• Journal of the Korean Institute of Landscape Architecture
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• v.23 no.1
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• pp.123-139
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• 1995

The megalopolis citizens are reevaluating the expectant value and the perception of leisure aceording to increasing the level of their incomes, The leisure of citizens is increasing in the aspect of quantity and quality of life nowadays In the site planning of leisure, the concrete understanding about people's choice of a leisure site will be the most important thing, not only for the aspect of improvement of the quality of life but also efficiencies of the land use The purposes of chi study are firstly, to find out the factors which are influenced on a choice of Outdoor leisure facilities in neighbourhood unit and to Compare the Characteristics Of Choice models between the three metropolitan areas, secondly, to predict a limitation of use areal according to the change of a needed time based on the metropolitan's standard choice model For the choice model establishment this research used Logit Model which has been used in the field of the traffic, the tourism and the economics. This research made the results which find out the influencing variables with needed times, the accessibility and the percentage of facilities. The lindtations of use areas come out the results which are predicted according to the change of needed times as a most influencing factors. The range of each preferred leisure facility is about 956 meter distant in the neighbourhood park about 644 meter distant in the pocket park about 604 meter distant in the recreation center, about 628 meter distant in the tennis court about 974 meter distant in the private hob by facility and about 528 meter distant in the library from the apartment unit The recreation center and the library are nearer facilities than the other facilities. But these facilities are surveyed to be more or less influenced by an interesting progran, a context of events and the level of useful facilities, etc.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.284-295
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• 1999

The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

• Journal of Korean Society of Transportation
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• v.21 no.4
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• pp.57-66
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• 2003

Because the Logit model easily calculates probabilities for choice alternatives and estimates parameters for explanatory variables, it is widely used as a traffic mode choice model. However, this model includes an assumption which is independently and identically distributed to the error component distribution of the mode choice utility function. This paper is a study on the estimation of the Heteroscedastic Logit Model. which mitigates this assumption. The purpose of this paper is to estimate a Logit model that more accurately reflects the mode choice behavior of passengers by resolving the homoscedasticity of the model choice utility error component. In order to do this, we introduced a scale factor that is directly related to the error component distribution of the model. This scale factor was defined so as to take into account the heteroscedasticity in the difference in travel time between using public transport and driving a car, and was used to estimate the travel time parameter. The results of the Logit Model estimation developed in this study show that Heteroscedastic Logit Models can realistically reflect the mode choice behavior of passengers, even if the difference in travel time between public and private transport remains the same as passenger travel time increases, by identifying the difference in mode choice probability of passengers for public transportation.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.676-681
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• 2018

This paper is designed to address the extent of impacts that religious musicals may have upon on audience in contrast to the mainstream musicals by exploring choice attributes of Christian musicals, which are based on the stories of the Bible. Through empirical analysis, the paper shows that there is positive correlation between choice attributes and viewing satisfaction, while explaining choice attributes' impact on behavioral intention of audience, typically in word-or-mouth intention. It further shows that choice attribute of Christian musicals have direct positive impacts on both of behavioral and word-of-mouth intentions, which revisit intention is positively related to its reputation and the performance place. This study's significance lies in the use of Christian musicals to explore the complex interactions between choice attributes and audiences' behavioral intentions afterwards. However, it will also further benefit if future research include further mediating, control variable, including non-Christians.

• Journal of the Korean Society for information Management
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• v.38 no.4
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• pp.47-64
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• 2021

This study statistically examined the factors (individual factors, family factors, high school factors, college factors, and social factors) that affect the choice of the major by surveying with students who have entered the library and information science departments of colleges in Korea. The results were as follows. First, it was confirmed that individual factors and social factors had significant effects on the choice of the library and information science major in college. Second, it was found that individual factors had a greater influence on the choice of the library and information science major than social factors do. Third, individual factors had significant positive(+) effects on the choice of the library and information science major at colleges, whereas it was verified that social factors had significant negative(-) effects on the choice of the library and information science major at colleges. The findings of this study can be used as useful basic data for library and information science departments of colleges in Korea to prepare for a decrease in the number of college entrants in the coming years.

• The Korean Journal of Franchise Management
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• v.8 no.1
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• pp.31-41
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• 2017

Purpose - As the domestic coffee market is rapidly growing and competition is intensifying, coffee shops need to establish a marketing strategy that grasps the needs and desires of consumers in order to secure a competitive advantage in terms of survival. From this point of view, this study suggests what choice attributes consumers consider when visiting coffee shops, and analyzes the effect of customer choice attributes on franchise and private coffee shops using fsQCA. Research design, data, and methodology - In the present study, we tried to understand the effect of the combination of choice attribute on satisfaction by the type of coffee shop based on the complex system theory, while studying the existing coffee shop choice attribute focuses on the causal relationship. FsQCA is a complementary analytical method between quantitative and qualitative research, and is a method for effectively analyzing the complex combination of causal variables. Result - The results of the study are as follows. First, cleanliness was found to be the most important factor in determining coffee quality, which is the most important factor affecting customer satisfaction. Second, customers who prefer franchise coffee shops seem to be most concerned about atmosphere, menu, cleanliness and price. On the other hand, customers who prefer private coffee shops consider image the most important. Conclusions - The implications of this study are as follows. Overall, coffee shops should manage cleanliness basically regardless of the type of store, but they should manage the choice attributes differently depending on the type of coffee shop. Franchise coffee shops will be able to increase the level of store satisfaction by systematically managing the store atmosphere, menu, cleanliness, and price according to the manual using the advantages of the franchise system. On the other hand, unlike the franchise coffee shops, private coffee shops can operate autonomous stores, so customers can use various marketing mixes to enhance their store image.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.177-188
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• 2013

This study examines how managerial ownership structure affects the borrower's choice of private versus public debt using 2,608 firm-year data for 2006-2008. This paper investigates the relationship between managerial ownership structure and debt choice. Managerial ownership is measured using number of stocks and unexercised stock-options and debt is classified public and private debt. The results find that there is a positive association between managerial ownership and the private debt dependence and also find that when firms finance additional funds, higher managerial ownership leads managers to choose private debt not public debt. Since private debt can be classified into bank debt and non bank debt, this paper examines the relationship between managerial ownership and a choice of bank debt. The results indicate that managers with higher ownership are more likely to use bank debt over public debt and non bank debt. By examining the relation between managerial ownership and a debt choice, this paper has following contributions. First, this study shows that managerial ownership affects the choice of the source of financing using three different proxies of managerial ownership. Second, this study classified private debt into bank debt and non-bank debt and provide the evidence of preference toward private debt especially bank debt among other financing sources. Finally, there are extensive studies related to capital structure and managerial ownership, but there is little empirical research on the debt choice and managerial ownership. Thus, this paper adds to literature by exploring the effects of managerial ownership on a debt choice.

• Journal of Distribution Science
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• v.14 no.3
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• pp.85-91
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• 2016

Purpose - Prior research has suggested that consumers typically prefer to have a larger number of options. However, preference of assortment size may depend on how depleted resources in consumers' mind are. Reduced capacity for self-regulation by resource depletion makes people rely on more intuitive and less effortful decision processing. When they are mentally depleted, people are likely to focus on the choice difficulty from large assortment, which leads to preference for the small assortment when they make a decision. It could be an important question potentially how being in a depleted mode through effortful self-regulation will influence on the evaluation of assortment size. To answer this questioner, we hypothesized that being engaged in self-regulation, as compared with not being engaged in self-regulation, will influence on the evaluation of product assortment size such as attractiveness, difficulty of choice, and anticipated regret. Research design, data, and methodology - In this study, we first manipulated self-regulatory resource availability using a self-regulation task (i.e., instructing participants to solve Sudoku puzzle vs. to solve diagram cube by filling any diagrams that they prefer into cube instead of number) and asked to indicate the difficulty of the tasks available to them ("How much difficulty did you feel when you complete the task?") Next, participants were asked to imagine that they were planning to buy a laptop at one of the two stores (small assortment: 6 options vs. large assortment: 30 options), both offering good quality of products. After reading the product descriptions, participants were instructed to consider all the information and choose a store that they would like to shop. Finally we measured the choice difficulty, evaluation of product assortments, and anticipated regret on a 7-point scale. We conducted two-way ANOVA in testing the main hypothesis that depleted consumers will show poorer subsequent self-control than non-depleted consumers when they make a decision in large assortment. Results - Compared with non-depleted participants, depleted participants showed the bigger difference from the degree of choice difficulty and product attractiveness between large and small assortments, but the result revealed only a significant interaction effect of resource depletion and assortment size on choice difficulty. Also depleted participants showed the smaller difference from the degree of anticipated regret between large and small assortments than non-depleted participants. Conclusion - Depleted individuals by a prior task are relatively effortless and intuitive form of choosing products so that they try to avoid making effortful trade-offs among choice difficulty such as large assortment, compare with non-depleted individuals. However, for anticipated regret, non-depleted individuals in small assortment anticipate more regret by excluding or at least restricting the possibility of buying attractive items or another kind of potential items than depleted individuals, regardless less choice difficulty in small option. To sum up, it is important to note that individuals are influenced by self-regulatory resources and their self-regulatory conditions contribute to the overall positive or negative impact of product assortment on choice.

• Journal of The Korean Association For Science Education
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• v.18 no.4
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• pp.643-650
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• 1998

In order to assess students' higher mental abilities, such as scientific inquiry thinking skills, the essay type items would be more adequate than the multiple choice itmes. However, due to the present condition in which a huge number of students take the examination at the same time, it is inevitable to use the multiple choice type. For this reason, it is necessary to develop a new type of multiple choice items which can reduce the disadvantages of the traditional multiple choice type and can achieve a similar level of validity as subjective type assessment. The three-tier multiple choice test items which can be used for a large sample of students and especially for scientific inquiry thinking abilities, are proposed and examined. The three-tier multiple choice test items asked firstly conclusion or the results of calculation or experimental apparatus, secondly the processes of calculation or of developing conclusion, thirdly asking relevant scientific concepts. For the item analysis, 1 point was given to the correct answer, while 0 point was given to the wrong one. The data were processed through the computer program developed in Turbo C 2.0 language with an IBM compatable personal computer. The average score in the sub-items asking for scientific concepts was lower than that in the sub-items asking for results or processes. The score of guessing by chance in the three-tier multiple choice items was only 0.13%, so that the probability of making correct answers by just guessing would be extremely low. The three-tier multiple choice items, even if they are objective items, are thought to assess thinking skills of the scientific inquiry meaningfully excluding the possibility of guessing by chance.

• Journal of The Korean Association For Science Education
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• v.27 no.7
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• pp.570-582
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• 2007

The purpose of this study was to analyze the causal relationship among students' science-related career choice and its factors. The causal relationship was analyzed using structural equation modeling. According to the most fitting model, science career aspiration had a direct and total effect of 0.95 (standardized coefficient) on the science career choice, and personal factor had an indirect and total effect of 0.75 on the science career choice, educational factor, 0.46, and social factor, 0.11. Personal factor had a direct and total effect of 0.79 on the science career aspiration, educational factor with total effect of 0.48 (direct effect -0.21, indirect effect 0.69), and social factor with direct and total effect of 0.12. On the other hand, educational factor had a direct and total effect of 0.72 on the social factor, and a direct and total effect of 0.77 on the personal factor. The difference in the causal effect among grades and between gender was analyzed. The difference was only in the magnitude of influence among grades, showing the same tendency with the total number of students, but the difference between gender was contrastive. For the boys, social factor had the biggest effect on the science career choice, next was personal factor, and the educational factor had the smallest effect. The girls' science career choice influenced mostly from personal factor, and the other two factors' effects were not high. The social effect was negative for the girls' science career choice. The implications of proper science career education were discussed from these results, considering the causal relationship among factors of science career choice and its factors.