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The Evaluation of Newness and Innovativeness of Smart Clothing  

Kang, Keang-Young (Dept. of Fashion, Hoseo University)
Jin, Hyun-Jeong (Dept. of Clothing & Textiles, Seoul National University)
Publication Information
Fashion & Textile Research Journal / v.9, no.5, 2007 , pp. 493-499 More about this Journal
Abstract
The purpose of this study was to investigate the components of newness and product innovativeness of smart clothing, and to examine the evaluation of newness and innovativeness of smart clothing according to the consumer innovativeness. The survey was conducted on male and female subjects aged from 17 to 50. A total of 338 valid responses were used for the analysis. Exploratory factor analysis and confirmatory factor analysis confirmed the evaluation of smart clothing newness consisted of five items: 'novel', 'modern', 'original', 'fresh' and 'up-to-date'. The evaluation of smart clothing innovativeness consisted of two dimensions. One is the evaluation of innovativeness as clothing and the other is the evaluation of innovativenss as electronic devices. The validity of two dimensions were verified by confirmatory factor analysis. The results of ANOVA and Duncan test indicated that there were differences in the evaluation of newness and smart clothing innovativenss according to consumer innovativeness.
Keywords
smart clothing; newness; product innovativeness; consumer innovativeness;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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