• 한국가정과교육학회지
• /
• 제17권3호
• /
• pp.97-108
• /
• 2005

본 연구에서는 초등학생의 자아존중감과 의복행동에 대한 일반적인 경향을 살펴보고, 인구 사회학적 특성과 자아존중감 수준에 따라 의복행동에 차이가 있는지 비교해 보고, 자아존중감과 의복행동과의 관계를 분석하였다. 이를 통하여 초등학생의 의복행동을 이해하구 초등학생에게 바람직한 의생활 교육을 시행하는데 필요한 기초 자료를 제공하고자 하였다. 경기도 수원시에 위치한 초등학교 5, 6학년에 재학 중인 남녀 학생 403명을 대상으로 설문조사를 실시하였으며, 본 연구의 결과를 요약하면 다음과 같다. 첫째, 초등학생의 자아존중감과 전체적인 의복행동은 중간 수준으로 나타났다. 의복행동의 하위 요인을 살펴보면 초등학생은 의복자림성이 가장 높게 나타났고 의복편이성, 의복관리성, 의복흥미성, 의복동조성의 순으로 나타났다. 둘째, 초등학생의 인구 사회학적 특성과 자아존중감 수준에 따른 의복행동의 차이를 살펴보면 여학생은 남학생보다 의복동조성, 의복흥미성, 의복관리성이 높게 나타났고 남학생은 여학생보다 의복편이성이 높게 나타났다. 5학년은 6학년보다 의복관리성이 높게, 의복자립성은 낮게 나타났다. 한달 용돈이 2만원 이상인 집단은 다른 집단에 비해 의복동조성, 의복흥미성이 높게, 의복편이성은 낮게 나타났다. 어머니의 직업이 없는 경우는 직업이 있는 경우보다 의복흥미성이 높게 나타났다. 또한 자아존중감 수준이 높을수록 의복관리성은 높게 나타났다. 셋째, 초등학생의 자아존중감은 의복관리성과 정적 상관관계가 있는 것으로 나타났다. 즉 자아존중감이 높을수록 의복을 잘 관리할 수 있다.

• 대한소아치과학회지
• /
• 제29권2호
• /
• pp.168-179
• /
• 2002

어린이의 치과 치료시 행동조절에 도움이 되고자 치료를 위해 내원한 어린이 환자 150명을 대상으로 치과의사의 의상에 대해 설문조사를 시행한 결과 다음과 같은 결론을 얻었다. 1. 가운과 일상복에 대한 선호도 조사에서는 성별(P<0.05), 연령(P<0.05), 거주지(P<0.05), 내원 횟수(P<0.05)에서 가운에 대한 선호도(65.3%)가 높았다. 2. 가운의 종류와 가운의 속의 복장에 대한 선호도는 긴 가운에 와이셔츠(30.7%), 양복형 가운에 와이셔츠(18.7%), 긴 가운에 폴로셔츠(17.3%) 순으로 나타났다. 3. 가운의 색에 대한 선호도는 흰색(34.7%), 분홍색(18.7%), 초록색(18.0%), 파랑색(15.3%), 노랑색(13.3%) 순으로 나타났다. 4. 가운의 무늬에 대한 선호도는 만화 캐릭터(49.3%), 병원로고(28.7%), 민무늬(14.7%) 순으로 나타났다. 5. 여자 치과의사의 일상복에 대한 선호도는 폴로셔츠(37.3%), 줄무늬셔츠(28.7%), 라운드티셔츠(18.7%), 개량한복(15.3%) 순으로 나타났다. 6. 남자 치과의사의 일상복에 대한 선호도순서는 무늬넥타이에 민무늬 와이셔츠(28.0%), 민무늬 넥타이에 와이셔츠와 넥타이 없이 무늬셔츠(21.3%), 넥타이 없이 민무늬 와이셔츠(14.7%)순으로 나타나났다. 7. 보호장비 착용에 대한 선호도 조사는 마스크와 글러브(28.7%), 장비 없음(26.7%), 마스크와 글러브와 보안경(22.7%), 마스크만 착용(22.0%) 순으로 나타났다. 본 연구의 결과에 비추어 볼 때, 어린이 환자의 치과 치료시, 심리적 안정감을 주기 위해서는 흰색의 획일적인 가운에서 벗어나 다양한 색채와 형태로 디자인된 치과의사의 복장이 어린이에게 친근감을 주어 행동조절에 도움이 될 것으로 사료된다.

• 대한가정학회지
• /
• 제28권4호
• /
• pp.65-86
• /
• 1990

Living conditions of the rural elderly were assessed in terms of clothing behavior, health and nutritional status, housing and envioronmental condition, and psychological adjustment. The subjects were eighty individuals over sixty residing in the rural community of Iksan-kun, Chollabukdo. The interview method using questionnaires, direct measurement, and observation was used for this study. Data were compared with those obtained from a previous study of the elderly residing in an urban area. Clothing behavior showed that the elderly residing in the rural community were more concerned about plain and conservative design of clothes than their urban counterparts. Special protective clothes for cropdusting with agricultural chemicals had not been prepared. The following urgent needs were pointed out: development and supply of agricultural chemical protective clothing and development and education of appropriate washing and clothing care methods. The health status of the elderly was generally good, but poor eating habits were found more frequently in the rural elderly than among the urban dwellers. Several dietary nutrient intakes were insufficient. Contrasting the urban elderly with the rural group, it was found that the urban group lacked sufficient vitamin A and vitamin C and the urban women had insufficient calorie whereas the rural group was deficient in protein, vitamin A, calorie, and fat. A significant relationship was found between dietary nutrient intake and health index, food habit points, self recognized health status, meal satisfaction, and economic status. Urgent needs of the development of a nutrition education program for the elderly were pointed out. Most of elderly residing in the surveyed rural communities were living alone or with their spouse only, therefore only one room was used among the three or four available rooms. Most of the rural elderly were living either in a traditional Korean house built with differing floor levels or in a modified Korean style house. Minimal modernization had been made for kitchen facilities such as sink and gas range or for heating facilities with the briquette boiler. However, sanitary space such as lavatory and bathroom had not been remodeled. A housing welfare program for rural communities should be implemented at the national level. The comparison of psychological characteristics of the rural elderly with their city counterparts revealed that the rural elderly have a more stable psychological status and optimistic attitude than those living in a city. However, it was found that most of the elderly did not have any future plan. Community programs for the elderly including hobbies or leisure activities or education programs to generate close interpersonal relationships with their children should be developed and provided.

• 한국생활과학회지
• /
• 제11권4호
• /
• pp.367-380
• /
• 2002

This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

• 한국콘텐츠학회논문지
• /
• 제16권6호
• /
• pp.73-81
• /
• 2016

전자상거래는 인터넷상에서 직접적인 접속을 통해 소비자들이 필요 정보를 검색하고 제품이나 서비스를 구매하는 것을 가능케 한다. 인터넷상의 구매 행위는 실질적인 경험은 아니지만 그림이나 제품 정보 및 광고 등에 근거하여 이루어진다. 본 연구에서는 이란의 전자상거래 시장을 활성화하기 위해, 인터넷 쇼핑몰에서의 젊은 성인층의 구매 행태를 분석하였다. 즉, 인터넷 쇼핑 동기유발과 인터넷 쇼핑몰 선택에 영향을 미치는 요인들을 조사하였으며, 이러한 요인들과 성별, 직업, 연령, 교육정도와 같은 다른 요인들 사이의 상관관계를 밝히기 위해 통계적 가설검증을 수행하였다. 이 결과, 인터넷 쇼핑몰 선택 요인 중의 하나인 '풍부한 제품 정보' 요인에는 남녀 성별 차이가 존재한다는 것과, 쇼핑 동기 유발 요인 중의 하나인 '제품 비교 기능' 요인에도 남녀 차이가 존재한다는 것이 드러났다. 또한, '월 평균 구매 빈도' 요인은 학생과 비학생 간에 차이가 존재하였다. 그리고 일반적으로 이란 젊은 성인층에서는 인터넷 쇼핑몰에서의 상품의 품질을 신뢰하지 않으며 인터넷 쇼핑몰의 안전성에도 만족하지 못하고 있다는 것을 밝혀냈다.

• 한국의상디자인학회지
• /
• 제15권4호
• /
• pp.29-45
• /
• 2013

The purpose of this study is to provide base line data required to establish a viable knitwear marketing strategy targeting young people by comparing and analyzing preference and buying behavior of customers in their twenties. A survey was conducted in 2009 and 2013 on people in their 20's male and female living in Busan. The total of 362 people participated in the survey and the results are as follows: Firstly, the seeking factors for knitwear were utilization factor, functionality factor, care for clothing factor, economics factor and vogue factor. Secondly, a differentiated marketing strategy targeting 20-something customers needs to be established as there was a steep rise in the number of customers purchasing clothes on online shopping malls using smart phone devices according to the survey.'Low-price, broad-line strategy'is also required as those surveyed preferred stores offering a wide choice of designs with reasonable price. Considering the survey results that a growing number of people tended to buy a variety of knitwear items regardless of the seasons, knitwear production needs to be diversified in terms of designs and materials. Thirdly, the survey revealed that pastel-colored knitwear was preferred for spring/summer season whereas knitwear with achromatic colors was voted the most-preferred one during the autumn and winter season. In terms of knitwear shapes, the gap between genders continues to narrow and tendency sensitive to fashion trend became more apparent reflecting the change of the times.

• 한국의상디자인학회지
• /
• 제9권1호
• /
• pp.173-187
• /
• 2007

The purposes of this study were to examine the consumer's behavior on the brands applying the characters by gender, age and residential district, and then to propose the future planning of brands applying the characters and distribution strategies. From Junior on middle school to forty-year olds were selected for this study and areas were grouped to five for comparing the residential distinction. The questionnaire was consisted with 25 questions. Nominal scale and 5-interval scale were used for analysis. The SPSS 12.0 was used to analyze the technical statistics such as average, frequency, t-test, ANOVA, and $x^2$. The results of this study were as follows : 1) The characters influenced on remembering the brand's name regardless gender, agen and residential district. 2) When consumer bought the brand with character, the most important factor is the brand name recognition. 3) It would be desirable to use the one or two mixed methods which express the characters on the clothes. 4) When they distribute the character brands, they would supply more feminine characters in 3rd district, more manly one in 4th district and less quantities in the 3rd and 4th district for lowering inventory. The next must be follow to succeed the character using strategy of fashion brands. It is needed to segment the target for new character creation of specific generation, and to grasp the point of the trend which oriented by the target, and to reflect what they like and what they feel sympathy on character image and brand concept.

• 한국의류학회지
• /
• 제7권2호
• /
• pp.53-59
• /
• 1983

The purpose of this study was to investigate the relationship between five aspects of clothing behavior and needs for exhibition and autonomy among high schoolgirls. Five aspects of clothing behavior were studied: fashion interest, clothing exhibition, attitudes toward the abolition of the school uniform and control of school dress. A questionnaire of 20 items prepared by Kahng, Lee, and Creekmore was used to assess fashion interest and clothing exhibition. Assessment of attitudes toward the abolition of school uniform and control of school dress was made with questions devised for this study and included several modified items from Kim's questionnaire. Preferences for fashion style were determined by line drawings representing current fashion and outdated fashion. The questionnaires were administered to 341 second year senior high school girls from three types of schools. Statistical analysis was performed using the correlation coefficient, chi-square test, ANOVA, The results were: 1) The need for exhibition was positively related to clothing exhibition and fashion interest, that is, students who had a higher need for exhibition were more interested in clothing exhibition and fashion. 2) The need for autonomy was positively related to attitudes toward the abolition of school uniform and control of school dress that is, students who had a higher need for autonomy wanted the abolition of school uniform and less control of school dress. 3) Fashion interest was positively related to preference for fashion style, that is, students who a higher fashion interest prefered fashinable styles in the selection of new clothes. 4) Scores of clothing exhibition and attitudes toward loosening of control of school dress were significantly different among three types of school. The orders from highest to lowest are following: single-sex preparatory, coeducational preparatory, vocational high school.

• 한국의류산업학회지
• /
• 제14권1호
• /
• pp.136-143
• /
• 2012

The purpose of this study was to investigate the influence of physical functions of elderly people on their clothing behavior and to provide basic information about manufacturing comfortable apparels for the elderly. A total of 219 people, with ages between 60s and 70s, participated in the survey and in the experiment to correlate their tendency of wearing clothes with the state of their physical functions. About 78.5% of the elderly showed eyesight deterioration in the subjective evaluation. Elders in their 60s raised their arms higher up in overhead reach, and showed shorter distance between middle fingertips in behind back stretch and in back scratch than elders in their 70s. Also, the former stretched farther to the floor in standing trunk flexion, and maintained more steady in one leg stand and in tandem stance than the latter. The narrower the movement range of the upper limb joints was, the more the elderly preferred upper garments with full front opening to those with half or no opening. The more inflexible the upper limbs and waist and the more unbalanced the body was, the more likely the elderly put on pants while sitting on the floor. The time taken to button up the shirt and to put on and take off pants showed a positive correlation with the overhead reach, the behind back stretch, the back scratch and the standing trunk flexion, whereas the former showed a negative correlation with the one leg stand and the tandem stance.

• 한국가정과교육학회지
• /
• 제24권1호
• /
• pp.37-48
• /
• 2012

본 연구는 청소년의 환경친화적 의복 소비행동에 영향을 미치는 변수들을 파악하여, 환경친화적 의복 구매, 사용, 처분행동을 유도하기 위한 교육적 자료를 제공하는데 목적이 있다. 연구 결과는 다음과 같다. 첫째, 청소년의 환경활동 경험은 보통 이상이며, 환경활동 경험 중 환경문제에 대한 교육을 받은 경험이 가장 낮게 나타났다. 둘째, 환경친화적 가치관 중 환경보전 가치관이 가장 높게, 이타주의 가치관이 가장 낮게 나타났다. 셋째, 의복을 통하여 개성을 추구하고자 하는 욕구가 가장 크고 다음으로 편안함과 가격을 추구했으며, 유행과 브랜드를 추구하는 성향은 낮은 것으로 나타났다. 넷째, 환경친화적 의복 소비의식 중 처분의식은 보통 이상이나 구매의식과 환경문제 인식은 보통 이하로 낮게 나타났다. 특히 의복이 유발하는 환경문제에 대한 인식이 가장 낮은 점을 감안해 의복의 생산과 소비과정에서의 환경오염과 이를 예방할 수 있는 방안에 대한 교육이 필요하다. 다섯째, 환경친화적으로 의복을 소비하는 행동은 전체적으로 낮게 나타났다. 하위요인 중 사용과 처분 행동은 어느 정도 실행되나 구매 행동은 환경친화적으로 이루어지지 못하고 있었다. 이는 그동안의 환경교육이 주로 자원 절약과 재활용 등 사용 및 처분행동에 초점을 맞추어 진행되었기 때문으로 생각되며, 따라서 앞으로는 소비의 시작인 의복의 구매단계에서 환경친화적인 소비행동을 할 수 있도록 교육해야 할 것이다. 여섯째, 청소년의 환경친화적 의복 소비행동에 영향을 미치는 변수 중 가격 추구 성향과 의복 처분의식은 의복 구매 사용 처분의 모든 의복 소비행동에 영향을 미치는 것으로 나타났다.