• 한국응급구조학회지
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• 제19권2호
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• pp.19-27
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• 2015

Purpose: To determine factors of kindergarten teachers' willingness to perform cardiopulmonary resuscitation (CPR) and to suggest education methods toward CPR. Methods: We interviewed 92 kindergarten teachers trained to administer CPR. Among them, 74 answered the questions regarding CPR experience, barriers, and willingness. Logistic regression was used to calculate odds ratios (OR) and 95% confidence intervals (CIs) for the association of willingness factors to cognition, performance, and attitude toward CPR. Results: Of the participants, 73 (98.7%) were female, 32 (43.0%) were in their twenties (mean age: 33.9 years), 31 (41.9%) graduated college, 47 (63.5%) had < 10 years of tenure, and 65 (87.8%) and 62 (83.8%) indicated willingness to perform CPR to family members and kindergarteners, respectively. Barrier factors included fear of performing CPR incorrectly (46.8%) and injuring the victim (25.6%). Willingness factors included understanding brain death (37.7%) and performing CPR correctly (26.1%). Willingness predictors included attitude toward family members (OR: 4.54, 95% CI: 1.19 -17.39, p = .027) and kindergarteners (OR: 3.07, 95% CI: 1.15-8.22, p = .025), and cognition to kindergarteners (OR: 0.36, 95% CI: 0.13-0.99, p = .050). Conclusion: The kindergarten teachers were more willing to perform CPR to family members and kindergarteners than to others in an attitude-dependent manner.

• 한국조리학회지
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• 제20권5호
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• pp.43-51
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• 2014

The purpose of this study is to assess the sanitation level and purchase behavior of fishery products, and to identify management conditions of bad smell from cooking fish at home as perceived by housewives in a metropolitan area. Frequency analysis, descriptive analysis, and cross-tabulation analysis were employed as statistical techniques for current study. Total 270 were collected from housewives. The statistical variables included the kinds of cooking oil and the age of housewives, the types of hoods for fish roasting, the types of covers for fish grills, the number of family, the ventilation methods, and the maintenance of kitchen utensils based on family incomes, and they showed statistically significant differences(p<.05). Furthermore, the housewives whose sanitary cognition level for fishery products was high, the housewives whose level of purchase attitude was relatively high, and the housewives who utilized specialized kitchen utensils demonstrated statistically significant differences(p<.05). It resulted from the assessment of such actual conditions as difference of culinary environment according to the sanitation level of fishery products, the level of purchase attitude, and whether the housewives utilized special kitchen utensils or not. The more efforts were proved from those who had the intentions for improvement of an amenable culinary environment at homes, according to the higher income obtainers, the smaller nuclear family, the younger generation, whether the housewives utilized special kitchen utensils or not, and those who had the higher sanitary cognition level of fishery products. The above results were derived from an individual lifestyle or a dietary lifestyle, but eventually this seems to be related with the propensity and values hierarchy of individuals.

• 커뮤니케이션디자인학연구
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• 제57권
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• pp.44-53
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• 2016

미디어 파사드를 통한 광고가 보다 활성화되고 지속적인 성장을 가져오기 위해서는 무엇보다도 미디어 파사드가 매체로서의 역할을 충분히 수행할 수 있는 효율적인 매체라는 것을 입증할 필요가 있다. 따라서 본 연구는 미디어 파사드를 통한 광고의 소비자 반응과 효과를 알아보기 위해 TV광고와 미디어 파사드 광고를 각각 연구 참여자에게 보여주고, 이에 대한 반응을 설문을 통해 알아보았다. 연구결과, TV광고보다 미디어 파사드 광고를 접한 소비자의 인지적/감정적 반응이 긍정적으로 나타났다. 또한 미디어 파사드 광고가 TV 광고에 비해 제품태도에는 긍정적 영향을 미치지 못하지만 구매의도에는 긍정적 효과를 나타내었다. 미디어 파사드 광고를 접한 소비자는 인지적 반응과 제품태도의 상관이 다소 낮긴 하지만, 인지적 반응과 구매의도, 감정적 반응과 제품태도, 감정적 반응과 구매의도 모두 유의한 상관관계를 나타냈다. 또한 소비자의 소비성향 및 성별은 소비자의 반응에 있어 통계적으로 유의한 결과를 나타내지는 않았다. 그러나 소비자 반응에 있어 평균값은 모두 높게 나와 광고의 긍정적 효과를 보여준다. 본 연구 결과를 통해 미디어 파사드가 광고 매체로서 다양한 가능성을 가진 뉴미디어라는 사실을 실증적으로 확인해 볼 수 있었고, 특히 흥미를 유발하는데 효과적이며, 기존의 광고보다는 멀티미디어를 이용한 메시지가 받아들이는 시간이 빠르고 편리하여 광고의 효과가 높다는 것을 알 수 있었다.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.475-485
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• 2020

본 연구는 장·노년층의 디지털 정보격차 영향요인을 베이비붐 세대와 노인세대를 중심으로 검증하고자 하였다. 특히, 장·노년층의 디지털 정보격차에 영향을 미치는 주요 요인으로 성별, 학력, 가구형태, 월소득, 이용동기, 이용태도, 이용성과, 정보지능사회에 대한 인식, 정보지능사회에 대한 불안감, 일상생활만족도, 사회적지지 등을 설정하였다. 이를 위하여 본 연구는 2018년 한국정보화진흥원에서 실시한 2017 디지털 정보격차 실태조사 자료를 바탕으로 55세 이상 장·노년층 2300명을 대상으로 분석하였다. 분석 결과, 베이비붐 세대는 성별, 학력, 이용동기, 이용 태도, 지능정보사회 인식, 삶의 만족도에 유의미한 영향을 미쳤으며, 노인세대는 가구형태, 지능정보사회 인식, 삶의 생활만족도에 영향을 미치는 것으로 나타났다. 본 연구는 이러한 결과에 기초하여 장·노년층의 디지털 정보격차 해소를 위한 관련 연구를 제고시키고, 함의 및 관련 후속연구의 필요성을 제시하였다.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.866-876
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• 2013

관광 서비스 업체들은 광고라는 커뮤니케이션 수단을 이용하여 고객들의 태도를 자사 상품에 호의적으로 변화 또는 유지 시키려 노력한다. 그리고 효과적인 설득적 메시지를 전달하기 위하여 광고실행 방법에 변화를 주고자 한다. 본 연구에는 감성적 광고실행과 인지적 광고실행 유형이 고객들의 광고태도, 상표태도, 그리고 구매의도에 상이한 영향을 미치는지에 대하여 조사하였다. 연구결과 광고실행의 유형에 따라 영향력의 정도에 차이를 보이는 것으로 파악되었다. 그리고 감성적 광고실행 방법을 적용한 광고의 경우 광고태도는 상표태도에 유의한 영향을 미치나 구매의도에는 유의한 영향을 미치지 못하는 반면, 인지적 광고실행의 방법의 광고의 경우는 광고태도가 상표태도 및 구매의도에 미치는 영향의 정도는 크지 않으나 두 변수에 모두 유의미한 영향을 미치는 것으로 파악 되었다.

• 한국환경보건학회지
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• 제21권4호
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• pp.63-74
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• 1995

The objective of this study were to identify the state of re. cognition and attitude of residents in Seoul city about air environment and to identify factors affecting attitude toward air environment. Study object was residents in Seoul city sampled by multistage random proportional sampling. Sample size was 0.0067%(500 persons) of total residents in Seoul city. The results were divided into two parts: (1) descriptive results of recognition and attitude toward air environment, (2) results of factor analysis to classify categories of attitudes toward air environment and regression analysis to identify factors affecting attitude toward air environment. Most of resident in Seoul city recognized that air environment in Seoul city was highly polluted and was not satisfactory. Experience of damage of air pollution was reported in about 70% of residents in Seoul city. More than 60% of residents in Seoul city had concern about air environment. Attitude toward air environment were classified into four categories using factor analysis: Necessity of intervention of local government for air environment conservation, Participation of residents and enterprises for air environment conservation, Optimistic attitude about air pollution, Preference of economy. Factors affecting the above attitudes were knowledge about air pollution, knowledge about policies and institutions related air environment conservation, concern about air environment, educational level, subjective assessment of air environment, sex, marital status. In conclusion this study suggested providing information of air environment in Seoul city to the residents and to educating residents for making positive attitude about air environment conservation.

• Asian Journal of Business Environment
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• 제12권2호
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• pp.29-41
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• 2022

Purpose: In the era of sustainable development, the role of consumers and businesses has become increasingly important by demonstrating the importance of social and environmental issues. Accordingly, firms widely adopt cause-related marketing to fulfil corporate social responsibility. The purpose of this study is to examine factors that affect consumer attitude toward cause-related marketing with perspectives of the sustainable development goals (SDGs) and instrumental conditioning. Research design, data and methodology: Proposed research questions include effects of cognition, emotion, sustainability, and business ethics on attitude, effects of attitude on purchase intention, and effects of intention on satisfaction. This study collected the data via an online survey and applied factor and regression analysis. Results: Findings indicated that factors affect attitudes differently in cases of cause-related marketing with SDGs and instrumental conditioning. The results of this study found that business ethics affects consumer attitude and differ based on types of cause-related marketing. This study found that attitude positively affects purchase intention that also affects expected satisfaction. Conclusions: By applying perspectives of SDGs, findings of this study provide implications to producers, marketers, and policymakers to promote and achieve sustainability. In particular, the results found that business ethics should be more addressed to fulfill customer attitude.

• 보건의료산업학회지
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• 제5권1호
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• pp.159-170
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• 2011

This study aims at providing basic data on brain death by analyzing factors of influencing toward attitude to brain death subject to citizens of Busan City. The data was collected for 47 days from 14 July to 31 August, 2009. Among a total of 2200 cases of the questionaries, only 2042 cases were used. For data analysis, SPSS 17.0 was used, and for the specific analysis method frequency analysis to understand general characteristics of the participants. In addition, examination on T-test and ANOVA analysis were conducted after analyzing the factors for participants' consciousness on brain death, and logistic regression analysis for understanding of relations between participants' will to brain death and general characteristics. The results of this study are summarized as follows; First, attitudes towards brain death according to general characteristics was high in those with will to donate their organs than those without in the attitude factors, namely, death recognition, acceptive, exclusive and religious attitude factors. Second, Significant variables for effects of attitudes towards brain death were gender, patients or their family's chronic or incurable diseases, religion, occupation and death recognition, acceptive, and exclusive attitude factors.

• 대한지구과학교육학회지
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• 제3권3호
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• pp.219-227
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• 2010

The purpose of this study was to investigate the effect of science journal writing on science-related attitude and science academic achievement of elementary school students in order to find out the value of science journal writing. For this purpose, one class of 6th graders was tested. The result of this study were as follows: First, Science journal are classfied by forms and content. The most frequently used types are prose and organizing concept. Second, Science journal writing brought positive effects on science - related attitude, especially cognition of science. Third, Science journal writing has positive effect on science academic achievement. Therefore Science Journal Writing can be useful method in Science education.

• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.516-528
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• 2016

관광정보는 관광 목적지 선택이나 이미지 형성과 관련하여 그 중요성이 점차 증가하고 있으며, 이러한 중요성과 더불어 정보과잉으로 인한 문제점 역시 대두되고 있다. 정보과잉 현상은 관광자들의 정보에 대한 인지와 감정, 태도에 영향을 미칠 수 있다. 이에 본 연구는 관광자들의 정보과잉 인식이 그들의 정보관련 감정 및 태도, 정보탐색 노력에 미치는 영향을 분석하고자 하였다. 자료의 수집은 한국의 서울과 중국의 서안 도심 공공공간에서 진행되었으며, 총 438부의 유효한 설문을 확보하여 분석을 진행하였다. 분석은 정보과잉관련 5개의 가설을 수립한 후, 확인적 요인분석, 상관관계 분석, 구조방정식 모형을 이용하였다. 주요 연구결과 관광자들의 정보과잉 인식은 관광자들의 감정과 태도, 정보탐색 노력에 긍정적 영향을 미치는 것으로 나타났다.