• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.99-107
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• 2010

Analyzing mode choice among transportation demand estimate procedures is complicated and understanding characteristics of travelers is also difficult. Generally, it is well known that traveler choose mode considering psychometric factors and characteristic besides socio-demographic indicators. Accordingly, many researches has investigated on methodology that can be applied in mode choice to reflect psychometric factor or specific preference. Latent Class Analysis among various studies is recognized as the theoretically potential approach. This study focuses on class segmented using latent class cluster to analyze impact that included psychometric factors and characteristics on mode choice. It also provides evidence that mode choice model for each class and mode choice model not considering latent class are different. This study based on citizen's stated preference and revealed preference on a new transit on the Han river shows that latent class cluster analysis is the potential approach considering latent preference.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Communications for Statistical Applications and Methods
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• v.5 no.3
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• pp.895-904
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• 1998

Two stage shrinkage testimator is a kind of adaptive estimators based on a test on an initial estimate of parameter. Since weighing factor plays an important roll in assessing the properties of testimator, its choice is extremely crucial in two stage testimation. Adke, Waikar and Schuurmann(1987) proposed a testimator for the mean of an exponential distribution defined with their own weighing factor. Two alternative testimators obtained using changed weighing factors are presented, and their Mean squared error(MSE) formulae are provided in this paper. Their properties are compared with those of existing one by means of MSE.

• Proceedings of the KIEE Conference
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• 1988.07a
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• pp.305-308
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• 1988

Pole assignment controller with variable forgetting factor is generalizaed to allow the output and/or input variance to be reduced. The algorithm can give significant reductions in variance for little extra computational effort and is presented for servo-tracking using leat-squares estimation. Moreover, the use of a variable forgetting factor with correct choice of information bound can avoid 'blowing-up' of the covariance matrix of the estimates and subsequent unstable control.

• Journal of Service Research and Studies
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• v.6 no.2
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• pp.1-21
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• 2016

The purpose of this study is to identify the influential relationship of temple-stay experience tourism motivation of participation and choice factors on satisfaction and revisit intention as the temple=stay is one of the korea's leading cultural heritage tourism products. In order to achieve the research objective data was collected from 227 participants. Then the data and hypotheses were examined using multiple regression analysis and simple regression analysish using SPSS 18.0. The result of this study is as follows. First, temple-stay experience tourism motivation of participation had a significantly influential relationship with satisfaction. Second, temple-stay choice factor had a significantly influential relationship with satisfaction. Finally, experience tourism satisfaction had a significantly influential relationship with revisit intention. For future research, a variety of new domestic and foreign tourism products in South Korea for cultural experience of depth and detailed study will need to be performed. Also, korean government and temple in more interest in temple-stay promotion program and marketing strategies using korea cultural image such as special experience in traditional korean life.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4756-4763
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• 2011

The purpose of this study to identify Japanese tourist's satisfaction and revisit after they were treated Korean skin care. The questionnaire was administered to 319 Japanese who had experience to take Korean skin care. The result of empirical study were as follows. First, the result of choice property toward the visit-motivation of skin care salon, it has difference by the visit-motivation type. Second, the result of affection on client's satisfaction, choice property is affected client's satisfaction. Third, the choice factor of affection on intention about revisit after skin care is related on facility, image and side-service factor than service and price. Forth, choice property after they visited skin care salon, client's satisfaction is affected revisit.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.6D
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• pp.599-604
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• 2010

In this study, the value of travel time was estimated with reflecting the fuel cost according to travel distance. The main objective of this study is whether the addition of the fuel cost as a factor for route choice behavior is appropriate or not, through the stated preference survey. The route choice model was developed using SP survey technique with the consideration of level difference and the value of travel time, toll and fuel costs. Consequently, the fuel cost is identified as a main factor like travel time and toll cost in choosing routes from drivers' viewpoints. Nevertheless, since toll costs are recognized as out-of-pocket expenses whereas fuel costs as periodical expenses, it seems drivers are more sensitive to toll than fuel costs.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.6
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• pp.49-65
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• 2023

In response to the growing global concern for the environment, the international community has recently committed to achieving 'carbon neutrality.' As a result, numerous studies have been conducted on mode choice models that include carbon emissions as a variable. However, few studies have established a correlation between individual preferences and carbon emissions. In this study, a new mode of transportation named sustainable public transit (SPT), incorporating carbon-reducing transport options like electric scooters, is proposed. Analyzing the individual preferences of commuters on carbon emissions through factor analysis, a stated preference (SP) survey was conducted. A mode choice model for SPT was constructed using multinomial logit models. The results of the analysis showed that gender, income, and specific preferences, such as a passion for exploring new routes, a preference for intermodal transfers, knowledge of carbon reduction, and carbon reduction practices, significantly influence latent preferences for SPT. Therefore, this study is significant as it considers carbon emissions as an attribute variable during the construction of mode choice models and reflects the individual preference variables associated with carbon reduction.

• Culinary science and hospitality research
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• v.8 no.3
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• pp.21-37
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• 2002

The purpose if this study is to analyze the psychological preference of Family Restaurants and their behavioral characteristic and its segmentation, positioning, new product development and marketing min. Result of analysis, index and type of MBTI psychological preference are related to Family Restaurant Choice attributes intimately. Specially, "Menu composition reflected restaurant image", and "Providing of corresponded value to price"were shows considerable difference according to psychological preference. And "Providing of the corresponded value to price"of Value, Price and Image Factor, indexes, types, including all the other aspects, shows the most considerable difference. Therefore, all market of Family Restaurant when inventing or designing a menu, they should consider restaurant′s concept and image to manage a menu, and keep in mind that all customer take "value"at up most importance.