• 유통과학연구
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• 제6권1호
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• pp.117-128
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• 2008

본 연구는 소비자의 대형마트 PB(Private Brand,자사등록상품)의류 선택시 어떠한 요소들이 소비자들의 구매행동에 얼마만큼의 영향을 미치는가에 대한 상관관계를 규명하여 대형마트가 실시하는 가격설정, 판매, 진열, 판촉활동 시 고객의 요구를 정확히 파악하여, 효율적이고 효과적인 마케팅 활동이 이루어지기 위한 기초자료를 제공하는데 목적이 있다. 본 논문에서는 소비자들이 PB의류를 구매를 고려할 때 NB와 합리적으로 비교하여서 가격, 품질, 가치에 대한 지각을 한다는 측면에서 지각된 가격차이, 지각된 품질 및 실용성차이, 다른 목적으로 대형마트 방문시 지각된 충동구매 차이, 매장내 진열상품을 통한 지각된 구매차이 변수들에 대한 가설과 검증을 통해 실증적인 통계학적인 방법으로 연구 하였다. 본 연구 결과에 의하면 대형마트 소비자의 PB의류 구매시 주요 결정 요인으로 밝혀진 판매가격, 스타일에 대한 기존 NB브랜드의 트렌드 접목, 품질과 실용성이 있는 상품 개발과 마케팅 전략이 가장 우선적으로 효과적이라는 판단이다.

• 한국의상디자인학회지
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• 제15권3호
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• pp.41-50
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• 2013

This study aims to contribute to development of sanitary pad meeting customers' requirements by examining types, sorts, sizes and specifications of cloth sanitary pads currently sold in the market, and the results are as follows. First, with respect to materials of inside cloth of cloth sanitary pads, in most cases, 100% cotton knit was used as materials of the inside cloth and the pads were finished with knit cotton(including organic cotton) and woven cotton bias. Second, for the structures of the cloth sanitary pads, the Jacquard knits in the shape of beehive or waffle are mostly used. Third, the sizes of cloth sanitary pads were classified with 7 sorts were discovered that can be divided into liner, small-size, medium-size, large-size, overnight, extra overnight, accounting for the most percentage among cloth sanitary pads. Fourth, 11 sorts among cloth sanitary pads whose front and back shapes are the same were discovered, accounting for the most percentage. Fifth, cloth sanitary pads can be largely classified into a wing type, all-in-one type and insertion type, which includes subsidiary absorption layer. 9 sorts were wing types and all-in-one types, accounting for the most and percentage. Compared with the scope of the market for women's articles, there is no relevant study, so this study is expected to provide basic materials for women's articles and contribute to development of environment-friendly products as an alternative to a disposable sanitary pad which not only causes environment pollution but also has bad effects on women's health.

• 복식
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• 제63권8호
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• pp.143-155
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• 2013

The outdoor apparel market has been growing very fast recently, and consumers are spending more time doing outdoor activities for their leisure. As the outdoor apparel market is growing, it has started to combine functionality with style to provide more diverse designs and colors for all ages. The increase of interest in heathy life-styles, outdoor activities, and leisure has lead to a rise in demand for outdoor apparel. Now outdoor apparel have become a part of people's daily casual wear in addition to being worn for outdoor activities. This study is focused on a outdoor jacket design which is used as down-alternative material and the purpose of this study is to design outdoor jackets using a down-alternative fabrics that improve the thermal and lightweight effects for clothing comfort, and increase the satisfaction of wearing down-alterative outdoor jacket. The research of this paper was done by using a questionnaire survey. The survey was used to examine the male customers' outdoor activities, purchase behaviors, place, expense and design preferences. Then, down-like fabric was used to make the prototype down jacket and its design, function, and satisfaction with wearing compared with other brands down jacket products were analyzed. Although duck down fabrics are representative of outdoor jackets, they have many problems that need to be solved such as feathers falling out or its vulnerability to moisture. They have competitive prices compared to down jackets so down-alternative jackets are able to gain more proportion of its market share.

• 대한인간공학회지
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• 제27권2호
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• pp.25-37
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• 2008

The purpose of this research is to understand the physiological characteristics of muscular men between the ages of 20 and 34 years who are distinct from the general population due to their muscular development, and to categorize them according to upper body somatotypes. This research was conducted in order to provide basic data necessary for developing clothing products for muscular men. The research method and results were as follows: the "Sheldon's" and "Heath-Carter" somatotype classification methods were carried out at sports centers, the Athletic College, and military bases in Seoul and Gyeonggi province. Excluding the 32 subjects that did not have a balanced mesomorph, ectomorphic mesomorph or mesomorph-ectomorph, research on the remaining 168 subjects was used in the data analysis. 2. We used the following factor analysis: factor 1 for torso size; factor 2 for upper-arm, armpit, and chest breath size; and 3. The upper body was categorized into four (4) types, and their individual characteristics were as follows: Type 1 had the most developed arms, shoulders, chest muscles, and the shortest height. These subjects had an average of 191 somatotype points and could be classified as a balanced mesomorph. The heights and the lengths of Type 2 were short. They had slim physical structures, averaged 182 somatype points, and could be classified as an ectomorphic mesomorph. somatotype points and were classified as a balanced mesomorph. The heights and the lengths of Type 4 were long. They had slim physical structures, averaged 164 somatotype points, and were classified as a balanced mesomorph-ectomorph. 4. After carrying out a discriminant analysis to validate the categories of muscular men's upper bodies, we concluded that our model had an accuracy rating of 98.1%.

• 복식문화연구
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• 제25권2호
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• pp.117-129
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• 2017

The purpose of this study was to investigate meteorological factors' effects on clothing sales based on empirical data from a leading apparel company. The daily sales data were aggregated from "A" company's store records for the Fall/Winter season from 2012 to 2015. Daily weather data corresponding to sales volume data were collected from the Korea Meteorological Administration. The weekend effect and meteorological factors including temperature, wind, humidity, rainfall, fine dust, sea level pressure, and sunshine hours were selected as independent variables to calculate their effects on A company's apparel sales volume. The analysis used a SAS program including correlation analysis, t-test, and multiple-regression analysis. The study results were: First, the weekend effect was the most influential factor affecting sales volume, followed by fine dust and temperature. Second, there were significant differences in the independent variables'effects on sales volume according to the garments' classification. Third, temperature significantly affected outer garments'sales volume, while top garments' sales volume was not influenced significantly. Fourth, humidity, sea level pressure and sunshine affected sales volume partly according to the garments' item. This study can provide proof of significant relationships between meteorological factors and the sales volume of garments, which will serve well to establish better inventory strategies.

• 한국컴퓨터정보학회논문지
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• 제25권1호
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• pp.131-140
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• 2020

본 연구는 소비자들의 개인품절반응지수(ISRI) 개발에 대한 연구로, 온라인 쇼핑 시 품절 상황에 대한 소비자들의 인지적 반응, 감정적 반응 및 행동적 반응의 영향을 분석하였다. ISRI는 선행연구인 Kim and Lee(2016/2018)의 인지, 감정 및 행동적 반응을 근거로 하여 개발하였다. 설문 조사는 인터넷 설문 조사 기관에서 2014년 07월에 2주간 진행되었으며 754명의 설문대상자 중 전체 질문에 응답한 회수된 설문지는 총 526부였다. 이 회수된 설문지를 본 연구의 조사에 이용하였다. 자료의 분석은 SPSS 25.0 Package를 이용하였다. 개인풉절반응지수(ISRI)는 정규분포를 형성하였다. 본 연구의 개인품절반응지수(ISRI)는 개인화, 맞춤화가 급속도로 진행되는 4차산업혁명 시대에 소비자의 불편한 쇼핑상황인 품절 시 대안의 마련 근거로써 실무적 의의를 가진다.

• 한국의상디자인학회지
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• 제20권1호
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• pp.183-197
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• 2018

This study examined outdoor sports wear purchase behaviors among middle-aged male consumers based on outdoor sports wear shopping orientation. Data research was conducted on 300 internet users in their 40s and 50s located all parts of the country. The SPSS 24.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, $x^2-test$, t-test, ANOVA, and Duncan test as a post-hoc analysis. The results of this study were as follows: Firstly, outdoor sports wear shopping orientation was identified with fivefactors : the tendencies of wanting to show off a brand name, conservative purchasing, economical purchasing setting a high value on a salesperson, and impulse purchasing. Secondly, the middle-aged male consumers were classified in to three groups by the cluster analysis: a rational group, an indifferent shopping group, and pursuit brand shopping group. Thirdly, the evaluation criteria of products were significantly different depending on outdoor sports wear shopping orientation subdivision in all factors. Fourthly, in the case of fashion information sources regarding outdoor sportswear, significant differences were found according to shopping orientation subdivision in mass media/store source, personal source/ prior shopping experience. Fifthly, all types of stores were significantly different depending on shopping orientation subdivision except for large discount stores.

• 복식
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• 제57권5호
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• pp.58-71
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• 2007

This study conducted a survey to find out atopic dermatitis patients' required performance and preference in design factors to develop spring/summer(S/S) knitwears preferred by atopic patients. On the platform of achieved information from statistical analysis, S/S knitwear samples for atopic patients were designed and constructed with cotton/Seacell(R) blended yarn, And subjective wearing sensation were evaluated comparing the samples and the commercial products made with cotton/chitosan blended yarn, trying to help producing more comfortable S/S knitwears for atopic patients. SPSS 12.0 program was used for frequency analysis, Chi-square analysis, ANOVA, and Duncan test. The result was as follows; For comfort of S/S knitwears, atopic patients most considered skin care property. Atopic patients preferred simple and basic knitwear in light color with thin and soft fabric such as plain knit. The preferred style was that 'appropriately fit with suitable ease'. They also preferred 'closed front'; 'boat neckline' and 'V neckline'; 'raglan sleeve' and 'set-in sleeve'. For hem trim, they preferred 'rib' structure. Male preferred simple and plain style with 'round collar' and 'tubular or rib trim", while female preferred sophisticated and characteristic style with 'set-in sleeve' with 'rib trim'. Under the circumstances with insufficient functional knitwears developed, this study tried to develop comfort S/S knitwears for atopic dermatitis patients and the developed knitwears showed as good as or better performance in wearing feeling, fitting, and appearance than the previously developed functional goods.

• 한국의류산업학회지
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• 제15권1호
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• pp.103-115
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• 2013

This study identifies how the luxury brand marketing mix affects customer equity drivers and suggests intangible equity management strategies so that companies can make long-term profits through luxury brands based on empirical studies of Korean luxury consumers. The results of the study are as follows: First, this study classified the properties that use 8 key factors (product integrity, heritage, exclusivity, premium image, environment and consumption experience, premium price, luxury communication strategy, and brand signature). Second, it shows that product integrity and luxury communication strategy have a positive effect on all customer equity drivers, that brand signature has a positive effect on value equity and brand equity, and that premium price has a negative effect on relation equity. It is important to provide products and services equipped with high quality and luxurious designs based on excellent craftsmanship in order to establish brand equity and value equity. Brand identity needs to be maintained and unique brand signatures need to be developed based on the long history of luxury brands against a traditional backdrop. A diversified communication strategy improves brand recognition while playing a part in facilitating brand association and brand image. In order to improve relationship equity, actions such as a loyalty program to strengthen brand loyalty, need to be taken as well as measures to maintain and enhance customer trust through a reasonable price strategy.

• 복식
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• 제61권5호
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• pp.93-105
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• 2011

This research is aimed at examining the characteristics of the fun fashion design in the emotional consumption era from a broad perspective, and it is meaningful in the sense that it presents the ideal direction for the development of fashion products that can satisfy the changing desires of the consumers today and tomorrow. For this, the documentary study and practical case study have been executed. This paper examined the two aspects of the fun definition when it comes to the characteristics of the fun fashion design that are manifested in the emotional consumption era. First, fun fashion design that is presented by designers from the consumers' position manifests in the form of deviation from the every day life rules, use of the child-like expression mediums and unexpected turning, fun fashion design when it pertains to the deviation from the every day life rules is expressed freely, adopts object and forms it, and mixes in the alien elements, fun fashion design when it pertains to the use of child-like expression element is manifested in the form of child-like expression, child-like expression of the form, child-like drawing, introduction of the child-like object, character and graffiti. Moreover, fun fashion design of the unexpected turn is expressed with illusion and storytelling. Next, fun fashion design from the participants' position is a design created by the active participation of the consumers. As the producers who participate actively in the product design process, design is modified by the design of participation and users so that the users can enjoy it. Likewise, it is manifested in the form of design of participation.