• Journal of Distribution Science
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• v.21 no.5
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• pp.75-82
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• 2023

Purpose: This research aims to test the measurement invariance of the consumer-based brand equity scale on Turkish and Syrian university students who live together but are from different cultural groups. Research design, data, and methodology: The consumer-based brand equity scale developed by Buil et al. (2008) is applied to the participants. In testing the consumer-based brand equity scale, the Netflix brand, which is considered well-known by both cultural groups, is preferred. It is thought that choosing an internationally recognized brand would facilitate the conduct of this research. Structural invariance and measurement invariance are tested using structural equation modeling. Results: The consumer-based brand equity scale has measurement invariance on Turkish and Syrian university students. Therefore, it has been revealed that the responses of participants from both cultures regarding the Netflix brand are comparable. Conclusion: The findings of the study provide clues for practitioners to review their distribution strategies. As a matter of fact, cultural studies conducted in different countries are common. Still, the originality of this study is ensured by the profile of participants who live in the same country but come from different countries.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.263-269
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• 2023

Zhang Yu was a famous Taoist priest and poet in Yuan Dynasty, compared with the identity of Taoist and poet, his handwriting had greater influence in history. According to the relevant historical data, people at that time were mainly attracted by his Taoist identity and poetic talent. However, if we considered him as a poet,or a calligrapher to inspect,it would be often easier than facing a Taoist priest. Zhang Yu's poems and relationships can be used as some clues for our investigation of his calligraphy activities,not only would it not affect us to judge the value of his calligraphy, but also we will comprehensively and objectively analyze his calligraphy works. His early calligraphy closely followed Zhao Mengfu, in his later years, when he met Yang Weizhen, the style of writing changed greatly.During this period, what kind of changes and fundamental influence had on Zhang Yu's life and book learning thoughts experienced. Our contributions to this paper are as follows.To solve this issue,this passage will try to find clues from several representative figures and representative calligraphy works of Zhang Yu, and draw on the research results of relevant scholars to discuss the identity of Zhang Yu as a Taoist priest and the origin and style characteristics of his handwriting and probed into the status and influence of his calligraphy in history.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.38-49
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• 2015

The purpose of this study was to investigate tangible clues influence on perceived risk and overall satisfaction of customers at family restaurant in South Korea. In this research overall CFA and SEM were employed to analyze the data. Tangible clues were divided to 3 factors and perceived risk to 6 factors. Tangible clue 1 'physical evidence', had negative(-) influence on financial risk(p<0.01), performance risk(p<0.01) and psychological risk(p<0.001). Tangible clue 2 'employee' affected negatively(-) time risk(p<0.001), performance risk(p<0.001), psychological risk(p<0.01) and social risk(p<0.001). And tangible clue 3 'service process' influenced negatively(-) physical risk(p<0.01), time risk(p<0.05), financial risk (p<0.001) and performance risk(p<0.01). And among customer's perceived risks, 3 factors(time risk~p<0.001, performance risk~p<0.001, social risk~p<0.001) influenced negatively(-) their overall satisfaction. Through these results, it appears that customers perceive various tangible clues and risks at family restaurants. And they are likely to satisfy or dissatisfy according to their perceived risks. As a result, food service companies need to research various customers' perceived risks as important marketing strategy, and reduce them for increase and induction of customers' satisfaction.

• Journal of Korea Entertainment Industry Association
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• v.13 no.2
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• pp.37-45
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• 2019

The This study aimed at clarifying that the cognitive interpretation code is essential for college students to read the correct culture while discussing the producer's story production system for creative advertising content and the process of interpreting the meaning of advertisers and the formation of principles and beliefs. The production of advertising content aimed at persuasion should first identify anachronistic reason system based on the target audience's perception principle. A concise analysis of the experiment found key clues that confirmed that a sample of the producer's intended story would be inconsistent with the clues of information that a college student could remember. I have tried to organize a semantic analysis tool that combines these key clues and as a tool for reading culture of the right time for college students. As a result, university student inmates were able to identify one side of positive communication: reading a new cognitive symbol culture based on their subjective experience and beliefs, rather than analyzing cross-sectional analysis of the primary language and non-verbal expressions of their advertising contents. In the future, if an advertising content story producer works to identify such a process in advance, it will help persuade inmates.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.32 no.9C
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• pp.834-839
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• 2007

The superimposed text in video brings important semantic clues into content analysis. In this paper, we present the new and fast superimposed text localization method in video segments. We detect the superimposed text by using temporal information contained in the video. To detect the superimposed text fast, we have minimized the candidate region of localizing superimposed texts by using the difference between consecutive frames. Experimental results are presented to demonstrate the good performance of the new superimposed text localization algorithm.

• IEIE Transactions on Smart Processing and Computing
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• v.5 no.3
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• pp.178-184
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• 2016

This paper proposes a new path-finding scheme using viewpoint-invariant landmarks. The scheme introduces the concept of landmark detection in images captured with a vision sensor attached to a mobile robot, and provides landmark clues to determine a path. Experiment results show that the scheme efficiently detects landmarks with changes in scenes due to the robot's movement. The scheme accurately detects landmarks and reduces the overall landmark computation cost. The robot moves in the room to capture different images. It can efficiently detect landmarks in the room from different viewpoints of each scene. The outcome of the proposed scheme results in accurate and obstacle-free path estimation.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.333-334
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• 2008

With the role of cell phones in today's society as a digital personal assistant as well as the primary tool for personal communication, it is possible to imagine the involvement of cell phones in almost any type of crime. The progression of a criminal investigation can hinge on vital clues obtained from a cell phone. This paper will be concentrated on CDMA system phones and focus on the data extraction for cell phone forensics. Especially, the data acquisition method of JTAG interface access to memory chip will be covered.

• Proceedings of the IEEK Conference
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• 2008.06a
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• pp.739-740
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• 2008

Method for 3D reconstruction from image points and geometric clues can be roughly classified as "model-based" and "constraint-based". We present a new method to reconstruct from one image a scene using depth-point. The our method is benchmarked synthetic data and its effectiveness is shown on photograph data.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.405-411
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• 2004

This paper digests the residential environment of row-income households in South-East Asia, and governmental endeavor to the squalid dwellings from the perspective of residence welfare. Two projects related to residential environment improvement, UCDO in Thailand and KIP in Philippines, are chosen for deeper study. Some findings in South-East countries' experiences are expected to instructive clues for Korea situation.

• Journal of Multimedia Information System
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• v.3 no.2
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• pp.9-12
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• 2016

This paper is concerned with the effective and efficient identification of the gender and motion of humans. Tracking this nonverbal behavior is useful for providing clues about the interaction of different types of people and their exact motion. This system can also be useful for security in different places or for monitoring patients in hospital and many more applications. Here we describe a novel method of determining identity using machine learning with Microsoft Kinect. This method minimizes the fitting or overlapping error between an ellipsoid based skeleton.