• Title/Summary/Keyword: classification schemes development

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UX Methodology Study by Data Analysis Focusing on deriving persona through customer segment classification (데이터 분석을 통한 UX 방법론 연구 고객 세그먼트 분류를 통한 페르소나 도출을 중심으로)

  • Lee, Seul-Yi;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.27 no.1
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    • pp.151-176
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    • 2021
  • As the information technology industry develops, various kinds of data are being created, and it is now essential to process them and use them in the industry. Analyzing and utilizing various digital data collected online and offline is a necessary process to provide an appropriate experience for customers in the industry. In order to create new businesses, products, and services, it is essential to use customer data collected in various ways to deeply understand potential customers' needs and analyze behavior patterns to capture hidden signals of desire. However, it is true that research using data analysis and UX methodology, which should be conducted in parallel for effective service development, is being conducted separately and that there is a lack of examples of use in the industry. In thiswork, we construct a single process by applying data analysis methods and UX methodologies. This study is important in that it is highly likely to be used because it applies methodologies that are actively used in practice. We conducted a survey on the topic to identify and cluster the associations between factors to establish customer classification and target customers. The research methods are as follows. First, we first conduct a factor, regression analysis to determine the association between factors in the happiness data survey. Groups are grouped according to the survey results and identify the relationship between 34 questions of psychological stability, family life, relational satisfaction, health, economic satisfaction, work satisfaction, daily life satisfaction, and residential environment satisfaction. Second, we classify clusters based on factors affecting happiness and extract the optimal number of clusters. Based on the results, we cross-analyzed the characteristics of each cluster. Third, forservice definition, analysis was conducted by correlating with keywords related to happiness. We leverage keyword analysis of the thumb trend to derive ideas based on the interest and associations of the keyword. We also collected approximately 11,000 news articles based on the top three keywords that are highly related to happiness, then derived issues between keywords through text mining analysis in SAS, and utilized them in defining services after ideas were conceived. Fourth, based on the characteristics identified through data analysis, we selected segmentation and targetingappropriate for service discovery. To this end, the characteristics of the factors were grouped and selected into four groups, and the profile was drawn up and the main target customers were selected. Fifth, based on the characteristics of the main target customers, interviewers were selected and the In-depthinterviews were conducted to discover the causes of happiness, causes of unhappiness, and needs for services. Sixth, we derive customer behavior patterns based on segment results and detailed interviews, and specify the objectives associated with the characteristics. Seventh, a typical persona using qualitative surveys and a persona using data were produced to analyze each characteristic and pros and cons by comparing the two personas. Existing market segmentation classifies customers based on purchasing factors, and UX methodology measures users' behavior variables to establish criteria and redefine users' classification. Utilizing these segment classification methods, applying the process of producinguser classification and persona in UX methodology will be able to utilize them as more accurate customer classification schemes. The significance of this study is summarized in two ways: First, the idea of using data to create a variety of services was linked to the UX methodology used to plan IT services by applying it in the hot topic era. Second, we further enhance user classification by applying segment analysis methods that are not currently used well in UX methodologies. To provide a consistent experience in creating a single service, from large to small, it is necessary to define customers with common goals. To this end, it is necessary to derive persona and persuade various stakeholders. Under these circumstances, designing a consistent experience from beginning to end, through fast and concrete user descriptions, would be a very effective way to produce a successful service.

Design and Implementation of Diverse Behaviors of Autonomous Agents in Dynamic Environment (동적 환경 내에서의 자율 에이전트에 의한 다양한 행위의 설계 및 구현)

  • Park, Hyung-Keun;Park, Jong-Hee
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.38 no.3
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    • pp.24-40
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    • 2001
  • The design and implementation of agents is an essential part of the development of immersive types of tutoring systems using virtual reality. This paper proposes several effective mechanisms for the design and implementation of agents. Unlike existing researches we focus on accommodating diversity of agents' behavior in the proposed mechanisms. First, we define the space object based on the field theory. The introduction of the field theory allows us to approach the space objects in a structural manner rather than by their classification. We can also achieve dynamic genesis and extinction of the space objects, and derivation of overall changes in spatio-temporal situations. Second, we classify the behavior of agents into composite behaviors and primitive actions in order to achieve its dynamic planning. Finally, we distribute the knowledge among agents and their associated objects according to their interrelations. By this distribution, we can handle the otherwise prohibitively large amount of knowledge related to agents' behaviors and construct a dynamic environment. By implementing a situation with agent's navigation across a composite space object, we demonstrate the effectiveness of these schemes presented above.

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Development of Online Video Mash-up System based on Automatic Scene Elements Composition using Storyboard (스토리보드에 따라 장면요소를 자동 조합하는 주제모델링 기반 온라인 비디오 매쉬업 시스템 개발)

  • Park, Jongbin;Kim, Kyung-Won;Jung, Jong-Jin;Lim, Tae-Beom
    • Journal of Broadcast Engineering
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    • v.21 no.4
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    • pp.525-537
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    • 2016
  • In this paper, we develop an online video mash-up system which use automatic scene elements composition scheme using a storyboard. There are two conventional online video production schemes. Video collage method is simple and easy, but it was difficult to reflect narrative or story. Another way is a template based method which usually select a template and it replaces resources such as photos or videos in the template. However, if the related templates do not exist, there are limitations that cannot create the desired output. In addition, the quality and atmosphere of the output is too dependent on the template. To solve these problems, we propose a video mash-up scheme using storyboard and we also implement a classification and recommendation scheme based on topic modeling.

A Study on the Work Process Analysis Methodology for Records Management (기록관리를 위한 업무분석 방법론 연구: 호주표준 AS 5090을 중심으로)

  • Lee, Soo Yeon;Oh, Myung-Jin
    • The Korean Journal of Archival Studies
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    • no.12
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    • pp.3-35
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    • 2005
  • There have been growing interests in work process analysis methodology, ever since ISO 15489 and DIRKS were introduced to the Korean archival and records management community. It is because the methodology has been expected to provide with much needed information, with which records management programs could be designed. The information encompass from those needed in developing macro-organizational framework such as business classification schemes, to those essential to identify exact points of time, at which records management systems should capture records during each phase of business process. The Korean community, however, currently possesses a surprisingly scanty understanding of the methodology. The present paper aims to promote its understanding among Korean archivists and records managers, by reviewing an Australian standard of Work Process Analysis for Recordkeeping(AS 5090). It begins with drawing attention to the fact that the work process analysis is utilized in diverse areas, encompassing systems development, organizational re-engineering, and human resources management in business settings. When the methodology is implemented in records management settings, therefore, focus should be lied in finding out ways of creating and capturing records from the routine business activities. The paper then reviews the relationship among the three standards, AS 5090, DIRKS, and ISO 15489. Most parts of the paper are dedicated to review AS 5090 in detail, with examples. The paper also provides with output forms to be used to organize and represent results from the analysis.

Analysis on Trends in the Designation and Development of Historical Parks in Korea (국내 역사공원의 지정 및 조성 경향 분석)

  • Gil, Ji-Hye;Park, Hee-Soung;Park, Jae-Min
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.2
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    • pp.130-142
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    • 2016
  • After the revision of the Urban Park Act in 2005, historical parks emerged in Korea to promote the preservation of historical heritage while also offering recreation and education to ordinary citizens. It is now time to examine the characteristics of domestic historical parks by examining their current operational conditions, and seek appropriate institutional improvements. By studying the characteristics of historical parks in various countries, as well as the trends in the designation and development of domestic historical parks, this study attempts to examine the function and role of historical parks, and seeks a direction for future action. Through its literature review, this study also examines the current state of historical parks through cooperation with relevant public officials and experts. The results of the study show that, despite historical resources being concentrated in sites dating to the Joseon Dynasty, they also include heritage pertaining to persons, events, and places. There is also a trend toward increasing the focus on modern heritage. Historical parks show differences across existing cities and new towns, as well as between major cities and provincial cities. Provincial cities showed a recent trend of using historical parks as important resources for strengthening their economics and solidifying their identities. Also, there are many cases where the designated category for a park is changed to a historical park. In such cases, there may be a problem where certain functions of the park run into conflict. Domestic historical parks can be divided into four categories: heritage parks, memorial parks, historical theme parks, and historic parks. Such detailed classification schemes may serve as the strategic foundation for later conservation and usage of historical heritage, as well as a standard for suggesting concrete direction in the operation of historical parks.

A Study on History and Archetype Technology of Goli-su in Korea (한국 고리수의 역사와 원형기술의 복원 연구)

  • Kim, Young-ran
    • Korean Journal of Heritage: History & Science
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    • v.46 no.2
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    • pp.4-25
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    • 2013
  • Goli-su is the innovative special kind of the embroidery technique, which combines twining and interlacing skill with metal technology and makes the loops woven to each other with a strand. The loops floating on the space of the ground look like floating veins of sculpture and give people the feeling of the openwork. This kind of characteristic has some similarities with the lacework craft of Western Europe in texture and technique style, but it has its own features different from that of Western Europe. It mainly represents the splendid gloss with metallic materials in the Embroidered cloth, such as gold foil or wire. In the 10th century, early days of Goryo, we can see the basic Goli-su structure form of its initial period in the boy motif embroidery purse unearthed from the first level of Octagonal Nine-storied Pagoda of Woljeong-sa. In the Middle period of Joseon, there are several pieces of Goli-su embroidered relic called "Battle Flag of Goryo", which was taken by the Japanese in 1592 and is now in the Japanese temple. This piece is now converted into altar-table covers. In 18~19th century, two pairs of embroidered pillows in Joseon palace were kept intact, whose time and source are very accurate. The frame of the pillows was embroidered with Goli-su veins, and some gold foil papers were inserted into the inside. The triangle motif with silk was embroidered on the pillow. The stitch in the Needle-Looped embroidery is divided into three kinds according to comprehensive classification: 1. Goli-su ; 2. Goli-Kamgi-su ; 3. Goli-Saegim-su. From the 10th century newly establishing stage to the 13th century, Goli-su has appeared variational stitches and employed 2~3 dimensional color schemes gradually. According to the research of this thesis, we can still see this stitch in the embroidery pillow, which proves that Goli-suwas still kept in Korea in the 19th century. And in terms of the research achievement of this thesis, Archetype technology of Goli-su was restored. Han Sang-soo, Important Intangible Cultural Heritage No. 80 and Master of Embroidery already recreated the Korean relics of Goli-su in Joseon Dynasty. The Needle-Looped embriodery is the overall technological result of ancestral outstanding Metal craft, Twining and Interlacing craft, and Embroidery art. We should inherit, create, and seek the new direction in modern multi-dimensional and international industry societyon the basis of these research results. We can inherit the long history of embroidering, weaving, fiber processing, and expand the applications of other craft industries, and develop new advanced additional values of new dress material, fashion technology, ornament craft and artistic design. Thus, other crafts assist each other and broaden the expressive field to pursue more diversified formative beauty and beautify our life abundantly together.