• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.1
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• pp.38-47
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• 1991

The purpose of this study was to investigate the effect of physical properties and grain line of fabrics on the drape properties of the flare skirt. Horizontal section overlap map was obtained by three dimensional Moire Topography, It was concluded drapability of the skirt obtained by the map can be used to determine the ease of the skirt. Grain line such as bias and lengthwise direction showed the difference of quality of the drape at the hem line; skirt made by bias direction showed evenly distributed flare and effective for the aesthetic point view. No difference was observed between cotton and polyester fabrics probably due to the similar characteristics of the fabrics.

• Journal of the Korean Home Economics Association
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• v.11 no.3
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• pp.262-275
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• 1973

The aim of the present study is to explore the following two key questions on woman's attitude toward the clothing : (1) Their willingness to make their own dress at home : (2) purchasing tendencies of ready-made wear. The data were drawn through questionaires collected form 495 women in random sampling-335 housewives and 160 high school woman teachers living in Seoul. The findings are ; 1. As a whole there is no significant difference between the teachers and the housewives in their attitudes on clothing and home dressmaking. 2. Teachers and housewives alike have shown the tendency to avoid to take the trouble to make their own dresses themselves due, in large measure, to the technical difficulties of dressmarking. 3. On account of general shortcomings of ready-made clothing such as poor quality cloth, casual workmanship, inadequate assortment, unfitness of size to figure and outdated fashion, they purchase ready-made only for casual uses and really resort to tailor made for formal dresses. Since this paper is preliminary report, the accounts are to intend to be suggestive rather than conclusive, and more detailed and profound must, of course, await further empirical research.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.104-119
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• 1998

The purpose of this research were to classify college women's clothing shopping orientation and analyze the predictable variables of impulse buying. The results of this research were as follows ; 1. Clothing shopping orientation was classified leisure pursuit, economic, careful and name brand preferring shopping. With reference to leisure pursuit and economic shopping, they were classified into four types, low shopping involved shopping type, economic shopping type, leisure pursuit shopping type, and high shopping involved shopping type. The low shopping-involved and the economic shopping types made much of planned buying. The planned impulse buying, reminder impulse buying, fashion oriented impulse buying and pure impulse buying were highly evaluated in the high-involved and the leisure pursuit shopping types. 3. The high shopping-involved and leisure pursuit shopping types were more likely to do impulse buying than low shopping-involved and the economic shopping types. 4. The most important factor for the four groups was design. Quality, color, utility were followed by design. 5. Impulse buying behaviors of four groups could be predicted by the information source and the marketing stimulus buying.

• Fashion & Textile Research Journal
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• v.2 no.4
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• pp.308-316
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• 2000

The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.9_10 s.157
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• pp.1445-1454
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• 2006

The purpose of this study was to examine the effects of consumer-brand relationship on purchasing attitudes toward counterfeits. 341 female college students who had purchased fashion luxury brand products were surveyed. For data analysis, descriptive statistics, factor analysis, pearson's correlations, ANOVA, and multiple regression were used. As the results, consumer-brand relationship was classified into three factors; commitment relationship, trust relationship, and emotion relationship. Also, higher consumer-brand relationship was correlated with higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, among the three groups(heavy/middle/low) of consumer-brand relationship, the heavy group had higher preference and satisfaction, and lower purchasing attitudes toward counterfeits. Also, results revealed that 'commitment relationship' and 'emotional relationship' accounted for 32% of the explained variance in 'favorableness', while 'trust relationship' and 'emotional relationship' accounted for 26% and 29% of the explained variance in 'trust toward product quality'. Based on these results, fashion luxury brand marketing strategy would be suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1230-1241
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• 2000

The purpose of this paper is to deeply understand the developing of long-term relationship between salesperson and customer through analyzing of various literature. Salespersons are important due to their forefront position in retailing setting. They are called \"relationship manger\" due to their function of controlling service quality. Therefore understanding the salesperson-customer relationship is critical in retail environment. To accomplish the purpose of this paper, at first, the concept of relationship marketing and the domain of relationship marketing is examined. Then long-term relationship is studied through existing study on buyer-seller relationship. Anticipation of future interaction or long-term relationship orientation is generated from antecedent variables through mediating variables. Though previous studies ignored developing status of long-term relationship, developing status must be captured to thoroughly understand interpersonal relationship. Implication for relationship marketing theory and research are discussed related to clothing retail setting.l setting.

• Korean Journal of Human Ecology
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• v.10 no.2
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• pp.53-62
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• 2007

The purpose of this study is to analyze the formative properties of fashion bag in contemporary fashion. Today fashion bags can be divided into spatial aesthetic, romantic aesthetic, conspicuous aesthetic, active aesthetic. Spatial aesthetic is a type of big bag which is suitable for women carrying lots of things on a daily basis. Romantic aesthetic is a symbol of femininity in respect for its handmade artistry, splendor, decoration, and impracticality by small size. Conspicuous aesthetic embodies human desire of high quality and being part of prestige of luxury brand regardless of its cost. Multi-functional aesthetic was coming form sports gear and are popular among young generation. In comtemporary fashion, bag take important role as the fashion good which make the clothes look better and additionally they are representative products which reflect the historical situation.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.53-66
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• 2012

This study analyzed the fabrics of Chima, Jeogori of the 20th century. It was based on Kyungwoon Museum relics, newspaper articles and photographs. This research focused on the transition process that has been organized into three stages. The first stage is from the opening of a port to the colonial period in Korea. By this time, the casual wear Hanbok was made with the traditional cotton and woolen textiles in addition to quite a lot of upscale clothing textiles. Stage two is from 1970s to the period after the liberation and Western Costumes represent the time of when the suit was mixed. At the time of the war, due to social and economic difficulties, convenience and practicality were emphasized rather than focusing on aesthetic characteristics. Third period is from the 1980s to the 1990s when the Hanbok was no longer considered a casual wear. Instead, its high quality and elegance redefined it to be a formal wear.

• Journal of Fashion Business
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• v.6 no.5
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• pp.96-111
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• 2002

The aim of this study was to suggest appropriate factors for production pattern making of women's clothing. Sample pattern designers and production patterners of 13 women's brands were individually interviewed about pattern making process and factors necessary. The results were as follows: The factors to be considered in pattern making were categorized in three groups. 1. Factors to be considered to achieve the correct use of specific materials: elasticity, shrinkage, lining and interlining 2. Factors to be considered to satisfy the design specifications: silhouette, dart distribution, collar and sleeve, trimming 3. Factors to be considered for better sewing quality: skillfulness of the sewer, sewing methods and sewing equipment. 4. Suggestions were made for appropriate factors. A focus-group-interview in pattern design has been interviewed to verify the suggested factors. The factors were presented as a guide to develop the production pattern. 5. For better usage of the factors, standardization were suggested for making process with necessary factors for jacket, skirt.

• The International Journal of Costume Culture
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• v.4 no.1
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• pp.34-43
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• 2001

This study is to analyze the dress symbolism described in the traditional Korean narrative focusing on the psychological side. As a result of the analysis, human nature and personality were characterized as following : integrity and feminine modesty among others. These characteristics prove that human nature and personality are symbolized by dress. Through protagonists'dress in the traditional Korean narrative, the quality and price of texture, attire, clothing selection according to the situation, appearance in dress, grade of interest towards costume, and behavior that accompany the costume, it was symbolically expressed the personality of the person who wear the dress. Feeling and psychological state were represented by joy, anger, affection, and hatred. Also, it was observed that the feeling and the psychological state are symbolized through the costume ; however, these two characteristics are symbolized not only with costume itself but also with the behavior that accompanies the situation and costume. The latter were considered more important factor than the former.