• 한국의류산업학회지
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• 제18권5호
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• pp.637-646
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• 2016

The goal of this study is to provide basic data on developing circular knit basic pattern for women in their 20's. Production conditions of circular knit product pattern making among domestic women's apparel industry was researched, and collected data on sizes and ease amounts from woven and circular knit pattern were compared and analyzed. According to the result of the survey, product measurements adjusted to the actual body size fit for the brand's image were used, and the common problem among manufacturers and consumers regarding circular knit products turned out to be change in size and form due to stretching. For the basic pattern of circular knit, stretching quality was reflected in the woven basic pattern based on plain stitch(single knit) and then dart was removed and ease amount was reduced. The result of looking into size and ease amount about woven and circular knit torso & sleeve block shows that there is a significant difference among chest circumference, hip circumference, bi-shoulder length, interscye back, interscye front, scye depth, upper arm circumference and wrist circumference, and it was clear that circumference and width on the areas around the wrist tended to fit around the body more when circular knit was used instead of woven fabric.

• 복식문화연구
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• 제14권4호
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• pp.542-555
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• 2006

The main objective of this study was to investigate the relationship between benefits segmentation and knitwear purchasing behavior of college female students in the U.S. The questionnaires for this survey were developed to measure knitwear purchasing behavior and benefits segmentation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students in the U.S. were classified into fourth subdivisions by the cluster analysis. In the case of fashion information sources of knit wear, significant differences were found according to benefits sought subdivision in observation of famous people's clothing, fashion articles in magazines and newspapers, TV advertisements, Newspaper advertisements, advice of salespeople, and Catalogs. The evaluation criteria of knit wear product of consumers were significantly different depending on benefits sought subdivision in design/style, quality of construction, fashionable, brand and store name, pleasing to others, prestige, and sexy. The store attributes of knitwear product of consumers were significantly different depending on benefits sought subdivision in friendliness of sales personnel, product knowledge of sales personnel, brand names, new fashion, and variety of products. The outlook for the industry of knitwear look to remain bright, there should be a continuous effort to research and invest in consumer satisfaction of knitwear.

• 복식문화연구
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• 제15권3호
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• pp.383-393
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• 2007

The purpose of this study is to examine the expressional characteristics of T-shirts design using digital printing. Through digital printing system, a variety of patterns and pictures can be printed on T-shirts in a relatively short time. At this backdrop, the result of this research can aid to develop design of T-shirts with a high value added on it. The result was that the printing methods were categorized into borrowing the pictures of masterpieces, applying photography or caricatures, introducing graffiti or lettering, and representing industrial arts. In conclusion, digital printing system unlike the established printing method can have almost an unlimited range of expressing various kinds of pictures and patterns, so that designers may develop high value-added differentiated T-shirts. In other words, by creating a variety of designs with no limit of its quantity, its expressive range can be more widened and with an increased development of plotting machines, we may manufacture more varied kinds of products in a small quantity at a faster rate.

• 복식문화연구
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• 제16권6호
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• pp.1076-1086
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• 2008

The purpose of this study were to examine the effect of consumer-brand relationship of fashion luxury product on brand loyalty and the mediating effect of consumer satisfaction. The questionnaire developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 227 data from women who had a buying experience of fashion luxury products were analyzed using frequency, factor analysis, ANOVA, t-test, regression analysis by SPSS for WIN program. The results were as follows. First, the consumers' brand identification was composed of three factors; self-connection, interdependence, attachment. Second, the consumer-brand relationship significantly influenced on the brand loyalty. Third, the consumer-brand relationship significantly influenced on the consumer satisfaction. Fourth, the consumer satisfaction significantly influenced on the brand loyalty. Fifth, the consumer-brand relationship had both direct and indirect effects on brand loyalty mediated by consumer satisfaction. The results indicated that causal relationship was existed among these three variables.

• 복식문화연구
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• 제22권5호
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• pp.862-872
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• 2014

Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.

• 유통과학연구
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• 제11권11호
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• pp.19-32
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• 2013

Purpose - This study examines the effects of art marketing management of the marketing mix in fashion, focusing on the cases of the leading global fashion brands in art marketing management. Research Design, Data, and Methodology - This study was implemented using the content analysis method. Criteria, including product differentiation, promotion strategies, store strategies, and social contributions, were based on previous research, brand promotional references, and critical reviews in newspapers or professional magazines for various cases of art marketing management by fashion brands. Results - To achieve product differentiation, art marketing management has borrowed images from artworks, and employed parodies and collaboration with artists; this has facilitated the pleasure derived from utilizing the artistic value of products. Promotion strategies were integrated with art performances, advertisements, and runway shows. Store strategies developed emotional feelings and a longing for brands among consumers. Reputational marketing of the social contributions made by corporations elevated the corporate brand image perceived by consumers. Conclusions - This study's findings revealed that consumers can derive emotional satisfaction through art marketing that seeks to profit effectively by stimulating consumers' emotions. From an economic perspective, a convergence of art and marketing plays an important role in profit-making and satisfying consumers' emotions.

• 한국의상디자인학회지
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• 제21권4호
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• pp.165-179
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• 2019

This study used 3D body scan data to classify body shapes according to the torso shape of adult males aged 20-75 years. This data will be provided so that the apparel industry can make apparel products corresponding to body characteristics by age. The study used 1,796 adult males between the ages of 20 and 75 and the 3D body shape data of the '5th Research on National Standard Anthropometry'. For data analysis, the program SPSSWIN Ver. 17.0 was used to calculate the mean and frequency allowing for a factor analysis, cluster analysis, analysis of variance, and Duncan test. To classify body shape according to the torso shape of adult males, this study considered nine factors: 'horizontal size of torso,' 'vertical size of body,' 'curve of torso and waist-abdomen flatness ratio,' 'length of torso,' 'shape of neck area,' 'degree of lateral curve,' 'difference between front and back interscye length,' 'shoulder armscye shape,' and 'chest flatness ratio.' Based on the results of the factor analysis, the torso shapes of adult males were classified into five types. Type 1 is "upright body with flat, curvy shape", Type 2 is "curve sway back body type", Type 3 is "flat, abdominally obese body", Type 4 is "obese, crooked body" and Type 5 is "thick sway front body type." named.

• 한국의류산업학회지
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• 제7권1호
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• pp.23-32
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• 2005

This study attempts to address the development processing of yarn-dyeing jacquard design by using jacquard textile design professional CAD system to create high valued worth products. To carry out this purpose, two kinds of necktie samples were designed and each of them was different in three types of weaving method. The results are as follows; All over type is appropriate when the motive's size is small. And the work can be finished within short time and design can be illustrated by basic jacquard system. However, one point type can represent rather big and audacious motive but it needs lots of working hours and jacquard system. Though the motives are identical, showed many changes in cubicle representation according to weaving methods and the structure. To express simple and modest design, single fabric woven is suitable and in the need of colorful and technical design, expressing by double weft cloths and triple weft cloths rather than single fabric woven are better to give creativity and colorfulness. For the production of jacquard design, cad system using ability is important but the understanding and study of the whole process of weaving development should be made.

• 패션비즈니스
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• 제3권4호
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• pp.103-112
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• 1999

The purpose of this study is to investigate the various expressions in fashion design using logo. For this study, fashion magazines such as Vogue, Elle, WWD, Hi Fashion, Mode et Mode, Fashion News, Collezioni were analyzed. A corporate identity consists of the logo and name owned by a company together with the rules and guidance on how these are to be used, for example in printed material such as letterheads, catalogues and reports, in advertising, marketing and promotion, and on produsts and services. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logo is a primary means of communicating corporate values to customers and designers. It represents an asset of incalculable value, because it has been consistently maintained and protected over the years. The logo is the cornerstone of the company‘s image and the style of a logo or products name must harmonize with the feeling of the product or brand image. Fashion designers today are using their logos in different forms of communication. It is common to see a brand’s logo proudly emblazoned the classic chic garments as well as accessories such as bags, shoes, caps. The consumer, then becomes a ‘walking ad’ for the brand.

• 대한가정학회지
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• 제11권2호
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• pp.147-165
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• 1973

One of the characteristics of feudal society is the control of the dress and ornamentation which stand for various social classes and personal relationships. Throughout the Yi-Dynasty, certain forms of dress and ornamentation were controlled or prohibited by the government. For instance, there was a Ban on the use of gold and silver for ornaments and silks or satins for dresses, and the violator was subject to severe punishment according to the penal laws. This seems to have been done more for symbolism and the dignity of the various social ranks and powers than as an economic measure against foreign products. The use of yellow cloth, for instance, was once banned out of blind submission to the traditional practices in China, then the most powerful nation in Asia. The working classes were prohibited to use any silks of foreign production. This was done to discourage a spirit of wasteful luxury and the tendency to prefer the often higher quality foreign product. The government regulated the class of the traditional wedding ceremony, again as a means of both encouraging economy and reestablishing the distinctions between the classes. In spite of these attempts at control by the government a large trade in smuggled goods was still carried out. This had the effect of impeding the development of the clothing industry in the country.