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http://dx.doi.org/10.9708/jksci.2020.25.01.131

Development of Individual Stockout Response Index in the Online Fashion Products Shopping  

Kim, Joo-Hyun (Research Institute of Ecology, Pusan National University)
Lee, Jin-Hwa (Dept. of Clothing and Textiles, Pusan National University)
Kwak, Young-Sik (Entrepreneurship Research Institute, Gyeongnam National University of Science and Technology)
Hong, Jae-Won (Dept. of Global Trade, Gyeongnam National University of Science and Technology)
Publication Information
Journal of the Korea Society of Computer and Information / v.25, no.1, 2020 , pp. 131-140 More about this Journal
Abstract
In this study, we analyzed the effect of consumer's cognitive response, emotional response and behavioral response on online shopping stockouts (ISRI: Individual Stockout Response Index). And we try to show the heterogeneity of the degree of consumer response by subdivision market based on the regularity of distribution. The ISRI was developed by Kim and Lee in 2016 and 2018, which were based on the items and factors of cognitive, emotional and behavioral responses. The exponential stockouts response of consumers in this study will give an accurate picture of what consumers want when stockouts. further research should be done on how consumers' reactions are influenced by situational characteristics, consumer characteristics, store characteristics and brand / product characteristics. Especially, the price level of the product will affect the consumer 's response in the case of online fashion goods shopping.
Keywords
Stockout; Cognitive response; Emotional response; Behavioral response; Individual Stockout Response Index (ISRI);
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Times Cited By KSCI : 3  (Citation Analysis)
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