• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.589-603
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• 2005

This study was to develop the design of briefs for elderly women, aiming at understanding about the briefs that the elderly women currently wear and helping them draw happiness from wearing clothes. This study, based on the data analyzing the physique of old women that was investigated by the previous study, targeted the elderly women living in Jeonbuk area to conduct the research into their physique, brieff that they prefer. The results of this study were as follows. First, the majority of the elderly women wore size 100 as looking into the size of briefs that elderly women put on and their physique. For the most part, they had relatively thinner waist compared to the belly and buttock. Second, they were found to have preference for briefs with narrow rubber band, and medium sized design that fit their line of buttock, waist and crotch, for reasons of the activity and comfort. Third, they were found to be generally happy with the briefs that they are currently wearing. Fourth, the factors leading elderly women to buy briefs were analyzed to come from the 4 considerations of beautiful appearance/customer service, practicality, economical reason/size and the comfortable feeling when wearing them. Among such factors, the greatest demand among those factors was the comfortable feeling they can have when they wear briefs, followed by the economical reason/size, practicality, beautiful appearance/customer service.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.388-400
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• 2022

This study analyzed the Internet consumption behavior concerning pet care through in-depth interviews with 11 people who take care of pets. In this study, along with owners of domestic companion animals, stray cat caregivers were included as pet consumers, which have not yet been included in this category in existing research. Internet consumption was found to differ between people with dogs and people with cats. In the case of dog owners, they bought a lot of bath products, clothes harnesses, and strollers that were not appropriate for cats. Although the pet-poor phenomenon is known to occur a lot among young consumers, who care for pets behavior at the cost of money spent on themselves, even stray cat caregivers, mostly middle-aged women, are wary of becoming pet-poor. It cannot be said that there are gender differences in online shopping of pet consumers. In general, women, who did mainly Internet shopping, and if they are not used to using the Internet, their husbands made purchases online instead.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.351-362
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• 2013

This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

• Hwankyungkyoyuk
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• v.24 no.2
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• pp.54-69
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• 2011

The objectives of this study were to investigate the need for school uniform recycling and to review the school uniform recycling-related education. 231 female high school students were asked to answer regarding the wearing state of school uniform and their satisfaction level. 10 subjects in middle school technology/home economy were evaluated. As the result, the students wore 1~2 pieces of school uniform, which showed that it was hard to keep them clean by washing them often. The satisfaction level of school uniform was not high, The lowest item was the price. Therefore, to increase the satisfaction level of the school uniforms and also to increase the sanitary level of the school uniforms, it was advisable to purchase a recycled school uniform at cheaper prices to have an extra set. For a vitalization of the recycled school uniforms, the middle school technology/home economy subjects were reviewed. In the topic of "clothing acquisition plan and purchase", the themes of planned purchase, overconsumption of clothing and environmental pollution were discussed and included preferable behaviors for disposal. The topic of "clothing manufacturing and recycling" listed recycling the clothes that are not worn or exchanging them with neighbors as well as suggesting methods to illicit environment-friendly behaviors and carrying them out. However, some textbooks only briefly explained the methods of recycling and more detailed and practical methods need to be suggested in the curriculum. In addition, the contents regarding the environment in the clothing topic need to be supplemented more and more changes, such as related education plans or data development, are required. The objectives of this study were to investigate the need for school uniform recycling and to review the school uniform recycling-related education. 231 female high school students were asked to answer regarding the wearing state of school uniform and their satisfaction level. 10 subjects in middle school technology/home economy were evaluated. As the result, the students wore 1~2 pieces of school uniform, which showed that it was hard to keep them clean by washing them often. The satisfaction level of school uniform was not high, The lowest item was the price. Therefore, to increase the satisfaction level of the school uniforms and also to increase the sanitary level of the school uniforms, it was advisable to purchase a recycled school uniform at cheaper prices to have an extra set. For a vitalization of the recycled school uniforms, the middle school technology/home economy subjects were reviewed. In the topic of "clothing acquisition plan and purchase", the themes of planned purchase, overconsumption of clothing and environmental pollution were discussed and included preferable behaviors for disposal. The topic of "clothing manufacturing and recycling" listed recycling the clothes that are not worn or exchanging them with neighbors as well as suggesting methods to illicit environment-friendly behaviors and carrying them out. However, some textbooks only briefly explained the methods of recycling and more detailed and practical methods need to be suggested in the curriculum. In addition, the contents regarding the environment in the clothing topic need to be supplemented more and more changes, such as related education plans or data development, are required.

• Korean Parent-Child Health Journal
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• v.1
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• pp.75-87
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• 1998

These days social and economical changes have influence on the structure of family and the role of family members. Working mothers and widowers with children are increasing because of economical difficulties. Support from relatives are decreasing because of the conspicuous trend toward nuclear families. According to these reasons androgynous fathers are required. Today's fathers in Korea socially and culturally have learned about traditional parenting, but they are changing their fathering styles to meet the demands of the times. However they don't have their own fathering models. Therefore nurses who hold an advantageous position to teach and support from clinic have to encourage them to care their infants. The purposes of this study were to define father's care giving in infancy, understand influencing factors on fathering, and the differences between fathering and mothering, then contribute to nursing implementation for supporting fathers. This study was designed to review references about father's care giving. The results were follows: Six aspects of parent participation were direct care. indirect care, play, decision-making concerning the child, amount of time of sole responsibility for the child and overall availability to the child. Direct care involved feeding, bathing, going to child if child awakens. dressing, putting child to bed, taking child to doctor, nurse, or dentist, transporting child to and from sitter, day care, or school, washing child's hair. Indirect care involved cleaning up after child, preparing child's food, fixing child's broken playthings, washing child's clothes, arranging baby-sitting, shopping for child's toys and clothes, transporting baby-sitter to and from your home. Young fathers were gradually participating in direct care like feeding, taking child to doctor. Father's care giving stimulated mothering and promoted parent-infant relationship. Influencing factors of fathering would be divided into father characteristics, surrounding factors, infant attributes. Father characteristics were age, role perception, relationship with parent. Surrounding factors were the opportunity of early contact, support system, spouse's expectation, marital adjustment, feeding type, past experience of care giving. Infant attributes were temperament, behavior, age, sex. The differences between fathering and mothering were reviewed. Fathers were poor at care giving. but their caring was similar to mother's. This subtle difference positively worked upon infant's growth and development. On the basis of these theoretical data, nurses can empower fathers to cooperate with mothers in caring infants.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.301-312
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• 2015

This study was conducted to provide baseline database to develop intervention program by investigating the relationship among body image, general appearance management behaviors and psychosocial health of female undergraduates'. From Sep. to Oct. 2014, total 198 participants were enrolled in this study. The data were analyzed using SPSS 21.0 program. The results were as follows: 1) The score of body image was $3.12{\pm}1.06$ in 5 points. Subjects had a lot of make-up and clothes behaviors, but exercise, food intake behaviors were lowerer than average. Also, psychosocial health score was $2.99{\pm}0.10$ point in 4 points. Whole 73.2% was latent risk group, and 25.8% was high risk group. 2) The relationship between the body image and general appearance management behaviors (p<0.001) and psychosocial health(p<0.001) revealed significant positive correlation. In general appearance management behaviors, there was a significant positive correlation between sub categories. And psychosocial health was positive correlation with body image and hair management behavior. 4) 14.4% of the psychosocial health was explained by 3 variables : body image, health interest and grade. Therefore, it would be utilized in developing programs for the positive body image building by interest own health, and being helped in the psychosocial health.

• Journal of People, Plants, and Environment
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• v.22 no.6
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• pp.593-600
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• 2019

We identified how plants affected by the human behavior of crushing plants respond and what kind of plants responded sensitively. We investigated Lactuca sativa "Gaesebadak", Syneilesis palmata and Peucedanum japonicum as plants that humans use for edible purposes, and Achyranthes japonica and Bidens bipinnata as wild plants that stick to people's clothes and disperse seed. Plants exposed to human breathing air were compared with those exposed to human breathing air after being crushed. Methyl jasmonate (MeJA), a chemical word, was measured using Syft/MS, which detects real-time VOC, and related genes were analyzed. The amount of MeJA of Syneilesis palmata and Peucedanum japonicum as edible plants was greater than that of non-edible plants that disperse seeds using humans. The amount of MeJA ranged from 0.20 ppb to 0.35 ppb when the control group were not exposed to human breathing air. On the other hand, MeJA decreased after increasing for the first hour in human breathing air. Also, MeJA affected by human breathing after crushing plants was higher than that affected by just human breathing air. Peucedanum japonicum showed the most distinctive difference between the treatment with human breathing after crushing plants and the treatment with just human breathing. In addition, the gene activity of JAR1 and JMT increased 3 hours after the treatment with human breathing after crushing plants. Therefore, in the treatment with human breathing after crushing plants, the concentration of MeJA and the activity of related genes showed the same tendency to increase. As a result, the plant that responded sensitively to human behavior was Peucedanum japonicum. Plants released MeJA as a chemical word in the treatment with human breathing air after crushing plants.

• Journal of Korean Home Economics Education Association
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• v.25 no.3
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• pp.19-38
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• 2013

This study focuses on the differences in general self-concept, academic self-concept, significant others self-concept and emotional-physical self-concept in relation to appearance management behavior. It goes on to show that appearance management behaviors such as styles in clothing, makeup, skin care, hair care, cosmetic surgery and body shaping, weight control management are strongly influenced by self-concept. Therefore, this study was carried out with the aim of providing basic understanding and information on the appearance management behavior of middle school students. It was also done in an effort to find ways of improving the self-concept of students through education as a part of the domestic science curriculum. The results obtained in this study are as follows: On average, the middle school students who took part in this study showed low self-concept and appearance management behavior which indicates a negative image of themselves. This suggests that efforts need to be made so that students can see themselves in a positive way and improve their self-concept through appearance management behavior. Middle school students with a positive self-concept try to present themselves by keeping their skin clean and their hair attractive. They express their self-esteem and personality through fashion and by keeping and maintaining their clothing, shoes and bags. They also tend to show a positive attitude towards their studies and are more likely to understand and get along with others. The students who showed positive attitudes towards their bodies and emotions have a higher interest in clothing and try to express the image that they want for themselves. They are also less likely to change their bodies unnaturally through cosmetic surgery and body shaping. Appropriate appearance management behavior can help middle school students see themselves in a more positive way.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.59-69
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• 2010

Green or an environmental consciousness has been a major issue for businesses and government offices, as well as consumers, worldwide. In response to this movement, the Korean government announced, in the early 2000s, the era of "Green Growth" as a way to encourage green-related business activities. The Korean fashion industry, in various levels of involvement, presents diverse eco-friendly products as a part of the green movement. These apparel products include organic products and recycled clothing. For these companies to be successful, they need information about who are the consumers who consider green issues (e.g., environmental sustainability) as part of their personal values when making a decision for product purchase, use, and disposal. These consumers can be considered as eco-sumers. Previous studies have examined consumers' purchase intention for or with eco-friendly products. In addition, studies have examined influential factors used to identify the eco-sumers or green consumers. However, limited attention was paid to eco-sumers' disposal or recycling behavior of clothes in comparison with their green product purchases. Clothing disposal behaviors are ways that consumer can get rid of unused clothing and in clue temporarily lending the item or permanently eliminating the item by "handing down" (e.g., giving it to a younger sibling), donating, exchanging, selling, or simply throwing it away. Accordingly, examining purchasing behaviors of eco-friendly fashion items in conjunction with clothing disposal behaviors should improve understanding of a consumer's clothing consumption behavior from the environmental perspective. The purpose of this exploratory study is to provide descriptive information about Korean eco-sumers who have ecologically-favorable lifestyles and behaviors when buying and disposing of clothes. The objectives of this study are to (a) categorize Koreans on the basis of clothing disposal behaviors; (b) investigate the differences in demographics, lifestyles, and clothing consumption values among segments; and (c) compare the purchase intention of eco-friendly fashion items and influential factors among segments. A self-administered questionnaire was developed based on previous studies. The questionnaire included 10 items of clothing disposal behavior, 22 items of LOHAS (Lifestyles of Health and Sustainability) characteristics, and 19 items of consumption values, measured by five-point Likert-type scales. In addition, the purchase intention of two eco-friendly fashion items and 11 attributes of each item were measured by seven-point Likert type scales. Two polyester fleece pullovers, made from fabric created from recycled bottles with the PET identification code, were selected from one Korean brand and one US imported brand among outdoor sportswear brands. A brief description of each product with a color picture was provided in the survey. Demographic variables (i.e., gender, age, marital status, education level, income, occupation) were also included. The data were collected through a professional web survey agency during May 2009. A total of 600 final usable questionnaires were analyzed. The age of respondents ranged from 20 to 49 years old with a mean age of 34 years. Fifty percent of the respondents were males and about 58% were married, and 62% reported having earned university degrees. Principal components factor analysis with varimax rotation was used to identify the underlying dimensions of the clothing disposal behavior scale, and three factors were generated (i.e., reselling behavior, donating behavior, non-recycling behavior). To categorize the respondents on the basis of clothing disposal behaviors, k-mean cluster analysis was used, and three segments were obtained. These consumer segments were labeled as 'Resale Group', 'Donation Group', and 'Non-Recycling Group.' The classification results indicated approximately 98 percent of the original cases were correctly classified. With respect to demographic characteristics among the three segments, significant differences were found in gender, marital status, occupation, and age. LOHAS characteristics were reduced into the following five factors: self-satisfaction, family orientation, health concern, environmental concern, and voluntary service. Significant differences were found in the LOHAS factors among the three clusters. Resale Group and Donation Group showed a similar predisposition to LOHAS issues while the Non-Recycling Group presented the lowest mean scores on the LOHAS factors compared to the other segments. The Resale and Donation Groups described themselves as enjoying or being satisfied with their lives and spending spare-time with family. In addition, these two groups cared about health and organic foods, and tried to conserve energy and resources. Principal components factor analysis generated clothing consumption values into the following three factors: personal values, social value, and practical value. The ANOVA test with the factors showed differences primarily between the Resale Group and the other two groups. The Resale Group was more concerned about personal value and social value than the other segments. In contrast, the Non-Recycling Group presented the higher level of social value than did Donation Group. In a comparison of the intention to purchase eco-friendly products, the Resale Group showed the highest mean score on intent to purchase Product A. On the other hand, the Donation Group presented the highest intention to purchase for Product B among segments. In addition, the mean scores indicated that the Korean product (Product B) was more preferable for purchase than the U.S. product (Product A). Stepwise regression analysis was used to identify the influence of product attributes on the purchase intention of eco product. With respect to Product A, design, price and contribution to environmental preservation were significant to predict purchase intention for the Resale Group, while price and compatibility with my image factors were significant for the Donation Group. For the Non-Recycling Group, design, price compatibility with the factors of my image, participation to eco campaign, and contribution to environmental preservation were significant. Price appropriateness was significant for each of the three clusters. With respect to Product B, design, price and compatibility with my image factors were important, but different attributes were associated significantly with purchase intention for each of the three groups. The influence of LOHAS characteristics and clothing consumption values on intention to purchase Products A and B were also examined. The LOHAS factor of health concern and the personal value factor were significant in the relationships with the purchase intention; however, the explanatory powers were low in the three segments. Findings showed that each group as classified by clothing disposal behaviors showed differences in the attributes of a product, personal values, and the LOHAS characteristics that influenced their purchase intention of eco-friendly products. Findings would enable organizations to understand eco-friendly behavior and to design appropriate strategic decisions to appeal eco-sumers.

• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.346-359
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• 2011

The purpose of this study was to examine students' reasons and standards for purchasing their casual upper garments through online shoppin. A questionnaire composed of 26 items in five-point Likert type (14 items for measuring reasons, and 12 items for measuring standards for their purchase) was administered. The subjects were 422 male and female students attending middle schools, high schools and colleges located in the metropolitan region of Daegu. For a statistical analysis, a $3{\times}2$ two way ANOVA design (3 levels of schools: middle school, high school and college and 2 sexes: male and female) was involved, and Turkey's HFD multiple comparisons were made. The results showed that the reasons for students' purchasing casual upper garments through online shopping malls were as follows: quality, availability of discount coupons and points, other benefits such as special promotions, gifts, the easy return of goods and refunds, and also no trial of wearing shirts even at off-line stores. Significant differences in purchasing reasons through online shopping were found among middle schoo, high school and college students. There were also significant differences between male and female students mostly found in three variations of purchasing reasons: ease of availability of garments in contemporary fashion, convenient shopping without any restriction on time, and the decision to purchase with help from consumers' recommendations. Significant differences among middle school, high school and college students were found in the following standards for the students' decision to purchase their casual upper garments through online shopping: affordability, color, design, style, payment safety, and ease of maintenance (cleaning and ironing). Differences between male and female students were found to be significant in the following categories: affordability, fashionable, brand name, free delivery, product quality, coordination with other clothes, and consumers' recommendations on the products concerned.