• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1531-1537
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• 2006

This study was conducted to investigate the relation between clothing pressure and subjective sensation exerted by foundation. Nineteen females volunteered as subjects. Experimental foundations were brassiere with 70B, 70C, 75B and 75C size which were widely distributed in pilot test and two types of girdle of which size were 64, 70 and 76. Clothing pressure with an air pack system and subjective sensation were measured at 5 points in brassiere and 7 points in the girdle. As the result of this study, brassiere's band and girdle's waist line, of which clothing pressure are high, is needed to improve. Generally the more pressure makes the more tightness, however, in some regions more or less pressure can give comfort. The tightness rating may not only related to clothing pressure, but also related to factors such as body size, body fat, resilience of muscle and bone structure. Other subjective sensation such as tactile feeling, hot/wet feeling, etc. in addition to the study with consideration of these factors could be used in future research to evaluate the effectiveness of foundation.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.492-504
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• 2015

This study verified the effect of self-image pursuits by female consumers for clothing purchase values and fashion images as well as the role of age regulations as a measurement invariance. We surveyed 717 women aged 20-60 residing in Seoul, Gyeonggi province and Incheon city. The survey showed that pursuit affects clothing purchase values, which subsequently affect fashion images. However, expressive value was not shown to affect urban style fashion images for clothing purchase values. Age (one of main parameters for market segmentation) was also shown not regulate the effect of self-image pursuits on clothing purchase values and fashion images. The results of this study can provide fundamental data to establish fashion image-based marketing to help predict consumer's purchase behavior and suggest practical advice for effective marketing strategies by applying marketing based on differentiated fashion images to fashion marketing programs.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.55-64
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• 2008

This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.428-435
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• 1993

The purpose of this study was to investigate the difference of the visual evaluation about clothing texture, the state of wearing and the method of presentation. The data from observation were analyzed by factor analysis, t-test, ANOVA, Scheffe test and MCA. The results of this study were as follows ; 1. 17 pairs of discriptors used for the visual evaluation of clothing stimuli were found to include four factor dimensions(total variance 65.6%) ; Attention, Appearance, Texture, Maturity. 2. For the image of clothing texture, there were significant differences in the attention and texture. 3. For the image of the state of wearing, there were significant differences in the attention and appearance. 4. For the image of the method of presentation, there were significant differences in the clothing texture and the state of wearing. 5. According to clothing texture, the state of wearing and the method of presentation, the interaction effect was significant in the attention and appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.5 no.2
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• pp.13-19
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• 1981

The purpose of this study was to investigate the relationships among the variables of attitudes toward school uniform, three aspects of clothing behavior, self-concept, and selected behaviors. Instruments used to test the hypotheses were 12 items selected from the Behavior Test by Laubach, The Perceptual Orientation Scale by Choi, 14 items to assess the attitudes toward school uniform, and 21 modified items to evaluate conformity, fashion, and modesty in clothing. The questionnaires were completed by 484 2nd grade junior and senior high school girls in Seoul. Statistical analysis was performed using the correlation coefficient, $x^2$-tests, and t-tests. The findings could be summarized as follows: 1) Perceptual Orientation and Behavioral Orientation were not significantly related to attitudes toward school uniform. 2) Perceptual Orientation and Behavioral Orientation were negatively related to clothing conformity, 3) Attitudes toward school uniform and clothing behavior were partially different by the grade level and the type of school. 4) Fashion was positively related to conformity, but negatively related to modesty in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.71-82
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• 2006

The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2$ test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group ($47\%$) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.289-297
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• 2003

The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.1004-1016
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• 2021

This study aims to derive the design requirements for functional clothing worn with military wearable robots using a survey of people with military experience. Specifically, 982 adult males with military and muscular exercise experience were surveyed for their demands for the clothing worn with wearable robots during military activities. The study showed that it is necessary to develop functional clothing worn inside robots suitable for frequent movements of soldiers to improve their comfort level of wearable robots. The surveyed soldiers indicated that they preferred the top and bottom clothing with high-pressure levels because the upper body felt fatigued during transportation, while both the upper and lower body got exhausted during marches. The survey of design requirements revealed that the participants preferred a top with long sleeves and a bottom with ankle-length leggings in color similar to current military uniforms. We conclude that it is important to design functional clothing worn inside wearable robots in different forms depending on frequent movements, e.g., with differentiated pressures and material placements.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.2
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• pp.321-330
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• 2022

This study analyzed the difference between 2D image and 3D virtual clothing images based on stripe arrangement to obtain fundamental data for slim appearance. First, the slimming effect according to the three types of stripe ratio was examined. Subsequently, the slimming effects of seven types of one-piece dress designs according to the stripe location were analyzed. Subjective ranking was evaluated. The width items and radius of curvature were measured for the image's respective parts. Consequently, in 2D image and 3D virtual clothing images, the one with the narrowest stripe ratio was evaluated as the slimmest; however, the conditions for the slimming effect were different. In the seven one-piece dress designs, a difference was apparent in the ranking of the 2D image and 3D virtual clothing images. In the 3D virtual clothing image, arranging the stripes on the entire garment proved inefficient. The stripes were curved according to the curvature of the human body, creating an optical illusion that differed from that of the 2D image.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.1 s.41
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• pp.33-52
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• 1992

In order to get the basic information about the designing and manufacturing of special clothing which is suitable diplegia individuals, taking anthropometic measurements, the di-plegia's body dimension, standard dimension, their correlation, maximum, minimum, the relative deviation graph of Mollison and the body index were obtained. The writer examined their body development and abnormal somatotype and compared the difference with the normal somatotype. The results are as follows: 1 One characteristic of the body of diplegia individuals is that their lower parts are dis- proportionately developed, compared to their upper parts. 2. Diplegia individuals have smaller measurements than those of the normal; height, breadth, and circumference measurments of lower parts. And diplegia individuals have larger measur- ments; breadth and circumference measurements of upper parts, most of the length measur- ements. 3. In body index, diplegia individuals have lager measurments than those of the normals; most of index for stature and chest circumference and waist circumference index. And diplegia individuals have smaller measurments; most of the lower parts. 4. Change of somatotype according to age is unbalanced different from the normal's. 5. For the proportion of diplegia individuals, therefore a different pattern design of ciothing is required based on their special somatotype.