• 한국의류산업학회지
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• 제16권5호
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• pp.766-775
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• 2014

This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics, ${\chi}^2$-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.

• 복식
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• 제32권
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• pp.283-292
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• 1997

The country-of-origin may be used as surro-gate indicator when the consumers do not have confidence on quality evaluation. Since the global sourcing is getting popular in inter-national textile and apparel production the ef-fect of country-of-origin should be examined. The purpose of this study was to determine the effect of country-of-origin on product evaluation and its relation to the consumer characteristics. A questionnaire was distribu-ted to 524 respondents aged 18 through 35. The results indicated that the country-of-ori-gin had significant influence on quality evalu-ation. Furthermore product components such as design price fabric and workmanship were also influenced by the country-of-origin. Price was perceived as more affected variable by country-of-origin than design fabric and work-manship. The interest in country-of-origin was different according to the consumer charac-teristics. Among demographics age and in-come turned out to be significant variables to determine the interest in country-of-origin. Shopping habits of respondents such as pur-chasing price of polo-style knit shirt the place to purchase that shirt the number of shirts they have were significantly different accord-ing to the interest in country=-of-origin. The re-spondent had higher interest in country-of-ori-gin were more fashion-conscious more confi-dent on clothing purchase more brand loyal and more sensitive to price of clothin.

• 복식
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• 제65권5호
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• pp.88-102
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• 2015

The purpose of this study is to investigate the examples of using illustration as a strategic factor of composing brand cultures and as a factor for brand identity design. Through analyzing the external characteristics and the internal characteristics of illustration, this study will give suggestions on ways to apply the examples to real design. Illustration in external characteristics is investigated as a case of applying it directly to fashion design and to fashion marketing. Most of the fashion items were printed or weaved and most of the bags, shoes, and accessories were printed on the cover, attached as a patch, and expressed three-dimensionally. Illustration in internal characteristics is investigated as fixing and expansion of brand image, improving artistic and emotional value of brand, vitalization of masstige items, and cultural support and expression of social responsibility. The three themes used to develop the illustrations of "Hello ZIBI", which was used in this study, were "Graphic", "Forest" and "Flower", and these were based on modified brand symbol. Casual brands grafted fashion item designs onto T-shirts, bags, hats, and scarves. Marketing items were designed as shopping bags that could reflect brand image, as well as other items, such as key holders, mug cups, and tumblers, with designs that targeted specific age groups.

• 패션비즈니스
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• 제18권3호
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• pp.1-13
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• 2014

This study investigated the store switching behavior of fashion stores targeting college students. A random sample of college students completed a questionnaire that contained measurements of store property, relationship quality, switching intent of store, preference of on/offline store, purchase of brand/non-brand product and monthly clothing expenses. The factors extracted as switching behavior of on/offline fashion store are store property, relationship quality and switching intent of store. Dimensions of store switching behavior in online shopping mall is revealed to be composed of diversity/ easy to search, store reliability, home page layout, sales promotion, reliability, commitment and switching intent of store. Also those of offline store is revealed to be composed of store comfort/salespeople service, product diversity, store location, product price, reliability, commitment and switching intent of store. The significant differences were found between store switching behavior of college students by preference of on/offline store and purchase of national brand/non brand. It is expected that this results can be used as a basic material for further study and setting up the fashion retailing strategies in fashion store for selling non brand products.

• 패션비즈니스
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• 제21권6호
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• pp.31-46
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• 2017

This study views the people's propensity to rely on others' evaluations as the interpersonal trust online despite a lack of personal interactions. Therefore, this study explores the underlying dimensions of interpersonal trust and examines how interpersonal trust influences trust in the e-tailer and behavioral intent. Data of 395 adults who had purchased apparel goods online were collected nationwide using an online questionnaire. Exploratory and confirmative factor analysis identified five underlying constructs of interpersonal trust online such as peer identification, ability, integrity, shared lifegoals, and benevolence. A structural equation modeling test was conducted to examine the relationships between interpersonal trust, trust in the e-tailer, and behavioral intent. Interpersonal trust influenced on trust in the e-tailer, specifically on trust in the e-tailer's competence which subsequently increased a customer's behavioral intent such as attitude toward the e-tailer and shopping intention. Although no direct effect of interpersonal trust on the behavioral intent was found, interestingly, the effects of the interpersonal trust on the e-tailer trust which derived the behavioral intent to purchase. This result suggests that marketers devise a more effective system and environment that can encourage the interpersonal trust between customers to build a strong trust in e-tailers. It also provides a theoretical framework of online trust in the way of classifying interpersonal trust and trust in e-tailers.

• 복식문화연구
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• 제31권2호
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• pp.213-227
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• 2023

To analyze the status and needs of the small- and medium-sized garment manufacturing industry in Busan, this study comprised an online survey of companies and interviews with 14 representatives of the 98 companies. The results are as follows: Approximately 34.7% of the garment manufacturers were located in Geumjeong-gu, Busan. The most common type of work was the contracting factory type. Daily production output was between 100pcs and 300pcs. Production materials comprised 42.9% woven and 24.8% knitted fabrics. Main products were menswear, uniforms, womenswear, casual wear, sports and leisure wear, protective clothes, and children's clothing. The main clients were uniform companies, main factories, wholesale markets, online shopping malls and promotion companies, exporters, and department stores. As a result of a survey on industrial needs with company representatives, their satisfaction with company employees was 57.2%, and the most important factor when hiring employees was job-related competencies, among which the ability to understand the sewing process was the most necessary. In terms of computer software literacy, illustrations and pattern CAD/CAM are required. They thought industry-university cooperation is crucial for advantage for advantage research and product development, as it allows for the sharing knowledge, resources, and especially human resources. The greatest administrative issue were human resources and funding.

• 산업경영시스템학회지
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• 제46권2호
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• pp.152-159
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• 2023

Due to COVID-19, changes in consumption trends are taking place in the distribution sector, such as an increase in non-face-to-face consumption and a rapid growth in the online shopping market. However, it is difficult for small and medium-sized export sellers to obtain forecast information on the export market by country, compared to large distributors who can easily build a global sales network. This study is about the prediction of export amount and export volume by country and item for market information analysis of small and medium export sellers. A prediction model was developed using Lasso, XGBoost, and MLP models based on supervised learning and deep learning, and export trends for clothing, cosmetics, and household electronic devices were predicted for Korea's major export countries, the United States, China, and Vietnam. As a result of the prediction, the performance of MAE and RMSE for the Lasso model was excellent, and based on the development results, a market analysis system for small and medium sellers was developed.

• 한국빅데이터학회지
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• 제7권2호
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• pp.217-224
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• 2022

온라인 쇼핑의 대중화로 인해 많은 의류 상품이 온라인 쇼핑을 통해 소비된다. 의류 상품은 다른 상품과 달리 판매량이 일정하지 않고 날씨의 변화에 따라 판매량이 변화하는 특징이 있다. 따라서 의류 상품의 머신 러닝을 적용한 효율적인 재고 관리 시스템에 대한 연구는 매우 중요하다. 본 논문에서는 의류 업체 'A'로부터 실제 의류 상품 판매량 데이터를 수집하고 판매량 데이터와 같은 시계열 데이터의 예측에 많이 활용되는 LSTM(Long Short-Term Memory)과 Bidirectional-LSTM(Bi-LSTM)의 학습에 사용하여 LSTM과 Bi-LSTM의 판매량 예측 효율을 비교 분석하였다. 시뮬레이션 결과를 통해 LSTM 기술 대비 Bi-LSTM은 시뮬레이션 시간은 더 많이 소요되지만 의류 상품 판매량 데이터와 같은 비주기성 시계열 데이터의 예측 정확도가 동일하다는 것을 확인하였다.

• 벤처창업연구
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• 제10권2호
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• pp.77-84
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• 2015

최근의 조사에 의하면 명품을 구매하는 소비자가 늘고 있다. 특히 2,30대의 젊은 소비자들은 강한 명품소유 욕구를 가지고 있어 본 연구는 20대의 소비성향에 대하여 이론적 토대를 마련하고자 하였으며, 이들 소비자를 대표하는 대학생들을 대상으로 명품에 대한 인식과 구매경험, 주로 구매하는 품목, 월 용돈수준 등을 조사하였다. 아울러 명품모방품에 대해서도 구매경험과 주 구매품목, 구매이유를 살펴봄으로써 명품 브랜드의 마케팅 전략 수립에 있어서 시사점을 제시하고자 하였다. 사회심리학적 관점에서 볼 때, 소비자들은 사회비교추구성향을 보이는데, 특히 젊은 세대는 상대적으로 통제감이나 자기효능감이 강하지 못하므로 주변의 분위기에 휩쓸린 과시소비에 쉽게 빠져들 가능성이 높아 명품에 대한 관심이 높을 수 있다. 또한 실증 조사 결과, 우리나라 대학생은 명품을 품질이 우수하거나 세계적으로 유명한 브랜드로 인식하고 있었다. 특히 남학생은 품질이 우수한 브랜드를, 여학생은 세계적으로 유명한 브랜드를 명품브랜드의 특성으로 꼽아 통계적으로 유의한 성별 차이를 보이고 있었다. 아울러 대부분의 응답자들은 명품브랜드를 구입한 경험이 있는데, 월 용돈이 많을수록 구입경험도 많았다. 응답자들이 구입한 품목은 패션용품, 의류, 시계/보석, 화장품/향수 등의 순이었고, 성별 및 용돈수준별로도 주요 구입품목이 차이를 보이고 있었다. 명품모방품의 구입경험자는 많지 않았으며, 주로 구입한 품목은 패션용품이었고 구입이유로는 가격대비 품질 및 경제적인 이유를 가장 많이 들고 있었다. 비교적 높은 용돈수준의 응답자들이 명품모방품 구입경험이 높은 점은 흥미롭다. 여학생은 남학생에 비해서 명품 및 모방품의 구매의도가 높았다. 학년별 명품 및 명품모방품의 구매의도는 모두 통계적으로 유의한 차이를 보이지 않았으나, 용돈에서는 흥미로운 점이 발견되었다. 즉, 명품의 구매의도는 용돈이 높을수록 증가하고 명품모방품의 경우는 그 반대였지만 특정 용돈수준에서는 높아서 비선형적(non-linear)인 트랜드를 보였다. 이는 명품모방품 구입경험 조사결과와도 맥락을 같이 한다. 하지만 이에 대한 정확한 해석을 위해서는 심층적인 후속 연구가 필요할 것이다. 본 연구는 명품의 마케팅전략 수립에 있어서 여러 가지 학문적, 실무적 시사점을 제공하고 있다.

• 한국가정과교육학회지
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• 제21권2호
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• pp.45-60
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• 2009

본 연구는 중학교 기술 가정과 옷차림 단원을 위한 e-러닝 시스템을 구현함으로써 학습자의 흥미와 이해를 높여 보다 효과적인 교수 학습활동을 할 수 있게 하고 기술 가정 의생활 영역에 대한 e-러닝 개발의 기초자료가 되고자 하였다. 연구방법으로 구체적인 상황학습의 효과와 보다 현실감 있는 학습 환경을 제공하기 위해 학습내용을 학습자가 직접 클릭해서 조작할 수 있도록 구현하였고 학습자의 주의와 동기를 유발시킬 수 있도록 의류 쇼핑몰의 최신 의복자료를 이용하여 개성 있게 코디하는 방법 등을 제시하고 또래들의 패션 사진을 사례에 맞게 적절히 활용하였다. 연구의 결과를 요약하면 다음과 같다. 첫째, 시뮬레이션 조작과 가시적 관찰을 할 수 있는 학습 자료의 구현으로 보다 쉽게 학습목표에 도달할 수 있도록 하였다. 둘째, 텍스트 보다는 오디오와 이미지, 동영상 자료를 많이 사용하여 보다 효과적인 교수 학습 활동이 이루어지도록 하였다. 셋째, 옷차림 단원 학습은 특히 유행과도 관련이 있는데 멀티미디어가 갖는 현실감 있고 생동적인 교육 자료를 시의 적절하게 제공함으로써 e-러닝의 장점을 최대한 활용하였고 학습내용을 학습자 자신의 실생활과 관련된 사진이나 동영상으로 제시함으로써 학습자의 동기유발이 되도록 하였다. 이상과 같은 연구를 바탕으로 옷차림 단원의 학습에 있어 본 연구에서 사용한 저작도구 뿐 만 아니라 다양한 멀티미디어 저작도구를 활용한 e-러닝 콘텐츠 개발의 추가적 연구 활동과 풍부한 수업자료의 확보를 위한 교수 학습 자료의 DB 구축을 제언한다.