• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.87-99
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• 2014

This study aims to suggest a bag design focusing on the symbol of Bo patterns by developing a pattern-based textile which forms a Korean design with a modern sense of beauty as well as following the conventions of traditional cultures, a design which is based on the previous study on formative characteristics of Bo patterns. That is, seven pieces of motifs are considered as proper patterns that have a symbol suitable for the materials of bags, showing their individual beauty well. This includes Horomum (longevity and prosperity of desendants), Banjangmum (eternity and samsara), Jeonbomum (treasure and luck), Seobomum (innate good fortune), Bangseungmum (it means that things don't break in harmony with one another), Bomum (embroidered patches for royal family representing justice), and Seogakmum (blessed life). With these seven motifs, we developed textile patterns and printed them through DTP. Then, we created a fashion bag design with a high quality using durable canvas fabrics. Therefore, a fashion bag with the Bo patterns symbol has a propitious symbol designed with a propitious shape, not to mention its formative beauty. It is expected to have value as a fashion art item by being redesigned for benevolent patterns with a modern image.

• Journal of the Korean Society of Costume
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• v.21
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• pp.113-128
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• 1993

The textile designs expressed in contempor-ary fashion are studied in this paper. The dec-orative paintings have been encouraged to be-ing adapted in textile designs for apparel as a motif of the surface design to promote the ar-tistic atmosphere in it. Adopting paintings in textile design through the method of printing is valid to improve the fashion in several reasons as follow : First the printed paintings on the fabrics could be possible to contribute individuality and creativity to the fashion im-proving the quality of textile design and the taste of the consumer as well, Second the limitted types of the clothing construction for preparing the proper space to reveal a paintings is needed on the costume The simple clothing types of loose from the body or fitted to the body are easy to adopt and to recreat the paintings on the apparel. Third the paintings which have been favored in use for the textile design are mostly derived from the abstract arts rather than re-alistic paintings for its decorative traits. Fourth a proposal to adapt the other genre of the art could be encouraged to enrich the field of textile and fashion design. Fifth aquisition of the individuality and the creativity in fashion design to differenciate in international market could be obtained through the adaption of Korean paintings which is ap-preciated with Korean sentiment and mind. This would be one of the essential and advis-able ways for designers to solve the problems which have been consistently pusuing in the area of Korean industrial design to find the Korean design model.

• Fashion & Textile Research Journal
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• v.13 no.6
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• pp.888-899
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• 2011

Fashion companies make use of diverse strategies to have a competitive edge as there is a growing fierce competition. According to earlier studies, consumers prefer the products and services of companies that direct their energy into CSR activities if there's little disparity in quality of products and services among the companies. The way consumers look at the CSR activities of businesses is very important for the companies since it is linked to their evaluation and image of the companies and indulgencies on their word-of-mouth, purchase and loyalty. It's not quite advisable for fashion companies to make an investment in CSR activities without any specific plans or conviction of the effectiveness of the activities. Actually, lots of domestic companies fail to success their CSR activities, despite of their hard efforts. This study was to examine the appropriateness of corporate CSR activities, the attitude of customers to companies and their intention of recommendation and purchase in detail, and to provide some information on strategy setting for the CSR activities of fashion businesses.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.124-131
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• 2001

To find out the effect of burn out print finishing for better quality of fabric, examined processing which could make less damages on the fiber because the biggest problem is remained fibers damage after burn out print finishing. Fiber damage examined to the condition of finishing material NaHSO$_4$and H$_2$SO$_4$, 3~10min., 100~13$0^{\circ}C$, glycerin. The fiber damages evaluated the break strength and the surface condition by SEM. Among satin, pile fabric which remained fiber is silk, warp knitted fabric which remained fiber is polyester, the fibers damage level were warp knitted fabric$0^{\circ}C$, glycerin and for 6 minutes by NaHSO$_4$. When carbonized by 20%. 50% and 70% to express textile design, carbonizing rate was not effect on the fiber damage very much. There was almost no damages with glycerine, and almost no damages during 3~6minutes fixation time, 10$0^{\circ}C$ steaming heat fixation by NaHSO$_4$and H$_2$SO$_4$. Without glycerine, there were damage by hydrolysis on polyesters surface and the fiver was broken by fixation time.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.28-42
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• 1996

The purposes of this sturfy were 1) to examine the difference between cognitive and actual age, 2) to understand apparel shopping orientations and the importance of store attributes related to cognitive age and 3) to identify relationship.; between apparel shopping orientations and importance of store attribute, ; in cognitively younger and older groups For the study, questionnaires were administered to 450 elderly women over 55 years of age. The questionnaires were designed to mea, ;ore apparel shopping orientations (hedonic, store loyal and brand conscious, careful and planned, confidented and independent, and economic shopping), importance of store attributes, cognitive age and demographics. Using a base of 204 women, data was analyzed by using descriptive statistics, t-test and correlation coeffictents. The results of this study weve summarized as follows. 1. The older women saw themselves on average 6. 6 years younger than they really were 77.6% of the respondents blieved themselves to be cognitively younger 2 Cognitively younger women were more hedonic and less carefull and planned than cognitively older women in apparel Shopping. 3. Cognitively older women thought that proximity and private dressing rooms in apparel stores were mote important attributes than cognitively younger women. In terms of apparel store attributes, older consumers placed importances on product quality, fit and size, design suited to their age, attractive price, and the availability to return unsatisfactory products, in orders.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.480-494
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• 2016

This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.305-314
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• 2016

This paper investigated the applicable possibility of PTT and wool staple fibers to the air vortex system as high quality yarns for a high emotional and comfort garment. It was found that the tactile hand of vortex yarn knitted fabrics was harsher than ring and compact yarns knitted fabrics. It was observed that formability and sewability of air vortex yarn knitted fabrics seemed worse than ring and compact yarns due to low tensile and compressional resilience and high bending and shear hysteresis of air vortex yarn knitted fabrics. It revealed that wicking and drying rates of air vortex yarn knitted fabric were better than ring and compact yarns; in addition, the heat keepability of vortex yarn knitted fabric was higher than ring and compact yarns due to low thermal conductivity and max heat flow rate ($Q_{max}$). Any difference of thermal shrinkage between air vortex and ring yarn knitted fabrics was not shown, but pilling characteristic of air vortex yarn knitted fabric was superior. However, it was shown that wicking, drying, thermal property and pilling characteristics of air vortex yarn knitted fabric were superior due to air vortex yarn structure with parallel fibers in the core part and periodical and fasciated twists in the sheath part of the yarns.

• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.59-67
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• 1999

This study analyzed firefighter's actual wearing condition of turnout gear The results are as fellows: 1. When a firefighter is employed, Korea applies only the minimum of firefighters stature and weight but America applies both the minimum and the maximum. The choice of size is highly related with stature more than chest circumference. 2. The satisfaction degree of thermal barrier is very low, 3%. They used rubber gloves rather than heatproof gloves. This is more serious in small country like 'up', 'myun' than in cities. For laundering, they used sprinkling method with firefighting hose. Firefigthers hoped that their clothes could be classified tv the seasons and fire places. 3. frefighter had high unsatisfaction with the movement of hands and leges in the aspect of movement adjustability, air permeability, weight, body temperature regulation, and breathing in the hygenic aspect, fire resistance, thermal resistance property, water proof, chemical reactivity and electrical conductivity. Thev were also unsatisfied with water proof boots and gloves. They were generally satisfied with helmets but firefighters over 90kg of weight were rather unsatisfied. 4. The satisfaction degree for physical fitness was very low and the items with which they were not satisfied depend on physical features. 5. To develop turnout gear, they wanted changes in design, material and size. Reflection tape need to be replaced with high quality products and they wanted the use of velcro and zipper in fastening system.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.684-697
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• 2006

The purpose of this study was to exam the effect of fashion social responsibility of fashion corporate brand on brand attachment and equity. A total of 217 female college students in Seoul and its suburb responded for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used for this study. As the result, first, corporate social responsibility was classified into five factors such as social service, public local facility, economic responsibility, consumer protection and environmental protection factors. Second, brand attachment was classified into four factors such as love, interest, perception and trust factors. Third, brand equity was classified into four factors such as loyalty, quality-image, marketing and recognition factors. Generally, fashion social responsibility factors was correlated with higher scores on brand attachment and brand equity. Finally, the results revealed that corporate social responsibility accounted for 12% of the explained variance brand attachment, also brand attachment accounted for 32% of the explained variance brand equity, while Corporate social responsibility accounted for 14% of the explained variance brand equity. Based on these results, fashion brand marketing strategies would be suggested.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.461-471
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• 2007

Many Korean apparel firms have been adopting the global sourcing to enhance their competitive advantages. The purposes of this study were to identify the current status of global sourcing adopted by Korean apparel firms and to provide useful information for the other apparel firms planning the global sourcing. The questionnaire survey was conducted to 65 Korean apparel firms. The firms selected for this study were women's, men's, unisex casual wear manufacturers which made their products at offshore factories. The results show that about half of them started global sourcing before 2000. Unisex casual wear firms were already doing the global sourcing very actively and women's wear firms were followers. The major benefit of the global sourcing was the cost reduction. The firms that had made inroads into the global market find much satisfaction in global sourcing. These early adopters expected their sourcing countries as a future consumer market. The threatening elements of the global sourcing were the difficulties of quality control and labor cost rising. Cost and technical ability were considered importantly in selecting the global sourcing partners. The firms started the global sorucing before 2000 were greatly depended on offshore production. They concerned for the problems related to the global sourcing.