• 한국의류산업학회지
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• 제7권4호
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• pp.413-418
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• 2005

The purpose of this study was for the adult woman that provides the investigation, analysis, consideration of the relationship with clothing behavior and self-efficacy depends on their skin care grade. Data were collected from 477 adult females and analyzed by using frequency, dispersion analysis, ANOVA, t-test, Duncan test utilizing SPSS 10.0 program. The results were as follows: The younger and the more educated respondents were the better their skin care. Also, the more they spent on clothes, the more they spent on cosmetic products. For occupations, professionals were to have better skin care. It was expose that 20s and 30s are shown difference for all low rank leading persons except conformity in the midst of it is clothing behavior main point by skin care management degree, 40s appeared that difference is seen in interest, psychological dependence, aesthetics, management. It was expose that difference does not exist in liver that is clothing behavior main point by skin care administration degree in 50s. 20s appeared difference in general self-efficacy divination in self-efficacy, and 30s appeared that skin care degree is high as general self-efficacy and physical self-efficacy are high. It was expose that 40s and 50s are no difference of self-efficacy in between group by skin care degree.

• 패션비즈니스
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• 제13권3호
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• pp.99-108
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• 2009

The purpose of this study is to analyze the middle-aged British women's apparel purchase behavior. The results of this study can be used to present the tendency of Korean middle-aged women's apparel purchase behavior when they become the old-aged by comparing and analyzing the British women's purchase behavior. We found that they prefer to choose and purchase their clothes by their own decision-making and search for actively the new brands for old age. Strong willingness was showed that their level of consumption amounts for clothing would be the same level between middle-aged and old-aged. It was also presented that they like to see a old-aged fashion model for fashion advertisement rather than a younger one and prefer to use the expression of 'mature' rather than a stereotypical expression such as a silver, gray and gold. The segmentation of fashion market by age can not be simply standardized. We expect that the propensity for clothing purchase behavior pattern of middle-aged women will not be changed and keep the same tendency by the time of their old-aged. We expect that this research results can be used as a basic material for another study and setting up the product developments and marketing strategies.

• 복식문화연구
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• 제17권1호
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• pp.162-176
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• 2009

This study is to compare clothing purchasing behaviors between Korean and American college students, especially men. A theoretical study was reviewed, then the survey was performed. 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test, $X^2$, and factor analysis. The result showed, first there were some differences in most of all the clothing Purchasing behaviors such as the reason for the purchases, the purchasing information source, the standard of selecting clothes and the standards of selecting stores. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs and the situation. The American college men were slightly higher than the Korean college men for both the need.situation and impulse motive. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the standard for store selection, the college men from both countries considered product service to be the most important. The American college men considered the convenient and store services to be more important than Korean college men. Regarding the standard fur clothes selection, the Korean college men considered the clothing that matched their personal styles to be the most important standard, however, the American college men considered the attractive from the opposite sex as the important standard.

• 한국식생활문화학회지
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• 제14권3호
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• pp.211-224
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• 1999

The purpose of this study was to investigate the understanding of dietary consciousness and define the relationship of housewife attitude of middle class residence in Puchon city. Questionnaires were collected 282 housewives in Puchon city. Data were analysed with SAS software package for F-test and Duncan's multiple range test. The main findings of the research were as follows: The food related perchasing place was supermarket(91%), ordinary market(77%), department store(68%), special store(58%), common purchase(37%), convenience store(22%) and communication marketing(13%). The clothing perchasing place showed in the order of department store(71%), special store(65%), ordinary market(52%), common purchase(23%), supermarket(18%), convenience store(15%) and communication marketing(10%). Dietary cosciousness of housewife on foods, clothing, and housing related items was significantly different, specially 20's housewife was concerned about foods and 30's housewife was housing(p<0.05). The behavior consciousness of housewife was significantly different between age, education level, family type and income(p<0.05). Highly educated housewife showed a tendency to spend money and times for food related fields, and to buy clothes in a department store for breaking stress(p<0.05). However, low education level and extended family type housewife got more conservative consciousness on traditional fermented food making(p<0.05). Most of young housewife answered that the making of bread, cookies, soybean paste soup, children clothes and handicraft led to positive consciousness(p<0.05). Especially high life satisfaction housewife preferred to make a dosirak(lunch box), dinner, children clothes and handicraft(p<0.05).

• 패션비즈니스
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• 제23권1호
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• pp.25-36
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• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• 한국의류학회지
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• 제11권3호
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• pp.79-88
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• 1987

In order to investigate the hand values and mechanical properties such as tensile, shearing, bending, compression, surface and thickness & weight of the women's summer fabrics were measured by KES-F system. Sorts of 78 commercial fabrics of women's summer cloth were classfied into 43 silk and 35 polyester fabrics according to materials. The experimental results were analysed statistically to relate the hand values and the mechanical properties and concerning to formation of weared clothes and transformation behavior were investigated. The main results are summarized as follows; 1. Polyester fabrics show higher tensile deformation than those of silk fabric. And also polyster fabric has a easy to shape-less and makes a silhouette which goes along with the body. 2. Silk fabrics is superior to polyester fabrics in formation and shear elasticity building box-shaped silhouette. 3. Polyester fabrics show sufficient ability to recover from tending deformation and drapability On the other hand, the compressibility and bending rigidity of silk fabrics were superior to polyester fabrics. 4. Regardless of materials, the bending properties is closely assocsiated with stiffness, anti-drape stiffness and flexibility with soft feeling. Fullness & softness and crispness is primarily influenced by surface properties. There is substantive relationship between scrooping and sheaing properties.

• 한국생활과학회지
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• 제14권4호
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• pp.561-575
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• 2005

This paper searches Internet auction sites to study consumer willingness to reuse and consumer satisfaction, along with its frequency of usage and evaluation. This study also examines the differency in the frequency of usage, the number of products purchased, consumer satisfaction and willingness to reuse, and evaluation of the auction sites according to the characteristics of consumers' socio-economic factors and the auction site itself. Determinant variables is investigated in the level of consumer satisfaction. The results of this study are as below: First, consumers used auction sites frequently, especially when they were in their 20s, intended to purchase clothes, and thought the delivery time would be short. In addition, consumers were more likely to purchase products, with low income buy first pay later, and short deliberation. Second, consumers, unemployed and in their 50s, sell-purchase among consumers were less likely to have a willingness to reuse the auction site. However, consumers with an experience to buy clothes or products with a price between 50,000 and 100,000 won were more likely to have a willingness to reuse the site. Third, consumer satisfaction with auction sites were higher among those who were females; responsible as a consumer; full of experiences; and received the product within a short period of time. Lastly, the willingness to reuse auction sites was positively related to the following type of consumers: single, employed, and responsible as a consumer.

• 한국생활과학회지
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• 제6권1호
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• pp.79-88
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• 1997

The postpurchase process is the phase that consumers evaluate products or services while using them. And then, they may experience satisfaction/dissatisfaction and emotions elicited products or services. The satisfaction and emotions may be important concepts in consumer behavior such as brand attitude, purchase intentions and using. The purpose of this study was to examine the effects of emotions elicited clothing products on product satisfaction and using in postpurchase. The subjects in this study were selected 500 females. The data were collected by using questionnaires, and 431 data were analysed. The results were as follows: The emotions in postpurchase process were consisted of three dimensions; unpleasure, pleasure, security/activity. These three emotions had the causal effects on product satisfaction significantly, and the unpleasure influenced stronger than others on satisfaction. In addition, the emotions were related to using and the ownership of clothing products. The emotions of pleasure and the security/activity influenced on the ownership, and the security/activity and unpleasure influenced on using clothing products. Therefore, the results in this study imply that consumption emotions elicited clothing products would be multidimensional, and the emotional factors would be important indicators for explaining the satisfaction. The positive affects were related to using clothes, which is, the consumer would have fulfilled their hedonic desires by wearing clothes. Also, the positive affects would be the basis for marketing strategies of sales promotions in clothing products.

• 한국의류산업학회지
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• 제11권6호
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• pp.887-895
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• 2009

The purposes of this study were to provide informations to apparel companies and to contribute the education of clothing consumers through finding out the present status of clothes purchasing behaviors and the degree of the recognition and the application of care labels of the Chinese students in Daegu area. The data were collected from 166 Chinese students through the questionnaire and analyzed by the frequence, t-test, ANOVA, and Scheffe-test using SPSS 12.0. The results were as follows: 1. The main purchasing place was road shops of well-known brands, and the most decisive factor of purchasing was the display style of goods. They purchased 'any time when necessary' and impulsively. They payed mostly by cash and the most affecting factor of purchasing decision was the degree of fitting. 2. The recognition of the necessity of care label was found in 36.7% of respondent and their most rationale was 'for the management of clothes'. The recognition of care labels showed the highest in reliability and the lowest in application. There were significant differences in satisfaction of care label between male and female and in application according to purchasing places. In conclusion, the recognition of the necessity of care labels showed a little high level but relatively low in the understanding and the application.

• 한국생활과학회지
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• 제16권1호
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• pp.123-135
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• 2007

The purpose of this study was to investigate the clothing behaviors and wearing sensation of ready-to-wear of the elderly woman who residing in the Pusan and Kimhae. The subjects were elderly woman who assessed the wearing sensation of slacks, jacket 1(1-2button), jacket 2(over 4button), and jumper. The results were as follows: 1. In the analysis of the clothing behaviors factors, the factor 1 was the concern about the appearance, the factor 2 was mental dependency about the clothes, the factor 3 was the satisfaction about the clothes and the factor 4 was the concern about the fashion. 2. As for the wearing sensation of the slacks, waist and thigh of the slacks was large and slacks length and crotch length was long. As for the wearing sensation of the jacket 1, over the age of 70 years was more satisfied than under the age of 70 for the wearing sensation of bust, waist, hip, and sleeve length. As for the wearing sensation of the jacket 2, under the age of 70 years was more satisfied than over the age of 70 for the wearing sensation of sleeve length and location of the armhole. As for the wearing sensation of the jumper, the area showed significant difference in waist. Jumper was larger than jacket.