• 제목/요약/키워드: clothes behavior

검색결과 243건 처리시간 0.021초

트윈세대의 의복구매 특성에 관한 연구 (The survey of Tween Generation's Clothing Purchase Behavior)

  • 이진희;전명숙
    • 한국생활과학회지
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    • 제15권5호
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    • pp.835-847
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    • 2006
  • The aim of this study is to examine the tween generation's (11 to 15 years-old) clothing purchase tendency. Based on the questionnaire, the data were collected from 187 elementary school students(11 to 12 years-old) and from 293 middle school students(13 to 15 years-old) in Jeonbuk. The data were analyzed with the factor analysis, Chi-square analysis, t-test, F-test. The research shows: the tween generation rarely if ever buy their clothing by themselves, and they usually accompany their mothers when they purchase their clothes. In the 'size fitness', girl tweenage group prefers a perfect fit to an easy one. But boy tweenage group shows a different tendency from them. In the 'fashion adaption', the tweenage group of 13 to 15 year-olds responds in a sensitive way. The 'style', 'design' and 'color' of clothing are the most decisive factors in their purchasing trend. Especially, the boy tweenage group prioritize the factors in the order of 'brand value', 'price' and 'trend'.

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농촌가정의 의생활 관리 실태 조사연구 - 경기도 시흥시를 대상으로 - (Clothing Management in the Rural Household - In Sihung-Si Gyonggi-Do Province -)

  • 염희경;최정화
    • 한국농촌생활과학회지
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    • 제6권1호
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    • pp.1-10
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    • 1995
  • To lead rural clothing management in the rural household, we assessed in terms of the wearing of pesticide protective clothing and care methods of contaminated clothing, consumer consciousness, the discard method of clothing et al. in rural areas of Gyonggi-Do by sampling 122 households. The results are as following ; 1. The behavior for laundering management didn't appropriate in view of certification of label about laundry method, frequency of laundry and quantitative use of detergent. Also family's cooperative attitude wasn't insufficient. 2. Reasons of dissatisfaction about retained clothing were decreased in order of discoloration, shrink or breakage after laundry, breakage of seam or cloth, unlabel, allergy from cloth. The solution of trouble was acted passively. 3. Reasons of hoarding of clothing were high because of change on size, fashion, and low because of wornout. Still-wearable garments were discarded in proportion of one to one. 4. The ratio of putting on the fatigue cap which the Once of Rural Development has propagated was under 10 percent. 5. Protective clothes against agricultural chemicals had not been prepared and contaminated clothing was often washed with regular family wash.

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국내 세탁행동의 지속가능성에 관한 연구 -유럽과의 비교를 중심으로- (A Study on Sustainable Laundry Behavior -Comparison between Korean and European Consumers-)

  • 위지원;이윤정;정혜정
    • 한국의류학회지
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    • 제45권3호
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    • pp.525-545
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    • 2021
  • The purpose of this study was to assess the sustainability of laundry practices among Korean households in comparison with European households. A total of 329 responses were collected through an online survey and analyzed using SPSS. Detergent dosing, use of fabric softener, prewashing, rinsing, washing programs, and washing temperatures of Korean households were not optimal for sustainability. Only 11.2% of respondents followed dosage instructions while the majority based on load size. Use of fabric enhancer, prewashing, and rinsing were frequent. Cotton 40℃ was the most frequently used program (81.5%) while eco and cold wash programs were among the least (1.5%). In terms of laundry sorting, load size, drying, and ironing, more sustainable actions were reported. Laundry was often sorted by color, machines were commonly filled, and clothes tended to be air-dried and not excessively ironed. Gender was the primary socio-demographic factor denoting sustainable habits, with males being more attentive to instructions and care labels than females. European households, however, were more sustainable in all areas except for frequent ironing, and education level and employment status were significant factors affecting sustainable practices.

T.V홈쇼핑 의류제품(衣類製品) 구매(購買)시 경험(經驗)하는 감정적(感情的) 측면(側面)에 관(關)한 질적연구(質的硏究) (Qualitative Study on Emotion Aspect Experiencing When Consumers are Purchasing Clothing Through T.V Home-Shopping)

  • 차인숙;이경희
    • 패션비즈니스
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    • 제8권1호
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    • pp.34-48
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    • 2004
  • The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

인도 여성의 패션 라이프스타일에 따른 의복구매행동 특성 연구 - 뭄바이 거주 신세대 여성을 중심으로 - (A Study on Clothing Purchase Behaviors as Related to the Fashion Lifestyle of the New Generation of Indian Women living in Mumbai)

  • 고수진;고애란
    • 한국의류학회지
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    • 제33권10호
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    • pp.1590-1600
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    • 2009
  • This study investigates the fashion lifestyles and the effect on clothing purchase behavior by female consumers living in Mumbai India. Data were collected from 129 Indian women in their teens to thirties living in Mumbai and were analyzed by factor analysis, cluster analysis, one-way ANOVA, Duncan test, ${\chi}^2$-test, frequency analysis using SPSS 12.0. The results of this study are as follows. Five factors of fashion lifestyle are identified: fashion consciousness, price orientation, advertisement/brand orientation, being aware of others, and tradition orientation. Female consumers were classified into four groups based on fashion lifestyle factors: display/brand oriented group, active profit seeking group, fashion oriented group, and a tradition oriented group. There were significant differences among the fashion lifestyle groups on five criteria (latest fashion, price, commonality with existing clothing, size, and the distance to the store) out of the 13 criteria. The display/brand oriented group showed high scores on the latest fashion and size. The active profit-seeking group generally showed high scores on all five factors. The fashion oriented group showed high scores on latest fashion and commonality with existing clothing when buying clothes. Finally, the tradition oriented group showed high scores only on the distance to the shop, while they (the tradition oriented group) showed low scores on the other criteria. The examination on the actual conditions of clothing purchase among fashion lifestyle groups showed that only the monthly expenditure for clothing is significantly different. The display/brand oriented group and active profit seeking group spent more on clothing than the other two groups.

소비자 연령대에 따른 니트웨어 착용 및 소비행동의 차이 (Consumer Age Group Differences in Knitwear Consumption Behavior)

  • 이영민;김연희;김미진;이윤경;윤송이;이규혜
    • 복식문화연구
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    • 제15권2호
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    • pp.284-298
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    • 2007
  • Due to consumers' preferences for seeking a quality life and having more leisure time, comfortableness became a major criteria for selecting clothes for all age groups. This is why consumers' interests in knitwear increased recently. The purpose of this study is to analyze the knitwear consumption patterns such as style preferences, and consumer satisfaction with knitwear. Particularly, differences in age groups of consumers were analyzed. Data from 463 men and women participated in the study. Results indicated that consumers wear knits once or twice a week in average. After two to three years of consumption, they discard the knitwear. Among various apparel product categories, Consumers selected Cardigan to be the preferable knitwear product category. They preferred 100% cotton and achromatic or gray/brown color with solid fabrics. In general, consumers were most satisfied with colors and least satisfied with laundering of knitwear. Older consumers preferred knitwear to woven products, preferred pull-over style and valued feelings of softness and comfortableness when wearing knitwear. There were more differences in dissatisfaction factors than satisfaction factors according to the consumer age groups.

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자외선 차단 의복에 대한 소비자 조사 -아웃도어 스포츠웨어를 중심으로- (A Study on UV Protective Clothing - An Emphasis on Outdoor Sports Consumers -)

  • 성희원;전양진;박혜선
    • 한국의류학회지
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    • 제29권8호
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    • pp.1136-1145
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    • 2005
  • The objective of this study was to determine factors affecting sun protective behavior and intention to buy UV protective clothing among outdoor sport persons in Korea. A self-administered questionnaire was distributed to mountain climbers, bikers and in-line skaters with a convenience sampling method. Two theoretical frameworks, health belief(HB) model and diffusion theory(DT) were used for the study. Based on HB model, sun protection behaviors(SPBs) were associated with cancer perception, perceived benefits, behavioral barriers and cues to actions based on the HB model. Based on DT model, intention to buy (ITB) was determined by an individual's perceived attributes of UV protective shirt. Appearance concern variables were added to the extended HB model. The extended DT model was proposed by adding the variables in the HB model and variables of appearance concern. Multiple regression analysis was applied. Results were as follows. First, perceived benefits, behavioral barriers, cues to action, and all three appearance concern variables as well as gender and age were significant determinants of SPB for Korean outdoor consumers. Second, relative advantage, compatibility, friability, behavioral barriers and cues to action with some appearance concern variables were significant in affecting intention to buy UV protective clothes. Extended HB model and extended DT model were useful to understand SPBs of Korean outdoor consumers.

베트남 주부의 한류지각이 한국 브랜드 아동복 구매의도에 미치는 영향 (The Effect of Vietnamese Mothers' Perception of the Korean Wave on Purchase Intention of Korean Brand Children's Wear)

  • 홍금희;손수민
    • 한국의류학회지
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    • 제38권5호
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    • pp.627-637
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    • 2014
  • This study explored the product attributes Vietnamese mothers consider for the purchase of children's wear, the differences of product attributes between groups with different levels of conspicuous consumption, and the extent to which the Korean wave affects the purchasing behavior of children's wear brands. The results are as follows. First, the product attribute that Vietnamese mothers consider most when purchasing children's clothes is the comfort in physical activities. Fabric type and quality, sizing and fit, durability, color, child suitability, design, cutting and construction, price, fashionability, and maintenance and laundering are the other attributes (respectively) that influence the purchase of children's wear. Second, the high conspicuous consumption group considers brand, maintenance and laundering, durability, the reactions of others, and fashionability significantly more than the low conspicuous consumption group. Third, the purchase intention of Korean children's wear brands is affected by the perception of the Korean wave than the influence of the reference group or the tendency of conspicuous consumption. The results show that low prices and practicality were important considerations for children's clothing purchases by Vietnamese mothers; however, brand name and fashionability were more powerful predictors for the high conspicuous consumption group. Those with a high perception of the Korean wave also had a higher intention of Korean children's wear brand, which is indicative of the halo effect of the Korean wave. Thus, Korean children's wear brands that plan to enter the Vietnamese market should make active use of the Korean wave.

노년층의 건강과 운동생활에 따른 기능성 소재의 인지 및 착용에 관한 연구 (Awareness and Wearing of Functional Fabrics Related with Health and Exercise Life of Silver Generation)

  • 김정민;상정선;박명자
    • 복식문화연구
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    • 제18권1호
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    • pp.190-204
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    • 2010
  • Understanding awareness and wearing behavior of functional textiles for silver generation is expected to contribute to clothing products development to improve and maintain their health and marketing strategy fit for user characteristics. For empirical research, a survey was developed and the aged 50 and above were 332 respondents. The results of the study are as follows. First, the level of awareness for both comfort-oriented and health/safetyoriented functional fabrics in high health-conscious group was much higher than that in low health-conscious group. In number of wearing times, health body and high-conscious group wear comfort-oriented fabrics more frequently, while weak body group wear health/safety-oriented fabrics more often. The health-consciousness significantly influenced the possession of active sportswear with various functions. Second, the awareness of functional fabrics in exercise activities groups was much higher than that in exercise-conscious groups. High exercise activities group know more about the wet sensation-related fabrics and clothing materials for outdoor activities. Low exercise-conscious group put on health/comfort-oriented fabrics for casuals more frequent than functional fabrics for sportswear. High exercise activities group preferred to wear sportswear suitable for outdoor activities. The aged people have a lot of health/comfort-oriented functional casual wear appropriate for indoor activities regardless of exercise-consciousness. However, the more they enjoy exercise activities the more they are interested in functional sportswear. Even though they were unconcerned with exercise, older people are interested in functional casual clothes. As a conclusion, the high interest in health and exuberant activities in silver generation arose the necessity of new multi-functional clothing products.

전기방사된 나노파이버 매트를 이용한 약물전달시스템에 관한 연구 (Drug Delivery System Using Electrospun Nanofiber Mats)

  • 윤현;박윤경;김근형
    • 폴리머
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    • 제33권3호
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    • pp.219-223
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    • 2009
  • 전기방사 공정을 이용하여 제조된 나노파이버는 나노 소자, 필터, 방호닦, 항균성 드레싱 및 약물전달 등 다양한 분야에서 이용되고 있다. 약물전달시스템(drug delivery system, DDS)은 기존 의약품의 부작용을 최소화하며 그 효능 및 효과를 극대화할 수 있어야 하고 필요한 양의 약물을 원하는 환부에 효율적으로 전달할 수 있어야 한다. 본 연구에서는 전기유체역학공정의 하나인 전기방사공정을 이용하여, poly($\varepsilon$-carprolactone)(PCL) poly(ethylene oxide(PEO)를 나노파이버 매트로 만들었으며, 고분자와 동시 방사된 Rhodamine B의 방출량을 측정하였다. PCL/Rhodamine B/PEO/PCL 나노파이버 매트는 전기방사 시간을 통한 두께 조절을 통하여 약물전달 거동이 조절될 수 있음을 확인하였으며, 실제 Peptide를 PEO와 동시 전기방사시켜 얻어진 나노파이버 peptide가 방출되는 거동을 확인하였다. PCL/Peptide/PEO/PCL시스템에서 방출된 peptide는 약물방출 시험 후에도 약물로서의 활성도를 잃지 않았으며, 이러한 나노파이버를 이용한 Peptide 방출메커니즘은 새로운 약물전달시스템으로 적용 및 응용될 수 있을 것으로 예상된다.