• 패션비즈니스
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• 제13권2호
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• pp.66-77
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• 2009

Recently, the youth unemployment has increased due to depression, so it appreared that the importance of license is a requirement to get a job. This study aims to make investigations into an attitude about license of clothing-related among university students of clothing department and to consult a method to ability of clothing-related license. The questionnaire method was selected for the study which used the responses of 309 copies from students of university and the program and made an analysis of SPSS 10.0 statistics program. The results of study are as follows. Firstly, College students more aware of the need for the licence of clothing-related than University students but they had a lot difficulty getting a license. On the other hand, University students realized the license of language or computers than the license of clothing-related. College students responded that they were planning to set a Fashion Merchandise Certificate and University students responded that they were planning to set a Colourist Certificate.

• 한국의류학회지
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• 제31권8호
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• pp.1180-1189
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• 2007

The purpose of this study is to search the level of localization strategy of imported brands in Korean Market, to investigate relationship between the brand characteristics and localization strategy, and to study the case about localization strategy of the brand selected according to the type of brand. The survey research was employed and for the data analysis, descriptive statistics, one-way ANOVA, and multiple-regression were used. For the case study, interview with the person who works in the each kind of company was used. The results of this study were as follows: Firstly, the level of localization strategy is found in order price, place, promotion and product. Secondly among the brand characteristics, type of brand, proportion of garments, price zone, launching time, number of shop are related with localization strategy, but turnover and number of the staff are not. Thirdly, license brand has the characteristics like as national brands and the differences between the branch and the agent is confidence and communication that are the basic elements of localization. This study can help national brands to refer the localization strategy and provide the understanding of localization strategy of imported brands in Korean fashion market.