• Journal of Society of Preventive Korean Medicine
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• v.19 no.1
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• pp.1-10
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• 2015

Objective : The purpose of this research is to investigate the perception and attitude of Korean medical students toward career choice as a Korean medicine doctor. Method : The subject were 89 Korean medical students. Question investigation was applied. The questionnaire in this study contained 20 questions to investigate the perception toward career choice as a Korean medicine doctor. Results : Korean medical students showed higher interest in clinical practice, most of students(80.9%) answered they have planning for life's work as practicing Korean medicine doctor. First ranking as career they want is the pay doctor(36.2%), second is the intern(27.0%) as Korean medicine doctor within one year. The average age of students who answered that they hope to be intern is lower than who did not. Female students who hope to be intern preferred internal medicine, gynecology and pediatrics. But male students who hope to be intern preferred department of acupuncture & moxibustion, ophthalmology, otolaryngology & dermatology and rehabilitation. Conclusion : The result suggests that Korean medical students have an affirmative perception toward clinical doctor, but they are not interested in the other career.

• Journal of the Korean Society of Food Culture
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• v.26 no.6
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• pp.673-681
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• 2011

The purpose of this study was to analyze the difference in bakery choice attributes according to consumers' general characteristics and purchasing behavior. Among 350 questionnaires distributed to bakery consumers, 277 complete questionnaires (79.1%) were analyzed. Bakery choice attributes were classified into five factors: "environment and image", "bakery product features", "location", "employee service", and "price and sales promotion"; the mean scores of these factors' importance levels were 3.59, 3.58, 3.49, 3.36, and 3.00, respectively. Males considered 'employee service' factor significantly more than did females. Further, the importance level of 'employee service' factor was significantly greater as consumer's age increased. The importance levels of 'bakery product features' and 'employee service' factors were considered significantly more by consumers who spent KRW10,000-15,000 than those who spent KRW5,000 or less. 'Price and sales promotion' was considered to be more important by consumers who obtained information from the Internet than from the TV and radio. 'Location' factor was considered to be more significant as purchasing frequency increased. Such differences in importance level of bakery choice attributes according to consumers' gender, age, job, and purchasing behavior should be considered and applied to the development of marketing strategies targeted at consumers.

• Journal of the Korean housing association
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• v.16 no.6
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• pp.55-63
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• 2005

The purpose of study is to suggest the data on what residential choice elements have to be considered to be important when the apartments are planed in middle size cities. This study analyzed the environmental characteristics of Cheong-Ju city and compared the priority of residential choice elements by using AHP(Analytic Hierarchy Process). The results of analysis are as follows. 1) The rate of housing supply in Cheong-Ju city is low at $80.2\%$ and concentrated on small sized apartments. Furthermore, the educational and traffic facilities are very insufficient. 2) While residential choice in Cheong-Ju is heavily characterized by educational surroundings, it is less affected by economic aspects such as housing prices and the value of investments and accessibility to public transportations, distance to working places. 3) It is affected by residents' general characteristics like as sex, age, life cycle, education level, properties, home ownership, number of room and type of house they want. In conclusion, the middle size cities like Cheong-Ju need the large scale residential plans connected with educational considerations, focused on improvement in quality and outdoor space. In addition, it is recommended to make plans to satisfy the diverse needs of consumers.

• Journal of Families and Better Life
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• v.21 no.1
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• pp.13-24
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• 2003

The purpose of this article Is to review the problems in using Hazan & Shaver,s adult attachment inventory as spousal attachment inventory. In summary, Hazan & Shaver's forced-choice inventory is required to caution in using for spouse attachment inventory because of the disproportionally higher secure-attachment type ratio(72% - 89%). It was previous reseaches that used multi-item Likert inventory instead of Hazan & shaver's forced-choice inventory for result analysis because of disproportionally higher secure-attachment type ratio. Although Hazan & shaver's forced-choice inventory was mostly used for young unmarried adults, Using Hazan & shaver's forced-choice inventory as spouse attachment inventory for married adults seem to be inappropriately. Hazan & Shaver's multi-item Likert inventory has the problem of poor reliability in insecure-avoidence factor especially. Hazan & Shaver's one item Likert inventory has the problem of social desirability.

• Journal of Families and Better Life
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• v.26 no.6
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• pp.193-207
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• 2008

This study analyzed the impact of the well-being trends and the attributes of the choice of the walnut-cookie on the consumer's purchasing intention. The results of this study would enhance newly revised product so that brand and product marketing strategy would be strengthened. This study also would contribute for the consumer related management through systematic and exploring research regarding consumers' expectation of products' values and trends. Specific results are as followings. Well-being oriented trends had various meanings such as "Commercial Well-being", "Eco-friendly Well-being", "Physical Well-being", and " Favors for leisure". Consumer's attributes of choice for the walnut-cookie were "Branding", "The Value of Traditional Food", "Environmental Position", and "The Function of Products". And the "Popularity", "Nutrition". and the "Service" were most preferred factors to be chosen. The multiple regression analysis was tried to test the impact of demographics, well-being trend, and the attributes of choice for walnut-cookie influence on the consumer's purchasing intention. The statistically significant factors were age, job, and leisure oriented consumer style of consumer's characteristics as well as corporation's brand strategy on a basis of marketing aspects. The younger groups, leisure pursing groups, and student groups showed the higher level of purchasing intention for the walnut-cookie compared to other groups.

• Journal of Korea Water Resources Association
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• v.41 no.1
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• pp.101-113
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• 2008

Cost-benefit analysis was conducted to propose the best alternatives for integrated watershed management. Benefits of all alternatives were estimated combining results of choice experiment method with alternative evaluation index (AEI). Choice experiment which is a kind of stated preference techniques was applied to six regions since the Anyangcheon watershed was divided into six according to spatial characteristics and conditions (potential hazard and location). Alternative of NB > 0 must be considerable since they are economically and technically feasible.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.443-454
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• 2007

Survey questionnaires were conducted on housewives under 60 who had bought an apartment in Daegu. The data used in this study is collected Dalseo-Gu, Soosung-Gu and Buk-Gu by means of cluster sampling and from those chosen samples I use convenience sampling. The data were analyzed by SPSS WIN 10.0 program. The purpose of this study is to examine housing characteristics and apartment choice as a social class closely in order to improve value of apartment and to provide housing plan of apartment supply which is distinguished by a social class and moreover, to achieve efficient marketing strategy according to a recent recognition that housing is a kind of commodities. Objective and subjective measure of value are used to classify a social class. Objective measure of value includes scale apartment, a form of possession, a price of apartment, an occupation of husband, family income and academic background and subjective measure of value includes the standard of living out of people's own head. These measure of value are classified by giving consequence to each item with reference to ISC (index of status characteristics) of Wanner. There is a difference of housing characteristics and apartment choice as a social class as a consequence of this study. Therefore, this study suggests repeatedly that it should need not standardized housing supply but apartment supply of diverse demand desire because there is a difference of housing characteristics and apartment choice as a social class.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.957-968
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• 2014

The purpose of the study was to find out the meaning of housing and choice factors of housing of the university students. The snowballing method was used to collect the data for analysis. The data were collected from April 4th to 14, 2013, and the sample consisted of 122 university students and 40 pairs of university students and their parents in Seoul. It was examined the meaning of housing and choice factors by university students. The finding of this study was as follows: 1) The meaning of housing was composed of 9types : 'Family harmony space', 'Emotional space', 'Social status space', 'Life space', 'Social relations space', 'Economic space', 'Perform the role space', 'Physical safety space' and 'Privacy space'. 2) The choice factors of housing were composed of 7types : 'Social status', 'Life with Neighborhood', 'Safety and security', 'Transportation and education', 'Ease of use of facilities', 'Economic' and 'Environment'.

• Korean Management Science Review
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• v.28 no.1
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• pp.61-74
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• 2011

Not only the preference data but also the similarity data can be used for developing effective marketing strategies. Hahn et al.[10] proposes a methodology of representing a brand(focal brand)'s competitors in a single map called the Preference-Similarity Map, according to their relative preference to and similarity with the focal brand. They also proposes a way to derive the relative preference and similarity values from the survey collecting the choice data from differing choice sets. This study identifies the limitations of the preference and similarity measures proposed by Hahn et al.[10] and shows how these measures can be revised. This study also proposes how to implement the revised measures and analyze brands' positioning strategies. Based on the results of the previous studies on the effect of inter brand similarity on brand evaluations, this study assumes that it is important to analyze how much a specific brand is preferred to its close competitors when evaluating the effectiveness of the brand's positioning in the market. This study applies the proposed measures to the data used in Hahn et al.[10] and also show how the proposed measures are related to the parameters of the choice model proposed by Batsell and Polking[1].

• Korean Management Science Review
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• v.25 no.1
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• pp.139-147
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• 2008

Conjoint Analysis is marketers' favorite methodology for finding out how buyers make trade-offs among competing products and suppliers. Thousands of applications of conjoint analysis have been carried out over the past three decades. The conjoint analysis has been so popular as a management decision tool due to the availability of a choice simulator. A conjoint simulator enables managers to perform 'what if' question accompanying the output of a conjoint study. Traditionally the First Choice Model (FCM) has been widely used as a choice simulator. The FCM is simple to do, easy to understand. In the FCM, the probability of an alternative is zero until its value is greater than others in the set. Once its value exceeds that threshold, however, it receives 100%. The LOGIT simulation model, which is also called as "Share of Preference", has been used commonly as an alternative of the FCM. In the model part worth utilities aren't required to be positive. Besides, it doesn't require part worth utilities computed under LOGIT model. The simulator can be used based on regression, monotone regression, linear programming, and so on. However, it is not free from the Independent from Irrelevant Alternatives (IIA) problem. This paper proposes the EBA (Elimination-By-Aspects) model as a useful conjoint-like method. One advantage of the EBA model is that it models choice in terms of the actual psychological processes that might be taking place. According to EBA, when choosing from choice objects, a person chooses one of the aspects that are effective for the objects and eliminates all objects which do not have this aspect. This process continues until only one alternative remains.