• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.279-292
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• 2020

The purpose of this study is to suggest what the effect of channel brand equity is in the environment of multi-platform and to raise how channel brand equity is important by investigating how terrestrial TV's channel brand equity influences viewers' choice and use of the terrestrial TV contents on the multi-platform. The findings showed that the terrestrial TV's channel brand equity partially had a significant effect on the degree of use of Terrestrial TV contents on multi-platforms, but it did not on the diversity of media for viewing the terrestrial TV contents. In addition, it partially had an influence on the use of platform and service for viewing terrestrial TV contents by type. Finally, it also partially had impacts on the diversity of genre and the genre use by type. The findings suggest that the channel brand equity can have effects on the viewers' choice and use of broadcasting contents on the multi-platforms, and thus this study provides significant insights on what strategies are required for the competitiveness of broadcasting channels.

• Journal of Information Technology Applications and Management
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• v.23 no.2
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• pp.239-261
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• 2016

Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers' preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.4
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• pp.989-1005
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• 2012

In this paper, throughput of IEEE 802.11 carrier-sense multiple access (CSMA) with collision-avoidance (CA) protocols in non-saturated traffic conditions is presented taking into account the impact of imperfect channel sensing. The imperfect channel sensing includes both missed-detection and false alarm and their impact on the utilization of IEEE 802.11 analyzed and expressed as a closed form. To include the imperfect channel sensing at the physical layer, we modified the state transition probabilities of well-known two state Markov process model. Simulation results closely match the theoretical expressions confirming the effectiveness of the proposed model. Based on both theoretical and simulated results, the choice of the best probability detection while maintaining probability of false alarm is less than 0.5 is a key factor for maximizing utilization of IEEE 802.11.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.59 no.11
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• pp.2108-2113
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• 2010

The Long Term Evolution (LTE) system is based on the Orthogonal Frequency Division Multiplexing (OFDM) and relies its channel estimation on the lattice-type pilot samples in the multipath fading channel environment. The estimation of the channel frequency response (CFR) makes use of the least squares estimate (LSE) for each pilot samples, followed by an interpolation both in time- and in frequency-domain to fill up the channel estimates for subcarriers corresponding to data samples. Any interpolation scheme could be adopted for this purpose. Depending on the requirements of the target system, we may choose a simple linear interpolation or a sophisticated one. For any choice of an interpolation scheme, these is a trade-off between estimation accuracy and numerical cost. For those wireless communication systems based on the OFDM and the preamble-type pilot structure, the DFT-based channel estimation and its variants have been successfully. Yet, it may not be suitable for the lattice-type pilot structure, since the pilot samples are not sufficient to provide an accurate estimate and it is known to be sensitive to the location as well as the length of the time-domain window. In this paper, we propose a simple interpolated based on the upsampling mechanism in the multirate signal processing. The proposed method provides an excellent alternative to the DFT-based methods in terms of numerical cost and accuracy. The performance of the proposed technique is verified on a multipath environment suggested on a 3GPP LTE specification.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2000.11a
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• pp.455-461
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• 2000

A multichannel signal processing algorithm for generating real time virtual sound field was proposed. Evaluation of the system performance was done by an objective function that minimizes the difference between the real and generated signals at each control point. Since impulse responses at the surface of a rigid sphere show characteristics similar to those of real HRTF, a rigid sphere model was adequate to simulate the multichannel sound system. A two-channel system and two four-channel systems were studied with various combinations of source locations and speaker positions. The results show that a two-channel system has its best configuration when the angle spanned by the loudspeakers is less than $60^{\circ}$. In the case of four-channel systems, the overall performance was highly improved with one pair of speakers fixed at an optimal position. Left/right symmetry was a reasonable choice, but the additional front/back symmetry degraded the performance of system.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.9 no.5
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• pp.965-972
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• 2005

We propose a new resource management scheme, Distributed Channel Allocation Protocol (DCAP), for multimedia Ad Hoc Wireless LANs (AWLANS). This scheme implements a Qualify-of-Service (QoS) providing distributed resource management on the Orthogonal Frequency Division Multiplexing-Code Division Multiple Access (OFDM-CDMA) channel architecture. According to the performance evaluation results for MPEG traffic sources, DCAP can be a good choice of resource management scheme for AWLANs supporting multimedia services on the Broadband Wireless Access(BWA)-type physical layer.

• Journal of Distribution Science
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• v.20 no.2
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• pp.19-29
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• 2022

Purpose: Understanding the distribution channel is a foundational element of successful hotel revenue management. This study aims to assess hotel distribution network partnerships and develops a model that can be utilized to ensure hoteliers are not becoming increasingly reliant on a single channel, optimize their market exposure, and maximize their portion of the overall worth of the network. Research design, data and methodology: This study utilizes a grounded theory approach to form a theoretical model by analyzing and examining the current practice of hotel distribution management through interviews with 15 stakeholders in Indonesia, such as hoteliers, online travel agents, wholesalers, and connectivity managers. Results: Based on data analysis, we describe hotel distribution elements, revenue team, managed channels, and channel prioritization for a different type of hotel. Finally, we propose a distribution channel model that comprises hotel teams, customer types, indirect channels, and direct channels. Conclusions: The model contributes to the literature by exploring the options of distribution channels for various hotel types to support hotel revenue management practice. By utilizing our model, practitioners can have a complete picture regarding the strategic choice of the channel by considering their hotel capacity and market target.

• Journal of Distribution Science
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• v.19 no.12
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• pp.23-32
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• 2021

Purpose: By integrating multiple separate online, offline distribution channels, omnichannel distribution has modernized and revolutionized the retailing sector. Omnichannel distribution supports firms by delivering seamless shopping experiences for customers throughout all touchpoints of the shopping journey. This paper aims at exploring the impact of channel integration quality on customer experience and patronage intentions in the omnichannel distribution context. Research design, data and methodology: An online survey was taken with 351 omnichannel experienced shoppers by utilizing the structured questionnaire. The partial least square-structural equation modeling (PLS-SEM) and Smart PLS software were employed to analyze and test proposed hypotheses. Results: The findings reveal that channel integration quality dimensions including breadth of channel-service choice, transparency of channel-service configuration, content consistency, and process consistency, play crucial roles in the customer shopping experience. The perceived compatibility has been influenced by the integrated interactions in which content consistency and process consistency. The findings also demonstrate the positive and direct impact of perceived compatibility on customer experience, and both factors have substantial effects on customers' patronage intentions. Conclusions: This study sheds light on the literature on channel integration quality, omnichannel retailing experience and customer patronage. In addition, this study provides practical implications for omnichannel retailers in enhancing customer experience and patronage.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.255-269
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• 2020

This paper aims to analyze the factors influencing consumer's choice of smartphone purchase channel in multichannel environments. Recently, smartphone purchase channels are becoming more complex and diverse. A smartphone with a short purchase cycle is a product applying advanced technology, the research of this topic would be significant. The major findings of this study are as follows. First, depending on the consumer's shopping orientation, the consumer group was classified into three groups of preference 1. Active shopping, 2. Convenient shopping, and 3. Rational shopping. Second, it was analyzed that the consumer's shopping orientation influenced the decisions of the information search channel and the purchase channel. Third, there was a significant difference between the search and purchase channels in the three groups. Finally, in the channel experience, there was a significant difference in price satisfaction by group. The results of these studies are expected to provide practical implications for establishing a customized multi-channel strategy. This study provides a desirable model for research on smartphone purchase channels.

• Journal of Distribution Research
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• v.11 no.2
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• pp.97-122
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• 2006

A common assumption in marketing channel is that assortment benefits consumers. Recent research, however, has suggested that increasing the size of the choice set may have adverse consequences on the consumer choice. This research is to identify several factors that could affect the consumer choice in the context of product assortment. Especially, this research focus on the influence of the number of alternatives on the likelihood of purchase from the choice set. The preference for the no-choice option decreases as the number of alternatives increases. And it becomes higher when a dominating alternatives is present. And familiarity are considered as a factor affecting consumer's preference for a no-choice option. When a dominating alternatives is present, there is a positive and significant interaction between familarity and choice set size. It concludes with a discussion of the implications of the research findings and directions for future research.