Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지

A Study on UV Protective Clothing - An Emphasis on Outdoor Sports Consumers -

자외선 차단 의복에 대한 소비자 조사 -아웃도어 스포츠웨어를 중심으로-

  • 성희원 (명지대학교 의상디자인학과) ;
  • 전양진 (명지대학교 의상디자인학과) ;
  • 박혜선 (배재대학교 의류패션학과)
  • Published : 2005.08.01
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Abstract

The objective of this study was to determine factors affecting sun protective behavior and intention to buy UV protective clothing among outdoor sport persons in Korea. A self-administered questionnaire was distributed to mountain climbers, bikers and in-line skaters with a convenience sampling method. Two theoretical frameworks, health belief(HB) model and diffusion theory(DT) were used for the study. Based on HB model, sun protection behaviors(SPBs) were associated with cancer perception, perceived benefits, behavioral barriers and cues to actions based on the HB model. Based on DT model, intention to buy (ITB) was determined by an individual's perceived attributes of UV protective shirt. Appearance concern variables were added to the extended HB model. The extended DT model was proposed by adding the variables in the HB model and variables of appearance concern. Multiple regression analysis was applied. Results were as follows. First, perceived benefits, behavioral barriers, cues to action, and all three appearance concern variables as well as gender and age were significant determinants of SPB for Korean outdoor consumers. Second, relative advantage, compatibility, friability, behavioral barriers and cues to action with some appearance concern variables were significant in affecting intention to buy UV protective clothes. Extended HB model and extended DT model were useful to understand SPBs of Korean outdoor consumers.

Keywords

References

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