• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.548-559
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• 2011

The purpose of this study is to find out the important factors and efficient strategies concerning fashion mobile marketing. This study contributes to the effect on shopping behavior of m-commerce consumer applying technology acceptance model(TAM) in the mobile fashion merchandise shopping environment. The areas of study interest are mobile commerce interface characteristics, flow, perceived usefulness, ease of use, attitude, purchase intention. To fulfill the study objectives, a total of 406 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that different factors affect acceptance intention of the fashion M-commerce. The result which extended TAM relationship, excepted affects in perceived ease of use by navigation and Flow, perceived usefulness by perceived ease of use and purchase intention by perceived ease of use considers from all relationships the effect put out. On this wise, mobile commerce interface characteristics needs provider of basic contents to fashion mobile commerce technology acceptance and suggested the ability which diffuses a fashion mobile transactions.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1257-1266
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• 2009

The developments of consumption culture and mass media have caused consumers to take a greater interest in appearance, and as a result, the appearance related industry has been rapidly developed. Since appearance serves as a means to attain a smooth and successful social life, women invest a lot of time in cultivating their appearance more prominently than others and are more agreeable to the criteria of beauty in society. This study is to analyze the degree of satisfaction of appearance in teens to women in their 50s as classified by their lifestyle. For the data analysis, the statistical program, SPSS WIN 14.0 was used. First, the results of examining the degree of interest in appearance, the degree of bodily satisfaction, and the degree of bodily importance showed that the interest in appearance was highest in the fashion pursuing group. The degree of bodily importance was highest in the economy-oriented group. Second, appearance management attitudes showed significant differences m hair attitudes, makeup attitudes, skin attitudes, face-lifting attitudes, and clothing attitudes, depending on the types of lifestyle. Third, it could be seen that the conservative-oriented groups were doing more skin care management than the other groups.

• Journal of the Korean Society of Earth Science Education
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• v.2 no.1
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• pp.13-22
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• 2009

This study examined the dangerous elements in primary science textbooks and had some suggestions for the minimization of safety accidents in the science class experiments. The research results are as follows: 1) The rate of accident in the primary science experiments was not high, but potential for the outbreak of safety accidents was always present. 2) it is necessary to include safety contents on science textbooks. The survey revealed that only 18 percent of safety education materials include on science textbooks. 3) It will be desirable for science experiment lessons to include safety education materials for safety experiments. This could also help the students develop the right recognition and attitude regarding safety. 4) There was lack of safety devices those were required to be kept at science labs. The survey showed that about 20 percent of the schools had the experimental clothing. 5) Safety training is often conducted in an overly simplified manner, and no special time is allocated to it. In conclusion, to improve the problems pertaining to school safety accident, courses on safety training are essential as textbooks and teachers. Constant and systematic instructions on safety should be done in order to prevent potential safety accidents.

• Journal of Fashion Business
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• v.10 no.2
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• pp.117-146
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• 2006

The brand equity is defined differently as each view of careers such as consumers, producers, distributors, however, the brand loyalty can be thought to be made from consumers, which means that it can be more reasonable to be looked into as part of consumer rather than financial affairs or account. The brand equity based on the customers' perception can be called the preference that it be made after the presence of brand. The value of the brand that consumers feel emotionally is as important as the value of the brand in the real market. It is possible to increase the brand loyalty in the future by the consumers' inclinable feeling to the brand. This inclinable feeling to the brand can be connected to the purchase, however, it shows that the importance of consumer's emotional attitude to the brand is less considered in the existing studies. This study showed that the brand awareness and the brand experience after using it, the identity as perceived quality, brand personality, consumption emotion, the brand image and how the consumer emotionally feel the brand, the brand loyalty for fashion brand. The purpose of this study was how to build the value of the fashion brand equity after investigating into those factors.

• Journal of Fashion Business
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• v.15 no.3
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• pp.156-165
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• 2011

The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.

• Journal of Family Resource Management and Policy Review
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• v.1 no.1
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• pp.101-115
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• 1997

This study was designed to examine the socialization of household work utilizing ecological theory. The main purposes were to identify the socialization level, and to predict the socialization of household work in term of the selected variables. The sample was drawn from housewives of expanding stage of family life cycle in Seoul. 518 respondents were analyzed using SPSS/PC+ statistical package. The results of this study were as follows: 1. Among the variables of food area, education of housewife, type of housing, family income, number of children had significant influence. 2. Among the variables of clothing area, family income was the only important variable. 3. Among the variable of housing area, number of household equipment, number of aids for household work, education of housewife, family income, attitude of housewife’s role, number of aids for household work had significant influence. 4. Among the varables of home management area, number of household equipment, family income, self control had significant influence. 5. Among the environment variables of household work, social-cultural environment had the most important effect on the socialization of household work.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.330-342
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• 2009

The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.970-980
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• 2011

As a type of intimate architecture, fashion has always mediated the dialogue between clothes and the body, or fashion and figure. This study seeks to inquire the current aesthetic consciousness of the body and dress in Japanese avant-garde fashion and intends to research the features and meanings in the pastiche of Western sartorial convention in Japanese avant-garde fashion in order to examine the changing aesthetic attitude in postmodern fashion. The study investigates subjects of the fashion collections of the turn of the twenty-first century, when pastiche strategies frequently appeared in Japanese avant-garde fashion, through the methodology of literature research and case analysis. The results of the study are as follows: by developing the strategy of pastiche, Japanese avant-garde fashion exposes the defectiveness of the Western idea of the idealized and standardized body for mass productions, thus freeing design from its traditional confinement to the human body. Drawing on the re-conceptualization of the sartorial convention of Western tradition, Japanese avant-garde fashion designers tend to experiment with extreme exaggeration in form, refusing to subscribe to the traditional Western values built on the balance and symmetry of the body. Through the combination of the past and the present as well as the inner-wear as outerwear strategy, the historical pastiche challenges convention and symbolism, which results in the discord between signifiant and signifi$\acute{e}$ of clothing.

• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.513-525
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• 2005

This article examines how the development process of muff has changed over history as well as considering value. This study is based on secondary sources such as books and fashion magazines. The imminent value of muff based on the results of this historical study can be summarized by its utility, its ornamentation, and its fashion value. First, muff is not only used to protect the hands or to keep them warm, but also as a substitute for the purse. Second, muff is an ornament decorated mainly with fur, using splendid colors, patterns, embroidery etc. Third, muff goes with other clothes as an ornament, and therefore, can be a means to express the attitude or behavior of many circumstances. Muff has vanished in casual wear and could meet by chance in a designers collection. However, the fashion value of muff brings it new attention making various creative fashion images by itself or with other clothes in the modern fashion trend. This study on the history and the aesthetic value of muff could stimulate the appreciation of the ornamentation aside from the clothes and serve to develop a new creative way in fashion design.

• Journal of Fashion Business
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• v.21 no.6
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• pp.31-46
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• 2017

This study views the people's propensity to rely on others' evaluations as the interpersonal trust online despite a lack of personal interactions. Therefore, this study explores the underlying dimensions of interpersonal trust and examines how interpersonal trust influences trust in the e-tailer and behavioral intent. Data of 395 adults who had purchased apparel goods online were collected nationwide using an online questionnaire. Exploratory and confirmative factor analysis identified five underlying constructs of interpersonal trust online such as peer identification, ability, integrity, shared lifegoals, and benevolence. A structural equation modeling test was conducted to examine the relationships between interpersonal trust, trust in the e-tailer, and behavioral intent. Interpersonal trust influenced on trust in the e-tailer, specifically on trust in the e-tailer's competence which subsequently increased a customer's behavioral intent such as attitude toward the e-tailer and shopping intention. Although no direct effect of interpersonal trust on the behavioral intent was found, interestingly, the effects of the interpersonal trust on the e-tailer trust which derived the behavioral intent to purchase. This result suggests that marketers devise a more effective system and environment that can encourage the interpersonal trust between customers to build a strong trust in e-tailers. It also provides a theoretical framework of online trust in the way of classifying interpersonal trust and trust in e-tailers.