• 디지털융복합연구
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• 제16권10호
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• pp.281-288
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• 2018

담배 경고그림은 가장 대표적인 금연정책 중 하나로 흡연의 위해성을 그림을 통해 전달함으로써 금연을 유도하는 효과적 흡연 억제 방안이다. 그러나 최근 소매점에서의 신제품 담배 광고 방식은 경고그림의 효과를 약화시켜 담배 구매의 도를 유인할 수 있는 가능성이 있다. 따라서 본 연구에서는 신제품 담배의 광고방식이 담뱃갑 경고그림의 효과에 미치는 영향을 실증적으로 분석하여 신제품 광고 방식이 가지는 문제점을 파악하고자 한다. 이를 위해 전국의 남녀 275명을 대상으로 설문조사를 실시하였고, 다변량 공분산분석(MANCOVA)을 통해 신제품 담배광고와 일반광고 사례의 인지 정서적 영향과 구매의도를 비교 분석하였다. 그 결과 신제품 담배 광고 방식은 경고 그림의 인지 정서적 효과와 구매의도에 영향을 미쳐 담뱃갑 경고그림 본연의 목적에 반하는 효과가 있음이 확인되었다. 이는 신제품 담배 광고의 방식에 대한 규제 기준과 제도 마련이 필요함을 시사한다.

• 대한간호학회지
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• 제29권1호
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• pp.127-138
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• 1999

This study was done to examine consciousness and preventive strategies of adolescent drug abuse. This study design was descriptive survey. The data were collected from 1,830 students from 32 middle and high schools from November 11 to December 20, 1997, using qestionnaires. The data were analyzed using SAS computer programs. The study results are as follows ; Most of adolescent get the information on narcotics and drug abuse from TV, newspaper, magazine and advertisement. Some of them(48.8%) have received education on drug prevention. However, respondants (49.3%) answered unsatisfactory on preventive education. 69.2% of respondants do not know the legal regulation on alcohol and cigarette. The survey on the degree of cognition on drug abuse shows the serious results : cigarette(79.1%), alcohol(74.1%), bonds(55.1%), gas(49.8%), excitants(48.5%), narcotics(29%), marihwana(27.8%) and, diuretics (21.9%). The situation of adolescent drug abuse is also serious in the order of alcohol 38. 2%, cigarette 14.3%, marihwana 9.4%.

• 여성학논집
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• 제28권1호
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• pp.3-42
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• 2011

이 연구는 1988년 강압적으로 한국시장을 개방했던 초국적 담배기업들의 여성시장확장전략이 갖는 특성을 분석한다. PM사와 BAT사의 대표적인 글로벌 여성담배인 '버지니아 슬림'과 '휘네스'에 초점을 맞추고, 그들이 자국과 세계시장에서 사용해온 전형적인 광고전략이 한국 상황에서 수정, 폐기되었을 가능성을 탐색한다. '버지니아슬림'은 한국시장에 진입한 후 3년 만에 여성담배로서의 브랜드 정체성을 포기함으로써 1990년대 외산담배시장 점유율 2위를 고수하는 성공을 거두었다. 반면, 전형적인 광고라인을 10여 년 동안 유지했던 '휘네스'는 여성담배로서 인지도는 가장 높았지만 시장점유율은 버지니아 슬림보다 훨씬 뒤쳐졌다. 1990년대 여전했던 한국 담배시장의 남성 주도성과 여성을 대상으로 한 담배광고와 판촉에 대한 전면 규제조치는 초국적 담배회사들이 한국여성 소비자를 확보하는데 '이중 장애물'로 작용했을 것이다. 그러나 담배광고 규제를 우회하는 간접광고와 판촉 행위들이 다각적으로 이루어진 사실은 글로벌 여성담배의 광고전략 변화가 한국여성 소비자 공략에 대한 포기라기보다는 남녀공용 담배로의 전환일 수 있음을 시사한다. 또한 부드럽고 순한 맛의 여성담배 특성이 성별 이미지보다는 건강 이미지와 결합되는 한, 한국여성들의 감성과 욕망에 호소하는 광고가 부재하더라도 건강한 담배를 자처하는 광고들이 한국여성들에게 호소력을 가질 수 있다.

• 문화기술의 융합
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• 제3권1호
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• pp.9-18
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• 2017

본 논문은 담뱃갑에 표기된 흡연경고문구가 대학생의 흡연에 대한 태도에 미치는 영향을 연구하였으며 흡연경고문구의 실효성을 검증하기 위하여 2가지의 연구가설을 설정하고 가설을 검증하기 위하여 중앙대학교 학생 129명의 통계 자료를 이용하였다. 조사는 흡연경고문의 유무에 따른 흡연 태도의 차이를 알아보기 위해 흡연경고문이 제시된 것과 제시가 되지 않은 것, 두 종류의 설문지를 작성하였다. 수집한 자료 분석을 위하여 통계 프로그램 SPSS 18.0을 이용하였으며 빈도분석, t-test, 일원배치 분산분석과 다중회귀분석을 시행하였다. 흡연 경고문 목격 유무가 흡연 태도 점수에 유의미한 정적 영향을 주고 있는 것으로 나타났으며 성별과 부모님의 흡연 여부는 유의미한 영향을 주고 있지 않은 것으로 나타났다.

• Child Health Nursing Research
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• 제26권1호
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• pp.1-10
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• 2020

Purpose: This study aimed to identify psychosocial factors associated with smoking cessation attempts among Korean high school students who engage in intermittent and light smoking. Methods: Cross-sectional secondary data derived from the 2018 Korea Youth Risk Behavior Web-Based Survey were analyzed within the framework of the biopsychosocial model. The sample comprised 829 high school students who reported current intermittent and light smoking, which was defined as cigarette smoking on 1~29 days in a 30-day period and no more than 10 cigarettes per day. Purposeful selection logistic regression analysis was performed. Results: In total, 71.7% (n=586) of the respondents had tried to stop smoking during the past 12 months. The main result was that respondents who had viewed an anti-smoking advertisement in the past year significantly more smoking cessation attempts than those who had not (adjusted odds ratio=2.59; 95% confidence interval=1.45~4.62, p=.001). Conclusion: To encourage smoking cessation attempts among high school students who engage in intermittent and light smoking, healthcare providers, including school and community nurses, should develop effective interventions using anti-smoking advertisements tailored to adolescents' interests and developmental stage.

• 성인간호학회지
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• 제15권4호
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• pp.563-572
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• 2003

Purpose: This study aimed to compare differences on sexual satisfaction between non-smokers and smokers of Korean adult males. Method: The subjects of this study were 304 current smokers and 331 current non-smokers(stop smokers, never smokers) (58.0%). Because of the nature of the study, the participants were recruited through a home page advertisement of a brand newspaper company in Korea, and the survey was done through Internet system. The tool to measure participant's sexual satisfaction was adopted from the Arizona Sexual Experience Scale-Male. Result: Participant's age ranged from 20 to 49, mostly in their 30s-40s(96.1%). They were smoking average of 15 cigarettes per day. There were no significant difference on sexual satisfaction between current smokers and non-smokers( t=-.55, p>.05). However, there were significant difference on sexual satisfaction between ever smokers(n=481) and never smokers(n=154) (t=2.10, p<.05). There were significant differences an erectile and orgasm satisfaction according to number of cigarettes they smoked per day. 54.5% smokers who said that they have difficulty in keeping erectile state considered on smoking cessation within 30 days whereas 24.2% in those who said that keeping erectile state was easy. Conclusion: Informing about the high risk of sexual dysfunction with cigarette smoking should become a important part of smoking cessation education and for smoking adolescents.

• 보건교육건강증진학회지
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• 제33권3호
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• pp.71-82
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• 2016

Objectives: In this study, it was analyzed which marketing activity strategy multinational tobacco companies established against Republic of Korea through their internal documents and it was checked out how the marketing activities mentioned in the documents turned out to be actually. Methods: For that, analyzed the internal documents of tobacco companies after connecting Legacy Tobacco Documents Library(LTDL). Three documents were selected finally out of total searched 1,752 documents except the ones that did not include the theme or not appropriate. Results: Internal documents analysis showed that people smoke because the filter of cigarette shown in the movies looks nice. Tobacco companies carried out the marketing through sponsorship of soccer games, F1 Grand Prix was found in the internal documents. Conclusions: The legal restriction on marketing activities of tobacco companies should be enhanced by removing the articles of allowing advertisement and promotion for tobacco companies in Korean domestic law.

• Asian Pacific Journal of Cancer Prevention
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• 제15권19호
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• pp.8265-8270
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• 2014

Background: Smoking tobacco is considered as a leading cause of preventable death, mostly in developing countries like India. One of the primary goals of international tobacco control is to educate smokers about the risks associated with tobacco consumption. Tobacco warning labels (TWLs) on cigarette packages are one of the most common statutory means to communicate health risks of smoking to smokers, with the hope that once educated, they will be more likely to quit the habit. Materials and Methods: The present survey was conducted to assess the effectiveness of TWLs in communicating health risks of tobacco usage among 263 adult smokers working as bus drivers in Karnataka State Road Transport Corporation (KSRTC), Mangalore, India. Information was collected on demographic details, exposure and response to health warnings on tobacco products, intention to quit and nicotine dependency. Results: The majority (79.5%) of the respondents revealed negative intentions towards quitting smoking. Nearly half of the participants had a 'low' nicotine dependency (47.5%) and 98.1% of the respondents had often noticed warning labels on tobacco packages. These health warnings made 71.5% of the respondents think about quitting smoking. Respondents who noticed advertisement or pictures about dangers of smoking had better knowledge, with respect to lung cancer and impotence as a consequence of tobacco. A higher exposure to warning labels was significantly associated with lower nicotine dependency levels of smokers among the present study population. A significantly higher number of respondents who noticed advertisement or pictures about the dangers of smoking thought about the risks of smoking and were more inclined to think about quitting smoking. As exposure increased, an increase in the knowledge and response of participants was also observed. Conclusions: Exposure to tobacco warning labels helps to educate smokers about health risks of tobacco smoking. It may be possible to promote oral health among bus drivers by developing strategies to educate them about these risk factors.

• 한국학교보건학회지
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• 제19권2호
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• pp.75-88
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• 2006

Purpose : This study are the secondary data of Global Youth Tobacco Survey(GYTS) developed by the WHO and United State Center for Disease Control(CDC) and Prevention to trace tobacco use among youth in youth in countries across the world. This study was carried out to serve for a basis for antismoking campaigns and to prevent adolescents from smoking by analyzing the smoking by analyzing the smoking realities factors. Methods : This study is a cross-sectional school-based survey, which employed a two-stage cluster sample design to produce a nationally representative sample of middle school students aged 13 to 15 years olds. Seventy-five schools were selected. All schools containing grade 1, 2 and 3 that contained 40 or students were included in the sampling frame. Results : The results of this study were as follows ; 1. The proportion of smoking students in middle school was 6.4% and the rate of smoking in male students(7.4%) was higher than it of in female students(5.5%). 2. 26.5% of all respondent had a experience to try smoke and the results showed that the rate of trying smoking in male students was increased by grade more than female students. 3. According to test of significance in regression analysis, the independent variables such as sex, school grade, smoking parents, friends distinction, pocket money and others showed statistical significance. 4. There was a statistical significance between smokers and nonsmokers in proportion to the completing the preventive education for nonsmoking(p=0.0023) and the acquirement of knowledge on smoking(p<.0001). 5. Finally there was a statistical significance between the exposure to anti-smoking campaign(p=0.0053) and tobacco advertisement in the mass media and the smoking(p=0.0036). Conclusion : All things considered, the health education for tobacco control in school need to be developed from an elementary school. I suggest that prevent smoking program in school need to be revitalized and be made more accessible for everyone who wish to quit. And the government should develop the regulation on total banning promoting cigarette advertising and smoking scene in the movie for young people.

• 한국치위생학회지
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• 제6권4호
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• pp.283-294
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• 2006

The purpose of this study was to examine the state of smoking among some college students, the smoking motivation of smoker students, what made them quit smoking and how they got ready for giving up smoking, as smoking had a huge impact on national health and there was a desperate necessity for preventive antismoking education programs to let students keep away from smoking. After a survey was conducted with self-administered questionnaires from October 1 through November 1, 2006, the responses from 400 students were gathered, and 384 answer sheets were analyzed except 16 incomplete ones. The findings of the study were as follows: 1. By gender, 62.4% of the male students and 28.6% of the female students were smokers, and the state of smoking was statistically significantly different according to their gender(p<0.05). 2. The largest number of the male students, which accounted 44.1%, started smoking in their high school days, and 39.5% of the females did that in middle school. As for a daily mean amount of smoking, 41.8% of the male students, the greatest percentage, smoked 10 to 19 cigarettes a day, and one to nine cigarettes were most common among the females, which represented 57.9 %. But the gap between the two was insignificant(p>0.05). As many as 83.6% of the males and 86.8% of the females had ever attempted to quit it. 3. Concerning awareness of antismoking policies, they felt that a raise in cigarette price would lead to less smoking, and that antismoking advertisement or posters through television or newspaper would deliver the same results as well. There was a statistically significant difference among their awareness(p<0.05). 4. Regarding preparation stage for quitting smoking, 31.3% of the male smokers had no intention to give it up, and 23.2% considered it. 36.7%, the largest percentage, got ready to refrain from it. Among the female smokers, 34.2% had no plans to abstain from smoking, and 36.8% took it into consideration. 23.7% got ready to do that. The females who got ready for that were outnumbered the males who did. 5. As to connections between the state of smoking and relevant knowledge, the students didn't have a good knowledge on that, and a statistically significant difference existed between the smokers and nonsmokers in smoking knowledge. 6. As for knowledge about oral diseases, they were highly cognizant of the relationship of smoking to tooth discoloration, nicotine stomatitis and bad breath, but they didn't know well about its relationship to delayed recovery from dental treatment, implant failure and ozena. Their smoking condition made a statistically significant difference to their knowledge(p<0.05). In the future, sustained research efforts should be channeled into determining how much smoking affects health and concerns oral diseases, and antismoking counseling programs should be prepared to bolster people's awareness of oral health.