• 제목/요약/키워드: clothing items

검색결과 1,177건 처리시간 0.028초

패션 브랜드의 브랜드 이미지 측정 도구 개발 -속성 상징성을 중심으로- (Developing a Scale to Measure Brand Image Attributes of Fashion Brands -Focused on Attribute Symbolism-)

  • 심수인;이유리
    • 한국의류학회지
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    • 제41권6호
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    • pp.977-993
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    • 2017
  • In this study, we develop a scale to measure brand image attributes related to the symbolic use of fashion brands, and then, test the validity and reliability of the scale. In Study 1, a comprehensive literature review was conducted to generate the initial set of measurement items. Nominal Group Technique was subsequently conducted to refine the measurement items in a qualitative way. In Study 2, an expert survey was performed to further refine the measurement items in a quantitative way. In Study 3, a consumer survey was performed to determine the final set of measurement items and validate it. The scale of brand attribute symbolism consists of 21 items with six factors (i.e., Strength, Intellect, Cheerfulness, Traditional Femininity, Nature, and Affordability). The six-factor, 21-item scale is found valid and reliable. Implications, limitations of this study, and suggestions for future research are also discussed.

청소년 전기 여학생의 연령별 인체 특성 (The Physical Characteristics of Early Adolescent Girls)

  • 정화연;서미아
    • 복식문화연구
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    • 제13권2호
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    • pp.255-268
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    • 2005
  • The purpose of this study was to identify the physical characteristics of early adolescent girls by age. A total of 529 girls aged between 10 and 14 were measured and data were collected from 42 anthropometric and 41 photographic measurements per a person. SAS 8.1 was used in data analysis including means, standard deviations, t-test, Duncan test and frequency analysis. The results of this study are as follows. Most items related to height and length increased significantly at the age of $10\sim11$ and the growth slowed down at the age of $13\sim14$. As for items related to circumference, the growth rate was high at the age of $11\sim12$, and gradually slowed down afterward. Out of circumference items, hip circumference showed the highest growth rate. As for items related to thickness and width, thickness-related items grew quickly at the age of $10\sim12$, and among which bust thickness showed the highest growth rate. As for drop, the difference between hip circumference and waist circumference was most remarkable, but the difference between hip circumference and bust circumference was not large. The largest number of subjects had their menarche during the age of $11\sim12$ and, after menarche, their horizontal growth became active.

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부산의 문화 아이덴티티를 활용한 티셔츠 디자인 개발 (Development of T-shirt designs with a Busan Cultural Identity)

  • 김영순;구영석
    • 한국의류산업학회지
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    • 제16권2호
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    • pp.185-195
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    • 2014
  • This study is to develop marine fashion items for various marine leisure activities based on the identity of Busan. Motifs from the fireworks festival and image colors of Busan are introduced for the items. A prototype design to express uniqueness and characteristics of fireworks was produced with a line combination among design modeling factors and applied to T-shirt item for comfort use in the marine leisure activity and daily life. T-shirt is one of fashion items for a message communication due to a unique modeling which can be used an excellent advertising item for the culturel identity and image of Busan. Designs were produced with the characteristics of fireworks in which circular shapes of a chrysanthemum, ring, and peony designates as motif 1, 2, 3 as well as linear shape of Niagara, fan shape, and tiger-tail as motif 4, 5, and 6. These designs were located on the front, central chest, and left chest in the T-shirts then analyzed by major students in the course of master and doctor of clothing and textiles with statistical methods. A design with new coloring preferred than the design of a symbolic construction, and circular design on the front and linear design on the left chest were preferred in the results. Prototypes were produced with peony and tiger-tail design which show a high corelation between circular and linear shape, and coloring as well as high purchasing needs. This study results will expect to use for the development of advertising items for the various events of Busan based on the textile design and fashion items with the identity of Busan.

A Study on the Pattern by the Traits of Fabrics of Women's Tailored Jacket

  • Jang, Se-Eun;Sohn, Hee-Soon
    • 패션비즈니스
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    • 제11권6호
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    • pp.101-114
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    • 2007
  • This research aimed to identify the differences, in terms of the pattern, of using wool and jersey for designing jackets and to provide a theorized solution. The object of this study is development of women's tailored jacket pattern by the traits of fabrics with fabrics those are generally used to develop the power of manufacturing technique about fit of jacket. Basic bodies prototype, graphics of sleeves prototype and graphics of jacket pattern those a clothing company at present(on&on, a brand of Beaucre Merchandising Co.,Ltd) is using were used as basics of tailored jacket pattern. Three kinds of fabric(wool, polyester, jersey) were chosen, we made jackets in the same manufacturing process of the clothing company, modified and made up for the weak points and then we compared and analyzed differences of pattern by the traits of fabrics, the results are as follows: 1) We drafted basic tailored style jacket pattern, made a jacket with wool fabric, made wearing experiment, modified and made up for the weak points by the trend, then developed JacketⅠ for study; 2) With JacketⅠ for study as the basic, we made a jacket with polyester fabric, made wearing experiment, modified and made up for the weak points, then developed Jacket II for study; 3) With JacketⅠ for study as the basic, we made a jacket with jersey fabric, made wearing experiment, modified and made up for the weak points, then developed Jacket III for study; 4) We presented final degree of polymerization of pattern with Jacket I II III for study; 5) We compared and analyzed the differences of pattern with the degree of polymerization of pattern with Jacket I(Wool) for study and Jacket II(Polyester), there was no change of size overall except extra amount which happens because of the trait of the fabric in 20 items of body format pattern, there were differences of size in 3 items(height of a sleeve, width of a sleeve, length of a sleeve) among 5 items of sleeves pattern; 6) We compared and analyzed the differences of pattern with the degree of polymerization of pattern with Jacket I(Wool) for study and Jacket III(Jersey) for study, there were differences of size by the kinds of fabric in 11 items(neck point to shoulder point length, Bishoulder point length, back interscye length, front interscye length, armhole circumference, depth of armhole, chest circumference, bust circumference, waist circumference, hip circumference, waist dart) among 20 items of body format pattern, there were differences of size by the kinds of fabric in 5 items(height of a sleeve, circumference of a sleeve, width of a sleeve, length of a sleeve, width of bottom of a sleeve) among 5 items of sleeves pattern.

아동복 설계를 위한 신체계측분석 연구 (An Analysis of the Body Measurement for Children′s Clothing Design)

  • 윤정혜;조윤주;박정순
    • 복식문화연구
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    • 제3권2호
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    • pp.293-306
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    • 1995
  • The purpose of this study is to analysis children's measurement and to provide the fundamental information for he clothing design which can reflect the characteristic of their bodies. An anthropometric database used for this study was the 1992 national anthropomatric survey of Koreans. The results obtained are as follows; (1) Children showed the significant difference of their growth in accordance with the increase of their ages. There were also the difference between body and girls. Height, length of items grew most promthy. For example; boys from 10 to 11 and girls from 10 to 11 again their height mostly. (2) In character of body proportion, significant difference were found in accordance with their ages and sex. However, in the items of height, length noticeable changes of proportion could not be found because there were hardly any actual difference of size means while girth items appeared differently. (3) There were significant factors from the result of factor analysis of body dimension. The fist factor ; grith, depth, breath. The second factor ; height, length. (4) We can class three groups with the results of cluster analysis of body dimension.

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팔 유형 특성에 따른 소매 적합성 연구 (A Study on the Sleeve Fitness According to Characteristics of Arm Types)

  • 이정란
    • 한국의류학회지
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    • 제27권2호
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    • pp.219-228
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    • 2003
  • The purpose of this study were to examine the characteristics of arm types proposed in the previous study and to present sleeve patterns according size and shape of 4 arm types. 31 direct and indirect items were measured. The subjects for this study were 132 females of twenties. The results were as follows. 1. All of the direct measurements showed significant difference by the arm types. especially at the front armhole part. Such a.: the items of arm gradients, armhole sizes belong to the indirect measurements made clear difference also. 2. By the discriminant analysis, 9 items including underarm length, front armhole girth, upper arm girth, degree of elbow point-wrist point discriminated arm type by the hit ratio of 90.4% Item related to shape of arm rather than size made a sharp distinction. 3. Through the examination of existing patterns and wearing tests on the subjects among 4 groups, sleeve patterns classified by the arm type were suggested.

비만 여성의 하반신 체형 유형화에 관한 연구 (A Study on Lower Bodyshape from Classification of Obese Women)

  • 이진희
    • 한국의류학회지
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    • 제24권2호
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    • pp.237-244
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    • 2000
  • This study was carried out on 91 obese women who satisfied both of the conditions for obesity: over 1.6 in Rohrer index and over 90cm in bust girth. The purpose of this study was to analyze and classify the lower body of obese women and find out their respective characteristics. Twenty seven measurement items(21 direct measurement items and 6 indirect measurement items) were used for factor-analysis and cluster-analysis. In the study of lower body type, 7 factors were as a result of factor analysis and those factors were comprise 75.9% of total variance. Lower bodyshape were classified 3 types according to the cluster analysis. Type 1 was protrude of the hip, type 2 was short leg and protrude of the abdominal region and type 3 was obese of hip and long leg.

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2005년(年) 여름 중국 대련시 여성(中國 大連市 女性) 스트리트 패션 분석(分析) (An Analysis of 2005 Summer Women's Street Fashion in Dalian, China)

  • 천지영;배수정
    • 패션비즈니스
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    • 제10권2호
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    • pp.1-17
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    • 2006
  • The purpose of this study is to analyze the street style of women in Dalian, China. 1.185 females of Dalian central street have participated for the survey of this study. This study analyzes characterization of the street style and, classifies it's characteristics by age groups, clothing styles, and clothing items. There are three outcomes due to the aim of this study, 1. In age group classification, every age groups preferred casual style. Especially, young/young adults preferred mix-match styles with various designs. Distinctly, some of missy group preferred fashion trend and others preferred mature style. Also, the preference of missies/madame's group is obviously divided into two groups which pursues fashion trend and not. 2. In clothing style classification, casual styles such as mini-skirts, hot pants, tight t-shirts are mostly in tight silhouette. Also, the main colors are indigo-blue, white, black and point color, which are vivid tone and fluorescent colors. The characteristics of sport casual style contribute the upper garment and the lower garment, which forms a set. Classic styles are divided into two groups of typical formal dress and traditional Qipao dress. The colors of feminine style and textile printing are more sumptuous than other styles. 3. In clothing items classification, the points of the upper garments is the construction of designs, textile printing, ornament with beads, embroidery, and ribbon etc., exposed back. The lower garments like hot pants and mini-skirts are made of jeans. The cargo pants that is made of jean, cotton, luster textile. Also, one-piece dress has the characteristics of tiered and irregular hem line.

의복상품특성에 따른 소비자 위험지각 및 위험감소행동에 관한 연구 (Product Characteristics of Clothing and Risk Perception and Risk Reduction Behavior of Consumers.)

  • 김찬주
    • 복식
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    • 제25권
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    • pp.41-62
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    • 1995
  • This research was intended to investigate how risk perception and risk reduction behavior by consumers differ according to different product characteristics of clothing. The responses of 318 female college students living in Seoul and surrounding vicinities were collected and analyzed. Inner wear, blue-jean pants, coat were selected as representing each clothing product characteristics. Frequencies distribution, regression and correlation coefficient were utilized for statistical analysis. Results are as follows. 1. The type of perceived risk and risk reduction behavior differed according to product characteristics of clothing. Physical and performance risk were more highly perceived for the purchase of innerwear. However, for the purchase of jean pants and coat, socio-psycho-logical and economic risk were also perceived highly because the rate of fashion change, social symbolism, and coordination with other clothing items become more important characteristics. To reduce perceived risk, dependency on past purchase experiences and shop-ping were mostly preferred method regardless of product characteristics of clothing. 2. Risk type as determinant variables for predicting overall risk differed according to product characteristics of clothing. But fashionability and usefulness were common determinant risk variables, which identifies typical characteristics of clothing product.

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Producing a Semi-automatic Profile Measuring Program (SPMP) in Body Silhouette for Elderly Women

  • Oh, HeeKyung;Maruta, Naomi;Nagashima, Shinobu;Hirokawa, Taeko
    • 한국의류산업학회지
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    • 제14권6호
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    • pp.968-976
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    • 2012
  • This study presents a new method called the SPMP (Semi-automatic profile measuring program) to efficiently measure body shape in elderly women. SPMP can automatically measure the angle of axis (19 items), surface (17 items), lengths (14 items), heights (16 items), widths (13 items), and depth (6 items). In total these 85 items are automatically measured very quickly, accurately, and easily after manually marking an initial 36 points. The utility of SPMP was evaluated using several tests. When SPMP measuring results were compared with manual methods (using a ruler and protractor) in thirteen elderly women using a paired t-test, there was no significant difference found between them. Furthermore, when measurements from SPMP were compared with actual measurement results in selected items from seven elderly women's measurements, smaller mean differences were found than those defined by ISO 20685, with the exception of the abdominal area which moves easily with breathing. Seven independent measurements of a single elderly woman were made by seven students using SPMP, and the values of coefficient of variation were less than 5% for all but 8 items. Finally, this study analyzed the correlation of all 85 item measurements, and found that the angle from the upper chest to the neck towards the front in the axis curved forward as much as the axis angle from the thigh to the waist (r=-0.876, $^{**}p$ < 0.01) bent backwards in elderly women. This detailed analysis helps to understand age-related changes in body posture, and will be useful in future studies.