• Fashion & Textile Research Journal
• /
• v.21 no.3
• /
• pp.308-317
• /
• 2019

This study provided data for classifying and characterizing the lower half of the body shape for obese adult men in their 30s and 40s. Data of 492 adult males who were obese with a WHO criteria of >25 BMI were used for analysis. The results of the study are as follows. Six factors extracted from the factorial analysis as independent factors for cluster analysis were classified into three types. Type 1 (65.4%) had the lowest height of the lower half of the body with short circumference and length. Type 2 (20.3%) had the lowest height of the lower half of the body with the largest thickness, width and circumference from the back to the hip, but short in length. Type 3 (14.2%) had the lowest height of the lower half of the body with medium height and waist-height; however, the curve from the waist to the hip was the largest with the largest waist circumference, hip circumference, and width and thickness of the lower half of the body. This study will help to design a slack pattern that utilizes body shape characteristics of men in their 30s and 40s. In a follow-up study, we analyze the slack pattern and educational pattern by the company and study the necessity for a slack pattern for obese males.

• Journal of Fashion Business
• /
• v.23 no.1
• /
• pp.25-36
• /
• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• Science of Emotion and Sensibility
• /
• v.9 no.1
• /
• pp.27-38
• /
• 2006

In the planning stage of mobile phone development, one of the most important considerations is to select a FormFactor properly to determine the strategy and Purpose of a Product. Up to now, the FormFactor has been selected only by intuitional and qualitative methods. In this study, the Appraisal Methodology using Sensibility Adjectives of Emotion and Sensibility Engineering was presented to suggest the systematic and rational framework in the field of FormFactor selection. First, we verified the conceptual FormFactors with Axiomatic Design and classified the Sensibility Adjectives into the verified FormFactors. When the FormFactor and classified Design Parameters (DP) were given to a designer, the designer implemented the preliminary designs and they were assessed and analyzed by the survey. With these processes, we were able to select the proper designs for FormFactors which were fit for the purpose of a product. This was caused by connecting the Axiomatic Design and tile Sensibility Adjectives. This study gave the possibilities that can be spread to the selection factors, except for the FormFactor, from now on.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.10
• /
• pp.1058-1073
• /
• 2012

This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.3
• /
• pp.474-485
• /
• 2008

The purpose of this study is to examine the determinants and elements to enhance Korean international competitiveness, employing Porter's(1998) Diamond Model. Half of the 500 leading apparel exporters that were members of the Korea Apparel Industry Association in 2003 were selected as the target of this research. From May to June of 2003, survey questionnaires were sent to executives of these 250 companies in person or by telephone, e-mail, or fax. Seventy questionnaires were used for the final data anlysis. The items used were Reliability, Categorical Regression, and Frequency, using SPSS 11.5. The results were as follows: First, as a result of analyzing the influence of international competitiveness in Korean apparel industry, the firm's strategy, structure, and rivalry was the most influential factor. Others were related and supporting industries, government, chance, demand conditions, and factor conditions. Also, the elements that affect Korean international competitiveness were listed as the level of price competition in foreign markets, the level of labor cost, export marketing capacity, and exchange fluctuation. The most important element to improve the international competitiveness of the Korean apparel industry was a demand growth rate of the overseas markets(Demand Conditions), followed by the level of the labor costs(Factor Conditions), the capability of internationalization(Firm Strategy, Structure, and Rivalry), the change of currency(Chance), the quality and management of products(Demand Conditions), the capability of planning products(Firm Strategy, Structure, and Rivalry), free trade from 2005(Chance), and global sourcing strategy(Firm Strategy, Structure, and Rivalry). Korea's main rival country in apparel related and supporting industry factors is China. However, Korea has a higher level of technology development, quality, and price level than China.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.2
• /
• pp.341-351
• /
• 2017

This study evaluates a cleaning method to maintain and minimize the change of blood soil for the selective removal of stains from textiles with historical significance and special meaning. Cotton and silk fabrics were soiled with blood, aged artificially and then washed by wet cleaning or dry cleaning (water, nonionic surfactant; Triton, natural surfactant; saponin, organic solvent; n-Decane). The washed fabrics were stored at room temperature for four years. The change of the blood soil was evaluated by SEM, weight, thickness, and color differences. Subsequently, the shape and the amount of blood adsorption on the fabric varied depending on fiber type and fabric structure characteristics; in addition, long term storage affected changes to blood soil. It was difficult to remove artificially aged blood soil from fabrics by wet or dry cleaning. However, the changes of the blood soil by these cleanings can be explained by the changes on SEM, weight, thickness and fabric color. The changes (especially color) showed over time. Wet cleaning showed that the changes of those factors were slightly lower than those by dry cleaning.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.2
• /
• pp.307-317
• /
• 2005

The purpose of this study are to examine the supply chain management (SCM) actiities of apparel manufacturers and then to investigate the relation between apparel manufacturers' SCM activities and their major textile suppliers' and retaileers' characteristics. The data was collected from the apparel manufacturers categorized into the six product areas - woman's formal dress(30%), boy and girl's casual wear (30%), man's formal dress(15%), sports and golf wear(10%), inner wear (10%) and infant & children's wear(5%) - headquartered in Seoul, by quota convenience sampling during August 14-September 4 in 2003. From 150 questionnires of delivery, 125 were collected and 123 from 64 manufacturers were used for analysis. The SPSSWIN 10.0 was used for frequency analysis, descriptive statistics analysis, factor analysis, reliability analysis and canonical correlation analysis. the results of the study are as follows : (1) The SCM activities of apparel manufacturers showed that the activity levels of the factors of information systems ans understanding of demand characteristics were ranked on top while the activity level of collaborative partnership factor was lowest. (2) As the level of SCM activities such as communication and exchange of opinion, and commitment and leadership of a top management became higher, the elements of delivery performance, interest in total cost and relationship of the textile suppliers were more improved. (3) The SCM activities such as communication an exchange of opinion, intgrated management organization, management flexibilty, and collaorative partnership contributed for improvement of collaborative relationship with retailers.

• The Journal of Industrial Distribution & Business
• /
• v.12 no.4
• /
• pp.35-51
• /
• 2021

Purpose: As the digital environment has expanded opportunity for consumers to acquire information from social media and social network services(SNS), With this environment, influencer has not only promoted products, but also participated in distribution and influencing on their followers. Despite the increasing interest in influencers, there has not been enough research on the structure of fashion influencer, relationship of immersion and purchase intention. This study examined the effects of fashion influencers' characteristics to the immersion of relationship with followers and purchase intention. Research design, data and methodology: For data collection, a pilot survey and the final survey were conducted. The pilot survey data was conducted to 50 female SNS users following fashion influencers. Based on the pilot tests, questionnaire was revised and the final survey was conducted online from august 22 to September 1, 2019 to female SNS users who have followed fashion influencer. A total of 408 data were collected, and exploratory factor analysis, correlation analysis, and structural equational modeling techniques were employed for the data analyses using AMOS 26.0 and SPSS 26.0. Results: First, five factors were extracted for the fashion influencers' characteristics: interactivity, similarity, reliability, expertise and attractiveness. Second, fashion influences' reliability, expertise, similarity, interactivity have a positive (+) effects on relationship immersion; however, attractiveness has no effect on relationship immersion with followers and fashion influencer. It was also determined that relationship immersion had positive (+) influences on purchase intention. The relationship immersion has been found to have a partially mediated effect and similarity has complete mediated effects between interactivity, reliability, and expertise of fashion influencers and purchasing intentions. In terms of fashion opinion leadership, it was found to have a significant influence on purchase intention only for low fashion leadership groups. Conclusions: The present study found the structural relationships among the influencer characteristics, relationship immersion and purchase intentions to provide framework for succeeding research. This research revealed academic association of intention of purchasing through use of fashion social media and fashion influencer marketing. The results also showed the practical implications that fashion influencers' expertise and reliability perceived by their followers are key determinants to success in influencer marketing.

• Korean Journal of Human Ecology
• /
• v.12 no.5
• /
• pp.737-746
• /
• 2003

This research was designed to investigate the preference for underwear and textiles of college students according to season. One hundred and nine subjects majoring in fashion design were surveyed about the most favorite materials among underwear textiles according to each season. The extent of preference was compared by season. The results of this study were as follows: 1. The most important purpose of wearing underwear was the hygienic performance in summer and the insulation in winter. 2. The most favorite textile of underwear was cotton regardless of season and the most favorite type of underwear was fashionable underwear in summer and insulating underwear in winter. 3. The most preferred material underwear was white jacquard knitted with cotton 30's yarn for summer and white and gray melange plain knit made with cotton and polyester blended 38's syro-spunned yarn for winter. 4. From the results about the factors influencing on the preference for the textiles of underwear, color, touch and cool sensation were the positive factor in summer, while insulation and pattern were comparatively affirmative factor in winter. 5. From the results about the sensibility factors influencing on the preference for the textiles of underwear, 'comfort', 'refined', 'naive' were the positive factor in summer, while 'comfort', 'naive', 'refined' were comparatively affirmative factor in winter. From the above results, hygienic and fashionable underwear is required in summer and thin and insulating underwear in winter for young people. Additionally, in textiles, cotton and cotton blended, comparatively light and simple patterned material is recommended for underwear.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.11 no.1
• /
• pp.53-62
• /
• 2009

Through the result of the investigation on costumes in Bulgarian regions, the main factors for the formation of Bulgarian folk costume and its kinds and history have been found out so far as follows. Alhtough varying according to the district and climate, Bulgarian folk costumes have some general features determined by the material, the pattern, the application. For women, Bulgarian costume consists of a white shirt, a single or double apron unique depending on each region(Bruchnick), a basic dress called a tunic (Soukman), and an open-tunic typed coat (saya). The main factors for the formation of Bulgarian folk costume have been under the influence of natural and environmental features and historical streams resulting from its geographical location. Bulgaria is agriculture-oriented society based on a continental climate. Accordingly, as for the classification of costumes, body-fit clothes, such as shirts and jackets which developed in Europe and fit the body shape, have featured in Bulgaria. Besides, Bulgaria was under the rule of Turk for a long time at the end of the Middle Age. Having been influenced a lot those days, its folk costume shows Turkish elements now. With geographical features, it was found that the southern area was influenced most by Turkey and Greece, and the types of folk costumes in Europe developed mainly from the northern area. The adaptation of traditional costume forms to the new cultural and progressive principles of appeal nowadays needs knowledge, as well as feeling. Finding the right measure and proportions of using old ethnic elemints in contemporary clothing is the prerequisite of successful design.