• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.5
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• pp.704-714
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• 2013

Diverse characters have been recently used in fashion products for children. The degree to which parents accept children's opinions or attitudes when they engage in dialogue may be connected with consumer socialization and affect the criteria for the evaluation of character fashion products. This study examined the effects of mothers' childrearing attitudes on consumer socialization and the evaluation criteria for character fashion products for children. A questionnaire was conducted via the Internet on 310 mothers with children aged between four and twelve. The results of the study showed: First, childrearing attitudes were divided into four dimensions: hostility, autonomy, acceptance, and control. Consumer socialization was divided into communication in regards to consumption, consumption control, and the awareness of social relations. The evaluation criteria for character fashion products for children were divided into educational/utilitarian values, emotional values, and social values. Second, mothers were divided into an acceptance group, a moderation group, and a hostility group based on childrearing attitudes. The group with hostile childrearing attitudes had control over their children's consumption and were conscious of others in the process of consumption. The group with accepting childrearing attitudes considered educational/utilitarian values and emotional values when they purchased character fashion products for children. The group with hostile childrearing attitudes considered social values. Third, autonomous childrearing attitudes had the largest influence on communication in regards to consumption. Controlling childrearing attitudes had the largest influence on consumption control and the awareness of social relations. Controlling childrearing attitudes had the largest influence on social/utilitarian and emotional values; however hostile childrearing attitudes had the largest influence on social values.

• Journal of Fashion Business
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• v.10 no.3
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• pp.117-128
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• 2006

The purpose of this study was to understand changes of the current young generation's lifestyle, aesthetic attitude for an appearance, and way of thinking by making a close investigation into metrosexual, the recent mode, and find out its cultural and social implications. As a method of the study, the literature and the Internet data were reviewed. Articles from newspapers, magazines and the Internet were chosen roughly from the year 2000 to now because metrosexual mode remarkably boomed before and after 2000. Books related to the theory on the mode in a costume culture were referred. Also, articles in daily newspapers which dealt with cultural and social issues were reviewed, fashion magazines for men such as Esquire and GQ showing the new trend in men's lifestyle and fashion were examined, and the Internet providing us the latest news from cultural and social topics to fashion trends were investigated. The backgrounds of the rise of metrosexual mode were a collapse of stereotypes in various fields, spread of lookism in a visual image period, extension of commercialism, and expansion of men's character casual trend. Metrosexual was defined as an urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle. His fashion style was characterized by slim and flowing silhouette, feminine and luxurious materials such as transparent chiffon, silk and cotton with a light and soft touch, and a knitted wear with a flowing line, a wide variety of vivid and pastel colors, floral and geometric patterns, and the decorative details like lace, beads, embroidery, and fur. From spread of this mode, two cultural and social implications were extracted. Firstly, the current young generation's aesthetic standards for the perfect man changed from macho man to considerate man who had a good appearance and this suggested that a conventional sex role broke down. Secondly, men began to explore for their own identity escaping from traditionally standardized masculinity that they had been forced to follow.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.45-54
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• 2009

The reform of dress regulation in Kapshin(甲申衣制改革; 1884) was the first dress renovation in 8 years after Chosun's port opening in 1876, and the key contents of that reform was the simplification of the formal dress and private dress. The reform in the culture of the traditional costume should require some kind of special experience because that culture had been regarded as the precious symbol of the Confucianism. The purpose of this study is to investigate the background of "the reform" and who proposed "that reform", by contemplating the costume and the thought of costume of the ambassador extraordinary(修信使) and the Inspectors detached to Japan(朝士視察團) who experienced new costume system of Japan sent by Chosun Dynasty. For this study, historical documents such as 'Sillok(實錄)', a sort of report("修信使記錄", "聞見事件") were reviewed and the evidential photos in Japan were analyzed. It can be summarized as follows. First, Kim Kisu(金綺秀, Susinsa) in 1876 and Kim Hongjip(金弘集, Susinsa) in 1880 wore the traditional costume of Chosun in Japan, and described the westernized Japanese costume in view of traditional costume culture. Second, the inspectors detached to Japan in 1881 showed the same attitude to the Japanese costume as the previous Susinsas had done. Third, Park Younghyo(朴泳孝), who was an ambassador extraordinary and plenipotentiary(特命全權大使) in 1882, experienced western style in Japan and played an positive diplomatic activities with western nations. It could be guessed that those changes in the attitudes of the diplomats might have the relationship with the change of Chosun, which began a treaty of amity between western nations after 1882. Afterwards, Chosun seems to have decided to reform the system of traditional costume into the simplified one in 1884, proposed by the diplomats who experienced foreign culture abroad including Park Younghyo(朴泳孝) and the mutual agreement in Chosun Government.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.378-391
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• 2017

The application of Big Data has been introduced to the Korean fashion industry; however, the literature has not yet investigated how well high technologies are being perceived and adopted by the practitioners of fashion companies. Recognizing the lack of research, the current research explores how big data analysis has been adopted by fashion practitioners based on the Technology Acceptance Model (TAM) that considers the effect of organizational characteristics (i.e., innovation, slack, and IS infra maturity). First, all TAM relationships were accepted as significant; however, the effect of perceived ease of use on the attitude toward big data was greater than perceived usefulness. Regarding organizational characteristics, while organization innovation had positive impacts on perceived usefulness as well as perceived ease of use, organization slack did not show significant and positive influence on perceived ease of use only. On the other hand, IS infra maturity had a negative effect on perceived usefulness while it did not have any significant impact on perceived ease of use. Finally, the level of perceived usefulness is decreasing as the IS infra of the fashion organization becomes more mature. With the results, the study suggested that fashion industry needs more education on the usage of big data analysis systems and development in related analysis tools.

• Journal of Fashion Business
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• v.2 no.3
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• pp.55-72
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• 1998

The purpose of this study is for consideration of the flapper fashion (1924-1928) in Jazz Age (1919-1929) of America and the influences of it on modern fashion. This study is started from the latest fashion trend which is pursuing it's inspiration into the Jazz Age, the 20s. The etimology of 'flapper' was based on mines is 'flap' such as 'flutter of skirt hemline', 'hands', 'arms', 'wings' and a slang which was applied to young women from 1830. In 20th century it has meant not only new American women but also their fashion and attitude. The designs of flapper fashion were expressed by simplicity, functionality, nudity and rhythm. Simplicity was the best value of this time and the simple image was considered the smartest. Functionality was represented by straight boyish style and loose baggy silhouette that was related to free dome. Nudity was expressed by revealing of legs, arms, backs in shapes and see-through by materials. It was related to sexual attraction and point to youth. Rhythm of flapper fashion expressed optical effect of movement. Using of light material was deep related to freedom of flappers, speed, rhythmical Jazz and dancing. The influences of flapper fashion were giving an opportunity that changed fashion leader from high class to young popular group and simple design of flapper fashion effected to modernization and popularization of American apparel business. And it influenced American casual fashion which was known as brightness, youth and openhearted mood. So flapper fashion can be reganded as the starting point of the street fashion of the 20th century.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.353-367
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• 2015

This study analyzed consumers' awareness, preference levels, and effect expectations in relation to fashion art marketing according to the types of such marketing (collaboration between fashion and art in fashion products, called product collaboration; sponsorship for art foundation; artist sponsorship; collaboration for the design of a space/store/display; ad/promotional film collaboration). The study also investigated the influence of consumers' attitudes toward fashion art marketing with respect to purchase intention. The study was implemented through a descriptive survey method. The sample consisted of 342 men and women between the ages of 20 and 45. The data were analyzed by factor analysis, one-way ANOVA, and multiple regression analysis. The results revealed that there are significant differences in consumers' awareness and effect expectations in relation to fashion art marketing according to the types of fashion art marketing activities. While no differences were found in preference levels according to the type of fashion art marketing, all the types of art marketing showed overall high levels of preference. The collaboration between fashion and art in fashion products, which had the highest awareness, also showed the highest expected effect. In all the types of fashion art marketing, consumers' attitudes had a significant influence on purchase intention. In cases of sponsorship for an art foundation, artist sponsorship, collaboration for the design of a space/store/display, and ad/promotional films, consumers' effect expectations had the most significant influence on purchase intention, followed by preference and awareness level. These results could be used to provide appropriate proposals to fashion brands when they plan to set up an art marketing strategy.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.9-17
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• 2008

The present study was conducted to analyze high school students' attitudes toward jean brand counterfeits relative to their self-esteem and self-consciousness. The study was implemented through a normative-descriptive survey using questionnaire. The sample consisted of 605 high school students from 6 high schools located in Seoul. Data were analyzed by mean, cluster analysis, regression, ANOVA and Duncan's test. The results were as follows: (1) As a whole, the mean values of preference and purchasing intentions toward counterfeit jeans were 2.99 and 2.83, respectively, indicating a slightly low average on the 5-point Likert scale. The results indicated that 45.5% of respondents have more than one item of counterfeit jeans. (2) Differences were found in the level of self-esteem and public self-consciousness among the three groups, who were classified by the level of purchasing intention and preference toward counterfeit jeans. Among the three groups (high/middle/low), the group having low purchasing intention and preference toward counterfeit jeans showed higher self-esteem and public self-consciousness than the other two groups. (3)Regression analysis showed that the self-esteem and public self-consciousness of high school students have an impact on the amount of purchasing of counterfeit jeans. (4)In the process of developing effective policies against the jean brand counterfeits market, it should be fully considered that high school students' purchasing intentions regarding jean brand counterfeits are related to their self-consciousness. It could be said that the policies followed to eliminate counterfeits and to enhance the consumer ethics of high school students will be more effective when those policies are accompanied by efforts to form their sound self-consciousness, especially in the areas of self-esteem and public self-consciousness.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1155-1166
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• 2001

The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salesperson's service and re-purchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers. and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows: Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than J type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customer's convenience in E. I. S, N, T, F, J types had a significant effect on re-purchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention. also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.

• Journal of Fashion Business
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• v.17 no.2
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• pp.82-94
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• 2013

This study aims to investigate purchase attitude towards uniforms, wear condition and their requirements for functional school uniforms for high school boy students, and to help to present basic data for the development of functional school uniforms by reflecting requirements from high school students. First, research on school uniform brands purchased in Busan, Ulsan, and Kyungnam regions showed 2 brands were preferred, and the school uniform purchase expenses are primarily between two hundred thousand won and three hundred thousand won. Second, in terms of differences among fabrics of summer and winter uniforms, many students answered that 'they are similar' or 'there is no difference'. As for complaints about winter uniforms, thermal insulation accounts for the highest rate. As a result of research on underwear worn primarily in the winter, boy students tend to wear underwear to keep their lower bodies warm rather than their upper bodies. They tend to keep their upper bodies warm with outerwear such as vests, cardigans, and padding jumper. According to a survey on experience and satisfaction of functional uniforms, students showed satisfaction with more than three points to all questions except for two, which means their satisfaction about the functions of uniforms that they wear currently is above the average. Third, many boy students complains about the thermokeeping of winter uniforms, especially thigh parts of pants. It is required to make research for the improvement of functional pants for boy students.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.685-702
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• 2021

This study aims to discover how the perceived attributes of luxury fashion platforms affect consumer trust and satisfaction as well as online word-of-mouth intention. Based on a literature review, this study derived four dimensions of perceived attributes: brand assortment size, exclusivity, convenience, and personalization. The paper presents findings from an online survey targeting 359 consumers in their 20s to 30s who had recent experience with luxury fashion platforms. Based on the collected data, a structural model equation analysis was performed using AMOS 22.0 and SPSS 26.0. The findings illustrated that brand assortment size, exclusivity, and personalization had positive effects on consumers' platform trust. In addition, brand assortment size and convenience had a positive impact on satisfaction. Overall, the findings of the study illustrate that perceived attributes of luxury fashion platforms have a significant impact on consumers' platform trust and satisfaction and online word-of-mouth intentions. This study reveals that consumers' trend orientation moderates the effects of consumer attitude and behavioral intention. The academic practice of this study has laid the foundation for understanding mechanisms of marketing strategies by providing the characteristics of platforms in the luxury fashion industry.