• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.3 s.25
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• pp.67-77
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• 1987

The purposes of this study were to investigate the relationship between mothers and daughters in sex-role identity and yin-yang clothing behavior as well as the relationship between sex-role indentity and yin-yang clothing behavior Sex-role identy was measured by Bem Sex-Role Inventory (1974) modified and supplemented for this study. For the measurement of yin-yang clothing behavior, researcher developed a questionnaire. Data were collected from 422 women, both college women and her mothers. For the statistical analysis, frequency, distribution, t-test, one-way analysis of variance, Duncan's multiple range test, $x^2-test$, Pearson's correlation coefficients, analysis of covariance. multiple regression analysis were used. The results of this research can be summarized as follows: 1 There was significant difference in yin-yang clothing behavior according to home environmental variables such as family type, mother's employment. 2. There was not significant difference in mother's yin-yang clothing behavior according to mother's sex-role identity. But positive significant relationship was found between daughter's sex-role identity and daughter's yin-fang clothing behavior. 3. Mother's sex-role identity had influence on daughter's sex-role identity And mother's yin-yang clothing behavior had influence on daughter's yin-yang clothing behavior, too. 4. Mother's fin-yang clothing behavior and daughter's sex-role identity directly affected daughter's yin-yang clothing behavior, but mother's sex-role identity indirectly affected daughter's yin-yang clothing behavior.

• Journal of the Korea Fashion and Costume Design Association
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• v.5 no.3
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• pp.99-110
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• 2003

The purpose of this study is to examine the relationship among body cathexis, preference in style, clothing behavior and clothing purchase behavior. Based upon the effect of body cathexis and preference in style on adolescence clothing purchase behavior, this study suggests classification of the future adolescence consumers for fashion marketing. The questionnaire were administered to 1400 middle school and high school students living in Seoul and Inchon. Data were analyzed by Frequency, Factor analysis, Correlation analysis, Regression analysis, SPSS. This study used body cathexis and preference in style as Independent variables, clothing behavior and clothing purchase behavior as Dependent variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.3
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• pp.63-70
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• 1986

The objectives of this study were to investigate the three aspects of clothing behavior of high school toys and the relationships between those of clothing behavior and sex role attitude. For clothing behavior, two types of Clothing Conformity Scales were developed for this study, and two other aspects were assessed with Won, Choi. and Kahng's questionnaires dealing with Unisex Clothing Behavior and The Interest in fashionable Styles of Clothing. Sex role attitude was measured by Choi's questionnairs which was selected from Osmond-Martins's Sex Role Attitude Scale, and from Smith, Ferree and Miller's Feminism Scale. The questionnaires were administered to a sample of 243 high school boys in Seoul. The statistical analyses used for this study included relative frequency, Pearson's correlation, stepwise multiple regression. ANOVA, and t-test. The results obtained from this research were: 1) The liberal attitude of high school boys toward sex role was, in part, negatively correlated to the clothing conformity. 2) There were no significant relationships between sex role attitude ana unisex clothing behavior, and between sex role attitude and the interest in fashionable styles of clothing. 3) The unisex clothing behavior of the students was positively correlated to their interest in fashionable styles of clothing.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.982-993
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• 2018

Consumers' interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers' consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers' level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco-friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.901-912
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• 2001

The purpose of this study was 1) to find out the dimensions of consumers motive of variety seeking and variety seeking behavior toward clothing products, 2) to examine the relationship between above variables, and 3) to classify consumer group according to their motive and behavior of variety seeking, and to compare the groups characteristics in terms of the fashion interests and clothing purchase behavior. The data were obtained from 913 female university students, career women, and housewives using questionnaire. Consumers appeared to have the motive of variety seeking in clothing products, and the motive was composed of four factors. Consumers would show variety seeking behavior in clothing products. And the behavior was composed of three factors. Positive relationship existed between the motive and the behavior of variety seeking, while, the 4 factors of variety motive influenced differently on the different factors of variety seeking behavior. Subjects were classified into four groups according to their motive of variety seeking and variety seeking behavior. A significant differences were found among the 4 groups in fashion interests as well as quantity of purchase, frequency of purchase to clothing products.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.29-38
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• 1989

The purpose of this study was to examine the relationship of clothing behavior with such psychological variables as self-esteem and impulsiveness, to disclose the relationship between children's clothing behavior and their mother's child-rearing attitueds, to investigate the levels of clothing behavior according to children's sex and their mothers having job. Questionaires for clothing behavior and child-rearing attitudes were chosen from ones which were used in privious studies, and the items were selected on the Cronbach's Alpha Reliability Coefficient. For mearsurement of impulsiveness, a portion of "personality Inventory" by Beommo Chung was used, while Robinson and Shaver's self-esteem scale was adopted for mearsutement of self-esteem. Clothing behavior was composed of 6 variables: clothing interest, clothing satisfation, clothing management, clothing sex-role, clothing comfort, and clothing independence. Samples were 380 boys and girls (4th, 5th, 6th grade) of three elementary schools in Seoul, Korea. The data were analyzed by correlation coefficient, t-test, F-test, and multiple regression analysis. The results were as follows : 1. Self-esteem had positive relations with clothing satisfaction, clothing management, and clothing sex-role. Girls who had higher self-esteem were less interested in traditional sex-role attitudes in clothing. Boys who had higher self-esteem were higher in clothing independence. 2. Those who had higher impulsiveness were higher in clothing interest, but lowere in clothing satisfaction, clothing management, and clothing independence. 3. Loving and receptive child-rearing attitude had positive relations with clothing satisfaction and clothing management, but a negative relation with clothing sex-role. When mothers had higher loving and receptive child-rearing attitude, their sons had higher traditional attitude in clothing sex-role. Democratic and self-regulating child-rearing attitude had no relation with clothing behavior. 4. To lpredict clothing satisfaction, 4 independent variables (selfesteem, impulsiveness, mother's loving and receptive child-rearing attitude, and mother's democratic and self-regulating child-rearing attitude) were selected. The explanatory power of the four variables was 15%. Clothing satisfaction was most influenced by self-esteem, and not significantly influenced by mother's child-rearing attitudes. 5. Clothing interest and clothing management were higher with the girls than with the boys, while clothing comfort was higher with the bodys. 6. When children's mothers had a job, the children tended to have higher liberal attitudes in clothing sex-role.

• Journal of the Korean Society of Costume
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• v.39
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• pp.271-281
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• 1998

The purposes of this study were to deter-mine the dimensions of the housewives' cloth-ing behavior for the environmental protection and the identify the effective variables. The results of this study was intended to provide fundamental material for the establishment of clothing behavior guidelines for the environmental protection. This study was conducted by reference analysis and empirical study. To develop theoreti-cal framework study. To develop theoreti-cal framework of dimensions of environmental protection behavior, references concerned were analyzed. The results of reference analy-sis showed that the dimensions of environmental protection bahavior were resource and energy saving, sold waste reduction, resource reuse or recycle, and green product purchase. The dimensions of housewives' clothing behavior for environmental protection were identified by use of self-administered questionnaires. The results of enpirical study showed that the dimensions of clothing behavior for the environmental protection wre clothing resource reuse or recycle, clothing management resource saving, clothing consumption resource saving, green product purchase, and clothing management resource saving was the highest and that of resource reuse or recycle was the lowest. Environmental consciousness, taking environmental education or not, residing place, clothing seperate-collectiong at residing place were effective variables on clothing behavior for environmental protection.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.5
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• pp.879-893
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• 2016

This study explores the determinants of clothing disposition and examines their effect on the dimensions of clothing disposition behavior. The data of 316 women were collected nationwide using an online self-administered questionnaire. This study initially identified five types of disposition behavior as revising, permanent separation, giving away, selling, and donating to charity. Exploratory and confirmative factor analysis identified the underlying determinants of clothing disposition as self-concept, reusability, economic factor, social environment, affective association, storage, fashionableness, and a sense of belongingness. Structural equation modeling was conducted to examine the relationships between variables. The results demonstrated that six out of eight determinants significantly affected clothing disposition behavior. The effects of social environment and a sense of belongingness were relatively strong determinants that influenced the four types of disposition behaviors. However, self-concept and affective association did not influence the disposition behaviors. A series of one-way MANOVA was conducted to determine the effect of the eight demographic variables on the four modes of clothing disposition. Giving away, permanent separation, and donating to charity differed significantly in the groups of three demographic variables such as age, monthly income, and marital status. This study empirically elucidates what criteria consumers use when confronted with unused clothing and how the determinants of clothing disposition influence the modes of clothing disposition behavior. This study provides a framework for clothing disposition behavior and its determinants as well as suggests a new approach to clothing disposition behavior and improvements in marketing decisions.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.609-620
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• 1999

The purpose of the study were first to propose and determine the influence of sensation seeking tendency on exploratory behavior related to clothing would be mediated by consumer's clothing involvement and second to examine whether sensation seeking tendency is applicable variable on segmenting market expecially using underlying factors of sensation seeking tendency. A questionaire was developed and data were collected from 342 women ranged in age from 0 to 34 years. They were conveniently selected as a proper sample for applying and examining sensation seeking tendency. Arousal seeking tendency scale(Mehrabian & Russel 1974) was selected for operationalizing sensation seeking tendency and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than the direct one. The influences of factors of sensation-seeking tendency behavior was larger than the direct one. The influences of factors of sensation-seeking tendency were also investigated. The influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeing tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing. As a result of regression the indirect effect mediated by clothing involvement of sensation seeking tendency on exploratory behavior was larger than influence of change-seeking tendency and new enviornment seeking tendency was considerably mediated by clothing involvement but that of risk-seeking tendency was not. Artistic sensation seeking tendency had little effect on clothing involvement and exploratory behavior related to clothing.