• 제목/요약/키워드: choice factor

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식품의 선택 동기가 유기농 식품에 대한 태도 및 구매의도에 미치는 영향에 관한 연구 (The Effect of Food Choice Motive on Attitude and Intention of Purchasing Organic Food)

  • 김동기;김선주;이경희
    • 한국식생활문화학회지
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    • 제26권5호
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    • pp.506-512
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    • 2011
  • Due to an overall increase of income, the general standard of living has improved and people have begun to be interested in being more healthy in their lives. This tendency has affected the food market, especially in relation to organic and eco-friendly food. Thus, the overall market size for those products has grown to give more choices to consumers. To examine the effect of the motive for choosing certain food products on the actual attitude and intent to purchase the products, a survey was given to 330 people living in Seoul, which resulted in 235 usable responses. The content of the questionnaire consisted of 18 questions on food choice motives, 3 questions on the attitude toward organic foods and 3 questions on the intention of purchasing for organic foods. The SPSS 12.0 statistics program was used to analyze of following: frequency analysis, factor analysis, reliability analysis, t-test, one way ANOVA and regression analysis. Five factors of food choice motives were obtained from the analysis: health, convenience, price, familiarity and environmental protection. The regression analysis showed that food choice motive, health and environmental protection factors have a positive relationship with organic food attitudes and organic food attitudes have a positive relationship with the intent to purchase organic food.

원룸형 다가구주택 거주자의 주거선택 중요도와 주거만족도 - 광주광역시를 중심으로 - (Priority of Residential Choice and Housing Satisfaction among Studio-type Multi-family Housing Dwellers in the City of Gwangju)

  • 강희구;김미희
    • 한국주거학회논문집
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    • 제21권3호
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    • pp.11-21
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    • 2010
  • The purpose of this study is to gather baseline data on perceived priority of residential choice and housing satisfaction rates among consumers with the aim of using this information for future planning. Self-administered questionnaires were provided to 196 studio-type multi-family housing dwellers in the City of Gwangju from 2009 Apri 5th to 29th. The collected data was used to conduct comparative and descriptive statistical analysis: factor analysis, t-test, one-way ANOVA, correlation analysis. The main findings obtained are as follows: Firstly, in relation to perceived priority of residential choice, dwellers identified seven factors as important. Secondly, in terms of housing satisfaction about a unit room, the respondents identified five factors as important. This study confirmed that there existed passive correlation between priority of residential choice and housing satisfaction among residents in studio-type multi-family housings in Gwangju. It is very necessary to project a studio-type multi-family housing close to transportation for easy access, avoiding commercial districts. Delicate interior and design will attract more female residents as well as fully-equipped parking lots for people who drive to their workplace. According to research on a degree of housing satisfaction, all respondents expressed dissatisfaction with "noise". Therefore, in dealing with construction plans of studio apartment units, from now on, sound proofing facilities are required to reduce the acoustic invasion of privacy, especially, for units with more than two people. In order to satisfy all the demand of residents in studio apartment units, we have to pursue systematic and succeeding research about a studio-type multi-family housing well-fitted for the actual circumstances of local area and suitable for longer stay. To sum up, more research and development will be required for high-class studio-type multiplex housing for sale in dealing with households with financial stability such as two-paycheck couples, so-called DINK, or a professional single person, in the future.

객관식 선다형문항에서 추측이 정답에 미치는 영향 (Effect of Guessing on the Correct Answer in a Multiple Choice)

  • 권보섭
    • 컴퓨터교육학회논문지
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    • 제23권1호
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    • pp.29-36
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    • 2020
  • 학생의 능력을 정확하게 파악하기 위하여 다양한 문항들이 평가도구로 사용되었다. 그 중에 선다형 문항은 채점에 있어서 객관성과 신뢰성이 높다는 이점이 있지만 추측의 요인을 제거할 수 없다. 본 논문은 선다형 문항을 질문지와 선택지 사이의 관계에 따라 2개의 유형으로 분류하였다. 하나는 선택지 k개에 대해 추측의 확률이 1/k인 기존의 고전검사이론에서 사용하는 유형이며 다른 하나는 부분적 지식이라는 개념을 도입한 유형이다, 제안한 유형에서 부분적 지식의 개수가 i일 때 추측의 확률을 (i+1)/k인 유형이다. 기존 이론에서의 문항 추측도를 기초하여 제안된 유형에 대한 문항 추측도를 유도하였다. 이를 기존의 유형과 제안된 유형에서 추측이 정답에 미치는 영향을 상호 분석하였다. 이는 제안된 유형이 기존의 유형보다 문항 추측도가 더 크다는 것을 보여주고 있다.

소비자의 선택 과부하와 유사성 회피 성향이 온라인 추천 서비스의 혁신성과 사용 적합성 지각에 미치는 영향 (The Effect of Consumers' Choice Overload and Avoidance of Similarity on Innovativeness and Use Compatibility in Online Recommendation Service)

  • 윤남희;이하경;장세윤
    • 한국의류산업학회지
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    • 제21권2호
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    • pp.141-150
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    • 2019
  • Online recommendation services help people search for an appropriate product among a huge assortment in stores that also minimize consumers' choice overload. People with a need for uniqueness are likely to prefer this online recommendation service based on individual needs and tastes. This study verifies the effect of consumers' choice overload and similarity avoidance in consumers' evaluation towards an online recommendation service with a focus on innovativeness and use comparability. Two-hundred consumers participated in this study and data were collected through an online survey firm. A mock retailer's webpage was created and showed six types of sneakers, which was presented as a result of product recommendation based on consumers' personal information. Data was analyzed using confirmatory factor analysis (CFA), analysis of variance (ANOVA), and regression analysis. The results show that people with a high similarity avoidance perceive an online recommendation service as an innovative and compatible service. They also perceive a high level of use compatibility for an online recommendation service, especially when it is difficult to choose a product under choice overload. Innovativeness and use compatibility of an online recommendation service increase behavioral intention. The results of this study can contribute to strategies to start online recommendation services from online retailers' websites that identify circumstances in which consumers can adopt innovative services in a positive manner.

자유놀이 제한 규칙에 대한 유치원 교사의 인식 (The Kindergarten Teachers' Perception of Restriction Rules on Free Choice Activities at Their Classroom)

  • 원계선
    • 한국산학기술학회논문지
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    • 제20권8호
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    • pp.485-493
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    • 2019
  • 본 연구는 유치원의 자유놀이 제한 규칙에 대한 교사의 인식을 알아봄으로써 유치원 자유놀이 운영을 위한 기초적인 정보를 얻을 목적으로 수행되었다. 이를 위하여 J 지역에 근무하는 유치원 교사 200명을 대상으로 설문 조사를 시행하였다. 연구 도구는 학급 내 자유놀이에 대한 제한 규칙에 관한 교사의 인식을 묻는 설문지였다. 연구 결과는 다음과 같다. 첫째, 교사는 흥미영역 중 미술영역에 대한 제한 규칙의 필요성을 가장 높게 인식하였다. 둘째, 교사는 세 가지 유형의 제한 규칙 중 인원수 제한 규칙의 필요성을 가장 높게 인식하였다. 셋째, 제한 규칙의 필요 이유에 대한 교사 인식은 다음과 같았다. 인원수 제한 규칙 필요 이유는 일부 영역으로 쏠리는 현상을 예방하기 위해서였다. 시간 제한 규칙 필요 이유는 다양한 흥미영역에서 놀이하도록 지도하는 것이 교육적이라고 생각하기 때문이었다. 공간 제한 규칙 필요 이유는 각 흥미영역 고유의 교육목표를 확실히 할 수 있기 때문이었다. 유아의 놀이 권리와 연계하여 자유놀이 제한 규칙의 의미와 필요성을 논의하였다.

개인 가치에 따른 저가 프랜차이즈 레스토랑의 선택속성이 이용 만족도에 미치는 영향 연구 (The Relationships among Personal Values, Selection Attributes, and Customer Satisfaction in Low-Cost Restaurant)

  • 김찬우;임현호
    • 한국조리학회지
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    • 제22권8호
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    • pp.78-88
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    • 2016
  • This study conducted to find influences of selection attributes on consumer satisfaction as perceived by low-cost restaurant visiter by considering personal value. Developed survey was distributed and 428 sample who visited the low-cost franchise restaurant were employed the statistical analyze. The internal value and the external value included individual value in order to estimate the influence of the choice factor of the low-cost franchise restaurant on the quality of the product, and the choice factors were consisted of 3 variables that are quality, accessibility and service. Regression analysis was conducted to verify the relationships among the variables. As a result, the internal value (${\beta}=.236$, p<.0.01), and external value (${\beta}=.352$, p<.001) have the significant positive relationships with respect to quality. Second, the external value (${\beta}=.305$, p<.001) has the positive relationship with regard to accessibility, but the internal value has no significant relationships with level of accessibility. Third, the internal value (${\beta}=.828$, p<.001) has the significant positive relationship with regard to service, but there was no significant influences between external value and service in this study. Fourth, the internal value (${\beta}=.472$, p<.001), the external value (${\beta}=.479$, p<.001) were critical antecedents of the quality. Last, while quality (${\beta}=.858$, p<.001) has significant positive relationship with satisfaction, but it didn't show any relationships with accessibility and service.

경호전공 대학생들의 학과충성도가 진로정체감 및 직업선택과의 관계 (The Effect of Security Majoring Student' Loyalty on Department to Future Direction and Job Choice)

  • Kim, Sungchul;Kim, Jinhwan
    • 한국재난정보학회 논문집
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    • 제10권3호
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    • pp.408-418
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    • 2014
  • 이 연구는 경호전공 대학생들의 학과 충성도가 진로정체감 및 직업선택에 미치는 영향을 분석하고 이 변수들 간의 인과관계를 규명하는 것이 목적이다. 연구대상은 2012년 2월부터 2012년 8월까지 경기도 Y시에 위치한 Y대학교, 경기도 S시 K대학교, 경상북도 G시 K대학교에 재학중인 경호전공 대학생들 가운데 남 여를 대상으로 모집단을 설정한 후 표집은 무선표집법을 하여 표본을 추출하였다. 이 연구에서는 요인간의 내적 적합성 여부를 검토하기 위하여 탐색적 요인분석(exploratory factor analysis)을 실시하였고, 요인회전의 추출방법은 주성분 분석을 이용하였으며, 회전방식은 베리멕스(varimax) 직교회전방식을 선택하여 내용타당도를 검증하였다. 그리고 신뢰도 분석은 Cronbach's ${\alpha}$ 값을 사용하여 신뢰도 계수를 측정하였으며, 이 과정에서 내용이 중복 또는 공통성이 낮은 문항은 연구자의 판단에 의하여 삭제함으로써 신뢰도와 타당도를 더 높게 측정할 수 있도록 하였다.

의과대학생들의 진로선택과 진로지도 (Medical Student Career Choice and Career Planning)

  • 김상현;윤유상;전우택;양은배
    • 의학교육논단
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    • 제9권2호
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    • pp.29-40
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    • 2007
  • Purpose: This study analysed the intention of medical students career choice, educational programmes, and mentoring and counseling system for career planning at Yonsei medical school in Korea. Methods: The data were collected based on four separate graduation questionnaires at Yonsei medical school in the years of 2005, 2006, 2007, and 2008. The number of the survey was 130 in 2005, 130 in 2006, 153 in 2007, and that of the latest was 120 in 2008. We analysed the career intention on medical specialties and activities, and perceptions of important factors in choosing medical specialty. Results : The results which can be drawn from this study are these: firstly. students had more intention for choosing clinical medicine as university faculty than any other activities. While male students preferred to major in surgery, neurosurgery, orthopedic surgery, urology, otorhinolaryngology, female students in internal medicine, neurology, anesthesiology and pain medicine, diagnostic radiology, laboratory medicine. Secondly, students perceived that the most important factor which can influence on choosing a medical specialty was individual factor such as one's interests and concerns, values, and aptitudes. In stead, they relatively less perceived mentor and role model's effects on choosing a medical specialty compared to those of the United States of America. Third, the career planning at Yonsei medical school was evaluated well, especially educational programmes for career planning such as self assessment programme, elective(specialized) courses, and conversation with a senior programme. Conclusions: Unexpectedly, there are high demands for career planning by medical students. Therefore, we will reorganize systematic devices for career planning such as mentoring and counseling system at medical school.

금융시장에서 담보가 기업의 자금조달선택에 미치는 영향에 관한 연구 (A Study on the Influence of Securities on Corporate Financing Behavior in Financial Markets)

  • 박석강
    • 국제지역연구
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    • 제22권3호
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    • pp.201-219
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    • 2018
  • 본고는 산출물 시장에 있어서 독점적으로 행동하는 기업을 고려하여 담보(유담보 융자, 무담보융자)에 의한 차입계약이 차주인 기업의 비용최소화를 통해 비용함수의 형태를 결정하는 모델을 구축하였다. 또한 기업이 금융시장에서의 차입계약이 산출물시장에서 시장균형과 경제후생에 미치는 영향에 대한 분석을 통하여 자기자본이 열악한 기업이 금융기관으로부터 유담보융자에 의해 차입을 실시하면 담보의 범위 내에서 신용을 받을 수 밖에 없는 차입제약에 직면하게 된다는 사실을 증명하였다. 따라서 기업이 생산요소인 자본재를 담보로 설정할 때 생산 요소의 투입비율에 왜곡현상이 발생하며 기업이 금리가 높은 무담보 융자에 의해 대출행위가 이루어지면 한계비용은 상승하기 때문에 기업은 자기이윤을 최대화하는 차입계약을 선택하게 된다. 그러나 기업이 차입계약을 선택할 경우 소비자와 경제전체에 바람직한 현상은 아니며 전체적으로 경제후생을 악화시킨다는 것이 본고의 이론분석을 통한 결과로 볼 수 있다.

MZ세대의 식품 가치소비 유형에 따른 지속가능한 식품 소비행동 비교 연구 (A Comparative Study on Sustainable Food Consumption Behavior Depending on Food Value Consumption Type of MZ Generation)

  • 양혜선;박영일;주나미
    • 한국식품영양학회지
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    • 제35권6호
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    • pp.481-490
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    • 2022
  • The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach's alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (-) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.