• Journal of Fashion Business
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• v.3 no.4
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• pp.103-112
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• 1999

The purpose of this study is to investigate the various expressions in fashion design using logo. For this study, fashion magazines such as Vogue, Elle, WWD, Hi Fashion, Mode et Mode, Fashion News, Collezioni were analyzed. A corporate identity consists of the logo and name owned by a company together with the rules and guidance on how these are to be used, for example in printed material such as letterheads, catalogues and reports, in advertising, marketing and promotion, and on produsts and services. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logo is a primary means of communicating corporate values to customers and designers. It represents an asset of incalculable value, because it has been consistently maintained and protected over the years. The logo is the cornerstone of the company‘s image and the style of a logo or products name must harmonize with the feeling of the product or brand image. Fashion designers today are using their logos in different forms of communication. It is common to see a brand’s logo proudly emblazoned the classic chic garments as well as accessories such as bags, shoes, caps. The consumer, then becomes a ‘walking ad’ for the brand.

• Journal of Fashion Business
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• v.22 no.1
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• pp.114-123
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• 2018

The purpose of this study is to investigate the visual elements for effectively conveying the make-up method of the Korean history. We will do basic research on language visualization through visual poetry by using a make-up method as a visual expression element. Our research methods consisted of a related literature research, an internet search, and case study methods. The make-up methods of Korean classical make-up through visual poetry consisted of a through literature review. First, make-up methods, cosmetics, jewelry, and hair styles are shown in the classic make-up style of each age. Second, classical make-up visual poetry shows the identity, gender, and character depictions. Third, there were many visual metaphors about the hair types, figures, and hair among the classical make-up methods of each age. I think that this topic is worth researching as an appropriate medium to increase attractiveness. This research is with visual expression elements of the Korea make-up method. This study analyzed the Korean traditional make-up method that expresses and reinterprets visual metaphors. The results of this study can be applied for basic research.

• Korean Institute of Interior Design Journal
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• no.37
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• pp.95-102
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• 2003

It has been true that major investment among local business hotels were placed in furniture design character as there are increasing number of international events hosted by Korea. The study, under these circumstances, as a study In advance to see the design feature and trend of local business hotel's guest room furniture, has done interview with guest room manager, photographing of rooms, actual survey for analysing guest room plane surface, etc., researcher directly visiting 15 hotels that have special first grade businessmen only floor in Seoul. In addition, a survey has been done to know if each hotel room and furniture has particular image, from this survey the design feature of local business hotel's guest room has been analysed, and the result is as following. The result shows that similar pattern is applied in furniture placement of each guest room but for the furniture type and design concept, some try to re-design of wooden furniture available in Lee dynasty and others adopt European style like France and United Kingdom for the realization of semi-classic image. Typical material and color is red oak and maple.

• Journal of Fashion Business
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• v.19 no.2
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• pp.182-199
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• 2015

This research aims to design a new style jacket by developing patterns with dart manipulation, to achieve a tailored jacket which has been familiar to us, but with a more creative design. Tailored jackets has been widely worn both by women and men, and used to create various fashion styles. Generally the classic design with a basic lapel and collar is worn the most, and this shows demonstrates an importance of its design. Giacomo Manzu's work of relief art inspired for a creative design of tailored jackets. As a result of the analysis on the visual properties of the relief sculptures, it was found that an omissions of line for cubic effect and dramatized expression give an illusion effect. Based on the illusion effect shown in the case of a relief design, it was patterned and designed with dart manipulation. Through dart manipulation, the shape of a lapel was designed to meet the rear collar, which corresponds to a background plane, by making it like a sculpture at the front background pattern. Then it was found through dart manipulation could be extensively applied for various designs, as well as used to generate massing. Hopefully this creative pattern and design development would be helpful not only in diversification of consumer's needs, but also in the educational field for pattern and development of the fashion design industry.

• Journal of Fashion Business
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• v.26 no.3
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• pp.138-154
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• 2022

The purpose of this study is to identify the characteristics of domestic American casual fashion trends using big data text mining analysis. 108,524 posts and 2,038,999 extracted keywords from Naver and Daum related to American casual fashion in the past 5 years were collected and refined by the Textom program, and frequency analysis, word cloud, N-gram, centrality analysis, and CONCOR analysis were performed. The frequency analysis, 'vintage', 'style', 'daily look', 'coordination', 'workwear', 'men's wear' appeared as the main keywords. The main nationality of the representative brands was Japanese, followed by American, Korean, and others. As a result of the CONCOR analysis, four clusters were derived: "general American casual trend", "vintage taste", "direct sales mania", and "American styling". This study results showed that Japanese American casual clothes are influenced by American casual clothes, and American casual fashion in Korea, which has been reinterpreted, is completed with various coordination and creative styles such as workwear, street, military, classic, etc., focusing on items and brands. Looks were worn and shared on social networks, and the existence of an active consumer group and market potential to obtain genuine products, ranging from second-hand transactions for limited edition vintages to individual transactions were also confirmed. The significance of this study is that it presented the characteristics of American casual fashion trends academically based on online text data that the public actually uses because it has been spread by the public.

• (The)Study of the Eastern Classic
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• no.49
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• pp.357-392
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• 2012

An author is bound to reflect his or her own thinking and inclination in his or her works. The previous studies on Changam(蒼巖), however, mostly discussed the aesthetics in the forms of his introductions and works, hardly addressing his thinking reflected in his works. Recognizing that he had the "reactionism tendency" unlike the Bukhak-School(北學派), which was the cultural mainstream of the days, this study examined the specific patterns of the reactionism calligraphy style in his learning and calligraphy processes and works. He loved to write xing-cao-shu(行草書) with a focus on the materials written in one's own calligraphy, but he also emphasized that one should obtain the force of his or her calligraphy style by mastering kai shu before calligraphy xing cao shu. He thus left a lot of works in the xiao kai(小楷) of the Wang Xzhi(王羲之) calligraphy style throughout his life, which is attributed to the influences of the calligraphers of dong-guk-jin-che(東國眞體) in the latter half of Joseon(朝鮮) and those of Lee Gwang-sa(李匡師), his master in spirit. He is distinguished from the other calligraphers of the times in that he made lifelong efforts to compensate for the lacking stroke of the pen in the model calligraphy of Wang Xzhi. In the calligraphy theory, he put importance on the traditional method of Han-Wei(漢魏) and took Cai Yong(蔡邕) and Zhong Yao(鍾繇) as the fundamentals. For da kai(大楷), he constantly practiced the with the stroke of the pen by added to it, the letters of Wei(魏) Wudi(武帝), by Yan Zhenqing(顔眞卿), and letters of Kim Saeng(金生). His late works using the intended conception of and , in particular, present his unique calligraphy style that added the crooked forms of to the shapes of characters of that were in the kai-shu(楷書) style. It is a limitation that a considerable number of calligraphy materials Changam studied or consulted were either reprint copy or block book rather than original rubbing edition due to time and space restrictions. However, it is also true that those restrictions made an important contribution to his creation of his unique calligraphy style with deep local colors at the result of his constant efforts.

• (The)Study of the Eastern Classic
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• no.33
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• pp.413-435
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• 2008

This study is purposed to analyze the appearances and functions of ellipsis of case markers through the Hangul letters of Hyun-Poong Kwak's family in the early 17th century. Hangul letters appear more colloquial than typography, and ellipsis is the one of main features of it. Generally, 'ellipsis' occurs when a constituent of a sentence deliberately leaves out of a sentence, because it is repeated or can be deduced by the context or occasion. As Hangul letter is written for a specific person, 'ellipsis' occurs more often than typography written for unspecified individuals. The ellipsis of case markers are not an exception. The ellipsis has functions as follow. The first, function is 'brevity.' Communication can be more convenient by ellipsis. Next will be 'informality.' Informality caused by ellipsis can make people express their thoughts and feelings fluently and naturally. It is the reason that spoken language has more frequently occurred ellipses than written language. The third function is 'quickness.' The same information can be delivered more quickly by the sentence using ellipsis than not using. In the 21st Century, ellipsis is misused in netizen communication owing to the quickness. The last function should be 'the effect of a literary style.' The effects can embody through ellipsis such as 'rhythm effect', 'letter style effect', 'translation style effect.' As a result of analyzing ellipsis of case markers, frequency follows the order below.[subjective objective > Locative > Dative > Commutative > Instrumental]

• (The)Study of the Eastern Classic
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• no.62
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• pp.87-116
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• 2016

is a manuscript written in Korean housed in Dankook University Cheonan Campus Yulgok Memorial Library Hanjeoksil (Nason Library). The book is formatted in the Seonjang style and is composed of 34 chapters without page border lines. Each page has 9 lines and the number of words in each page is unequable. The size of the book is $19.8{\times}19.3cm$. The place, the publisher, and the year of the publication of this book are unidentified. The title of the book, "hanallimjeonyila", is written on the white paper attached to the title page. is composed of one volume, which is divided into 3 parts. , <小學>, and <父母恩重經> are included in the book. deals with the general issues of good and evil and also orderly shows the real life story of 'Wang son, Lee chang-yeon, Ju hyoi, WYang chun, Wang won, and Wang bong'. is a story about a person who met the king of the underworld and took a new lease of life from the king. The book puts an emphasis on the memorization of . Considering the story of the book, is an old-style novel (Korean classical novel) which features the connection between this life and eternity with the style of and is a novel written for the purpose of guiding personal life.

• (The)Study of the Eastern Classic
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• no.72
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• pp.35-66
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• 2018

This thesis has examined Jo Guimyeong's observation method and rhetoric of style of writing style. He tried to look at the world differently through observation and expressed relationship with the world through the style of comic. $J{\breve{o}}nggwan$ is a new way of looking at subjects and objects. It trust the senses and thoughts of the subject. So It is to clarify the circumstances and logic of the world from one's own point of view. In this case, it collides with the common thinking of the day. He put the reason and the action standard in the "taste" and the "mind". This means three things. First, he is proud that his reasons and actions are no different from those of a saint. Second, an individual is an independent being with different emotions and thoughts. Third, based on this, his works of literature have their own value. These reasons and actions were incarnated through '$J{\breve{o}}nggwan$(靜觀)'s observation methods. What he gained from the three stages of $J{\breve{o}}nggwan$(靜觀)' is the 'great mind'. The first step is self-reflection. It is the process of objectifying oneself. The second target is the appearance of things. It's about looking at everything equally, whether it's precious or vulgar. The third object of observation is a harmonic. He is joining the movement of the harmonizers. Therefore, one's own reasons, actions, and works of literature share the same meaning as those of a harmonizer. He said that the description can change according to his own knowledge. It means that you can fit the situation. A typical example was the analysis of 'Sung Bo hyung hwasangchan'<成甫兄畵像贊>. He described Park Moon-soo's life as the lives of officials through comic. Through this, He criticized Park Moon-soo's natural nature of the academic world. but the situation in which he can't escape from bureaucratic life by inducing laughter. This style of writing is one of the most representative features which was written by Jo Guimyeong writer.

• Strategy21
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• s.42
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• pp.53-82
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• 2017

Samuel Eliot Morison (1887-1976) was one of the pre-eminent historians of his generation. He was not only a famous historian at that time, but also was promoted to the rank of Admiral in U.S. Navy Reserve. Fifteen volume History of United States Naval Operations in World War II was published between 1947 and 1962, was not only a comprehensive report on the Navy's projection of power over two oceans, but a classic of historical literature that stands as the definitive treatment of it subject. Although he was fifty-five when war come to America in December 1941. Samuel Eliot Morison was determined to play a role. A professor at Harvard at the time, he joined volunteering for duty in the Navy. An experienced sailor, Professor Morison had earlier sailed that same routes taken by Christopher Columbus while researching his biography, Admiral of the Ocean Sea, which appeared in January 1942 th much acclaim and later got a Pulitzer Prize. Thus Morison plunged into the war, crossing the Atlantic aboard a destroyer. He assumed himself as "Parkman on the sea", tried to follow Parkman's historiographic method, not only participatory history but also literary style. And during writing History of United States Naval Operations in World War II, He emphasized two principles, publicity and objectivity. In terms of publicity, he always worried about who read history and why. In his pamphlet, "History as a Literary Art", he asserted it is useless if readers do not read a history which historians wrote. So he thought historians have forgotten that there is an art of writing of history. Therefore, he built his narratives around brightly rendered visuals and used the present tense to describe actions he witnessed firsthand, he wrote of the U.S. combat in very vividly. But strongly driven by publicity, he sometimes lost his balance in writing the naval history. For instance, the naval history became the focus of criticism for its prejudiced comments about the commanders. Also some reviewers asserted he did not secure the objectivity on writing the naval history. Although he sometimes deliberately torpedoed the objectivity of his work for strengthening publicity, by writing an extensive U.S. naval history, he introduced maritime history and naval history to the public widely. Until in early twentieth century, U.S. historians usually had been focusing their effort to the traditional areas, for example politic, economy, and etc. His intensive effort on the operations of U.S. Navy in World War II aroused a public interest in maritime and naval history. In conclusion, through using literary style and realistic narratives, historian Morison wrote a naval history for all the people which could appealed to the public.