• 한국의류학회지
• /
• 제31권4호
• /
• pp.519-530
• /
• 2007

This study is an exploratory research on the brand architecture of Korean apparel enterprises and the differentiation strategy among in-house competing brands. For data analysis, secondary data was used. 20 apparel enterprises were used as the subjects. The results are as following. First, as a result of brand architecture composition, apparel enterprises used the strategy that initially paved the way launching several brands in a specific item category and after that diversified to other categories. Most enterprises used the multi-brand strategy operating plural brands in a same zoning. The terms for launching succeeding brands were about $1{\sim}5$ years. Second, as a result of analysing the cases which several brands competes within a same zoning, all the posterior brands had some differences from the prior ones. The most frequent differentiation factor was price. Concept, target age, and distribution channel followed. The order of the factors was somewhat different among the item categories. The differentiation strategy among in-house competing brands meant that the enterprises manage plural brands in a same zoning for the growth of whole market share instead of the direct competition among in-house brands. The results of this study can suggest a growth direction to the enterprises planning to launch new brands.

• 패션비즈니스
• /
• 제23권5호
• /
• pp.67-80
• /
• 2019

This study analyzed the factors determining fashion lifestyle of Uzbek students in Korea and their clothing purchasing behavior and attitudes towards Hallyu, the Korean image, satisfaction, preferences and purchasing intentions for Korean fashion according to fashion lifestyle. The data collected from 260 Uzbekistan students in Korea were subjected to factor analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test using SPSS 25.0. The results were as follows: 1) Fashion lifestyle was analyzed based on brand orientation, tradition, fashion, and personality. The fashion lifestyle group was classified as follows: brand, fashion/personality, traditional, and fashion passive. 2) The evaluation criteria for fashion products, information sources, and store selection criteria were varied among the four groups of fashion lifestyle. 3) The attitude toward Hallyu and Korean image, the satisfaction, preference, and purchasing intention of KFP varied significantly between the fashion lifestyle groups. 4) The demographics of fashion lifestyle groups showed significant differences in sex and residential status. These results can be used as a basis for fashion companies targeting markets for Uzbek people in their 20s.

• 한국의류학회지
• /
• 제43권3호
• /
• pp.311-326
• /
• 2019

Previous studies on the effect of fashion therapy have been conducted with psychiatric patients; however, this study explores the effects in fashion therapy for women with non-pathological problems. Previous studies did show if the effect of fashion therapy could be maintained continuously; therefore, we intend to examine the existence of the long-term effects of fashion therapy in an empirical manner and provide implications for social and public interest. This study used a qualitative approach to investigate the effects of fashion therapy with the following results. Low self-esteem, negative emotions, and rigid thinking symptoms appeared by numerous stress factors, and various changes were made through fashion therapy. Emotional changes such as positive emotions and feeling of achievement, and psychological changes including self-concept formation, change of sight and self-esteem improvement appeared. Sociological and behavioral changes were also identified. We found the maintained and long term effects of fashion therapy; therefore, study provides academic implications to reconsider the social value of fashion.

• 한국의류학회지
• /
• 제43권3호
• /
• pp.361-372
• /
• 2019

This study investigates the problems of fitness and motion suitability for Korean female military winter jackets (inner and outer) and provides data for new pattern development. We analyzed fitness and motion suitability by a questionnaire survey with 39 Korean female soldiers and a wearing evaluation with 8 subjects of the female soldeier's center size. The results of the study are as follows. 1. In the survey result on the fitness with female soldiers, fit of collar showed a score lower than 3.0 for the inner jacket and front interscye breadth, chest circumference, collar height on the outer jacket. The result on the motion suitability showed that both the inner jacket and the outer jacket were above 3.0 (moderate), indicating that the dissatisfactory factors were not large. 2. The wearing evaluation results with the subjects of central army female size, discomfort factor derived the chest circumference, neck circumference, item of the hem circumference and collar height on the outer jacket. This study is meaningful in evaluating the current military winter jacket of female soldiers and it is expected to be used as a basic data for future pattern improvement of military winter jacket for female soldiers.

• 한국생활과학회지
• /
• 제20권1호
• /
• pp.225-241
• /
• 2011

The purposes of this study were to determine the actual state of the indoor environment, and to analyze the relationship between the architectural or living factors and indoor physical elements in the elderly hall at apartment complexes during winter. The field surveys consisted of measurements of the physical elements, observations of living factors, and interviews with users. The field surveys were carried out at 5 halls in February 2009. The measured elements were air temperature, relative humidity, $CO_2$, CO, PM10, TVOC, HCHO, and illumination. The results showed that the averages of indoor temperature for the hall was between $22.7{\sim}25.1^{\circ}C$, relative humidity was 22.0~48.2%, $CO_2$ level was 892.4~2066.7ppm, CO level were 0~0.4ppm, PM10 level were $22.3{\sim}31.4{\mu}g/m^3$, HCHO level was 0.00~0.24ppm, and illumination level was 94~391.6lux. TVOC level was detected at 0.00~0.54ppm in only one hall. The average clothing amount of the users was 1.18clo and activity was 0.7~1.6met. It was evaluated to be a comfortable state at indoor temperature, CO level, PM10 level, and TVOC level, but an uncomfortable state at relative humidity, $CO_2$ level, HCHO level, and illumination level. The main reason seemed to be lack of ventilation.

• 복식문화연구
• /
• 제13권1호
• /
• pp.34-46
• /
• 2005

The purpose of this study was to research buying behavior and home fashion preferences based on housing size. The target consumers were Korean women, aged 20~40s who reside in the Seoul & Kyunggido areas. We distributed questionnaires to 650 women. However, only 600 questionnaires were used for the statistical analysis. Data analyses were conducted with SPSS program on the frequency, Chi-square test, cluster analysis, t-test and ANOVA. The results of this study are as follows: 1. The considering factors for purchasing such as brand, trends coordinating existing furnishings with new products and functionality were significantly associated with housing size. The buyers who reside in bigger size homes. over 40 pyung place higher value on brand name, trends. or coordinating existing furnishing with new products than residents in smaller units. However, women who live in smaller units place higher value on functionality when purchasing home fashion products. Considering factors such as brand, trend, and materials were also significantly associated with segmented age group; 40~49 age group considered brand, trend, and materials more than 20~29 age group. The group who are highly interested in home fashion considered design/color, rand, coordination, and functionality than the group who are low interested in home fashion. 2. Residents in over 40 pyung homes buy home fashion products at department stores, while residents in less than 39 pyung homes buy them at discounted store. 3. Respondents preferred solid colors more than patterns. However, they favored character pattern for textile bedding products for their children. 4. there is also a statistical difference in preferences for types of window treatments between large ad small housing sizes. Residents living in over 40 pyung preferred tie-back/cottage curtain, while residents living in less than 29 pyung preferred Roman shade style.

• 한국의상디자인학회지
• /
• 제5권2호
• /
• pp.1-15
• /
• 2003

Buttons in general reflect the culture of the society, and their values depend on practicality, decorative feature, and symbolism. Their infinite potential enables us to attempt various original changes in formative factors such as forms, patterns, colors, materials and sizes. In addition new styles, methods, and techniques are tried to show that the decorative feature becomes stronger today than it did in the past when the function was more important. Now buttons are not only a factor of clothing but have value as composite art works reflecting the pride, idea and culture of a nation. Moreover consumers' interest in new designs increases everyday as the moderns' desire for unique individuality rises. Button designs of Korea, however, are still far behind in the aspects of materials, qualities, and methods, facilities, and scale of production. And uniform mass production prevails without the buttons of creative and artistic values made due to the lack of specialized designers. Therefore it seems necessary to carry out historial studies simultaneously with the rising interest in button designs now. Prior to developing new designs, the study will examine those of western buttons that are the origin, going through relevant literature and data to define the characteristics of each era and type. It may provide basic data for developing the backward button designs of Korea.

• 한국의상디자인학회지
• /
• 제21권2호
• /
• pp.139-151
• /
• 2019

This study intends to present the directions for effective up-cycling design using Marquage painting through analysis of trends and the formative characteristics of fashion products. Research was conducted through a literature review (published papers, books and web site contents). Cases were analyzed by examining the contents of web sites of global luxury brands, representative workshops, and social network sites (SNS). The results of the study are categorized as follows, First, Marquage paintings are continuously used by global luxury brands and have developed as an expression of self-ownership and the personalization of one's identity. Second, fashion brands use Marquage painting as a customized service for sales. On the other hand, Marquage paintings are used as a kind of up-cycling to present old goods as brand new ones. Third, the patterns used in Marquage painting were classified into five types: geometric patterns, logo patterns, character patterns, lettering patterns, and art patterns. Moreover, formalization by Marquage patterns is represented by identification, customization, and up-cycling. Finally, to up-cycle the expressive features of Marquage- sustainability, scarcity, storytelling, and originality based on factors of up-cycling need to be reflected.

• 복식문화연구
• /
• 제23권5호
• /
• pp.894-905
• /
• 2015

The present study analyzed data from the 3D measurement of the feet of men aged over 20 years residing in the capital region as part of the 6th Anthropometry of Size Korea. To analyze the characteristics of the foot shapes of young men aged 20~39 years and middle-aged/elderly men aged 40~69 years by age and by type, a cluster analysis was conducted using the factors derived through the factor analysis as independent variables. The results of the study that analyzed the characteristics of foot shapes by type according to differences in age were as follows. First, through the analysis of the characteristics of the foot shapes of young men by type, five factors were extracted, and the foot shapes were classified into three types: Type 1 (short and flat), Type 2 (thick), and Type 3 (long and wide). Second, through the analysis of the characteristics of the foot shapes of middle-aged/elderly men by type, six factors were extracted, and the foot shapes were classified into four types: Type 1 (short and regular), Type 2 (flat), Type 3 (thick), and Type 4 (long and regular). The results of the present study are expected to serve as basic data for the design of shoes by age and foot type.

• 복식문화연구
• /
• 제22권6호
• /
• pp.1011-1027
• /
• 2014

The purpose of this study is to analyze the factors that lead to continuous use intention of SNS marketing. The research model was designed to investigate the SNS factors that affect use intention based on TAM (Technology Acceptance Model) suggested by Davis (1986). The survey focused on age twenties to thirties male and female who had experience in receiving fashion brands message through Facebook. 329 questionnaires were used to analyze the results of study, and SPSS 12.0 was used to conduct factor analysis, reliability analysis, and multiple regression analysis. The results of this research are as follows. First, interaction/playfulness, information, reliability, and convenience of access were extracted as the characteristics of fashion brands SNS marketing. Second, all SNS factors had significant relation on perceived usefulness. But only interaction/playfulness and convenience of access showed significant relation on perceived ease of use. Third, perceived usefulness and perceived ease of use affected continuous use intention. Forth, continuous use intention had significant relation on brand attitude and showed direct and indirect significant relation to purchase intention.