• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.49-61
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• 2017

The purpose of this study was to analyze the organizational framework and contents of the clothing design section of the middle school textbook of Technology & Home-economics(1) of the revised curriculum in 2009. The scope this study lies in external characteristics such as framework, contents and the like from the Home Economics area of textbooks by seven publishers chosen from those that were authorized by the Ministry of Education, Science and Technology in 2012. The result showed that the seven textbooks have the same top Unit 'Juvenile Life' and mid-Unit 'Clothing and Self-expression' but that smaller units were different and diverse in content. In the small unit 'Clothing and Self-expression' of the clothing design section, contents are structured to be put into practice by understanding and exercising the concept; the contents are offered as design theories, clothes design, clothing, and activities/investigation. Hanbok (Korean traditional clothes) clothing was proposed in all textbooks in an order of the right way for Hanbok clothing, names of Hanbok, kinds of Hanbok and the order of wearing Hanbok. Accordingly, this study found the seven textbooks were constructed corresponding to the revised curriculum 2009 for the clothing design section of Technology & Home-economics(1). This study suggests students can build their own insight for viewing society, the country and the world as well as appreciate their own importance in establishing consciousness if they go forward in solving the various problems they face in home life by grafting practical reasoning.

• Journal of Fashion Business
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• v.15 no.6
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• Journal of the Korean Home Economics Association
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• v.35 no.4
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• pp.139-148
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• 1997

The rates of subcutaneos fat on the system of clothing weights including clothing microclimate subjective sensations were measured to get basic data to develop guideline for healthy clothing life. for this study skinfold thickness the rate of subcutaneos fot clothing microclimate subjective sensations and clothing weights were measured from 85 male and 105 female colligians. The results were as follows: 1. The rate of subcutaneos fat showed negative correlation with the temperature inside clothing in chest but not with the temperatures in back and thigh. The correlation was not significant between the rate of subcutaneos fat and humidity inside clothing 2. The correlation between the rate of subcutaneos fat and thermal sensations was positively significant at 5% level. However no correlation was found between the rate of subcutaneos fat and humid sensations. 3. There was significant correlation between the rate of subcutaneos fat and under clothing weights and total clothing weights.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.417-430
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• 1992

To examine the effects of clothes upon human's physiological adaptation to the changes of climatic conditions, clothing weight was examined. The results are as follows; 1. According to the change in temperature, the total, upper and outer clothing weight showed remarked change. Clothing weight change was greatest between the July and October, the change was greater in the coast land and the girl students. 2. The clothing weight tends to be light under outdoor in both regions in all seasons except in July, it is remarked in inland and December. 3. The correlation between $R\"{o}hrer$ Index, Body Fat and clothing weight was recognised to be significantly reversed. 4. Positive correlation between health conditions and clothing weight was recognized in December 5. The correlation between exercise hours and clothing weight was negatively significant in December.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.143-155
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• 2006

This study aims to examine the difference of body image and psychological well-being of men and women according to appearance management. The subjects of the study were 673 college students who lived in Seoul and metropolitan areas. Statistical analyses used in the study were factor analysis, Cronbach's a, cluster analysis, ANOVA, Duncan test and $\chi^2-test$. The results of this study were as follows; 1. The body image was categorized into the three factors of personal interest innce, anxiety about weight and physical attraction. Appearance management was categorized into the appearance management through clothing, strict diet therapy and daily appearance management. The psychological well-being was classified as seven factors which include the life goal, self-acceptance, positive personal relations, self-regulation, personal development, environment control and responsibility. 2. The appearance management was classified by 4 groups as below: Daily appearance management group, strict diet therapy group, appearance management through clothing group and no interest in appearance group. 3. There were significant differences among the four groups regarding body image, psychological well-being and life satisfaction. First, appearance management through clothing group had more interest in appearance than other groups. In the case of weight awareness, strict diet therapy group and the appearance management through clothing group intended to have more concerns over their weight. The strict diet therapy group seemed to have an overall lower level of psychological well-being than other groups. Lastly, the appearance management through clothing group had a higher level of life satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1137-1148
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• 2008

The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.

• Journal of Korean Home Economics Education Association
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• v.30 no.4
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• pp.15-35
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• 2018

This study aims to provide an understanding and information of the new curriculum by comparing 12 kinds of Technology and Home Economics textbooks(Clothing Life section) that reflect the 2015 revised. Results revealed that most of the textbooks' unit arrangements consisted of the introduction, development, and summary. In addition, we examined the advantages of current textbooks and suggested future improvement directions. The analysis of volume revealed that the largest textbook was 38 pages and the smallest was 24 pages. In addition, the learning objectives by unit a little bit differed for each textbook. The illustrations in the textbooks were primarily figures followed by photographs, tables, and graphs. The number of textbooks with the largest amount of illustrations was 69 and those with the least were 38, indicating a significant difference. As for career, 8 textbooks of 12 textbooks reflected related contents. The number of units, volumes of the clothing life section, and ratio of illustrations used in each textbook were different, but the contents were similar. Most of the contents of the 2009 textbooks are mostly included and the meaning of clothing, clothing purchasing, dress code, and creative clothing life are added on 2015 revised textbooks. Furthermore the educational objectives have extended to wide range and provides concrete guidelines to foster human resources that will lead the future society.

• Journal of Korean Home Economics Education Association
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• v.20 no.3
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• pp.31-47
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• 2008

In this study the interpretive perspective means a point of view on educational curriculum in which in order to reach the understanding of the meaning of the behaviors and beliefs of human beings, and the historical and cultural products, the process of discussing on the basis of historical and cultural knowledge is very important. The developed curriculum means the one that consists of the goal of the curriculum, the contents of the curriculum, lesson plans, and the instruction-learning materials. This study has been carried out in four steps: conceptualization, development, application and evaluation. This study has tried to propose some changes in the contents of clothing life education on the basis of the interpretive perspective by firstly, assuming some core concepts that were related to clothing life education in Home Economics and secondly, organizing the contents of the clothing life culture area based upon historical and cultural materials. The results of the application of the developed curriculum came out positive. The strong points of the developed curriculum showed that for the students the curriculum was helpful in seeking answers to such questions as 'who I am' and 'what kind of being I am' through the perception of traditional culture and clothing life. In addition, the developed learning contents were recognized as new knowledge. It also showed that teaching contents with a focus on the interpretive perspective could play a role as reflection for the practice and for the arrival at the final perception. A weak point of the developed curriculum is that the Home Economics teachers themselves might find difficulty preparation for teaching this material because of their limited understanding and knowledge of the historical and cultural materials about clothing life.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.149-160
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• 1995

Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.