• 한국의류학회지
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• 제29권1호
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• pp.103-113
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• 2005

This study was intended to examine factor structure of value and clothing behavior and the effects of value on clothing behavior, to investigate clothing behavior and clothing purchasing behavior of the groups segmented by the value factors and the difference of those between male group and female group and to provide useful information for establishment of marketing strategies. The subjects were 575 university students. A total of 575 questionnaires was analyzed with factor analysis, cluster analysis, ANOVA, Duncan's multiple range test, ${\chi}^2-test$, regression analysis, and correlation analysis. The results were as follows: 1. Value was composed of 2 factors: personal orientation value and social orientation value. Clothing behavior were composed of 9 factors: interest, fashion, statue symbol, individuality, psychological dependence, comfort, aesthetic sense, economical efficiency, and social approval. 2. Clothing behavior and clothing purchasing behavior were significantly different among 3 groups segmented by 2 value factors. 3. The effects of value on clothing behavior was significantly different. 4. The effects of value on clothing behavior, clothing behavior and clothing purchasing behavior between male group and female group were different.

• 복식
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• 제26권
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• pp.49-67
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• 1995

The purpose of this study was to investigate the relationships between demographic and psychological variables and clothing behavior with reference to sex difference in adult and elderly groups. The clothing behavior was measured by Clothing importance, Interest, Conformity, Modesty, Psychological dependence, Aesthetics, Management, Fashion, and Clothing satis-faction. Psychological variables in this study were self-esteem and life-satisfaction, and demographic variables were sex, education, family type, health, and clothing expenditure. The hypotheses set up in this study were as follows : First, a causal relationship will exist between demographic and psychological variables and clothing behavior in both adult and elderly groups. Second, in clothing behavior a main effect will exist between male and female groups and between adult and elderly groups. Third, in clothing behavior and interaction effect will exist between sex and age. The subjects of this study were 496 adult males, 459 elderly males, and 446 elderly females residing in Pusan area. The material used in this study to measure the clothing behavior was a 5-point rating scale with 31 items in 9 sub-areas developed by the author. The data were collected by five investigatiors well trained in interview before-hand. The following conclusions were obtained from the relults and discussions of this study : First, sex, education, and clothing expendi-ture has a causal relationship with clothing behavior in adult group. Females, higher-educated group, and the group with more clothing expenditure reveal higher concern for clothing. In adult group life-satisfaction does not have any causal relationship with clothing behavior in general execpt for clothing satis-to Psychological dependence, Aesthetics, Management, and Clothing satisfaction in the group. Second, in elderly group sex, education, and health significantly contribute to clothing behavior. A cencern for clothing is higher in female, higher-educated group, and the group with higher perception in health. Self-esteem has a causal relationship with Clothing importance, Conformity, Management, and Clothing satisfaction, whereas life-satisfaction has a strong causal relationship with clothing behavior in general. Third, in both adult and elderly groups a sig-nificant sex diference exists in clothing behavior. Females show higher concern for Clothing importance, Interest, Psychological dependence, Aesthetics, Management, and Fashion than males. On the other hand, males reveal higher concern for Conformity and Clothing satisfaction than females. Fourth, a significant interaction effect exists between age and sex, while elderly females show lower concern for Clothing importance, Interest, and Psychological dependence than adult females, elderly males show higher concern for the same sub-areas of clothing behavior than adult males. This signifies the increase of the concern for clothing in elderly males with the decrease of social activities. Fifth, adult female group reveals lower Con-formity in clothing compared with the other groups, which signifies the higher individuality in clothing behavior. On the other hand, the elderly groups show significantly higher Conformity than the adult groups. this signifies the importance of the consideration for the variables other than individuality in clothing behavior for the group.

• 한국의류학회지
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• 제24권8호
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• pp.1220-1229
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• 2000

The purpose of the research is to investigate the payment for clothing and clothing management behavior of the elementary school student children, and to study if there is any specific preference toward clothing according to whether or not they wear school uniform. 403 mothers of two elementary school students in Taegu were selected for this study. 1. There is no difference in the times of purchasing clothing between uniform group and nonuniform group. 2. Compared with their money earning, uniform wearing group more money in their clothing purchasing nonuniform group paid less money regardless of their earning. 3. There is a significant of laundry practices in nonuniform group compared with uniform group. 4. According to the inquiry of the clothing concept between uniform group and nonuniform group, uniform group showed higher satisfaction with their uniform than nonuniform group with their nonuniform. 5. Uniform group showed high positive view on the uniform, and both groups showed partial positive view on the nonuniform. There was a positive correlation among clothing payment, clothing management behavior, and clothing dynamics of both groups.

• 한국의류학회지
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• 제28권7호
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• pp.892-903
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• 2004

The purpose of this study was to analyze the differences in make-up behavior according to clothing involvement, age, and face satisfaction. Subjects of is study were the females in Seoul and Kyonggi, who were 20s and 40 $.$ 50s. Questionnaire was used as major method of gathering data. The data were collected from Sep. to Oct. in 2003 and analyzed by using SPSS 10.0 with various techniques such as the factor analysis, mean, percentage, cluster analysis, ANOVA, Duncan test, 1-test, Cronbach＇s $\alpha$, and $\chi$$^2$-test. The results of this study were as follows: 1. The consumers were classified into four categories by clothing involvement; high clothing involvement group, low fashion involvement group, middle clothing involvement group, low clothing involvement group. 2. The differences in make-up behavior according to the clothing involvement showed that make-up behavior was getting more aggressive as clothing involvement was getting higher. And generally Korean females thought the make-up was important. 3. The differences in make-up behavior according to the age revealed that 20s＇ make-up behavior was fashion oriented more than 40ㆍ50s, and 40ㆍ50s＇ make-up behavior was that they were taking a serious viewer than 20s＇ in interpersonal relationship oriented make-up behavior. 4. The result of differences in make-up behavior according to the face satisfaction was that no noticeable difference was found depending on the face satisfaction. This study revealed that the differences in make-up behavior according to clothing involvement and age were found and suggested that the cosmetic market segmentation could depend on clothing involvement market and two age group market such as younger and elder than 40ㆍ50s.

• 한국의류학회지
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• 제30권1호
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• pp.71-82
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• 2006

The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2$ test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group ($47\%$) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.

• 대한가정학회지
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• 제20권4호
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• pp.33-44
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• 1982

The purpose of this study was to investigate clothing behavior of women in Dae Jeon and to find out the relationship between clothing behavior and occupations. Measures selected for this study was‘Creekmore Scales of Eight Clothing Variables’, (Creekmore, 1966). The questionnaires were distributed to women in Dae Jeon including teachers, women working in a government office, women working in a company, nurses, women working in a bank, women working in a department store and the business center, technicians, women working in a merry making place, and house wives. For statistical analyses of the data from 400 respondents, F-test, and t-test were used. The results were as follows: 1. There were partially significant relationship between clothing behavior and occupations. The significant variables were modesty, comfort, approval, and dependence among the eight clothing variables. a) The group of highest interest in modesty and comfort was house wives and the group of lowest interest was women working in a merry making place. b) The group of highest interest in approval was women working in a merry making place and the group of lowest interest was women working in a bank. c) The group of highest interest in dependence was teachers and the group of lowest interest was nurses. 2. Partially significant differences were found in clothing behavior between a working women and house wives: The house wives were more interest in modesty, comfort, management. 3. Partially significant difference were found in clothing behavior between White-collar workers and Blue-collar workers were more interest in attention, approval, interest.

• 한국의류학회지
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• 제10권2호
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• pp.37-50
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• 1986

The purpose of this study is to compare and to analyse the difference of middle school girls clothing behaviors and their preference for clothing styles according to their intelligence, socio-economic status, and physical constitution. For the study, data were collected from 378 middle school girls resided in Taegu: one half from high intelligence group over I.Q. 113, others from low intelligence group under I.Q. 87 using the questionaire method. For the measurement of the relationship clothing behavior, socio-economic status. Rohrer index, preference style of clothing were examined. The analysis of the data was managed by computer; frequency, percentage, mean, standard deviation, t-test, and ANOVA. The results of the study are as follows; 1. The significant difference in clothing behavior according to intelligence was verified in four: modesty, comfort, management, and psychological dependence. 2. The significant difference in clothing behavior according to socio-economic status was verified in all of eight clothing behavior variables. 3. There was no significant difference according to physical constitution in all clothing behavior variables. 4. There was no significant difference in the preference styles of clothing according to intelligence, but high intelligence group took more interest in detailed factors; design, style, total combination, color, print, and comfort. 5. The upper and middle class preferred slacks and lower class preferred skirts. The upper class took interest in design-style, total combination, and comfort, the middle class in total combination. and comfort, and the lower class in total combination. 6. Thin group preferred skirt, the average group preferred slacks, fatty group preferred slacks and shirts-blouse. Thin group took interest in design-style, and color-print, the average group in total combination, and fatty group in total combination, color-print, and design-style.

• 가정과삶의질연구
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• 제25권2호
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• pp.23-36
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• 2007

Or this research, it was investigated the differences in the pro-environmental behaviors in purchase, use and management, and disposal of clothing by socio-demographic characteristics and other variables. In addition, it was classified Korean consumers into several comsumer groups based on the different purchase behavior style, and then investigated the difference among these consumer groups in purchase, use and management, and disposal of clothing in light of the pro-environmental behavior. The following is the summary of the main results. First, consumers with high income and ha41g a lot of clothing were less likely to purchase used-clothing while consumers who were non-married and in low-income status were more likely to rent clothing. In additions, female, married consumers, and consumers with less-educated were more likely to manage their clothing frequently. Second, it was classified consumers into several groups based on the different purchase behavior style, these were "rational purchasing", "saving-money purchasing", "regretting for their purchasing", and "over-purchasing". Third, "saving-money purchasing" group showed a high expenditure rate in the purchase of used-clothing but a low rate in "over-purchasing" group. The frequency of management of clothing was the highest in the group of "over-purchasing" and the next in the group of "saving-money purchasing". The group of "over-purchasing" were more likely to show irrational decision-making style, manage and disposal their clothing frequently, "saving-money purchasing" purchased used-clothing frequently, and the level of management of clothing were less in the group of "regretting for their purchasing".

• The International Journal of Costume Culture
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• 제3권1호
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• pp.53-60
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• 2000

The Purpose of the study was to analysis high school girl's clothing behavior according to self-criticism and self-satisfaction for a synthetic understanding of the relationship between self-concept and clothing behavior. The study also intended to provide useful data and information for effective counseling activities in high schools. Normative-descriptive survery method was employed to implement the present study. Won-Shik Jung's standardized self-concept test was used for the measurement of Self Criticism and Self Satisfaction. A questionnaire was used to measure clothing behavior. The subjects were 436 2nd year high school girls at three girl's high schools located in Pocheun, Kyunggi-do and at three girl's high schools located in Dobong-ku and Gangnam-ku, Seoul. The results of the study are as follows: (1) The present high School girls have the sound ability to criticize themselves positively, and they are generally satisfied with themselves. (2) Self criticism affects clothing behavior except practicability and has a bigger influence on the group having the lower score of individuality, fashionability, aesthetics, satisfaction and psychological clothing-dependence than on the group having the higher score of them. The group having the high self criticism score has high individuality, aesthetics, and satisfaction in clothing behavior. Compared with group having low self satisfaction, the group having high self satisfaction has the lower psychological clothing-dependence. (4) Those who are responsible for student guidance program need to keep in mind that one's self-criticism and self-satisfaction level, which are quite difficult to grasp, can be assumed by the observation of characteristics of clothing behavior.

• 한국의류학회지
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• 제30권8호
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• pp.1253-1262
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• 2006

This research explored the clothing behavior of dementia inpatient according to the dementia severity, dementia type and demographic characteristics. Data were collected by surveying 149 dementia inpatients and their caregivers. The collected data were analysed through frequency analysis, $X^2$-test, one way ANOVA, Duncan's multiple range test and t-test. The results were as follows: First, the dementia severity was classified into the severe, moderate and mild dementia by K-MMSE and the dementia types were composed of Alzheimer's disease, vascular dementia and the others. The severe dementia group and Alzheimer's disease group included the more aged and more female inpatients. And the severe dementia group was lower self-support of the basic activities of daily living than the mild dementia group. Second, the change motions of the dementia inpatient's clothing differed from the clothing item and dementia severity. That is, the motions for pants were more difficult than those for upper garment. And the motions for severe dementia group were more difficult than those for the mild dementia group. Third, there were significant differences among the three groups by dementia severity and between the male and female dementia inpatient in the clothing behavior. Most of abnormal clothing behaviors were found in the severe dementia group. The positive clothing behaviors appeared in the mild dementia group. And interests of clothing and appearance appeared in the female inpatients.