• Title/Summary/Keyword: cluster management

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Determining Uses and Gratifications for the Mobile Games (이용 충족관점에서의 모바일게임 플레이어 유형과 특성 분석에 관한 연구)

  • Han, Kwang-Hyun;Lee, Han-Chul;Kim, Tae-Ung
    • Information Systems Review
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    • v.9 no.2
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    • pp.15-39
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    • 2007
  • Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: Multi-gamers, Communication-focused gamers and Mobile active-gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

Effects of Food-related Lifestyle on the Importance of Selected Attributes of Diet Lunch Box (식생활 라이프스타일 유형이 다이어트 도시락 선택속성의 중요도에 미치는 영향)

  • Kim, Binna;Sim, Ki Hyeon
    • The Korean Journal of Food And Nutrition
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    • v.30 no.3
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    • pp.413-426
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    • 2017
  • The study subjects were 302 adult males and females aged more than 20 years living in the metropolitan area of South Korea. This study was conducted to obtain baseline data to establish proper development and marketing strategies by examining the effects of food-related lifestyles on the importance of diet, purchasing behavior towards diet lunch boxes, and their selected attributes such as menu, packaging, and services. With respect to food-related lifestyle, a cluster analysis was performed by using five factors such as convenience factor, health factor, safety factor, taste factor, and economy factor obtained from factor analysis to derive the economy type, the taste and economy type, the convenience type, the safety type, and the health type. As a result, the respondents regarded 'food hygiene (4.59)', 'freshness (4.47)', 'taste (4.28)', and 'nutrient balance (4.19)' as the selected attributes of diet lunch box menus. Moreover, the importance of diet lunch box menus (${\beta}=0.179$) was increased with increasing safety orientation. 'Shelf life label (4.42)' was the most important selected attribute of diet lunch boxes, followed by 'ingredient label (4.19)', 'nutrition facts label (4.16)', and 'indication of origin (4.15)'. In particular, the importance of packaging for diet lunch boxes (${\beta}=0.203$) was increased with increasing safety orientation. With respect to the selected attributes of services in purchasing diet lunch boxes, 'provision of personalized menus (4.07)' was the most important, and the importance of services for diet lunch box (${\beta}=0.160$) was increased with increasing taste and economy orientation. Based on the above results, the respondents gave importance to the selected attributes related to food safety and health such as hygiene and, freshness. In addition, they also placed emphasis on hygiene and safe factors such as shelf life, ingredients, and nutrition facts labels. Therefore, it is considered necessary to develop diet lunch boxes by taking these factors into account. Furthermore, in services for diet lunch boxes, it is considered necessary to establish a service system capable of providing consumers with specialized menu or nutrition counseling according to the food-related lifestyle for their proper health management. Particularly, because consumers place emphasis on both food hygiene and safety, and health, it is considered necessary to thoroughly manage hygiene, safety, and nutrition in menu or packaging so that it is possible to enhance customer satisfaction by considering these selected attributes in greater detail.

The Prevalence of Clonorcihs sinensis and Its Associated Factors at Goksung-gun Area (전라남도 곡성지역의 간흡충 감염과 관련요인)

  • Park, Jong;Kim, Ki-Soon;Ryu, So-Yeon;Lee, Chul-Gab;Kim, Suk-Il;Park, Hyang;Yang, Ae-Hyang;Kim, Young-Lak
    • Journal of agricultural medicine and community health
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    • v.25 no.2
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    • pp.441-448
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    • 2000
  • This study was performed to investigate the prevalence and its related factors on the Clonorchis sinensis(C.S.) of inhabitants at Goksung-gun, Chollanam-do. After the population was stratified by gender, age, resident area, 651 residents living in eight villages were sampled by cluster sampling method. We interviewed the subjects to survey the various characteristics using the questionnaire, and examined stools to confirm the infection of C.S. from November to December, 1998. The prevalence of C.S. was 19.0%. The factors related with the infection of C.S. were male(adjusted odds ratio, of female=1.71, 95% confidence interval=1.07-2.72), 45-64 year old group(aOR of under 45 year old group=2.16. 95% CI=1.21-3.85), above 65 year old group(aOR of under 45 year old group=2.34, 95% CI=1.31-4.15), basin villagers(aOR of inland villagers=2.34, 95% CI=1.31-4.15), current drinker(aOR of nondrinker=1.83, 95% CI=1.12-2.98), those who took raw fish(aOR of persons who didn't it or take cooked fish=2.09, 95% CI=1.21-3.88) and persons who know the infection status(aQR of the persons who didn't know it=0.57, 95% CI=0.37-0.89). In conclusion, these results suggest that several life styles such as ingestion of raw fish, drinking habit. So we think that it is necessary to set up the efficient management programs for the treatment and prevention of C.S. infection.

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Distribution Characteristics of Alien Plants by Wetland Types in the Ecologically Outstanding Wetlands of South Korea (국내 생태우수습지의 유형별 외래식물상 현황 및 특성)

  • Chu, Yeounsu;Cho, Kwang-Jin;Kim, Mijeong;Lee, Changsu;Yoon, Jungdo;Lim, Jeoncheol
    • Ecology and Resilient Infrastructure
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    • v.7 no.3
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    • pp.145-159
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    • 2020
  • Wetlands are vulnerable to biological invasion by alien species, because they function as sinks that accumulate excess water, sediments, nutrients, and other contaminants from the surrounding watersheds by disturbance. In this study, to understand the status and characteristics of the alien plants based on the type of wetlands, we classified 24 ecologically outstanding wetlands and analyzed the status of alien flora. A total of 130 alien plants were found in the wetlands, accounting for 11% of the total plant species. Among them, the Asteraceae species was the most diverse, with 40 species. Erigeron annuus and Oenothera ordorata had the highest frequency of occurrence. The species richness of alien plants in the riverine and lacustrine wetlands (average: 30 species) was higher than that in the mountainous palustrine wetlands (average: 10 species). The same results were found in the naturalization index, urbanization index, and ratio of annuals and biennials, which indicate the degree of artificial interference. In the cluster analysis, the riverine and lacustrine wetlands were combined, and only the mountainous palustrine wetlands were separated. The number of alien plants is remarkably low in the mountainous palustrine wetlands, and it is considered to be the influence of Erigeron strigosus, Symphytum officinale, and Bilderdykia convolvulus, not found in the other types of wetlands. In particular, invasive alien plants such as Aster pilosus, Ambrosia trifida, Sicyos angulatus, Ambrosia artemisiifolia var. elatior were found intensively in the riverine wetlands. Therefore, it is considered that a methodical management is urgently required considering the dispersal of alien plants in the riverine and lacustrine wetlands with high artificial interference.

The Effects of Dietary Soybean Fermented with Aspergillus oryzae or Bacillus natto on Egg Production and Egg Lipid Composition in Layer

  • Hong, Hee-Ok;Abanto, Oliver D.;Kim, Ki-Hyun;Nam, Ki-Taeg;Son, Jong-Youn;Jung, Woo-Suk;Nam, In-Sik;Hwang, Seong-Gu
    • Food Science of Animal Resources
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    • v.30 no.4
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    • pp.609-616
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    • 2010
  • This study was conducted to determine the effects of dietary low grade soybean, fermented with Aspergillus oryzae (FSB 1) or Bacillus subtilis var. natto (FSB 2), on egg production and quality, fat and cholesterol content, and the fatty acid (FA) profile of eggs by lipid layer. A total of 18 Hi-Line strain layers, 22 wk of age, were randomly assigned to three dietary treatments: no fermented soybean (control), control with 15% FSB 1 (C + FSB 1), and control with 15% FSB 2 (C + FSB 2). The rate of egg production and egg weight were evaluated between two periods: one was from the 1st to 4th wk and the other was from the 5th to 8th wk. At the 8th wk, a total of 30 eggs were randomly selected from each treatment group and analyzed for physical quality, fat content, fatty acid composition and cholesterol content. The results showed that egg production was increased in hens fed with diets containing fermented soybeans from the 5th to 8th wk period (p<0.01). A similar tendency was observed through eight weeks' cumulative egg production (p<0.05). There were no significant differences in egg production between the C + FSB 1 and C + FSB 2 treatment groups (p>0.05). Egg weight and other physical properties did not vary between treatment groups (p>0.05). Egg yolks among different treatment groups were similar in fat content, but egg yolks in the C + FSB 1 and C + FSB 2 groups had lower oleic acid (p<0.05), higher linoleic, ${\alpha}$-linolenic, and arachidonic acids (p<0.01), and lower cholesterol content (p<0.05) than those in the control group. In conclusion, supplementation of fermented low grade soybeans might be useful as a functional feedstuff to improve egg production and quality for a healthy human diet.

Korean consumers' attitudes towards organic labels and country-of-origin of organic foods

  • Lee, Hye-Kyoung;Cho, Young-Sang
    • Journal of Distribution Science
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    • v.9 no.1
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    • pp.49-59
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    • 2011
  • Although the South Korean organic food market is in the infancy compared to other industrialized countries, Korean consumers'interest in organic food and retail stores devoting space to organic products have been rapidly increasing. Despite the fact of organic food popularity, the term "organic" is interpreted differently by individuals. As opposed to the US, Japan and the EU where have operated an integrated organic food labelling system, Korea has adopted complex organic labelling systems regulated by several different government bodies. As a result, complicated food labelling standards make consumers confused when purchasing organic foods. Furthermore, in terms of country of origin (COO), it is argued by a lot of researchers that COO effects vary from product to product and from country to country; moreover, other informational cues such as brand and price can influence COO effects. In modern society, COO labelling has been complicated, due to the sourcing, manufacturing and market locations of merchandise spread over the world. Accordingly, the evaluation of COO effects has become complex. In order to examine these issues, a quantitative research was selected to classify the commonfeatures of organic food consumers and construct statistics such as the extent to which people are aware of organic food and COO labellingvia a questionnaire which took place in two cities in Korea with a cluster sample of 161 organic food purchasers. As for the data analysis, one-way analysis of variance (ANOVA), T-tests, bivariate crosstatulations with Cramer's V were conducted,depending on the characteristics of variables and the assumptions the research data need to fit. It has been concluded that in general, Korean organic consumers comprehend the term "organic"in a closer way to the general concept rather than technical term, thus people do not appreciate environmentally labels which include organic food labels, although marital status influence the degree of label awareness, regardless of gender, age, education level and so on. Regarding COO effects on organic food, home organic products were Korean consumers'first choice over those from industrialized countries and developing nations. Specifically, in processed organic product category, domestically cultivated and processed organic products were absolutely preferred to leading national brands produced with imported ingredients and international brands. However, due to a lack of checks of ingredients' COO, consumers tend to purchase a leading national organic food brand, believing that it is a pure organic food sourced domestically. As a consequence, this research has suggested some important managerial implications and future research directions. In order to prevent consumer confusion when buying organic foods, it should be noted that consumers do not comprehend the organic food certifications, due to complicated labelling systems for organic produce and processed organic foods. Therefore, government bodies related to organic food distribution have to know consumers' perception of organic food labels and the significance of customer-oriented labels and reestablish labelling standards. Similarly, public advertising should be followed to raise public awareness of the labelling to enable customers to have the correct information. In addition, not only international marketers but also domestic marketers need to understand COO images and also the influence COO of ingredients has on the image of an organic product.

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A Latent Class Analysis and Predictors of Chronic Diseases -Based on 2014 Korea National Health and Nutrition Examination Survey- (만성질환에 관한 잠재계층분석과 예측요인 -2014 국민건강영양조사를 중심으로-)

  • Kim, Woo-Jin;Lee, Song-Yi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.6
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    • pp.324-333
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    • 2018
  • The aim of this study was to investigate the latent classes and predictors of chronic diseases such as hypertension, dyslipidemia, arthritis, thyroid disease, depression, atopy, allergy, and diabetes. The subjects of this study were Korean citizens who participated in the Korea National Health and Nutrition Examination Survey in 2014. Stratified cluster sampling method was used with a sample size of 7,550. Latent hierarchy analysis was applied to this data. Four classes were identified. Class 1 consisted of participants with hypertension and diabetes. Class 2 consisted of participants with atopy and allergies. Class 3 consisted of participants with dyslipidemia, arthritis, thyroid disease, and depression. Class 4 consisted of participants without any chronic diseases. In comparing Class 1 to Class 4, age, physical activity, self-management, obesity, and presence of high cholesterol were found to be significant. In comparing Class 2 to Class 4, gender, age, and education level were significant. When Class 3 was compared to Class 4, gender, age, pain and discomfort, as well as high cholesterol were found to be significant. Diabetes and hypertension should be treated as comorbid conditions, applying integrated treatments involving effective drug treatment, diet, and physical activity programs. Atopy was found to be strongly correlated with allergies. Thyroid disease was found to coexist with dyslipidemia and arthritis, along with having a strong correlation to depression. Age-appropriate preventive measures can help reduce the risk of chronic diseases.

An Efficiency Analysis of Industry-University-Public Research Institute Collaborative Research: Employing the Input-Output Itemization Model (투입 및 산출 분해모형을 활용한 산학연 협력연구의 효율성 분석)

  • Kim, Hong-Young;Chung, Sunyang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.473-484
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    • 2017
  • This study analyzed collaborative R&D projects funded by the Korean government from 2013-2015. For this analysis, input and output variables of projects were considered, and a combination of those variables was itemized. The output-oriented variable return to scale (VRS) model extended from the DEA methodology was adopted to evaluate the cooperation efficiency of the types of R&D collaboration, which were classified according to the project leader's organizations. In addition, hierarchical cluster analysis was conducted using the efficiency results of the scientific, technical, and economical outcome models. The results showed that cooperation efficiency between large companies and public research institutions was relatively high. Conversely, cooperation among medium-sized companies, small businesses and universities was particularly inefficient. The clustering results demonstrated the various strengths and weaknesses of the types depending on publications, patents, technical loyalties and the number of commercialization. In conclusion, this study suggests differentiated investment portfolios and strategies based on the efficiency results of diverse cooperation types among industries, universities and public research institutions.

Analyzing Factors Influencing Purchasing Behavior of PB Eggs: Focusing on Eggs from Large Distribution Companies (계란식품PB 구매에 미치는 소비자 요인 분석:대형유통업체 계란상품을)

  • Kim, Jong-Jin;Shim, Kyu-Yeol;Kim, Mi-Song;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.11 no.10
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    • pp.107-116
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    • 2013
  • Purpose - Eggs are nutritionally complete and one of the most popular natural foods. Moreover, the poultry industry is one of the important food industries. However, early industrialization of the poultry industry on its own did not lead to further development compared to other livestock industries. In this study, we investigate what factors influence consumers' behavior and how consumers' understanding of retail business affects their propensity to consume. This study is different from other studies as it analyzes how the brand names of manufacturers and distribution companies affect the purchasing characteristics or actual purchase behavior of consumers in order to suggest how these manufacturers and distribution companies can increase their competitiveness. Research design, data, methodology - This study conducted a survey of 250 randomly selected egg purchasers in discount stores from January to April 2013. Consumers' purchase tendencies were calculated through frequency analysis. This result was then utilized using cluster analysis to draw a conclusion about which purchase tendency influenced consumers buying three different brands of eggs or whether this tendency really affected consumers. As a result, the outcomes of Hypotheses 2 and 3 were not clear so we drew a conclusion with our analysis of Hypothesis 1. Results - While the outcomes of Hypotheses 2 and 3 did not clearly indicate whether purchasing tendencies affected consumers when buying eggs, our analysis of Hypothesis 1 indicated that consumers were affected by the quality of the eggs rather than exterior factors such as the brand name. Thus, we concluded that it is important to promote the excellence of the quality of the eggs. Usually firms buy eggs from farms and repackage them in order to sell them. In this sense, if consumers were aware of this egg production process, and eggs were fairly distributed to retailers, large retail PB businesses would also be able to enhance their competitiveness. Conclusions - The brand, packaging, retail outlet, and other external features influenced the purchase of eggs to a certain degree, while shelf life, grade of the eggs, cleanliness, and other intrinsic characteristics had more influence. In particular, shelf life was the most important factor influencing purchase. Consumers were influenced not only by intrinsic characteristics of the eggs but also by large-scale producers' brands. Consumers relied upon the brand despite reduced competition because they found it difficult to identify shelf life and/or cleanliness. Small businesses and/or large-scale retailers can remain competitive by maintaining the freshness and cleanliness of the eggs. Further studies need to investigate areas in which consumers' cognition of the product is poor and/or the purchase inclination with regard to less developed industries such as eggs. In this study, the greatest problem was that consumers did not consume in accordance with the current situation as consumers have preferred fresh and clean eggs for a long time compared to purchase decisions based on external brands and/or packaging.

Marine Environmental Assessment based on the Benthic Macroinfaunal Compositions in the Coastal Area of Inchon, Korea (인천연안역 저서동물의 종조성을 이용한 환경평가)

  • LEE Jae-Hac;KOH Byoung-Seol;PARK Heung-Sik
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.30 no.5
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    • pp.771-781
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    • 1997
  • In order to select an effective and appropriate evaluation method for the marine environmental protection and management, it is necessary to evaluate the present status of environmental conditions and to monitor and regulate the harzadous waste continuously. Among the evaluation methods that use benthic fauna, some graphical methods and biological index methods such as species abundance-biomass (SAB), Rank-frequency diagram (RFD), Abundance-Biomass comparison (ABC), log-normal distribution (LND), and Benthic Pollution Index (BPI) modified by Infaunal Trophic Index were used for the assessments of marine environment in the Inchon coastal area. Even though the graphic methods are convenient for easy glimpse of general trend of environmental condition but because they require sufficient ecological data, those methods do not fit for analysis or comparison of regional and detailed environmental condition. On the other hand, when BPI was applied, it was able to compare the spatial benthic conditions. Through considering the functional aspects of benthic fauna which can not be obtained in the cluster analysis, BPI was made it possible to measure or trace down the source of pollution. In the case of the environmental assessment result analyzed in Inchon coastal area, the north eastern part of Yongjongdo was more influenced by the pollution than the outer area of Inchon. The research indicates that especially Inchon harbor has been greatly affected.

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