventions) which was modified by McCloskey and Bulecheck(1996). Each of the 433 interventions were identified as used by MICU and SICU nurses. More than 50% of the ICU nurses performed 280 nursing interventions at least monthly. Rarely used interventions included 26 nursing interventions in the childbearing care class. Overall, both MICU and SICU nurses used interventions in the Physiological : Complex domain most often on a daily basis and the interventions in the Family domain least often. The most frequently reported interventions as being used daily in the MICU were chest physiotherapy, airway suctioning and coughing enhancement and, in the SICU, documentation and airway suctioning. There were significant differences between MICU and SICU nurses in 17 nursing interventions childbearing care, cognitive therapy, communication enhancement, coping assistance, elimination management, lifespan care, health system mediation, immobility management, medication management, neurologic management, patient education, psychological comfort promotion, physical comfort promotion, respiratory management, risk management and information management. The SICU nurses performed there interventions more frequently than the MICU nurses. These findings will help in building of a standardized language for the MICU and SICU and enhance the quality of nursing care.

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Development and Evaluation of the Family Relations Enhancement Program - Applied to Rural Women in Gyeonggi do - (가족관계 증진 프로그램 개발 및 효과검증 - 경기지역 농촌여성을 대상으로 -)

  • Choi Kyu-Reon
    • The Korean Journal of Community Living Science
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    • v.17 no.2
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    • pp.31-48
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    • 2006
  • The purpose of this study is to develop and evaluate the program which aims at providing a better understanding of family role, establishing a desirable value of being good spouse and good parent, and good daughter/mother in-law and determine effects of the program on rural women in Gyeonggi do. Based on the strong & healthy family perspective, personality types theory, coping stress theory, anger control method, communication & conflict solution theory(eg; Minnesota Couple Communication Program), cognitive behavior theory, and relations enrichment theory, 6 session program was developed. The title of 6 sessions were 'Making happy family', 'Family communication', 'Coping parent-child relation stress', 'Coping conjugal personality difference', 'Becoming a good mother/daughter in-law', and 'Dissolving family conflict'. 188 women surveyed were asked to participate in the program held at 5 city located in Gyeonggi do from Jun. 22 to July, 15. 2005, with two days(3 session a day and 120 minutes per session based). The effectiveness of this program was evaluated by pre-test, post test through 188 rural women and it was analyzed by paired t-test and program evaluation questionnaire was also investigated. The major results were as follows: This program was effective in improving spouse relation satisfaction, child relation satisfaction, daughter/mother in-law relation satisfaction, their effort for making happy family, self-esteem, and depression tendency. Future research and practical implications were added.

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Brain Stimulation of Elderly with Dementia Using Virtual Reality Home

  • Park, Sung-jun
    • Journal of Information Technology Applications and Management
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    • v.26 no.4
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    • pp.1-18
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    • 2019
  • The virtual reality (VR) is an immerging technology used in the serious games industry to treat psychological disorders like dementia. We created a system named as Virtual Reality Home (VRH) for the elderly who lived with Alzheimer's disease (or other form of dementia) and cognitive impairment using virtual reality technology. The purpose of our study is to measure the long-time immersion and retention of VRH on the moods and apathy, enhancement in physical and brain stimulation as well as a decision making with peoples of dementia and explore the experience of aged care home staff's member. The VRH shows a positive impact on the elderly participants and staff members. During the VRH experience, excitement and a great level of alertness were observed among the participants but few of them were feeling anxiety. Furthermore, we observed the improvement in physical, memory and brain stimulation, but the participants have a low focus on decision making because they wanted to explore all interactable objects in the VRH. This study suggests that the VR may have the potential to improve the quality of life, and these results can assist to expand the future development in the enhancement of efficiency of people with dementia.

Selective Subspace Interference Alignment for Cognitive Radio Systems (선택적 부분공간 간섭 정렬을 이용한 상황인식 시스템)

  • Cho, Hyung-Weon;Park, Jong-Hun;Hong, Suk-Jin;Seo, Jong-Pil;Chung, Jae-Hak;Chung, Jong-Moon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.6A
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    • pp.592-600
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    • 2011
  • This paper presents a selective interference alignment for cognitive radio system with spectrum leasing. The proposed method selects users who cause severe interference to other basestations that have required SINR. Since few users are selected to apply subspace interference alignment, the total complexity of the system is not high compared with that of the system who utilizes subspace interference alignment to all users. In addition, all users can transmit without considering interference. The computer simulation shows the proposed method exhibits 350% throughput enhancement at a two cell case, and 400% increase at a three cell case.