• 복식
• /
• 제59권9호
• /
• pp.97-114
• /
• 2009

The purpose of this thesis is to contribute to the fashion industry of Korea and China by providing the basic informations of Korean fashion company planning to launch into the Chinese fashion market, and also presenting the Korean fashion style to the China, by the way of searching the sameness and differences of the casual style. The direct picturing method and comparative analysis were applied for the methods of study. The whole body pictures were taken from the major fashion streets of Seoul and Shanghai, then clear 250 photos were selected in each city. The period for two weeks from 1st, July to 14th, July 2008, and from 10AM until 5PM. The results of study are as follows. The sequential order of frequency is easy casual, jean casual, romantic casual and character casual in Seoul and Shanshai. In case of easy casual, there were many similarities of the preferences in the items, colors and coordinations, while showing the differences in the styling of the clothing. Taking the jean casual, there were no specific differences in items between two cities except the styling of clothing in which the tidy style were more prevalent in Seoul, while the sexy style were more predominant in Shanghai. The main item of romantic style was the one-piece dresses. This was preferred in the style of A-line or H-line with short length, in Seoul while X-silhouette showing the body line with knee-length skirts were more popular in Shanghai. Finally the frequency of character casual is below 5% in both cities. In the items, the skirts were more preferred as a bottom in Seoul in contrast with the pants being more prevalent in Shanghai, the sleeveless top popular in both cities. The modest style were noted in Seoul, the sexy style were more prevalent in Shanghai. However many similarities between two cities were found in the speed of acceptabilities of fashion.

• 한국의류학회지
• /
• 제30권5호
• /
• pp.807-817
• /
• 2006

The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.

• 복식문화연구
• /
• 제31권3호
• /
• pp.379-393
• /
• 2023

In this study, a survey focusing on the status of clothing interest, inconveniences resulting from clothing, preferred design items, etc. was conducted on 364 elderly women to suggest aesthetically and functionally appropriate indoor wear design for at home elderly women aged 60 years or older. The survey results showed that in general, the respondents' interest in clothing was high, and more respondents in their 70s or older had difficulty in the action of opening and closing. With respect to considerations when purchasing clothes, color was considered more important than design as respondent's age increased, and size was regarded as the most important factor especially among those in their 80s. The preferred top styles were T-shirts and blouses among those in their 60s and 70s, and T-shirts and shirts among those in their 80s. The preferred sleeve lengths were "below the elbow" and "above the wrist" in all age groups. The preferred sleeve hem type was "tightening" in all age groups. The most preferred bottom styles were "straight-leg pants" and "elastic waistband." This study suggests the design items of indoor wear, including top, bottom, and overgarment for warmth, appropriate for elderly women at home based on the survey results. The study results are expected to serve as basic data necessary for the revitalization of the clothing industry for elderly women.

• 복식문화연구
• /
• 제6권4호
• /
• pp.162-174
• /
• 1998

Though the growth rate of the population of aged people in Korea is rapidly rising, research about this age group is relatively scarce compared to those about younger groups. This paper aimed to survey the clothing purchasing behaviors and clothing dissatisfaction of the aged women in Korea. A questionnaire concerning demographic status, clothing purchasing behaviors and clothing dissatisfactions was administered to 430 aged women residing in Seoul. Results showed that the aged women are as much well-planning, logical, and consumer-right-conscious purchasers as they are aesthetically demanding. 9 factors including product quality, design, sales service qualities revealed to be important factors explaining their dissatisfaction. But the strongest clothing dissatisfactions of the aged women were found to be those factors related to high price, lack of exclusive merchandising practices for the aged, and difficulty in the handling of clothing items. Their age and income status had partial influence on their purchasing behaviors and clothing dissatisfaction.

• 한국의류산업학회지
• /
• 제9권5호
• /
• pp.493-499
• /
• 2007

The purpose of this study was to investigate the components of newness and product innovativeness of smart clothing, and to examine the evaluation of newness and innovativeness of smart clothing according to the consumer innovativeness. The survey was conducted on male and female subjects aged from 17 to 50. A total of 338 valid responses were used for the analysis. Exploratory factor analysis and confirmatory factor analysis confirmed the evaluation of smart clothing newness consisted of five items: 'novel', 'modern', 'original', 'fresh' and 'up-to-date'. The evaluation of smart clothing innovativeness consisted of two dimensions. One is the evaluation of innovativeness as clothing and the other is the evaluation of innovativenss as electronic devices. The validity of two dimensions were verified by confirmatory factor analysis. The results of ANOVA and Duncan test indicated that there were differences in the evaluation of newness and smart clothing innovativenss according to consumer innovativeness.

• 복식문화연구
• /
• 제10권6호
• /
• pp.666-679
• /
• 2002

The purpose of the present study was to analyze clothing shopping orientation and impulsive purchase behavior for clothing by using adolescents. Data were collected through a self-administered questionnaire survey from 680 middle and high school students living in Gangrung area from July 2 to July 6, 2001; 582 were used for the data analysis. Data were analyzed by chi-square analysis, 1-test, ANOVA, descriptive statistics, cluster analysis and Duncan's multiple range test. The results showed significant differences in clothing shopping orientation and in the impulsive shopping factors for clothing among the groups determined by demographic characteristics and, in the impulsive shopping factors for clothing among groups determined by the shopping orientation. Female students and high school students showed higher tendencies of recent experiences of impulsive buying for clothing. More thin half of the subjects tended to spend less than 30,000 won and to buy two items each time when purchasing clothing impulsively. Most students used discount shops or specialized stores fur impulsive purchase.

• 한국의류산업학회지
• /
• 제8권4호
• /
• pp.400-406
• /
• 2006

The purpose of this study is to investigate characteristics of arrangement methods and weaving types of fabrics during 16-17 century. Research was done through the references of exhumed clothing in Chosun Dynesty. Seeing the waving types of fabrics of flower patterned fabrics of total 108 items, satin damask(Dahn) was 71items, took the majority. And the next order was twill(Neung) and plain(Ju). It means Dahn was the most popular fabric among the upper classes. It was regarded as one of the noble textiles, because of its luxurious appearance and pleasant touch. Flower patterned plain fabric(Munju) was found only 9items, even though the plain fabric was the most common used type. Assumed for the reason, Chosun government had restrict to extravagance of the people. In terms of the arrangement of flower pattern, it can be classified into three methods. The most common arrangement method was Arabesque type, followed by open order shaped type and scattering shaped type. In the repetition of pattern, there were brick-shaped pattern and half drop pattern which were spread flower pattern all over the surface of fabric.

• 한국생활과학회지
• /
• 제12권5호
• /
• pp.787-795
• /
• 2003

This research studied several somatotypes for children's upper bodies in order to suggest the basic data of bodice patterns of children's clothing. By extracting the component factors from the children's bodices, they were classified into several somatotypes to recognize an individual body type. Three hundred and fifty eight children's wears were estimated as research objects to analyze their somatotypes for the 44 items representing upper bodies through anthropometric measurement and photometric measurement. The results are as follows : 1. Seven factors were extracted as a result of factor analysis. 2. Data were classified into three types as a result of cluster analysis : Type 1 was characterized as low fat body, small skeleton size, and forward belly ; type 2 as high fat body, normal hight, backward shoulder, and the lowered shoulders ; type 3 as medium fat body, tall height, somewhat crouching back, and the rising shoulders. 3. As a results of the discrimination analysis for the three types, the highly discriminated items were height, width of bosom, front center length. weight, width of waist or the length of waist. One could discriminate one's own body type by obtaining the classification function from these five items.

• 패션비즈니스
• /
• 제12권5호
• /
• pp.24-38
• /
• 2008

As an attempt to improve the seaming of clothes exported to China, this study is intended to strengthen the clothing industry in Korea by providing data on the body figures of Chinese women. Direct measurement was conducted on 193 women aged 19-24 residing in Shanghai, China. Then we classified and identified the body types and characteristics of Chinese women based on the drop values suggested by the National Standard of the People's Republic of China(GB/T 1335.2-1997). The following is a summary and conclusion of this study. 1. The following results were obtained by measuring the body sizes of women aged 19-24 living in Shanghai, China. 2. After having conducted a factor analysis on 111 body measurement items, 15 index items, and 11 calculation items, we were able to deduce a total of 6 factors. 3. We categorized the body types of 19-24 year-old women living in Shanghai, China according to the drop values suggested by GB/T 1335.2-1997 where D-type was added to Y, A, B, and C-types for a total of 5 categories. The characteristics of each body type following the body type structure factor are Y-type for slender type, A-type for standard type, B-type for slightly large type, and C-type for obese type.

• 한국의류산업학회지
• /
• 제18권5호
• /
• pp.647-657
• /
• 2016

This study investigated domestic and foreign cycle wear sizing systems for the domestic market and provided basic data for development of a high functional cycle wear with excellent fitness qualities. Each brand was found to have different dimension items and different sizes as well as size deviation and range according to each item. Therefore, a size selected by referring to the dimension items would be expected to have confusion when selecting a size. Domestic brands are able to selects sizes relatively easily because they suggest sizes mainly by height and weight (which are a universal size). However, the development of a sizing system for domestic cycle wear brands is needed because each brand have different sizes according to its dimension items. Foreign brands are also different from domestic brands in size marking items and sizes according to items. Therefore, the establishment of a sizing system standard for foreign brands is necessary because there could be a problem with fitness in the same sizes selected for domestic brands. Cycle wear is also able to cover various body types due to the elasticity of its material; however, and evaluation of fitness and a follow-up study will be necessary to develop cycle wear with a fitness that is proper for a Korean body type.