• 제목/요약/키워드: choice

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해양레저스포츠 체험선택과 체험효과, 체험만족에 관한 연구 (A Study on the Experience Choice, Experience Effect and Experience Satisfaction on Marine Leisure Sports)

  • 정문현
    • 디지털융복합연구
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    • 제12권10호
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    • pp.605-613
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    • 2014
  • 해양레저 관광 활성화를 위해 해양레저스포츠 체험선택과 체험효과, 체험만족 간의 관계를 연구하고자 설문지를 제작한 후 보령지역을 방문하여 조사 분석을 실시하는 연구를 수행한 결과 다음의 결론을 얻었다. 첫째, 해양레저스포츠의 선택중요는 선택만족에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 해양레저스포츠의 선택중요는 체험효과에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 해양레저스포츠의 선택만족은 체험효과에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 해양레저스포츠 방문객들은 모타보트, 바나나보트, 요트 체험을 선호하는 것으로 조사되었다. 다섯째, 해양레저체험센터 건립시에는 장비대여소, 안전시설, 해양레저체험시설이 포함되어야 한다.

의류제품 구매 시 점포선택행동유형에 관한 질적 연구 (The Qualitative Study on the Types of Store Choice Behaviors in the Purchase of Apparel Products)

  • 김한나;이은영
    • 한국의류학회지
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    • 제31권4호
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    • pp.604-614
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    • 2007
  • As the role of retail stores in distribution channels becomes more significant and competition among them becomes more fierce, retail stores are making efforts to gain a dominant position in market share. And as such, consumer store choice behaviour is becoming more diverse and complex. The purpose of this study was to analysis the store choice process and to aid in understanding the types of store choice behaviors. 30 subjects were sampled by focus sampling and investigated by in-depth interview. Some consumers went through all stages of store choice process and others skipped some. The consumers who usually had no plan to visit stores and who purchase without problem recognition process were categorized as opportunity-taking type, and the consumers who visited just one store without external search of other store information were categorized as store-loyal type. Finally, the consumers who searched store information externally were divided into brand-oriented type and value-seeking type. The brand-oriented type represented the consumers who did not evaluate stores in detail because which store to visit was decided on brand; and the value-seeking type represented the consumers who did in fact evaluate stores in more detail according to the items and trends in fashion. This study is meaningful in that it provides a dynamic store choice process and examines related variables thereto.

컨조인트 분석을 이용한 인증서 선택요인 및 효용가치에 대한 연구 (A Study on Preferences and Utilities of Digital Signature Certificate Choice Factors Using Conjoint Analysis)

  • 강환철
    • 정보보호학회논문지
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    • 제33권1호
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    • pp.117-128
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    • 2023
  • 전자서명법 전면개정(2020. 12. 10, 시행)으로 시장에는 다양한 인증서가 출시되어 경쟁하고 있다. 치열한 경쟁하에서 대형 IT플랫폼 업체의 인증서 시장 점유율이 높아지고 있으며 결국에는 시장을 독식할 것으로 예측되기도 한다. 이에 소비자의 인증서 선택요인을 파악하고, 선택요인들 간에 중요도 차이는 어떠한지를 파악하는 것은 기업의 인증서 시장에 대한 전략 수립 및 제품 포지션이닝에 필수 요소이며, 정부의 인증서 정책 방향설정에 키포인트라 하겠다. 본 연구에서는 선행 논문 및 설문조사 등의 내역을 기반으로 소비자의 인증서 선택요인을 추출하였고, 추출된 선택요인을 기반으로 델파이조사를 통하여 4가지 선택요인(발급기관의 신뢰성, 프로그램 설치, 인증서 사용방법, 범용성(사용처))을 선별하였다. 선별된 선택요인으로 소비자 설문조사를 실시하여 컨조인트 분석결과, 발급기관의 신뢰성이 가장 중요한 효용가치로 나타났다. 다음 순으로 인증서 사용방법, 프로그램 설치, 범용성(사용처) 순으로 중요도가 나타났다.

실내환경 이미지가 점포선택 행동에 미치는 영향에 관한 연구 -신도시 근린형 백화점의 주요용공간 사용자를 중심으로- (A Study on the Relation between the Store Choice Behavior and the interior Environmental Image -Focused on the users of major public space in shopping centers-)

  • 박진배;김주원
    • 한국실내디자인학회논문집
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    • 제16호
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    • pp.161-167
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    • 1998
  • The Study to verify the relations between the store choice behavior and the interior environmental image. the point of view is that the image of store affects the behavior of customers when they choose the store for shopping. The method used for this study is library survey for constructing the store choice model and the field survey for veryfying the model. The store choice behavior of customers occurs according to the procedure : environment exposure-development of cognitive structure-image developing by the emotional response-attitude decision- purchasing. The image of a store is one of the very important elements in marketing stragy. The group which showed the affirmative response to the emvironmental design aspects also showed the high affirmative response to the store image. The group which showed consistent response to the image of store and the image of him/herself showed more affirmative response to the environmental design aspects. Good image to a store affects affirmative attitude of customers and it consequently the store choice behavior

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일반연속 다중선택 선형배낭문제의 효율적인 해법연구 (An Efficient Algorithm for the Generalized Continuous Multiple Choice linear Knapsack Problem)

  • 원중연
    • 대한산업공학회지
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    • 제23권4호
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    • pp.661-667
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    • 1997
  • We consider a generalized problem of the continuous multiple choice knapsack problem and study on the LP relaxation of the candidate problems which are generated in the branch and bound algorithm for solving the generalized problem. The LP relaxed candidate problem is called the generalized continuous multiple choice linear knapsack problem and characterized by some variables which are partitioned into continuous multiple choice constraints and the others which only belong to simple upper bound constraints. An efficient algorithm of order O($n^2logn$) is developed by exploiting some structural properties and applying binary search to ordered solution sets, where n is the total number of variables. A numerical example is presented.

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시뮬레이션을 이용한 커튼 디자인의 평가 (The evaluation of curtain design by simulation method)

  • 장서윤
    • 대한가정학회지
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    • 제33권5호
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    • pp.167-176
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    • 1995
  • This study is to present various curtain design by simulating method of the 32 case's combination of the styles, the patterns, the colors of curtain design for 50 woman collage students by photo shop program. The major findings of this study can be summarized as follow : The evaluation factors of curtains design was classified into three groups ; emotionality, harmoniousness, stimulus. The best choice to emphasize the atmosphere for "emotionality" of the first factor is curtain with the valance of cloud style, mixed Diagram pattern and ivory color(NO.16). The best choice to emphasize the atmosphere for "harmoniousness" as well as "stimulus" is curtain with the valance of two pieces cloud style, flower pattern and pink color(NO.18). The best choice to emphasize the atmosphere for "emotionality" and "stimulus" as well as "emotionality" and "harmoniousness" is curtain with the valance of natural fold style, stripes pattern and pink color(NO.6). The best choice to emphasize the atmosphere for "harmoney" and "stimulus" is curtain with the valance of two pieces cloud style, flower pattern and pink color(NO.18). The best choice to emphasize the atmosphere for "emotionality", "harmoniousness" and "stimulus" is curtain with the valance of two pieces cloud style, flower pattern and pink color(NO.18).

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점포선택에 따른 점포속성, 개인적 특성 및 상황: 패션보세점과 브랜드의 비교 (Store Attributes, Personal Characteristics and Situations on Store Choice: Independent Fashion Specialty Stores versus Franchised Chain Stores)

  • 사공수연;박경애
    • 대한가정학회지
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    • 제38권5호
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    • pp.25-41
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    • 2000
  • This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.

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선택상황에서의 제품 속성평가를 바탕으로 한 온라인 의류 구매자 세분화 (Market Segmentation of Online Apparel Buyers Based on Attribute Evaluations in Choice Sets)

  • 박하나;이규혜
    • 한국의류학회지
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    • 제33권7호
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    • pp.1086-1097
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    • 2009
  • Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.

퍼지-뉴로를 이용한 화주의 항만선택 행동 분석 (An Analysis on an Action about Port Choice of Shipper using Fuzzy-Neural Network)

  • 장운재;금종수
    • 한국항해항만학회지
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    • 제31권8호
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    • pp.725-731
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    • 2007
  • 본 연구의 목적은 인접한 2항만 간 화주의 항만선택에 관한 행동을 분석하기 위한 것이다. 이를 위해 본 연구에서는 퍼지추론법과 뉴럴네트웍 모델을 이용하여 항만선택 행동모델, 즉 퍼지-뉴로 행동모델을 구축하고 부산항과 광양항을 대상으로 화주의 항만선택 행동을 분석하였다. 또한 로짓모델과 비교하여 퍼지-뉴로 모델의 판별 우수성을 검정하였고, 서비스 수준과 화물량 등의 파라미터를 변경한 항만선택 행동을 분석하였다.